The Charity Hub

What The Charity Hub does

The Charity Hub is a Canadian social enterprise founded in 2021 in Kelowna, British Columbia, that liquidates corporate excess, obsolete, refurbished, and customer-returned inventory and channels the proceeds into charitable donations. The company connects suppliers — manufacturers, distributors, retailers, warehouses, third-party logistics providers, and insurers — to an approved global buyer network that purchases liquidated goods in channels that protect the supplier's brand integrity and avoid dilution of regular distribution. Under its 'Triple Impact Liquidation' model, TCH handles logistics and freight, monetizes the inventory, and donates 50% of net profits to a charity chosen by the supplier; the remaining 50% is retained by TCH. A minimum 12-pallet threshold per engagement skews the model toward enterprise-scale transactions.

The company's go-to-market combines direct enterprise field sales with a Charity Partner Program in which nonprofits act as referral channels for corporate donors and receive 50% of net proceeds from successful liquidations. A technology partnership with Brightpearl by Sage provides distribution into 2,060 inventory-management software customers, and a 2025 partnership with EcoClaim opened the insurance-claims salvage vertical. The technology surface is primarily operational: HubSpot CRM for lead tracking and Google Analytics for web measurement; there is no disclosed AI/ML capability, proprietary software platform, or API. Supplier and charity outputs are reported through an Impact Scorecard that quantifies landfill diversion weights and donation amounts for ESG/CSR reporting. Major disclosed engagements include the 1.3M+ unit JCorp apparel liquidation and cumulative donations exceeding $500K to charities including Habitat for Humanity Canada.

TCH is bootstrapped with no disclosed external funding rounds and operates with a small 1-10 person team. Leadership transitioned in September 2024 with Shari Rudolph — formerly of Good360 — appointed CEO, while founder Dave Rolleston moved to Founder and Chairman; Michael D. Cain was hired as EVP Business Development in May 2025. The company is a registered social enterprise operating from Kelowna with a warehouse/distribution presence in Toronto, complies with British Columbia PIPA and Canadian PIPEDA privacy regimes, and trades under 'The Charity Hub,' 'TCH,' and the brand 'Liquidator for Good.'

Name

The Charity Hub

Legal name

The Charity Hub

Website

https://thecharityhub.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Charity Hub is a Canadian social enterprise that liquidates corporate excess and salvage inventory through a global buyer network and donates 50% of net proceeds to supplier-chosen charities, serving manufacturers, retailers, insurers, and nonprofit partners.

Ownership category

akta.pro rank

Product category

Excess Inventory Liquidation Services

NAICS

Merchant Wholesalers, Durable Goods (423), Business Support Services (5614), Warehousing and Storage (493)

SIC

Wholesale-Durable Goods, Nec (5099), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ)

akta.pro secondary industry

Product Take-Back & Reverse Logistics Programs (EUAIANAA)

Keywords

• Excess inventory liquidation
• Corporate inventory buyback
• Charitable inventory services
• Customer returns processing
• ESG inventory disposition

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Inventory Liquidation and Purchase: TCH purchases excess, refurbished, and customer-returned inventory from suppliers at low or no cost. Suppliers receive flexible write-down/write-offs. TCH then liquidates inventory through its global buyer network and retains profits.
2. Profit Sharing Donation Model: TCH donates 50% of its net profits to the supplier's chosen charity. This is the core differentiator - suppliers benefit from inventory liquidation while directing charitable donations to their preferred causes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Charity Hub purchases excess, refurbished, and customer-returned inventory from corporations (manufacturers, distributors, retailers, 3PLs, insurers) at low or no cost and liquidates it through a global buyer network that protects brand integrity. It retains profits on the sale and donates 50% of net proceeds to the supplier's chosen charity. The end-to-end service covers logistics, freight, and warehousing, with a minimum 12-pallet threshold per opportunity and no cost to either the supplier or the receiving charity.

