United Way of Greater Greensboro

What United Way of Greater Greensboro does

United Way of Greater Greensboro (UWGG) is a 501(c)(3) nonprofit corporation founded in 1920 and headquartered at 1500 Yanceyville Street in Greensboro, North Carolina. The organization operates as a community convener and grant-maker focused exclusively on ending local generational poverty through its Bold Goal initiative, which targets moving 3,000 households out of poverty by 2030 (683 households reached milestone as of March 2025). UWGG delivers and coordinates services through five core programs: Family Success Centers (two physical locations with Success Coaches providing integrated education, employment, financial capability, and health services), Guilford Success Network (mobile-friendly digital platform), NC 211 (24/7 human services helpline), Mentoring Matters (youth mentorship), and Thriving at 3 (early childhood initiative).

The organization distributes approximately $4.9M-$5M+ annually in strategic partner grants across 45-56 nonprofit-led programs organized under three pillars: Financial Security, Healthy Community, and Youth Opportunity. UWGG generates revenue through individual donations (across affinity tiers ranging from $120 Young Leaders to $10,000 Tocqueville Society), corporate workplace campaigns with payroll deduction pledges and matching gift programs, special events (Beyond Poverty GSO Summit, MeaningFULL Meals, Trunk-or-Treat), and strategic partnership grants. All services are provided free of charge to community members. Major corporate partners include Truist Bank, Lincoln Financial Group ($484,635 raised in 2023), VF Corporation, Cone Health, and Honda Aircraft Company.

UWGG is led by President & CEO Frank McCain Jr. (since August 21, 2023), supported by a C-suite of CFO Donna Price, Chief Development Officer Nadine Malpass, Chief Marketing Officer Tammy R. Myrick, and Chief Community Impact Officer Traci McLemore, plus a 34-member Board of Directors. The organization has 39 employees and is affiliated with United Way Worldwide, operating as a separately incorporated autonomous 501(c)(3) entity. BBB Accredited and Family Forward NC Certified, with annual financial audits performed by an independent accounting firm under GAAP.

Name

United Way of Greater Greensboro

Legal name

United Way of Greater Greensboro, Inc.

Website

https://unitedwaygso.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of Greater Greensboro is a 501(c)(3) nonprofit community convener in Greensboro, NC that coordinates five core programs and distributes ~$5M annually in grants to 45-56 partner nonprofits to move 3,000 households out of poverty by 2030, funded through donations, workplace campaigns, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Community Housing Services (624229), Emergency and Other Relief Services (624230), Services for the Elderly and Persons with Disabilities (62412), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Community social services
• Poverty alleviation programs
• Nonprofit fundraising
• Family support services
• Workplace giving campaigns

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual donors contribute through one-time and recurring gifts. The organization operates affinity groups at various giving levels: Young Leaders ($120+/year), African American Leadership ($500+/year), Women United ($1,000+/year), Leadership Circles ($1,000+/year), and Tocqueville Society ($10,000+/year).
2. Workplace Campaigns: Corporate workplace giving campaigns where employees pledge deductions from paychecks. Employers may also match employee gifts.
3. Event Fundraising: Campaign kickoff events, poverty summits, volunteer events, and community drives generate contributions and engage new donors.
4. Strategic Partnership Grants: The organization distributes grants to partner nonprofits funded by donor contributions and organizational investments. Strategic investments include Initiatives & Contracts ($581,640), Bold Goal Grants ($600,000), Financial Security programs ($300,000), Healthy Community programs ($675,000), and Youth Opportunity programs ($450,000) for a Grand Total of $1,425,000 in strategic partner grants (2026-2027).

Go-to-market motion2 records

Distribution channels7 records

Marketing channels13 records

Core offering

United Way of Greater Greensboro is a 501(c)(3) nonprofit organization that mobilizes community resources to end poverty in greater Greensboro, North Carolina. It operates direct-service programs including Family Success Centers, the NC 211 Helpline, Guilford Success Network, Mentoring Matters, and Thriving at 3, and channels funding to strategic partner agencies through workplace giving campaigns and grants.

