Senior Resources of Guilford

What Senior Resources of Guilford does

Senior Resources of Guilford is a private, nonprofit 501(c)(3) charitable organization founded in 1977 and headquartered at 1401 Benjamin Parkway in Greensboro, North Carolina. It operates 17 distinct programs serving adults aged 60 and over and their families across Guilford County, including urban Greensboro and High Point and rural areas such as Colfax, Oak Ridge, Stokesdale, Summerfield, and Southeast Guilford County. The portfolio spans home-delivered nutrition (Meals on Wheels delivering 650+ hot meals daily to 500+ homebound seniors), congregate meals at five Community Nutrition Activity Centers, the Evergreens Lifestyle Center senior center offering 90+ monthly programs, medical transportation (Senior Wheels), telephone reassurance (TeleCare), case assistance and options counseling, durable medical equipment distribution, Medicare counseling (SHIIP), free tax preparation (VITA), family caregiver support, refugee outreach (NC DHHS-funded), rural outreach, the Foster Grandparents AmeriCorps program, and the Pets Eat Too! pet food program. The organization is the lead coordinating agency for the AARP-designated Age-Friendly Guilford initiative.

The underlying technology is modest: a web-based service delivery platform, the phone-based SeniorLine information and referral service, the Guilford MOW Scheduler volunteer route platform, and a donations processing integration through Blackbaud. All core services are provided free to eligible seniors; nominal fees at the Evergreens Lifestyle Center ($5/month fitness, $4–$5 per class) are offset by fee waivers. The business model is mission-funded: revenue is assembled from federal and state Older Americans Act pass-through grants, United Way Strategic Partner allocations (2025-2026 with both United Way of Greater Greensboro and Greater High Point), AmeriCorps Seniors funding, NC DHHS Refugee Office contracts, corporate and foundation grants (Food Lion Feeds, Moses Cone/Wesley Long Community Health Foundation, Triad Retirement Living Association), individual donations and planned giving, and modest fee income. The organization is governed by a Board of Directors (President Frank Johns) under CEO Ellen Whitlock, holds a Charity Navigator Four-Star Rating, and is certified as a Senior Center of Excellence by the NC Division of Aging and Adult Services.

Name

Senior Resources of Guilford

Legal name

Senior Resources of Guilford

Website

https://senior-resources-guilford.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Resources of Guilford is a 501(c)(3) nonprofit operating 17 programs — Meals on Wheels, senior center, transportation, caregiver support, and refugee outreach — for adults aged 60+ across Guilford County, NC.

Ownership category

akta.pro rank

Product category

Senior Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Senior services
• Senior nutrition programs
• Caregiver support services
• Medical transportation services
• Senior center programs

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Individual Donations & Contributions: Individual donors, businesses, and the faith community provide financial support to bridge gaps between government funding and actual service costs. The organization runs a planned giving program (Emerald Society for annual pledges of $1,000+) and accepts matching gifts through employer charitable gift matching programs.
2. Planned Giving & Legacy Gifts: Donors can leave lasting legacies through bequests, life insurance, and retirement plans. Contact Effie Vartimidis for planned giving inquiries.
3. Government Grants & Contracts: Funded by federal, state, and local government sources including the Older Americans Act programs. The EIN is 56-1181577.
4. United Way Strategic Partnership: Designated as a 2025-2026 Strategic Partner with United Way of Greater Greensboro and United Way of Greater High Point.
5. Program Revenue: Some programs charge modest fees - e.g., Evergreens Lifestyle Center fitness center $5/month with $30 orientation fee; exercise classes $4-$5 per session. Fee waivers are available.
6. Volunteer Services: 70+ volunteer drivers per day support Meals on Wheels delivery. The organization relies heavily on volunteer time contributions across all programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Senior Resources of Guilford operates 17 programs that serve senior adults aged 60+ and their families throughout Guilford County, North Carolina. Core offerings include home-delivered Meals on Wheels (650+ hot meals/day), the Evergreens Lifestyle Center senior center (90+ monthly programs), SeniorLine phone information and referral, medical transportation (Senior Wheels), caregiver support, Medicare counseling (SHIIP), free tax preparation (VITA), and the county-wide Age-Friendly Guilford initiative.

