Adtogame
Adtogame operates a gaming-focused affiliate network connecting publishers with game advertisers and brands across 100+ countries, supporting CPA, CPL, and CPI media buying models and supplemented by managed influencer marketing services.
- Company typePrivate
- Founded2020
- HeadquartersWroclaw, Poland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Adtogame does
Adtogame operates a gaming-focused affiliate network that connects publishers (bloggers, YouTubers, influencers, and website owners) with game advertisers and brands seeking performance-based user acquisition. Founded around 2019–2020 and headquartered in Wroclaw, Poland, the company operates under the legal entity Game Media Sp. z o. o. The platform supports CPA (Cost Per Action), CPL (Cost Per Lead), and CPI (Cost Per Install) media buying models, with 500+ listed offers spanning gaming, sweepstakes, and financial/crypto verticals across 100+ countries.
The core technology stack is built on Everflow's tracking and dashboard infrastructure, providing publishers with self-service link generation, conversion tracking, and reporting. Adtogame supplements this with proprietary utilities, including an Affiliate Link Tester that supports testing across 100+ countries and multiple device types, and a Strackr.com integration enabling publishers to manage multiple affiliate networks from a unified interface. The company has also developed an influencer marketing service that gives advertisers access to a database of approximately 1,000 gaming creators worldwide.
Revenue is generated primarily through network commissions on publisher-driven conversions, with additional service revenue from managed influencer campaigns. The company has reported milestones including 1M+ new players generated through the platform and €1,000,000 in publisher payouts as of early 2023. Named advertiser relationships span major gaming publishers (Wargaming, Plarium, Gaijin Entertainment) and financial/crypto brands (Binance, OKX, eToro, Revolut, Surfshark), indicating a deliberate vertical expansion beyond pure gaming affiliate offers.
Adtogame firmographics
Firmographics- Name
- Adtogame
- Legal name
- Game Media Sp. z o. o.
- Website
- https://adtogame.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adtogame operates a gaming-focused affiliate network connecting publishers with game advertisers and brands across 100+ countries, supporting CPA, CPL, and CPI media buying models and supplemented by managed influencer marketing services.
- Ownership category
- akta.pro rank
Adtogame industry classification
Industry- Product category
- Gaming Affiliate Network
- NAICS
- Media Buying Agencies (541830), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industries
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH), Creator/Affiliate Monetization & Commerce (UGC revenue share, referrals) (MPAFAJAJ)
Keywords
Where Adtogame is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Adtogame business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Network Commission: Adtogame operates as an affiliate network earning commissions from the sales and conversions generated through publishers promoting advertiser products. Revenue comes from CPA (Cost Per Action), CPL (Cost Per Lead), and CPI (Cost Per Install) models where advertisers pay when specific actions occur.
- Influencer Marketing Services: The company offers influencer marketing campaigns for advertisers, planning internet marketing strategies using popular gaming influencers and content creators from their database of approximately 1,000 contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | Performance-based payouts by affiliate program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Adtogame product offering
Product offeringCore offering
Adtogame operates a gaming-focused affiliate network that connects content creators (bloggers, YouTubers, influencers, website owners) with game publishers and developers. The platform aggregates 500+ curated gaming offers and supports CPA, CPL, and CPI media buying models, leveraging the Everflow tracking infrastructure. In addition to the self-serve affiliate marketplace, Adtogame runs managed influencer marketing campaigns drawing on a network of approximately 1,000 gaming influencers globally.
Product overview
Adtogame is a gaming-dedicated affiliate network that operates as a unified platform connecting publishers with game advertisers. The core offering includes the affiliate network platform powered by Everflow technology, complemented by specialized modules for CPA (cost per action), CPL (cost per lead), and CPI (cost per install) media buying models. Additional services include an affiliate link tester tool, influencer marketing campaigns with access to approximately 1,000 gaming influencers, and a network of 500+ gaming offers. Publishers can access the platform to generate tracking links and manage campaigns, while advertisers benefit from professional account management, strategy development, and access to quality publisher traffic.
