GreenCup Digital

What GreenCup Digital does

GreenCup Digital is a privately held, bootstrapped digital marketing agency founded in 2012 and headquartered at 280 Ann St NW in Grand Rapids, Michigan. The company employs a distributed team of 13 specialists led by Owner/COO Joanna Chulick, including directors of creative strategy and client experience, project managers, web developers, a web designer, content writers, a social media strategist, an SEO specialist, a branding specialist, and a PPC strategist. Its service offering spans six core practices — website design and development, SEO, social media management, copywriting, email marketing, and brand design — supplemented by add-on services such as digital marketing audits, content editing, landing pages, social audits, profile setup, and SEO/PPC consulting.

The agency builds primarily on the WordPress content management system and delivers ADA-compliant websites, supported by an integrated digital marketing toolchain that includes Google Analytics 4, Google Search Console, Google Ads, Google Data Studio for client reporting dashboards, UTM tracking, email marketing platforms, and the Termageddon API for automated cookie policy compliance. It targets two primary customer segments: small business owners lacking in-house digital marketing expertise and marketing managers seeking external support, with most named customers being SMBs and micro-businesses across diverse industries (real estate, dental, health/wellness, e-commerce, events, and media).

GreenCup operates a consultative, sales-led go-to-market motion with free initial consultations, inbound leads through its website, and a word-of-mouth referral network. Revenue is generated through a mix of one-off projects (starting from $95 for social profile setup to $1,000+ for comprehensive SEO audits), hourly consulting ($150–$200/hour), and monthly recurring retainers (Local SEO from $750/month, social media management from $500/month). The company has raised no external capital, holds no patents, has no subsidiaries, and serves clients across the United States from a remote-first operating model using the Entrepreneurial Operating System (EOS) for internal management.

Name

GreenCup Digital

Legal name

GreenCup Digital

Website

https://greencupdigital.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenCup Digital is a bootstrapped, Grand Rapids-based digital marketing agency of 13 specialists serving small businesses and marketing managers across the United States with WordPress web design, SEO, social media management, copywriting, email marketing, and branding services delivered via a distributed remote team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Digital marketing services
• Web design development
• Search engine optimization
• Social media management
• Content marketing services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering website design, SEO, social media management, copywriting, email marketing, and brand design services on project, hourly, and retainer basis
2. SEO Packages: Monthly recurring SEO services including Local SEO packages starting at $750/month, providing ongoing search optimization
3. Social Media Management: Ongoing social media management services starting at $500, including content creation and platform management

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GreenCup Digital is a West Michigan-based digital marketing agency that delivers an integrated suite of services for small businesses, including ADA-compliant WordPress website design and development, search engine optimization (local and organic SEO), social media management, copywriting and content writing, email marketing, and brand design. The agency functions as an outsourced marketing partner, providing strategy, execution, and reporting across the full digital marketing funnel, with services available on a project, hourly, or recurring monthly retainer basis.