Product overview

Senior Resources of Guilford is a private non-profit organization (501(c)(3)) offering 17 distinct programs and services to seniors aged 60+ and their families in Guilford County. The portfolio includes senior center programming (Evergreens Lifestyle Center), nutrition services (Meals on Wheels, Community Nutrition Program, Restaurant Voucher Program, Pets Eat Too!), information/referral services (SeniorLine, Case Assistance), caregiver support (Family Caregiver Support Program, Grandparents Raising Grandchildren), health education (HEART), medical equipment, transportation (Senior Wheels), telephone reassurance (TeleCare), refugee services, rural outreach, insurance counseling (SHIIP), tax assistance (VITA), volunteer programs (Foster Grandparents), and the Age-Friendly Guilford community initiative. The organization serves as a hub for senior services, bridging federal, state, and local funding with actual service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Evergreens Lifestyle Center Active senior center offering 90+ programs monthly for adults 55+, including exercise classes, arts, fitness center, technology classes, day trips, and special events. Certified as a Senior Center of Excellence by the North Carolina Division of Aging and Adult Services. Open Mon-Fri 8:30am-5pm at 1401 Benjamin Parkway, Lower Level, Greensboro.
• Meals on Wheels Home-delivered meal program delivering 650+ hot meals daily to homebound seniors in Guilford County. Delivered by 70+ volunteer drivers who also perform wellness checks during routes. Funded through grants and donations; free to eligible homebound seniors.
• SeniorLine Phone-based resource line providing information and referrals for seniors and families in Guilford County. Serves as the entry point for most programs including Community Nutrition, Restaurant Voucher, and Durable Medical Equipment. Numbers: (336) 333-6981 Greensboro, (336) 884-6981 High Point and Jamestown.
• TeleCare Telephone support program providing regular reassurance calls to homebound or isolated seniors for wellness checks and companionship.
• Case Assistance & Options Counseling In-home assessments and short-term assistance to help senior adults find and access services. Provided by trained case workers in Guilford County.
• Community Nutrition Program Congregate meal program offering nutritious noontime meals and activities at five Community Nutrition Activity Centers across Guilford County (Burnett's Chapel UMC, Morehead-Simkins, New Light Baptist/Tolbert, Macedonia, J.O. Harper Senior Center). Open Mon-Fri 9am-1pm.
• Durable Medical Equipment Program providing mobility and incontinence supplies to seniors through generous donations of durable medical equipment.
• Family Caregiver Support Program Assists caregivers aged 60+ or those caring for someone 60+ with respite care, support groups, counseling, and referrals through partnership with the NC Family Caregiver Support Program.
• Foster Grandparents Matches income-eligible seniors aged 55+ with children as tutors, role models, and mentors in childcare centers, elementary schools, middle schools, and after-school programs. Funded by AmeriCorps Seniors; volunteers serve 20 hours/week and receive a stipend.
• Health Education & Aging Resource Team (HEART) Provides free mental health training and education to agencies and organizations addressing older adult mental health issues. Publishes a monthly HEART newsletter.
• Grandparents Raising Grandchildren Monthly support and referrals for grandparents age 55+ raising grandchildren or great-grandchildren, including legal, financial, medical referrals, and transportation for grandchildren. Support group meets 4th Thursday monthly, 10am-12pm at headquarters.
• Pets Eat Too! Pet food program providing 630 lbs dry cat food, 270 cans wet cat food, and 600 lbs dry dog food for pets of Meals on Wheels participants to support senior pet owners.
• Refugee Outreach Program Helps refugees aged 60+ in Guilford County with citizenship facilitation, health and wellness activities, and community gathering programs. Funded by the NC State Refugee Office in the Division of Social Services as part of DHHS.
• Restaurant Voucher Program Partners with local restaurants to provide seniors aged 60+ with meal vouchers and nutrition workshops.
• Rural Outreach Program providing monthly programmed activities and support for seniors in rural areas of Colfax, Oak Ridge, Stokesdale, Summerfield, and Southeast Guilford County at churches and community centers. Lunch provided free at each site.
• Seniors' Health Insurance Information Program (SHIIP) Free Medicare counseling providing unbiased information about Medicare, supplements, Advantage plans, and prescription drug coverage. Contact Keith Slade Jr. at (336) 373-4816 ext 253.
• Senior Wheels Medical Transportation Provides rides to medical appointments for seniors 60+ who are ambulatory within Guilford County. Contact [email protected] or (336) 373-4816 ext 245.
• Volunteer Income Tax Assistance (VITA) Free income tax preparation for households with income $67,000 or less, persons with disabilities, or adults over 60. Available February through April 15. Contact Keith Slade Jr. at (336) 373-4816 ext 253.
• Age-Friendly Guilford County-wide AARP-designated initiative to improve outdoor spaces, transportation, civic participation, housing, and services for aging residents, with task forces of 16-33+ members each across housing, food insecurity, and transportation domains.

