The Juice House
The Juice House is a multi-location juice bar chain founded in 2014 selling fresh-made-to-order juices, smoothies, acai and pitaya bowls, and grab-and-go items to health-conscious consumers across six New Jersey and Staten Island locations, with active franchise expansion and mobile ordering.
- Company typePrivate
- Founded2014
- HeadquartersGarwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Juice House does
The Juice House is a multi-location juice bar and wellness brand founded in January 2014 by Arielle Cassidy, who holds a Master of Science in Clinical Nutrition. The company sells fresh-made-to-order juices, smoothies, acai and pitaya bowls, wellness shots, grab-and-go items, and packaged pantry products sourced from named suppliers including Sambazon (acai), Pitayafoods (pitaya), Terrasoul Superfoods, Eco Bee Supply (local honey), Sun Warrior, and Optimum Nutrition. Its product architecture centers on customization through Create-Your-Own (C.Y.O.) options across juices, smoothies, protein smoothies, and bowls, supplemented by superfood infusions such as maca, bee pollen, chia, spirulina, matcha, guarana, camu-camu, and psyllium. All juices are raw and unpasteurized, and the company emphasizes full ingredient transparency through detailed blog and supplier-profile content.
The business operates six physical retail locations across New Jersey (Garwood, New Providence, Freehold, Union, Montclair) and Staten Island, New York, combining two corporate-owned stores with four franchise locations. Distribution is multi-channel: in-store purchases, TapMango-powered online ordering with per-location pickup, dedicated iOS and Android mobile apps with rewards and order-ahead, and a catering program offering Build Your Own Bowl Bar, Energy Bites, and Fruit Platters with a 72-hour advance notice requirement. Pricing follows a pay-as-you-go unit model across all channels, with catering tiered around $15 per person for bowl bars, $30 per 25 energy bites, and approximately $40 for fruit platters serving 8-10 people; core menu pricing is not publicly listed.
Revenue is generated through storefront and digital retail sales, catering event contracts (corporate offices, grand openings, family parties), franchise fees under an active expansion program targeting the tri-state area and national growth, and gift card sales. The customer base is primarily individual health-conscious consumers, with secondary segments in fitness enthusiasts and corporate event clients. The company is founder-led, with Arielle Cassidy as CEO and her husband Ryne Boyle as COO, and no external institutional investment or parent company has been disclosed.
The Juice House firmographics
Firmographics- Name
- The Juice House
- Legal name
- The Juice House
- Website
- https://thejuicehouse.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Juice House is a multi-location juice bar chain founded in 2014 selling fresh-made-to-order juices, smoothies, acai and pitaya bowls, and grab-and-go items to health-conscious consumers across six New Jersey and Staten Island locations, with active franchise expansion and mobile ordering.
- Ownership category
- akta.pro rank
The Juice House industry classification
Industry- Product category
- Health Food Retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)
- akta.pro secondary industry
- Smoothie & Protein Shake Bars (THAFAKAB)
Keywords
Where The Juice House is headquartered
LocationHeadquarters
- HQ city
- Garwood
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
The Juice House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Storefront Sales: Physical retail sales at 6 locations across New Jersey and Staten Island, NY. Products include fresh juices, smoothies, bowls, grab & go items, shots, and pantry items.
- Online and Mobile Ordering: Order-ahead capability through TapMango platform and dedicated mobile apps (iOS and Android). Pickup and delivery options available at all locations.
- Catering Services: Catering menu including Build Your Own Bowl Bar (minimum 20 people, ~$15/person), Energy Bites ($30 for 25), and Fruit Platters (~$40 for 8-10 people). Requires 72-hour advance notice.
- Franchise Fees: Franchise expansion program offering entrepreneurs the opportunity to own a Juice House franchise in the smoothie and juice industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Energy Bites - $30 per order of 25 bites, ~$2 per person |
| Unit Pricing | Pay-as-you-go | Build Your Own Bowl Bar - $300 minimum (feeds 20), ~$15 per person |
| Unit Pricing | Pay-as-you-go | Fruit Platter - $40, serves 8-10 people |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
The Juice House product offering
Product offeringCore offering
The Juice House operates retail juice bar storefronts that sell fresh-made-to-order juices, smoothies, and bowls using organic and fairly sourced ingredients, alongside grab-and-go items, wellness shots, and pantry products. The company also offers catering services for events, gift cards, and a franchise program for entrepreneurs seeking to open new locations. Ordering is supported in-store, through a TapMango online platform, and via a dedicated iOS/Android mobile app with loyalty rewards.
