Optimising IT
Optimising IT is a B Corp Certified UK managed IT services provider delivering managed IT support, cyber security, IT consultancy, and cloud services to small and mid-market enterprises across seven UK offices. Following its 2025 merger into Lyra Technology Group, it has expanded into London and launched AI governance and integration offerings.
- Company typePrivate
- Founded2013
- HeadquartersGloucester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Optimising IT does
Optimising IT is a UK-based, B Corp Certified managed IT services provider and consultancy founded in 2013 and headquartered in Gloucester. The company delivers its services through four pillars — Managed IT Support, Cyber Security Services, IT Consultancy, and Cloud Services — targeting UK small and medium enterprises as the primary segment, with mid-market and enterprise engagements where multi-site or compliance complexity is present. Its core technology stack is built on Microsoft 365, Azure, Google Workspace, and an integrated security layer that includes Huntress Identity Threat Detection and Response, Avanan/Check Point Harmony email security, and Cyber Essentials/Plus certification work, all operated under ISO 27001 and ISO 9001 certified management systems.
The product catalogue combines recurring managed services (remote and onsite support, network and infrastructure management, 24/7 monitoring, Microsoft 365 and Azure management) with project-based consultancy (IT strategy, due diligence, AI readiness, project management). In March–April 2026 the firm launched four new offerings — Huntress ITDR, Avanan Advanced Email Security, Control AI (AI governance and Shadow AI monitoring), and Engage AI (hands-on AI integration with embedded consultants) — positioning itself at the intersection of managed security and SME AI adoption. Revenue is generated through tailored monthly subscriptions, project-based fees, and cloud/managed-service billings; pricing is bespoke and not publicly disclosed.
Following its October 2025 merger into Lyra Technology Group (part of Evergreen Services Group), Optimising IT retains its brand, B Corp status, and Managing Director Todd Gifford-led leadership while gaining access to a global network of peer IT services firms. The company operates from seven UK offices — Gloucester (HQ), Bristol, Exeter, London (30 St Mary Axe), Worcester, Cheltenham, and Bath — and serves an enterprise customer base that includes Ridgeway Automotive Group, Vanarama, Vivobarefoot, Creed Food Service, BHSF and Bruton Knowles.
Optimising IT firmographics
Firmographics- Name
- Optimising IT
- Legal name
- Optimising IT Ltd
- Website
- https://optimisingit.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optimising IT is a B Corp Certified UK managed IT services provider delivering managed IT support, cyber security, IT consultancy, and cloud services to small and mid-market enterprises across seven UK offices. Following its 2025 merger into Lyra Technology Group, it has expanded into London and launched AI governance and integration offerings.
- Ownership category
- akta.pro rank
Optimising IT industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Other Computer Related Services (541519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
Keywords
Where Optimising IT is headquartered
LocationHeadquarters
- HQ city
- Gloucester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Optimising IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: Recurring monthly subscription services providing end-to-end managed IT support including remote helpdesk, onsite support, network management, and proactive monitoring. Revenue is generated through predictable monthly billing tailored to client needs.
- Professional Services & Consultancy: IT strategy consulting, AI consultancy, cyber security consultancy, and project implementation services. These are typically scoped and priced upfront as one-time or retainer engagements.
- Cloud Services: Cloud migration, management, and hosting services including Azure managed services and G-Cloud services. Revenue from cloud infrastructure and management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customised Managed IT Packages |
| One time/ perpetual license | Multi-year contract | Project-Based Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Optimising IT product offering
Product offeringCore offering
Optimising IT is a UK-based B Corp Certified managed IT services provider delivering managed IT support, cyber security services, IT consultancy, and cloud services to small and medium enterprises. Services include remote and onsite IT support, Microsoft 365 and Azure management, managed cyber security with 24/7 monitoring, cloud migration, IT strategy and AI consultancy, and specialised offerings such as Huntress Identity Threat Detection and Response, Avanan email security, and proprietary Control AI and Engage AI services for AI governance and integration.