Quantifiable outcome

• 650+ home-delivered hot meals daily to homebound seniors
• +6 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core, major and minor.

• United Way of Greater GreensboroflagshipStrategic or Co-development Partner · 1 January 2025Senior Resources of Guilford is a 2025-2026 Strategic Partner with United Way of Greater Greensboro, one of the largest community support networks in the region. This partnership provides funding, referrals, and co-marketing support for senior services programs in Greensboro and throughout Guilford County.
• United Way of Greater High PointflagshipStrategic or Co-development Partner · 1 January 2025Senior Resources of Guilford is a 2025-2026 Strategic Partner with United Way of Greater High Point, providing strategic alignment and funding for senior services in the High Point area of Guilford County.
• AmeriCorps SeniorscoreStrategic or Co-development PartnerThe Foster Grandparents program is funded by AmeriCorps Seniors and sponsored in Guilford County by Senior Resources of Guilford. Income-eligible seniors aged 55+ serve as tutors and mentors for children through this program.
• AARPcoreStrategic or Co-development PartnerAARP designated Guilford County as an Age-Friendly Community and Senior Resources of Guilford serves as the lead agency for the county-wide Age-Friendly Guilford initiative. This involves housing, food security, transportation, and social participation domains with task forces of 16-33 members each.
• North Carolina State Refugee Office (Division of Social Services, DHHS)coreStrategic or Co-development PartnerThe Refugee Outreach Program is funded by the North Carolina State Refugee Office in the Division of Social Services as part of the Department of Health and Human Services. Focuses on helping refugees aged 60+ in Guilford County.
• Guilford County Sheriff's DepartmentmajorStrategic or Co-development PartnerSenior Resources of Guilford co-hosts Guilford County Sheriff Department's Senior Academy with Aging-In-Place presentations delivered at 9+ events. Bob Gerken, Age-Friendly Guilford Coordinator, is a Certified Aging-In-Place Specialist (CAPS).
• Centerwell Senior Primary CareminorStrategic or Co-development PartnerCenterwell Senior Primary Care partners with Evergreens Lifestyle Center to present wellness workshops including 'Stretch Your Grocery Dollars' and 'Shakedown on Sugar' educational sessions for seniors.
• Jamestown United Methodist ChurchminorStrategic or Co-development PartnerHosts the monthly A Moment in Time Memory Cafe (3rd Tuesday, 1:30-3:30pm) for friends with Alzheimer's and their caregivers, providing a stigma-free socialization environment.
• Hospice of the PiedmontminorStrategic or Co-development PartnerSponsors the Lunch Break Book Club along with Senior Resources of Guilford, focusing on caregiver topics though open to all community members.
• Health Team AdvantageminorStrategic or Co-development PartnerSponsor/supporter of the A Moment in Time Memory Cafe dementia support program at Senior Resources of Guilford.
• Guilford County Senior Services RoundtablecoreStrategic or Co-development PartnerCreated Pathways & Protocols, a community resource website for older adult services in Guilford County. Participating agencies include Adult Center for Enrichment, Advanced Home Care, Piedmont Triad Council of Government, Call United Way 211, Greensboro Transit Authority, Guilford County Commission on Aging, Guilford County Dept of Public Health, Guilford County DSS, Health Force, Shepherd's Center of Greensboro, Regional Hospital, The Guilford Center, UNCG Gerontology Program, UNCG School of Social Work, United Way, Moses Cone/Wesley Long Community Health Foundation, Hospice of Greensboro, Hospice of the Piedmont, and Mental Health Association of Greensboro.
• North Carolina Family Caregiver Support ProgramcoreStrategic or Co-development PartnerSenior Resources of Guilford assists caregivers in conjunction with the NC Family Caregiver Program, providing case assistance, options counseling, respite care referrals, support groups, counseling services, and legal assistance referrals.
• Greensboro GrasshoppersminorGTM or Marketing PartnerSenior Resources of Guilford volunteers serve as parking lot attendants at Greensboro Grasshoppers home games, with free game entry provided to volunteers. Partnership generates fundraising and community engagement.
• Guilford County Planning and Development DepartmentminorStrategic or Co-development PartnerAge-Friendly Guilford participates in the Guiding Guilford survey and Comp Plan update process to ensure senior perspectives are included in county planning.
• Guilford County Board of CommissionersmajorStrategic or Co-development PartnerGuilford County Board of Commissioners formally welcomed Guilford County as an AARP Age-Friendly community at their meeting, formalizing the initiative led by Senior Resources of Guilford.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Piedmont Triad Regional Council Area Agency on Aging: Regional Area Agency on Aging for the Piedmont Triad (which includes Guilford County) that oversees planning, funding, and oversight for senior services across multiple NC counties, making it a regional counterparty and potential funding partner.