Product overview

The Charity Hub operates as a single unified service called the Triple Impact Liquidation Solution, which functions as a 'Liquidator for Good' platform. The company connects companies with excess, obsolete, refurbished, and customer-returned inventory to a global buyer network, then donates 50% of net profits to the supplier's chosen charity. The core offering combines three components: Corporate Inventory Liquidation Service (for companies), Nonprofit Fundraising Partnership (for charities), and the Charity Partner Program. The company handles all logistics, freight coordination, and sales while ensuring brand protection and compliance with distribution restrictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Triple Impact Liquidation Solution End-to-end 'Liquidator for Good' service that converts a corporation's excess, obsolete, refurbished, or customer-returned inventory into charitable donations through a three-step process: (1) Liquidate – free warehouse space and turn excess inventory into value; (2) Sustain – keep items in use longer and divert waste from landfills; (3) Donate – give 50% of net proceeds to the supplier's chosen charity.
• Corporate Inventory Liquidation Service Service for companies with excess inventory that handles logistics, monetizes inventory through the global buyer network, and donates up to 50% of net proceeds to the supplier's chosen charity while protecting the brand and supporting ESG goals.
• Nonprofit Fundraising Partnership Service for nonprofits that transforms corporate product donations into cash; charities receive 50% of net proceeds from liquidating corporate excess inventory, with zero logistics headaches and no warehouse storage, sorting, or distribution required.
• Charity Partner Program Program that enables nonprofits to refer corporate donors with excess inventory to The Charity Hub and receive 50% of net proceeds when those donations are successfully liquidated; participating charities add a 'donate product' link on their websites so companies can route inventory to TCH.

Quantifiable outcome

• Donated $500,000+ to charities since 2021
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

25 partnerships are on record, tiered core and minor.