Product overview
The Juice House is a nutritionist-founded juice bar and wellness brand offering made-to-order juices, smoothies, and bowls. The core product portfolio consists of four main product lines: (1) Juices - fresh-pressed, raw, and unpasteurized drinks in named recipes like De-Puff, Green Monster, and Mother Nature; (2) Smoothies - blended whole-fruit drinks with protein and nut butter options; (3) Bowls - featuring four base types (Acai from Sambazon, Pitaya/dragon fruit from Pitayafoods, Coconut, and Banana) with various toppings; and (4) Grab & Go items including energy bites, bars, and pantry products. Additional offerings include wellness shots, catering services, gift cards, a franchise program, and a mobile app for order-ahead and rewards. The company operates 6 retail locations across New Jersey and Staten Island, NY.
Differentiator
Problem solved
Functional benefit
Products and services
- Juices Fresh-pressed, raw, and unpasteurized juices made to order with organic and local produce, including named recipes such as De-Puff Juice, Green Monster Juice, Zesty Juice, Mother Nature Juice, Healing Energy Juice, and customizable Create Your Own Juice Mix options for individual retail customers.
- Smoothies Blended whole-fruit smoothies made with ingredients such as nut butters and protein powders, including options like Ellie Smoothie, Chocolate Peanut Butter Smoothie, Restoration Smoothie, Goddess Smoothie, Blueberry Pie Smoothie, and customizable C.Y.O. Protein Smoothie for individual retail customers.
- Acai Bowls Bowls featuring a Sambazon organic acai base topped with various fruits, nut butters, and Grawnola. Featured bowls include JH Acai Bowl, Berry Crazy, Berry Nutty, Berry Berry, Chocoberry, HuiHou, Two-Faced Bowl, and custom C.Y.O. Acai Bowl options for individual retail customers.
- Pitaya Bowls Bowls featuring Pitayafoods organic pitaya (dragon fruit) base with tropical fruit toppings. Featured bowls include Paradise Pitaya Bowl, Berry Taya Pitaya Bowl, JH Pitaya Bowl, Bombon Pitaya Bowl, Buttaya Pitaya Bowl, and custom C.Y.O. Pitaya Bowl options for individual retail customers.
- Coconut Bowls Bowls with a coconut base served in a 16 oz. size only, including Coco Loco Coconut Bowl, Berry Coco Coconut Bowl, Maui Coconut Bowl, CocoNutter Coconut Bowl, and C.Y.O. Coconut Bowl for individual retail customers.
- Banana Bowls
Quantifiable outcome
- Provides 2-4+ servings of fruits and veggies per day
- +1 more outcomes
Companies that use The Juice House
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The Juice House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Juice House partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SambazoncoreSambazon is the primary supplier of acai for The Juice House's acai bowls. Sambazon is renowned for sustainable and organic acai cultivation. The partnership ensures high-quality, antioxidant-rich acai sourced from the Amazon rainforest.
- PitayafoodscorePitayafoods supplies the vibrant pitaya (dragon fruit) base for The Juice House's pitaya bowls. Pitayafoods is trusted for vibrancy, flavor, and nutritional quality of their pitaya products.
- Terrasoul SuperfoodscoreTerrasoul Superfoods supplies a range of superfoods including Acai, Maca, Bee Pollen, Goji Berries, Cacao Powder, and Cinnamon. Products are certified organic by CCOF, undergo third-party testing, and align with The Juice House's commitment to quality and ethical sourcing.
- Eco Bee SupplycoreEco Bee Supply in Morristown, NJ provides locally sourced honey produced by a Master Beekeeper. The honey features unique local pollen flavor and supports customers' adaptability to seasonal changes and allergies.
- Sun WarriorcoreSun Warrior supplies vegan protein and collagen products. Sun Warrior products are soy-free, contain zero grams of added sugar, and are free from gluten, dairy, and GMOs. Products are also free from solvents, toxic chemicals, hormones, and animal by-products.
- Optimum NutritioncoreOptimum Nutrition supplies protein and collagen products. The brand is known for high-quality raw materials, continuous testing of raw materials and finished products, and transparent quality assurance procedures.