Broad incumbents

• AARP Foundation: The charitable affiliate of AARP that funds the Age-Friendly network and senior-hunger / isolation programs; the upstream national organization behind Guilford County's Age-Friendly designation.
• Meals on Wheels America: The national Meals on Wheels network that grants funding to and credentialed Senior Resources' Guilford County program; the umbrella body overseeing 5,000+ local programs and setting nutrition/reassurance standards.
• National Council on Aging (NCOA): The leading national nonprofit focused on aging services, policy advocacy, and senior wellbeing programs; operates at a national scale across the same mission space as Senior Resources of Guilford.
• Council on Aging of Southwestern Ohio: A larger multi-county Area Agency on Aging operating a broader portfolio of in-home, congregate, and caregiver services across southwestern Ohio; comparable in mission and program diversity to Senior Resources but at materially larger geographic scale.

Direct peers

• Aging, Disability & Transit Services of Guilford: Guilford County's designated Area Agency on Aging coordinating aging-services funding and contracting with community-based providers including Senior Resources of Guilford — the primary public-sector counterpart for senior services in the same county.
• Shepherd's Center of Greensboro: A Greensboro-area nonprofit serving older adults through volunteer-driven programs in transportation, social connection, and lifelong learning; named as a partner in Senior Resources' own coalition and runs a directly comparable community-based model.
• Senior Services, Inc. A Winston-Salem-based 501(c)(3) nonprofit operating a comparable multi-program portfolio for older adults in Forsyth County, NC — Meals on Wheels, senior center, transportation, case assistance — making it a close same-state functional twin to Senior Resources of Guilford.
• Meals on Wheels of Wake County: Wake County's Meals on Wheels affiliate delivering home-delivered meals and wellness checks to homebound seniors; operates an analogous nutrition-and-reassurance operating model in a neighboring North Carolina county, with similar volunteer-driver architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SeniorResourcesofGuilford
• Xx.com/SrResourcesGuil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Resources of Guilford