• EcoClaimcoreStrategic or Co-development Partner · 23 July 2025Partnership to help insurers responsibly handle salvage inventory from claims. TCH liquidates goods and donates proceeds to charity, reducing waste from insurance claim settlements.
• UnwrapitminorStrategic or Co-development Partner · 29 May 2025Strategic partnership to advance sustainable corporate gifting and charitable giving. Like-minded social enterprises collaborate to reduce waste and give back to charity.
• Circular Economy Leadership Canada (CELC)coreStrategic or Co-development Partner · 11 March 2025Network Partner joining 65+ Canadian changemakers championing circular economy. Commits to CELC Partner Pledge supporting UN SDG 12 on responsible consumption and production, maximizing value in value chains, and eliminating waste.
• Brightpearl by SagecoreGTM or Marketing Partner · 21 September 2023Technology partnership enabling Brightpearl and Inventory Planner customers to access TCH's liquidation services. Joint marketing to 2,060 shared customers to help them turn obsolete inventory into cash for charity.
• CanadaHelpscoreGTM or Marketing Partner · 7 September 2023Title sponsor of Small Charities Master Class webinar series. TCH presented on expanding corporate partnerships through product donations. $35K sponsorship provided daily cash draw prizes for attending charities.
• Habitat for Humanity CanadacoreGTM or Marketing PartnerMajor charity partner receiving donations from TCH liquidations. $75,000+ donated. Habitat GTA partnership including 4-day flash warehouse fundraiser.
• JCorp / Gurman Twins Group of CompaniescoreGTM or Marketing PartnerMajor supplier partner (ADTN International, Moniker, Mask Army) donating 1.3M+ units of apparel. Created tens of thousands for charities including Habitat for Humanity and Montreal Heart Institute.
• Best BuyminorGTM or Marketing PartnerCorporate partner providing excess inventory for liquidation. Featured in partner logos section of website.
• LabattminorGTM or Marketing PartnerCorporate partner providing excess inventory for liquidation. Featured in partner logos section of website.
• OrganikaminorGTM or Marketing PartnerCorporate partner providing excess inventory for liquidation. Featured in partner logos section of website.
• Their OpportunitycoreGTM or Marketing PartnerNonprofit partner receiving donations. Randy Gill, President & CEO testimonial endorses TCH partnership providing new fundraising avenue.
• First Tee - Ontario at Golf Canada FoundationcoreGTM or Marketing PartnerNonprofit partner receiving funds from golf accessories donation. Used funds for program development and coach training supporting 15,000 participants in 2024.
• Habitat for Humanity GTAcoreGTM or Marketing PartnerLocal GTA chapter partnership with 4-day flash warehouse fundraiser event to build affordable homes.
• Clean the WorldminorGTM or Marketing PartnerCharity partner featured in logos section of website.
• Special OlympicsminorGTM or Marketing PartnerCharity partner featured in logos section of website.
• BGC CanadaminorGTM or Marketing PartnerCharity partner featured in logos section of website.
• Ronald McDonald House CharitiesminorGTM or Marketing PartnerCharity partner featured in logos section of website.
• Together ProjectminorGTM or Marketing PartnerCharity partner featured in logos section of website.
• UnstoppableminorGTM or Marketing PartnerCharity partner featured in logos section of website.
• First TeeminorGTM or Marketing PartnerCharity partner featured in logos section of website.
• Fondation Golf CanadaminorGTM or Marketing PartnerCharity partner featured in logos section of website.
• Trek for ChangeminorGTM or Marketing PartnerCharity partner helping build playground and classrooms in Uganda via Trek for Change, clean drinking water projects.
• Able AuctionscoreGTM or Marketing PartnerAuction company referring unsellable goods to TCH for charitable liquidation. Testimonial from CEO Jeremy Dodd endorsing TCH as trusted partner.
• EALgreenminorOthersSimilar nonprofit accepting product donations for college scholarships. TCH may donate 50% of proceeds to EALgreen.
• Good360minorOthersGlobal leader in product philanthropy. CEO Shari Rudolph previously worked at Good360 for 8 years. TCH may partner or compete depending on supplier needs.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bulq: Wholesale liquidation marketplace offering pallets of returned and overstock merchandise to business buyers. Comparable on the wholesale liquidation buyer-network side, serving the same downstream buyer base TCH sells into.
• Good360: The largest U.S. nonprofit product philanthropy organization, directly comparable as both competitor and feeder to The Charity Hub. TCH's new CEO Shari Rudolph spent 8 years at Good360 (including as CDO/CMO) and the partnership records reference Good360 as an adjacent alternative. Both operate at the intersection of corporate excess inventory and charitable giving.
• B-Stock Solutions: Operates the world's largest B2B liquidation marketplace connecting retailers with bulk buyers of returned and excess merchandise. Directly comparable on the liquidation/buyer-network side of TCH's model, though without the charity-donation wrapper.
• Direct Liquidation: B2B liquidation marketplace sourcing pallets and truckloads of returned and excess merchandise from major retailers. Overlaps with TCH's buyer network and pallet-based minimum (12 pallets) operating model, though without the charity wrapper.
• EALgreen: Canadian nonprofit that accepts corporate product donations and converts proceeds into college scholarships. Explicitly listed in TCH's partnerships as an 'alternative excess inventory charity partner,' making it a head-to-head model in the same Canadian social enterprise category.
• Able Auctions: Canadian auction house explicitly listed as a TCH partner that refers unsellable goods to TCH for charitable liquidation. Operates in the same liquidation channel and geography, and serves as a feeder for TCH's pipeline.

Regional players

• Habitat for Humanity ReStores: Habitat's ReStore network resells donated home goods to fund housing programs — directly comparable on the donated-inventory-to-charity model. Listed as one of TCH's largest charity partners receiving donated proceeds, making it both peer and channel partner.

Broad incumbents

• Liquidity Services: Publicly-traded (LQDT) provider of marketplaces and managed services for surplus and returned assets. A much larger incumbent that competes for the same corporate excess inventory pool TCH serves, offering broader asset categories but lacking the charity-donation differentiator.
• Optoro: Technology platform for returns management and excess inventory optimization, serving major retailers and brands. Comparable on the reverse-logistics and inventory disposition side, with stronger technology tooling but no charitable-giving model.
• Reverse Logistics Group: Global reverse logistics service provider operating across multiple continents with product take-back and reuse programs. Comparable as an incumbent in the same reverse-logistics-and-donation space TCH operates in, particularly relevant given TCH's global buyer network claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/t_c_hub
• YouTubeyoutube.com/channel/UCn-dGiAGaS3tlUtCPx203cA
• Facebookfacebook.com/liquidateforacause
• LinkedInlinkedin.com/company/thecharityhub
• Instagraminstagram.com/the.charity.hub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Charity Hub