Product overview

United Way of Greater Greensboro operates as a community-focused nonprofit organization offering an integrated service delivery model rather than a single unified product. The portfolio consists of core programs including Family Success Centers, Guilford Success Network, NC 2-1-1 Helpline, Mentoring Matters, and Thriving at 3, which work together to address poverty through coordinated services. Supporting these are grant programs (Strategic Partner Grants, BOLD Goal Grants), partnership programs (Corporate Partner Program, Nonprofit Partner Toolkit), and community engagement initiatives including the Beyond Poverty GSO Summit, MeaningFULL Meals food program, and Teens United youth leadership program. The programs collectively focus on three impact pillars: Financial Security, Healthy Community, and Youth Opportunity.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Success Centers Neighborhood-based centers that deliver wraparound case management and referrals for low-income families in greater Greensboro, connecting them to housing, education, employment, and health resources.
• NC 211 Helpline A 24/7 information and referral helpline that connects North Carolina callers to local health and human service resources, including housing, utilities, food, and crisis assistance.
• Guilford Success Network A coordinated network of partner agencies aligned under a common framework to deliver measurable outcomes for residents working toward economic stability and out of poverty.
• Mentoring Matters A volunteer-based youth mentoring initiative that pairs caring adults with young people in greater Greensboro to support academic achievement, social-emotional development, and post-secondary readiness.
• Thriving at 3 An early-childhood program that supports parents and caregivers in preparing children for school readiness by age three, emphasizing language, literacy, and developmental milestones.
• Strategic Partner Grants Competitive and outcome-aligned grant funding distributed to vetted local partner agencies delivering health, education, and financial stability services in the greater Greensboro region.
• Workplace Giving Campaigns Coordinated annual workplace giving campaigns run in partnership with local employers, enabling employees to contribute via payroll deduction to support United Way's community programs.

Quantifiable outcome

• 683 households reached Bold Goal milestone as of March 2025
• +9 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

40 partnerships are on record, tiered flagship, core and minor.