Differentiator
Problem solved
Functional benefit
Products and services
- Gaming Affiliate Network Platform Self-serve affiliate marketplace that connects publishers (bloggers, YouTubers, influencers) with game advertisers worldwide, offering real-time tracking, automated reporting, and multi-currency payouts through the Everflow-powered dashboard.
- Influencer Marketing Campaigns End-to-end managed influencer marketing service for game developers and publishers, providing campaign strategy, content creator matching, execution, and reporting across YouTube, Twitch, TikTok, and other gaming channels.
- Affiliate Link Tester Free tool for verifying affiliate tracking links, redirects, and postbacks, used by publishers and media buyers to validate campaign setup before sending traffic.
Quantifiable outcome
- Over 1 million new players generated through the platform
- +3 more outcomes
Companies that use Adtogame
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Adtogame technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Adtogame partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- WargamingcoreWargaming is a major game publisher partner whose titles World of Tanks and World of Warships are promoted through Adtogame's affiliate network. The partnership provides exclusive CPA offers with varying payouts by country.
- Gaijin EntertainmentcoreGaijin Entertainment is a game publisher partner offering the Crossout game through Adtogame's affiliate network with payouts of €1.70 for various CIS countries.
- PlariumcorePlarium is a game publisher partner whose RAID: Shadow Legends title is offered through the platform with high payouts reaching €185.60 for US/Canada conversions.
- BinanceminorListed as a trusted partner on the Adtogame website.
- OKXminorListed as a trusted partner on the Adtogame website.
- eTorominorListed as a trusted partner on the Adtogame website.
- RevolutminorListed as a trusted partner on the Adtogame website.
- SurfsharkminorListed as a trusted partner on the Adtogame website.
- GameHagminorListed as a trusted partner on the Adtogame website.
- StarStableminorListed as a trusted partner on the Adtogame website.
- EspritminorListed as a trusted partner on the Adtogame website.
- FreecashminorListed as a trusted partner on the Adtogame website.
- Mystery TagminorListed as a trusted partner on the Adtogame website.
- Strackr.comcoreStrackr.com is an all-in-one tool for publishers that Adtogame recommends. It enables integration with multiple affiliate networks and programs in one dashboard, offering data analysis, reporting, and optimization features. Adtogame publishers can use the platform to manage their affiliate activities more efficiently.
- EverflowcoreEverflow is the tracking and dashboard platform used by Adtogame as the primary interface for publishers and advertisers. It supports daily operations with practical automations and additional features, providing an intuitive interface for partners of different skill levels.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Adtogame competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks4 records
Key highlights7 records
Customer concentration
Adtogame social profiles
Digital presenceAdtogame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adtogame leadership team
Management profileNumber of profiles
Profiles1 record
Adtogame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adtogame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adtogame
What does Adtogame do?
Adtogame operates a gaming-focused affiliate network that connects content creators (bloggers, YouTubers, influencers, website owners) with game publishers and developers. The platform aggregates 500+ curated gaming offers and supports CPA, CPL, and CPI media buying models, leveraging the Everflow tracking infrastructure. In addition to the self-serve affiliate marketplace, Adtogame runs managed influencer marketing campaigns drawing on a network of approximately 1,000 gaming influencers globally.
Is Adtogame a public or private company?
Adtogame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adtogame founded?
Adtogame was founded in 2020. It employs 11 to 50 people.
Where is Adtogame based?
Adtogame is headquartered in Wroclaw, Poland, in the Europe region.
How does Adtogame make money?
Two revenue lines are on record. Affiliate Network Commission is the primary driver. The others are influencer Marketing Services.
Does Adtogame have an API?
No public API is recorded for Adtogame.
What industry is Adtogame in?
Adtogame's product category is Gaming Affiliate Network. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement). Its NAICS code is 541830 and its SIC code is 7311.