Product overview
Optimising IT is a B Corp Certified, cyber-focused managed service provider offering an integrated portfolio of IT services built around four core pillars: Managed IT Support, Cyber Security Services, IT Consultancy, and Cloud Services. The product portfolio spans from core managed services (including remote/onsite support, network management, and IT procurement) to specialised add-on modules. Notable named products include Control AI (AI governance and security service addressing Shadow AI risks), Engage AI (hands-on AI integration service with embedded consultants), Huntress Identity Threat Detection and Response (ITDR) for Microsoft 365 identity monitoring, and Avanan Advanced Email Security for Microsoft 365 and Google Workspace. The company also offers Microsoft 365 and Google Workspace partnership services, Azure managed services, Cyber Essentials certification, and G-Cloud services for UK government frameworks. Services are delivered through UK-based engineers with 24/7 monitoring capabilities and integrated under an ISO27001-certified Information Security Management System.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Support Comprehensive managed IT services providing remote and onsite desktop support, network management, infrastructure optimisation, software licence procurement, IT procurement, and service upgrades. Tailored monthly packages with dedicated account managers.
- Cyber Security Services Full suite of cyber security services including managed cyber security protection with 24/7 monitoring, Cyber Essentials and Cyber Essentials Plus certification, security awareness training, cyber security consultancy, security audits, and information security management aligned to ISO 27001.
- IT Consultancy Strategic IT consulting covering IT strategy and roadmapping, IT due diligence, business intelligence consulting, AI consultancy, and project management and delivery to help organisations align technology with business objectives.
- Cloud Services Cloud services including Azure managed services, cloud migration, cloud hosting provider management, G-Cloud services for UK government frameworks, and cloud backup (including Microsoft 365 backup stored in AWS with ISO 27001-governed restore testing).
- Control AI: AI Governance & Security AI governance and security service that monitors AI tool usage, prevents Shadow AI risks, manages which AI tools employees can access, and ensures compliance with data protection regulations.
- Engage AI: AI Integration Services Hands-on AI integration service for SMEs where consultants embed directly into client businesses for 3-12 months, helping implement AI tools, train teams, and integrate AI into day-to-day workflows.
- Huntress Identity Threat Detection and Response (ITDR) Managed identity threat detection and response service for Microsoft 365 that monitors sign-in behaviour, suspicious inbox rules, and admin privilege changes, with 24/7 Security Operations Centre review and a 14-day free trial.
- Avanan Advanced Email Security for Microsoft 365 & Google Workspace Advanced email security for Microsoft 365 and Google Workspace using behavioural analysis and API integration to protect against phishing, impersonation, business email compromise, account takeover, and threats across Teams, SharePoint, OneDrive, and Google Drive.
Quantifiable outcome
- 99.91% SLA response time met
- +4 more outcomes
Companies that use Optimising IT
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Optimising IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature4 records
Optimising IT partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Lyra Technology GroupcoreOptimising IT merged with Lyra Technology Group as part of Evergreen Services Group. The partnership provides access to a global network of peer companies across US, UK, Canada, Australia, and New Zealand while maintaining independence, brand, and local leadership under Managing Director Todd Gifford.
- Evergreen Services GroupcoreInternational collection of IT service businesses that pursues long-term investment strategy for technology services businesses. Optimising IT operates as part of this global holding company family.
- HuntresscoreHuntress provides Identity Threat Detection and Response (ITDR) for Microsoft 365. Optimising IT delivers Huntress as a fully managed, human-led service backed by 24/7 Security Operations Centre with 14-day free trials.
- Avanan (Check Point Harmony Email & Collaboration)coreAvanan (Check Point Harmony) provides advanced email security for Microsoft 365 and Google Workspace. Optimising IT offers 14-day free trials and manages deployment, configuration, and review of Avanan throughout the trial and beyond.
- MicrosoftcoreMicrosoft Solutions Partner providing Microsoft 365, Azure, Copilot, and related Microsoft services. Optimising IT offers Microsoft licensing, migrations, adoption support, and Copilot readiness services.
- Google WorkspacecoreOfficial Google Workspace Partner offering implementation, migration, and support services for Google Workspace customers.
