Rhythm & Blooms

What Rhythm & Blooms does

Rhythm & Blooms is an independent, family-owned florist founded in 1988 and headquartered in Eugene, Oregon, operating three physical retail locations across the Eugene/Springfield metro: the 5th Street Public Market, 24th & Hilyard, and 18th & Chambers. The company sells fresh floral arrangements, plants, and gift items for occasions including anniversary, birthday, sympathy, get well, congratulations, graduation, weddings, and funerals, with product prices ranging from $45 to $550+. Same-day local delivery is offered within Eugene, Springfield, and surrounding Oregon communities for a $12.95 fee (plus a $10 Sunday surcharge), while nationwide delivery is enabled through affiliation with the Teleflora wire service and the eFlorist e-commerce platform.

The underlying technology stack is the industry-standard eFlorist platform, which handles e-commerce storefront, zip-code-based delivery lookup, pricing, and order routing through the Teleflora network of affiliated florists. The company supplements this with locally grown flowers from its own Oregon farm, proprietary arrangements, and specialty services including high-style designs, European/dish gardens, dried flowers, wedding consultations, and floral workshops. Marketing is executed through the e-commerce website, Facebook, Instagram, email newsletter, and SEO targeting Eugene florist and occasion-based searches.

The business operates a direct-to-consumer model selling one-off arrangements at unit prices, augmented by institutional relationships with local funeral homes (England's-Musgrove Memorial Chapel, West Lawn Memorial Park), healthcare providers (PeaceHealth Sacred Heart Medical Center), and senior living facilities (South Towne Living Center). No external funding rounds, acquisitions, parent company, or management disclosures beyond founder/owner Rachel Mordhorst are indicated in the available materials.

Name

Rhythm & Blooms

Legal name

Rhythm & Blooms

Website

https://rhythmandblooms.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhythm & Blooms is an independent, family-owned Eugene, Oregon florist founded in 1988, selling fresh arrangements, plants, and gifts through three retail locations, same-day local delivery, and nationwide fulfillment via the Teleflora/eFlorist network for consumer, wedding, funeral, and institutional customers.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931), Florists (4593)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Local florist services
• Flower delivery
• Sympathy arrangements
• Wedding floral design
• Fresh floral arrangements

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Floral Arrangements and Gift Sales: One-time purchase floral arrangements, plants, and gift items sold directly to consumers. Products include bouquets, sympathy arrangements, wedding flowers, and specialty items like orchid leis. Prices range from $45 to $550+ depending on arrangement type and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rhythm & Blooms is a local florist retail business that designs, arranges, and delivers fresh floral arrangements, plants, and gifts for occasions such as anniversaries, birthdays, sympathy, weddings, and graduations. The company operates three physical retail locations in Eugene, Oregon, an e-commerce website, and participates in the Teleflora network to enable nationwide flower delivery. Pricing ranges from $45 to $550+ depending on arrangement size and type.

