KRAUSS Neukundengewinnung

What KRAUSS Neukundengewinnung does

KRAUSS Neukundengewinnung (legal entity: KRAUSS GmbH) is a German B2B sales-as-a-service agency founded in April 2011 and headquartered in Landsberg am Lech, Bavaria. The company provides new customer acquisition services on behalf of manufacturers, dealers, and service providers, with a stated focus on the consumer goods industry (Konsumgüterindustrie) and the out-of-home market (Außer-Haus-Markt, covering foodservice and hospitality). The core deliverable is qualified sales appointments delivered directly into client calendars, produced through a combination of phone-based cold acquisition (Telefonakquise), outbound marketing, inbound marketing, performance marketing, online 1:1 product consultations (Liveshow), and a proprietary content marketplace (KRAUSS Marketplace). The company cites a decision-maker database of over 400,000 contacts and a cumulative track record of more than 100,000 sales appointments arranged, serving over 100 sales managers across enterprise clients that include Electrolux Professional, Ecolab, Convotherm, Merrychef, Franke Coffee Systems, Colged, Leibinger, HGK, Vegeta, and Erlenbacher Backwaren.

The underlying operating model is a four-step professional services process: strategy selection, goal definition, test project optimization, and ongoing delivery. Underlying technology is service-oriented rather than platform-native: the decision-maker database functions as the primary data asset, supported by multi-channel outreach tooling and systematic appointment confirmation processes. The company operates a related sub-brand, KRAUSS and Friends GmbH, which provides sales training and consulting services led by Jesse Klotz, indicating a strategy of monetizing internal sales expertise beyond pure outsourced acquisition. Distribution is direct-sales-led with a free test project offering as the lead conversion mechanism.

Revenue mechanics combine an effort-based component with a success-based component (charged only upon appointment delivery), priced custom per project based on target group, effort, product, and brand recognition. Telefonakquise engagements carry a stated minimum of three months, and contracts are described as multi-year. The company is privately held with no external investors, no parent entity, and no disclosed funding rounds. Geographic scope is Germany (DACH-adjacent) with no stated international expansion.

Name

KRAUSS Neukundengewinnung

Legal name

KRAUSS GmbH

Website

https://krauss-gmbh.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

• B2B customer acquisition
• Sales appointment setting
• Cold calling services
• Outbound marketing services
• Lead generation agency

Headquarters

HQ city

Landsberg Am Lech

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. New Customer Acquisition Services: Billing based on effort/effective rate plus a performance component that is only charged in case of success. Cost per new customer depends on target group, effort required, product, and brand recognition. Custom pricing based on project requirements with fair and satisfactory terms for both parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KRAUSS Neukundengewinnung is a B2B sales-as-a-service agency that delivers qualified sales appointments for manufacturers, dealers, and service providers. It generates new customers through telephone acquisition (Telefonakquise), outbound and inbound marketing, performance marketing, online product consultations (Liveshow), and content marketing, supported by a proprietary database of more than 400,000 decision-makers.

Product overview

KRAUSS Neukundengewinnung offers a B2B sales-as-a-service model combining multiple acquisition channels into a unified offering. The core product is Telefonakquise (telephone acquisition), which delivers qualified sales appointments directly to clients. This core service is supplemented by Outbound Marketing, Inbound Marketing, Performance Marketing, Liveshow (online product consultations), and Content Marketing modules. The company also operates a KRAUSS Marketplace for content distribution. The portfolio is delivered through a 4-step process: strategy selection, goal definition, test project optimization, and delivery. The company has a database of over 400,000 decision-makers and has arranged more than 100,000+ sales appointments.

Differentiator

Problem solved

Functional benefit

Brands

• KRAUSS and Friends: Training and consulting specialist with long-standing experience in leadership and sales, providing practical hands-on training sessions of the highest quality with sustainable training success.

Products and services

• Telefonakquise (Telephone Acquisition) Outbound telephone-based sales appointment setting for B2B clients, conducted by an in-house acquisition team operating in the client's company name to generate qualified meetings with decision-makers.
• Outbound Marketing

Quantifiable outcome

• 88% of potential new customers reported the LiveShow as a decision-making basis in customer survey
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SalesHive: SalesHive operates a B2B SDR-as-a-service model with cold calling, email outreach, and a proprietary lead database — highly comparable to KRAUSS' data-driven, multi-channel appointment-setting engine.
• Martal Group: Martal Group is a B2B lead generation and outsourced sales agency that delivers qualified meetings and sales appointments to enterprise clients in SaaS and industrial verticals — a close analogue to KRAUSS' enterprise-focused appointment-setting model.
• Belkins: Belkins is a U.S.-based appointment-setting and outbound SDR agency delivering qualified B2B sales meetings — the closest direct functional analogue to KRAUSS' Telefonakquise core, with comparable positioning around filling calendars with decision-maker meetings.
• EBQ (Exploration Business Quotient): EBQ provides outsourced sales, marketing, and customer-experience teams to B2B companies, including SDR/appointment-setting services and managed demand generation — overlapping meaningfully with KRAUSS' full-stack B2B acquisition offering.
• Callbox: Callbox is an established B2B lead generation and appointment-setting agency using multi-channel outreach (telephony, email, social) to deliver qualified sales meetings — directly comparable to KRAUSS' Telefonakquise-plus-channel-service stack.
• CIENCE: CIENCE offers outsourced SDR services and sales-as-a-service for B2B companies, combining data, technology, and human outreach to produce qualified pipelines — directly mirroring KRAUSS' sales-as-a-service motion across multi-channel outreach.

Emerging players

• Sales Talent Agency: Sales Talent Agency provides SDR outsourcing, cold outreach, and sales recruiting services to B2B tech and industrial firms — partially overlapping KRAUSS' Telefonakquise + outbound positioning and targeting similar European and North American mid-market buyers.
• Cognism: Cognism is a B2B sales intelligence and data provider that powers outbound prospecting — adjacent to KRAUSS because they sit upstream in the data/decision-maker layer that KRAUSS uses and could in part substitute for it via in-house tooling.

Broad incumbents

• Apollo.io: Apollo.io is a broad sales intelligence and engagement platform used to source decision-makers and power outbound sequences — a wider-portfolio incumbent that enables in-house prospecting teams to displace outsourced SDR services like KRAUSS.

Regional players

• MediaPeak: MediaPeak is a Germany/Austria-based SDR and B2B lead generation agency offering outsourced cold calling and appointment setting — a direct DACH-market competitor to KRAUSS in the same sales-as-a-service category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kraussandfriends7247
• Facebookfacebook.com/kraussgmbh.landsberg
• LinkedInlinkedin.com/company/krauss-gmbh-com
• Instagraminstagram.com/kraussgmbh.landsberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRAUSS Neukundengewinnung