- Azure/AWScoreCloud platform partnerships for Azure managed services and AWS backup storage. Microsoft 365 backup stored in AWS with restore testing governed under ISO27001.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Optimising IT competitors and assessment
Company assessmentDirect peers
- Air IT: UK managed IT services and cyber security provider headquartered in the Midlands serving SMEs and mid-market across multiple regions, with a similar consultative sales-led MSP model, comparable Microsoft/cyber security stack, and overlapping customer segments to Optimising IT.
- Focus Group: UK-based managed IT, communications, and cyber security provider with regional offices and a recurring-revenue model targeting UK SMEs; closely comparable to Optimising IT in scope (managed IT + cloud + security) and customer profile.
- Daisy Communications: One of the largest UK managed service providers offering IT support, cloud, connectivity, and cyber security to SMEs and mid-market; competes directly with Optimising IT for the same Microsoft 365, cyber security, and connectivity wallet in UK regional markets.
Broad incumbents
- Kaseya: Global provider of IT management and security software (RMM, PSA, cyber security) purpose-built for MSPs; an indirect peer because Optimising IT consumes similar tooling to deliver its managed services and competes for the same SME IT support buyer.
- Softcat: LSE-listed UK IT infrastructure and services provider focused on Microsoft licensing, networking, and cyber security; overlaps with Optimising IT's Microsoft 365 licensing, Azure managed services, and cyber security offerings but operates at far greater scale across enterprise and public sector.
- Computacenter: UK-headquartered enterprise IT services and infrastructure provider with a sizeable managed services practice; competes for the same enterprise managed IT and security engagements that Optimising IT is pursuing via its new London office and mid-market strategy.
- Bytes Technology Group: UK-listed IT software licensing, security, and services distributor targeting enterprise and mid-market; competes with Optimising IT on Microsoft licensing, cyber security, and cloud resale into the same UK corporate buyer pool.
Regional players
- Advania: Northern European managed IT and cloud services provider (UK, Iceland, Nordics, Ireland) within the same Evergreen-adjacent MSO/MSSP consolidation theme; comparable managed-services and Microsoft cloud playbook but operates in different geographies.
- Bechtle AG: European-headquartered IT system house and managed services provider with a sizeable UK presence; comparable in offering breadth (managed IT, cloud, security) but operates primarily across DACH and broader Europe rather than UK regional focus.
Others
- ConnectWise: Provider of business automation, IT management, and cyber security software (PSA, RMM, security) explicitly serving the MSP ecosystem; adjacent to Optimising IT as an enabling platform for managed IT and cyber security delivery rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Optimising IT social profiles
Digital presenceOptimising IT compliance and trust
Trust signalCompliance6 records
Optimising IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimising IT leadership team
Management profileNumber of profiles
Profiles2 records
Optimising IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimising IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimising IT
What does Optimising IT do?
Optimising IT is a UK-based B Corp Certified managed IT services provider delivering managed IT support, cyber security services, IT consultancy, and cloud services to small and medium enterprises. Services include remote and onsite IT support, Microsoft 365 and Azure management, managed cyber security with 24/7 monitoring, cloud migration, IT strategy and AI consultancy, and specialised offerings such as Huntress Identity Threat Detection and Response, Avanan email security, and proprietary Control AI and Engage AI services for AI governance and integration.
Is Optimising IT a public or private company?
Optimising IT is a private company. It is classified as private equity controlled and is currently operating.
When was Optimising IT founded?
Optimising IT was founded in 2013. It employs 11 to 50 people.
Where is Optimising IT based?
Optimising IT is headquartered in Gloucester, United Kingdom, in the Europe region.
How does Optimising IT make money?
Three revenue lines are on record. Managed IT Services are the primary driver. The others are professional Services & Consultancy and cloud Services.
Who are Optimising IT's main competitors?
Direct peers on record are Air IT, Focus Group and Daisy Communications. Broad incumbents are Kaseya, Softcat, Computacenter and Bytes Technology Group. Regional players are Advania and Bechtle AG. ConnectWise is listed as an others.
Does Optimising IT have an API?
No public API is recorded for Optimising IT.
What industry is Optimising IT in?
Optimising IT's product category is Managed IT Services. Its primary akta.pro industry code is BPAEADAL, Data Security & Privacy Managed Services (DLP/Encryption), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 541519 and its SIC code is 7370.