In Situ
In Situ is a London-based specialist manufacturer and supplier of bespoke ceramic tiles, faience, terracotta, natural stone, and terrazzo, serving architects and developers of premium commercial, heritage, hospitality, retail, transport, and residential projects globally from its Normandy factory and London showroom.
- Company typePrivate
- Founded1991
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What In Situ does
In Situ is a London-headquartered specialist manufacturer and supplier of commercial and bespoke ceramic tiles, faience, terracotta, natural stone (tile and slab), and terrazzo for architectural, heritage, and high-end construction projects. The company was founded in 1991 by Peter Pépés and operates a vertically integrated model centered on its own ceramic factory in Normandy, France, equipped with more than 51 kilns and staffed by skilled craftsmen who hand-press clay into plaster moulds, hand-spray glazes, and sculpt bespoke replication pieces where machining is not feasible. Its core product portfolio is branded under the Fiori series — Fiori Project Stone, Fiori Urban Tile, Fiori Medina Tile, Fiori Classic Mosaic, and Fiori Bespoke Series — complemented by glazed bricks, composite stone (FBS Resita, FBS Lein Eskimo), and imported marble slabs from Carrara.
The company serves seven named vertical segments — Corporate, Heritage, Leisure, Transport, Retail, Residential, and Restaurant — supplying everything from listed-building faience restoration to transport infrastructure terrazzo and luxury hotel mosaic floors. Its go-to-market is enterprise field sales: direct engagement with architects, designers, contractors, and end-users from design stage through project execution and aftercare, supported by a London showroom at 421 Fulham Palace Road that displays global stone inventory. Pricing is custom project-based with no public list, and the firm has demonstrated repeat specification by tier-one design studios (David Collins Studio, Stiff+Trevillion, AHMM, CADA, Suzy Hoodless) and landmark customers (Heathrow, London Underground, Paris Metro, Royal Albert Hall, British Museum, Savoy, Harrods, Selfridges, 35 Jamie Oliver restaurants). In Situ's revenue model blends one-off material supply contracts with bespoke design-and-manufacturing professional services, and the firm also offers private-label manufacturing under which custom ranges can be packaged and marketed under any identity globally.
In Situ firmographics
Firmographics- Name
- In Situ
- Legal name
- In Situ
- Website
- https://insitu.london
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In Situ is a London-based specialist manufacturer and supplier of bespoke ceramic tiles, faience, terracotta, natural stone, and terrazzo, serving architects and developers of premium commercial, heritage, hospitality, retail, transport, and residential projects globally from its Normandy factory and London showroom.
- Ownership category
- akta.pro rank
In Situ industry classification
Industry- Product category
- Architectural Ceramics & Stone
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industry
- Terrazzo & Decorative Aggregate Flooring (IMADAJAF)
Keywords
Where In Situ is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
In Situ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales
Revenue model
- Tile and Stone Supply: Supply of commercial and bespoke ceramic tiles, faience, terracotta, natural stone tiles and slabs to architectural projects. Revenue generated through material supply contracts ranging from straightforward supply to intricate design specifications.
- Bespoke Design and Manufacturing: Custom-designed products created to client specifications, including heritage restoration pieces, bespoke colours, and unique patterns. Includes manufacturing of individual ranges to be packaged and marketed under any identity globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
In Situ product offering
Product offeringCore offering
In Situ is a specialist supplier and manufacturer of commercial and bespoke ceramic tiles, faience, terracotta, and natural stone (tile & slab) for architectural projects worldwide. The company operates its own ceramic factory in Normandy, France, with over 51 kilns producing artisan, commercial, and technical ceramics under the proprietary Fiori range (Project Stone, Urban Tile, Medina Tile, Classic Mosaic, Bespoke Series). It serves large architectural developments as well as niche restoration and heritage projects, with full lifecycle support from design stage through execution and aftercare.
Product overview
In Situ is a specialist supplier of commercial and bespoke ceramic tiles, faience, terracotta, and stone (tile & slab), providing high quality service for a portfolio of global clients. The company operates its own ceramic factory in Normandy, France with over 51 kilns. Their core product portfolio centers on the Fiori series: Fiori Project Stone, Fiori Urban Tile, Fiori Medina Tile, Fiori Classic Mosaic, and Fiori Bespoke Series. These are complemented by natural stone products (granite, marble, travertine, slate, limestone), composite stone products (FBS Resita, FBS Lein Eskimo), terrazzo, and faience. In Situ offers end-to-end services from design consultation through project execution, including technical expertise, materials specification, and restoration services. The company serves sectors including corporate, heritage, leisure, residential, restaurant, retail, and transport.
Differentiator
Problem solved
Functional benefit
Brands
- Fiori Project Stone: Premium quality stone product line for architectural projects
- Fiori Urban Tile
- Fiori Medina Tile
- Fiori Classic Mosaic
- Fiori Bespoke Series
Products and services
- Fiori Project Stone Premium quality stone product line for architectural developments and heritage restoration, used to match existing materials in commercial and restoration projects.