Product overview

Rhythm & Blooms is a florist business operating from the eflorist.com e-commerce platform, offering flower delivery services in Eugene, OR and surrounding areas. The product portfolio centers on fresh flower arrangements and plants, with offerings organized into occasion-based categories (anniversary, birthday, sympathy, get well, congratulations, graduation, just because), Teleflora-branded bouquet collections, specialty plants (lucky bamboo, orchids, hanging baskets), custom products (double orchid leis), and comprehensive sympathy/funeral services including casket sprays, standing wreaths, photo tributes, and curated sympathy collections. The company also provides wedding floral services with seasonal and color-specific options. Same-day delivery is available for orders placed before 1:00 PM in the recipient's time zone, with a local delivery fee of $12.95 plus a $10 surcharge for Sunday delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Sympathy & Funeral Flowers Comprehensive sympathy floral offerings including casket sprays, standing sprays, wreaths, funeral bouquets, photo and urn tributes, and curated sympathy collections (Beautiful Memories, Colorful Reflections, Distinguished Service, Grandest Glory, Greatest Love, Lavender Tribute, Tranquil Peace, Tender Remembrance). Targeted at families and funeral homes coordinating memorial services.
• Wedding Flowers Wedding floral design services including bridal bouquets, ceremony flowers, and reception centerpieces. Offered with color-specific (pink, white, orange, blue, yellow, purple, green) and seasonal (Summer, Spring, Winter, Fall) options for couples planning weddings.
• Specialty Floral Services Specialized floral services including European/dish gardens, contemporary and traditional arrangements, high-style floral arrangements, wedding designs, funeral designs, dried flowers, and floral workshops. Targeted at customers seeking custom or non-standard floral work.
• Deal of the Day Seasonal floral arrangements sourced from the company's own Oregon flower farm and locally grown flowers, delivered fresh with designer flair. Positioned as a value, surprise-oriented offering priced around $75.
• Occasion-Based Floral Arrangements Floral arrangements organized by gifting occasion, including Anniversary, Birthday, Congratulations, Get Well, Just Because, and Graduation categories. Includes Teleflora-branded bouquets such as Uniquely Chic, Citrus Splash, Autumn Grace, and Say Yellow, with tiered Standard/Deluxe/Premium pricing.
• Plants and Green Gifts Live plants and green gifts including Lucky Bamboo Trio, Disco Ball Orchid (Phalaenopsis), Emerald Garden Basket, and Hanging Thunbergia Basket. Long-lasting gift options priced from $34.99 to $109.99.
• Local and Nationwide Flower Delivery Same-day flower delivery within Eugene, Springfield, and surrounding Oregon zip codes (97401, 97402, 97403, 97404, 97405, 97408, 97440, 97455, 97477, 97478) with a $12.95 local delivery fee and $10 Sunday surcharge. Nationwide delivery available through the Teleflora/eFlorist network of affiliated florists.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• TelefloracoreChannel Partner/ Reseller/ DistributorTeleflora is a national floral wire service and brand network. Rhythm & Blooms operates as an affiliated Teleflora florist, enabling them to send and receive flower orders nationwide through the Teleflora/eFlorist network. Products carry Teleflora branding and use Teleflora-designed arrangements.
• eFloristcoreTechnology or IntegrationeFlorist is the technology platform powering Rhythm & Blooms' e-commerce website and order management system. The platform enables zip code-based delivery lookup, pricing, and order fulfillment through the florist network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FTD: Long-established floral wire-service network and online flower delivery brand. Comparable as a national floral marketplace and affiliated-florist model that competes for nationwide gifting orders in the same category as Rhythm & Blooms' Teleflora-mediated offering.
• ProFlowers: Online flower delivery brand owned by FTD's parent, offering direct-ship and locally fulfilled arrangements. Comparable as a national online florist serving the same occasion-based gifting demand that Rhythm & Blooms addresses through its e-commerce storefront.
• Teleflora: National floral wire-service network and brand operator that Rhythm & Blooms is affiliated with. Directly comparable as the parent network enabling Rhythm & Blooms' nationwide delivery capability and supplying branded arrangements sold on its storefront.
• 1-800-Flowers.com: National online floral and gifting retailer operating multiple brands including 1-800-Flowers, Harry & David, and Shari's Berries. Comparable because it competes in the same flower-delivery category with both retail and occasion-based ordering, though at much greater scale and a primarily digital-first model.
• Harry & David: Multi-channel gift retailer (part of 1-800-Flowers) with strong gifting and holiday programs. Comparable in the higher-end gifting and corporate gifting segments that overlap with Rhythm & Blooms' premium ($109–$550+) arrangements and corporate accounts.

Direct peers

• UrbanStems: Online flower and plant delivery brand targeting millennial and corporate gifting customers with a curated, design-forward assortment. Comparable as a digitally native florist competing for the same gifting occasions and same design-aware consumer.
• The Bouqs Co. Direct-to-consumer online florist with a farm-sourced, farm-to-door supply chain and subscription offerings. Comparable as a digitally native flower delivery brand targeting modern consumers with occasion and gifting use cases overlapping Rhythm & Blooms' core offering.
• BloomNation: Online marketplace connecting consumers with local independent florists for flower delivery. Directly comparable because it competes for the same 'support a local florist' customer and overlaps in assortment and occasion-based product structure.
• Farmgirl Flowers: Direct-to-consumer florist emphasizing locally and sustainably sourced flowers delivered from farm to doorstep. Directly comparable to Rhythm & Blooms' farm-to-customer positioning and direct-to-consumer gifting model.

Regional players

• Local Mission Lane Florist (illustrative Teleflora affiliate): Typical Teleflora-affiliated independent local florist in another U.S. metro. Comparable because Rhythm & Blooms itself is structured as a Teleflora affiliate; other regional affiliates are the closest structural analogs competing in shared nationwide gifting orders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RhythmandBlooms
• Instagraminstagram.com/rhythmandblooms/?hl=en
• Xx.com/eugenesfavorite
• LinkedInlinkedin.com/company/rhythm-and-blooms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhythm & Blooms