• VF CorporationflagshipStrategic or Co-development Partner · 27 November 2023Presenting sponsor of Conversations with Community Leaders health disparities panel. VF Corporation is a major corporate partner with significant community investment in the Greensboro area.
• Guilford CollegecoreStrategic or Co-development Partner · 27 November 2023Signature sponsor of health disparities panel discussion. Hosts events at Dana Auditorium on campus. Academic partner providing venue for community conversations.
• Lincoln Financial GroupflagshipStrategic or Co-development Partner · 27 November 2023Signature sponsor of health disparities event; leadership engaged in United Way board and council leadership roles; 2023 campaign raised $484,635; employed FSC members and volunteered with strategic partners.
• Cone HealthflagshipStrategic or Co-development Partner · 27 November 2023Gold sponsor and featured partner; helped find CMA candidates through Family Success Center; provides healthcare expertise and facilities for community health initiatives; employees engaged in volunteering.
• Greensboro Housing AuthoritycoreStrategic or Co-development Partner · 27 November 2023Silver sponsor of health disparities panel; partner in housing stability initiatives addressing housing cost burden for 65,000+ Guilford County households.
• YWCA GreensboroflagshipStrategic or Co-development Partner · 25 May 2023Lead partner for second Family Success Center (FSC2) at 1807 East Wendover Avenue location. Operates integrated service delivery model serving whole families with case management and barrier removal. Selected through competitive volunteer-led application process.
• Children and Families First (formerly Guilford Child Development)flagshipStrategic or Co-development PartnerLead partner for first Family Success Center (FSC1) at 1200 Arlington Street since 2015. Provides integrated services including employment, education, financial capability, health & wellness.
• BackPack BeginningscoreStrategic or Co-development PartnerStrategic partner for School Food Program ($75,000); recipient of MeaningFULL Meals food donations; serves children during summer break when school meals are unavailable. Received $10,000 emergency food support in 2025.
• Triad GoodwillcoreStrategic or Co-development PartnerBold Goal Grant recipient ($75,000) for Careers on the Outside program helping individuals gain employment. Facilitates Poverty Simulation for Beyond Poverty GSO Summit.
• GenerationEdcoreStrategic or Co-development PartnerOperates Regional Childcare Resource and Referral ($348,840) and Child Development Associate Apprenticeship Program ($75,000). Supports early childhood workforce development.
• New Arrivals InstitutecoreStrategic or Co-development PartnerLead partner for HIRE program (Helping Immigrants and Refugees with Employment) with $150,000 investment. Collaborates with Church World Service, Montagnard Association, and UNCG Center for New North Carolinians.
• Church World Service GreensborocoreStrategic or Co-development PartnerPartner in HIRE program supporting immigrants and refugees with employment services.
• Montagnard Association of NCcoreStrategic or Co-development PartnerPartner in HIRE program supporting Montagnard refugee community with employment services.
• UNCG Center for New North CarolinianscoreStrategic or Co-development PartnerPartner in HIRE program and Thriving at 3 initiative supporting immigrant and refugee integration. Provides expertise in serving diverse communities.
• The Salvation Army GreensborocoreStrategic or Co-development PartnerStrategic partner for Pathway to Success ($75,000) and Red Shield Centers Youth University ($50,000). Former FSC2 host; continued FSC operations virtually after building closure in 2022.
• The Servant CentercoreStrategic or Co-development PartnerStrategic partner for Rapid Rehousing/HOPE FIRST ($75,000) and Disability Assistance Program providing housing and disability services.
• The Arc of GreensborocoreStrategic or Co-development PartnerStrategic partner for Supported Employment program ($75,000) helping individuals with disabilities gain employment.
• Legal Aid of NCcoreStrategic or Co-development PartnerStrategic partner for Public Benefits Unit ($50,000), Domestic Violence Unit ($50,000), and Tenant Education, Advocacy, and Mediation Project ($75,000).
• Family Service of the PiedmontcoreStrategic or Co-development PartnerStrategic partner for Consumer Credit Counseling ($50,000), Children's Advocacy Center ($25,000), Clara House Domestic Violence ($25,000), Healthy Start ($25,000), Integrated Behavioral Health ($50,000), Victim Services ($25,000).
• Women's Resource CentercoreStrategic or Co-development PartnerStrategic partner for Women to Work ($50,000) and Women's Economic Success ($50,000) programs supporting women's workforce advancement.
• Sanctuary HouseminorStrategic or Co-development PartnerStrategic partner for Financial Security - Building Upward Employment & Education Mobility program ($50,000).
• Reading ConnectionscoreStrategic or Co-development PartnerStrategic partner for Adult Literacy ($50,000) and Family Literacy programs ($50,000) supporting adult education and family learning.
• Community Housing SolutionsminorStrategic or Co-development PartnerStrategic partner for Aging Gracefully in Place program ($50,000) supporting housing stability for seniors.
• Out of the Garden ProjectminorStrategic or Co-development PartnerStrategic partner for Fresh Mobile Market program ($50,000) improving food access in the community.
• Guilford Adult HealthminorStrategic or Co-development PartnerStrategic partner for Guilford Dental Access Program ($25,000) improving dental health access.
• Triad Health ProjectminorStrategic or Co-development PartnerStrategic partner for HIV Care and Wellness program ($50,000) providing health services.
• Kellin FoundationminorStrategic or Co-development PartnerStrategic partner for Integrated Trauma-Informed Behavioral Health program ($25,000).
• Youth FocuscoreStrategic or Co-development PartnerStrategic partner for HEARTH Beyond ($25,000) and My Sister Susan's House ($25,000) programs supporting youth housing and services.
• Piedmont Health ServicesminorStrategic or Co-development PartnerStrategic partner for Sickle Cell Services program ($25,000) providing specialized health services.
• First Christian Church GreensborominorStrategic or Co-development PartnerStrategic partner for SimpleWays Community Support & Nutrition Program ($50,000).
• Big Brothers Big Sisters Central PiedmontcoreStrategic or Co-development PartnerStrategic partner for Big Brothers Big Sisters Mentoring program ($25,000) supporting youth mentorship.
• Communities in Schools Greater GreensborocoreStrategic or Co-development PartnerStrategic partner for Dropout Prevention program ($50,000) supporting student retention.
• Black Child DevelopmentminorStrategic or Co-development PartnerStrategic partner for Extended Learning Opportunity program ($25,000).
• Senior Resources of GuilfordcoreStrategic or Co-development PartnerStrategic partner for Foster Grandparents ($25,000) and received emergency food support ($10,000) for Meals on Wheels program.
• Operation XcelcoreStrategic or Co-development PartnerStrategic partner for Operation Homework programs at Hairston ($50,000), Jackson ($50,000), and Peck ($50,000) schools.
• Growing Connections for Pediatric AchievementsminorStrategic or Co-development PartnerStrategic partner for Therapeutic Early Intervention Program ($50,000).
• Second Harvest Food BankcoreStrategic or Co-development PartnerReceived $10,000 emergency food support in 2025 due to record-level demand. Key partner in Greensboro's hunger relief network.
• One Step FurtherminorStrategic or Co-development PartnerStrategic partner for Community Offender Resource Program ($75,000) and received emergency food support ($10,000).
• A Simple GestureminorStrategic or Co-development PartnerLead partner with BackPack Beginnings for School Food Program ($75,000).
• UNCG Center for Housing & Community StudiesminorStrategic or Co-development PartnerLead partner with Legal Aid of NC for Tenant Education, Advocacy, and Mediation Project ($75,000).