- St. Joseph's Social Service CenterminorCommunity partnership through the Sandwich Drive for St. Joseph's Grab & Go Meals program. The initiative provided wholesome, ready-to-eat meals to individuals and families in need in the local community.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
The Juice House competitors and assessment
Company assessmentBroad incumbents
- Joe & The Juice: International, design-forward juice and coffee chain with a broader menu including fresh juices, smoothies, and shots. Comparable product overlap (fresh juice, smoothies) and urban consumer base, though a much larger and more mature operator.
Direct peers
- Frutta Bowls: Franchised acai bowl and smoothie concept with a comparable menu architecture (acai/pitaya bowls, smoothies, grab-and-go). Direct competitor in the same niche and franchise channel.
- Juice Generation: NYC-founded juice and smoothie chain with a strong urban brand and similar menu of cold-pressed juices, protein smoothies, and bowls. Comparable positioning as a premium, ingredient-focused urban juice concept.
- Robeks: Established franchised juice and smoothie chain with a similar menu of fresh juices, protein smoothies, and acai bowls. Direct comparable in category, customer, and franchise-based growth model.
- Playa Bowls: Fast-growing franchised chain specializing in acai, pitaya, coconut, and banana bowls plus smoothies — a near-direct overlap with The Juice House's bowl and smoothie offering, with a similar tri-state origin and franchise model.
- Nekter Juice Bar: National franchised juice bar emphasizing cold-pressed juices, smoothies, and acai bowls made with fresh, whole ingredients. Highly comparable product mix and franchise-led growth strategy targeting wellness consumers.
- Smoothie King: Largest US franchised smoothie chain with a focus on functional, fitness-oriented blends and protein-forward menus. Closely comparable customer base (fitness, wellness, weight management) and product overlap (protein smoothies, meal-replacement positioning).
- Clean Juice: Certified-organic juice bar franchise with smoothies, juices, bowls, and wraps — directly comparable 'organic-first' positioning, ingredient transparency, and franchise expansion model.
- Tropical Smoothie Cafe: Fast-growing franchised chain offering smoothies, juices, wraps, sandwiches, and bowls. Competes for the same health-conscious, on-the-go consumer and follows a similar franchise-led expansion playbook.
- Jamba (formerly Jamba Juice): National franchised chain specializing in fresh-made-to-order smoothies, juices, and bowls with comparable menu architecture (fruit/veggie smoothies, customizable options, acai bowls). Direct competitor for The Juice House's core offerings, with a much larger footprint and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The Juice House social profiles
Digital presenceThe Juice House compliance and trust
Trust signalCompliance2 records
The Juice House financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Juice House leadership team
Management profileNumber of profiles
Profiles7 records
The Juice House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Juice House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Juice House
What does The Juice House do?
The Juice House operates retail juice bar storefronts that sell fresh-made-to-order juices, smoothies, and bowls using organic and fairly sourced ingredients, alongside grab-and-go items, wellness shots, and pantry products. The company also offers catering services for events, gift cards, and a franchise program for entrepreneurs seeking to open new locations. Ordering is supported in-store, through a TapMango online platform, and via a dedicated iOS/Android mobile app with loyalty rewards.
Is The Juice House a public or private company?
The Juice House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Juice House founded?
The Juice House was founded in 2014. It employs 11 to 50 people.
Where is The Juice House based?
The Juice House is headquartered in Garwood, United States, in the North America region.
How does The Juice House make money?
Four revenue lines are on record. Retail Storefront Sales are the primary driver. The others are online and Mobile Ordering, catering Services and franchise Fees.
Who are The Juice House's main competitors?
Joe & The Juice is listed as a broad incumbent. Direct peers are Frutta Bowls, Juice Generation, Robeks, Playa Bowls, Nekter Juice Bar, Smoothie King, Clean Juice, Tropical Smoothie Cafe and Jamba (formerly Jamba Juice).
Does The Juice House have an API?
No public API is recorded for The Juice House.
What industry is The Juice House in?
The Juice House's product category is Health Food Retail. Its primary akta.pro industry code is THAFAKAA, Juice Bars & Cold-Pressed Juice Shops, with a secondary code of THAFAKAB, Smoothie & Protein Shake Bars. Its NAICS code is 722515 and its SIC code is 5810.