Product overview

GreenCup Digital is a West Michigan-based digital marketing agency providing a comprehensive suite of services for small businesses. The core offerings include Website Design & Development (ADA-compliant, user-centric websites), SEO Services (organic search optimization and local SEO packages), Social Media Management, Copywriting/Content Writing, Email Marketing, and Brand Design. These services work together as an integrated digital marketing framework where websites serve as the foundation, SEO drives organic visibility, social media builds community engagement, and content/copywriting nurtures customer relationships. Additional add-on services include Digital Marketing Audits, Inbound Marketing strategy, Landing Page creation, Google Ads Management, SEO Audits, and various social media services (advertising, audits, check-ups, profile set-up). The company operates primarily on WordPress as their website platform and serves small business owners and marketing managers throughout the United States with a global remote team.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development User-centric, visually stunning, ADA-compliant, and highly functional websites for small businesses, designed to serve as the foundation of the client's digital marketing presence.
• SEO Services Search engine optimization services that improve site rankings in search results, drive authority, and generate organic website traffic using cutting-edge SEO techniques.
• Social Media Management Full-service social media marketing that builds community, engages customers, and impacts SEO through strategic content creation, curation, and platform management.
• Copywriting Content writing services including blog posts, ad copy, and marketing materials that build and nurture long-term customer relationships.
• Email Marketing Email marketing campaigns that nurture leads, re-engage past clients, and keep businesses top of mind by reaching the audience's inbox directly without algorithmic interference.
• Brand Design Brand refinement and reshaping services that transform brands into unforgettable experiences, focusing on brand promise, story, and identity.
• Digital Marketing Audit Comprehensive analysis of a client's digital presence covering brand positioning, usability, content, lead generation, conversion optimization, and call-to-actions, delivered as a full report.
• Content Editing Professional editing services to polish and refine client-written content before publishing, ensuring consistency with brand voice.
• Inbound Marketing Strategy-focused service that creates interesting, useful, and enjoyable content to attract, engage, and delight customers through an established inbound methodology.
• Landing Pages Custom landing pages designed to capture leads, distribute downloadable content, sell products, or gain newsletter subscribers, optimized for conversions and aligned with personas.
• Local SEO Package Monthly local search optimization package complete with a Data Studio Dashboard for real-time progress monitoring of local search visibility.
• SEO Audit Comprehensive 20-page SEO analysis with detailed website correction recommendations, traffic reporting, keyword rankings, competitor analysis, and improvement opportunities.
• Google Ads Management (PPC) Pay-per-click advertising management including strategy, design, implementation, and monthly reporting for Google Ads campaigns.
• SEO Consulting

Quantifiable outcome

• Organic traffic growth and improved search rankings through SEO optimization
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• EOS WorldwidecoreStrategic or Co-development PartnerGreenCup Digital operates using the Entrepreneurial Operating System (EOS) framework for business management, organization, and execution. This operational methodology helps maintain discipline and alignment across the distributed team.
• GooglecoreTechnology or IntegrationUtilizes Google tools including Google Analytics 4 (GA4), Google Search Console, Google Ads (PPC), and Data Studio for reporting and analytics services delivered to clients.
• Meta (Facebook/Instagram)coreTechnology or IntegrationManages Facebook and Instagram advertising campaigns for clients as part of social media marketing services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a large full-service digital marketing agency offering SEO, web design, social media, and content marketing primarily to SMB and mid-market clients — the closest analog to GreenCup Digital in scope and customer profile.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing web design, SEO, social media, and PPC for small and mid-sized businesses, competing head-to-head with GreenCup's integrated offering.
• Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering SEO, paid media, social media, and web design for mid-market and SMB clients — directly comparable in service mix to GreenCup.
• SmartSites: SmartSites is a web design and digital marketing agency (web, SEO, PPC) serving SMBs — closely matching GreenCup's website-first, integrated-services approach for small business clients.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, paid social, and conversion optimization — a partial overlap with GreenCup's PPC and social advertising services.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on PPC, SEO, and social media advertising for SMBs, overlapping with GreenCup's paid and organic search capabilities.
• LYFE Marketing: LYFE Marketing is a social media management agency serving small businesses with content creation, community management, and paid social — directly comparable to GreenCup's Social Media Management service line.
• Boostability: Boostability is an SMB-focused SEO and digital marketing agency with white-label and small-business products — comparable to GreenCup's local SEO and SEO consulting offerings.
• LSEO: LSEO is a digital marketing agency specializing in SEO, PPC, and web design for small and mid-sized businesses — matching GreenCup's paid and organic search positioning.
• Coalition Technologies: Coalition Technologies is a digital marketing and web design agency offering SEO, web development, and branding services — overlapping with GreenCup's core offerings on the web/SEO/branding side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greencupdigital
• LinkedInlinkedin.com/company/green-cup-digital
• Instagraminstagram.com/greencupdigital
• Xx.com/greencupdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenCup Digital