Scale indicators25 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Family Service of the Piedmont: Greensboro-based human services nonprofit operating Children's Advocacy Center, Clara House domestic violence shelter, Consumer Credit Counseling, Integrated Behavioral Health, and Victim Services — programs that UWGG directly funds. Comparable direct-service scope, donor base, and local footprint.
• YMCA of Greensboro: Local YMCA chapter operating community-based youth, family, and wellness programs in Greensboro. Comparable direct-service footprint, donor base, and facility-dependent service delivery model; UWGG's second FSC is even co-located at a YWCA building.
• Second Harvest Food Bank of Northwest NC: Regional food bank that is itself a UWGG strategic partner ($10K emergency support in 2025) and addresses food insecurity among the same population UWGG serves. Comparable scale and donor relationships within the food assistance / anti-poverty space.
• Habitat for Humanity of Greater Greensboro: Local Habitat affiliate addressing housing affordability and homeownership in Greensboro. Operates in an overlapping service domain (housing cost burden) for similar low-income households, and competes for the same corporate and faith-based donor pool.
• United Way of the Greater Triangle: Raleigh-Durham-area United Way serving the Research Triangle. Comparable operating model: workplace campaigns, nonprofit partner grants, ALICE-focused poverty programs, and integrated service initiatives in a North Carolina metro with similar demographics.
• United Way of Forsyth County: Winston-Salem-based United Way affiliate serving Forsyth County, NC. Comparable geographic scope, donor base, and community-convening role within a neighboring Piedmont Triad region.
• Community Foundation of Greater Greensboro: Local community foundation serving Greensboro. Shares the same donor and nonprofit partner base, manages endowed funds for local poverty initiatives, and competes for the same corporate giving dollars — a comparable philanthropic intermediary in the same geography.
• United Way of Central Carolinas: Charlotte-based United Way affiliate serving the Mecklenburg County region. Closest direct peer: similar model of workplace giving, community investment grants, integrated service hubs, and Bold Goal-style poverty initiatives in the same state of North Carolina.

Broad incumbents

• Points of Light: National volunteer-engagement nonprofit that overlaps with UWGG's volunteer mobilization strategy (volunteer days, skill-based volunteering). Comparable mission of mobilizing civic engagement, though at national scale rather than community-embedded service delivery.
• United Way Worldwide: Parent/umbrella network of all U.S. United Way affiliates. UWGG operates as a separately incorporated chapter within this network, which provides branding, donor-advised fund infrastructure, and national initiatives (e.g., Next-Generation Leaders) that UWGG leverages.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unitedwaygso
• YouTubeyoutube.com/channel/UCsYFAwNRiCAFXxeWU3XYKNQ
• Facebookfacebook.com/unitedwaygso
• LinkedInlinkedin.com/company/united-way-of-greater-greensboro
• Instagraminstagram.com/unitedwaygso

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Greater Greensboro