- Fiori Urban Tile Urban tile range combining raw material quality with refining technology for various period and modern styles, used in commercial and residential specifications.
- Fiori Medina Tile Ceramic tile collection within the Fiori portfolio designed for architectural specifications with traditional Mediterranean-influenced styling.
- Fiori Classic Mosaic Classic mosaic tile series, including white 50x50mm squares and hexagon Victorian variations, used in hospitality, retail, and residential fit-outs.
- Fiori Bespoke Series Custom-designed tiles and materials manufactured to specific client requirements, including unique colours, sizes, and patterns for bespoke architectural projects.
- Ceramic Tiles Commercial and bespoke ceramic tiles manufactured at the Normandy factory using handmade and artisan techniques, supplied to architectural projects globally.
- Faience Decorative ceramic tiles and architectural faience for restoration and new build projects, used to match traditional facade and interior designs including heritage work.
- Terracotta Natural terracotta products including frostproof blocks for exterior applications, with pieces produced up to and exceeding 2 meters in size.
- Natural Stone Natural stone tile and slab products including granite, marble, travertine, slate, and limestone sourced worldwide for architectural specification.
- Terrazzo Bespoke terrazzo products manufactured to client specifications, including handmade terrazzo with large chips and U-shaped bar installations.
- FBS Resita Stone Composite stone product used for floor applications, supplied in large quantities for commercial projects as a cost-effective solution.
- FBS Lein Eskimo Composite stone product used in combination with other stones for cost-effective commercial flooring solutions.
- Glazed Bricks and Brick Slips Glazed brick products produced in a wide spectrum of colours with or without shade variation, for traditional or modern ambience in architectural projects.
- Technical Services Technical consultation covering replication process, budget considerations, performance qualities, and production planning for ceramic, terracotta, and stone products. Aimed at architects, designers, and specifiers.
Quantifiable outcome
- Successfully completed major heritage projects including Royal Albert Hall, British Museum, Paris Metro, London Underground, and Moscow University
- +4 more outcomes
Companies that use In Situ
Customer profileNamed customers33 records
Segments7 records
Ideal customer profiles6 records
In Situ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
In Situ partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and notable.
- Stiff+TrevillioncoreLong-term architectural partnership on multiple projects including One Love Lane office fit-out, 55 Victoria Street luxury development, Notting Hill Townhouse, Rushworth Street development, and Mayfly Cottage. Collaborated on renovation projects requiring bespoke material specifications and design execution.
- David Collins StudiocoreDesign partnership on multiple hotel projects including Lime Wood Hotel (awarded multiple design awards), Corinthia Hotel, and Langham Hotel Artesian bar. Collaborated on bespoke mosaic and tile designs for hospitality environments.
- AHMM ArchitectscoreTwo-year collaboration on The Ray renovation project (2017-2019) at 119 Farringdon Road. Developed unique cost-effective technique for large-scale bespoke tile production. Architects wanted to retain Victorian aesthetic of converted warehouse buildings.
- SuperfuturesmajorDesign partnership on Obicà Mozzarella Bar projects including St Paul's location with U-shaped terrazzo bar, and Theo Randall at InterContinental with bespoke terrazzo floor. Collaborated on creative material solutions.
- Harper DowniemajorArchitectural partnership on 10-13 Rushworth Street £4.6 million luxury commercial and residential development. Supplied bespoke ceramic tiles, basalt tiles, porcelain tiles and limestone.
- CADAmajorDesign partnership on Fenwick Food Hall Newcastle project. CADA combined quirky materials and textures with traditional touches for grand Food Hall with contemporary relevance. Project featured in Design Week and Retail Week 'Store of the Week'.
- Suzy HoodlessnotableInterior designer collaboration on Notting Hill Townhouse featured in House & Garden magazine as 'lesson in balance and harmonious contrasts'. Worked with Hackett Holland architects on bespoke interior specifications.
- CJN Concept LtdnotableInterior design partnership on 14 Henrietta Street residential project mock-up room. Provided Fiori Classic Mosaics in white 50x50mm squares and hexagon mosaic Victorian variations.
- Minale Tattersfield & PartnersnotableDesign collaboration with architects Aukett on London Underground Oval Station project. Created bespoke ceramic tiles using traditional Victorian tubeline technique and hand spraying glazes for tactile feel on modern graphic artwork.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
In Situ competitors and assessment
Company assessmentDirect peers
- Fired Earth: UK premium tile, stone, and home surface brand with showrooms across the country. Comparable to In Situ as a UK specialist in hand-finished tiles, mosaics, and natural stone with design-led customers, though more retail-skewed while In Situ is more project/specification-led.
- Craven Dunnill Bridgwater: UK heritage tile manufacturer specializing in traditional and bespoke ceramic tiles, including Victorian, geometric, and restoration patterns. Comparable to In Situ in heritage tile manufacturing, bespoke production capability, and serving architectural restoration projects.
- Ann Sacks: North American premium tile and stone supplier (Kohler subsidiary) serving architects, designers, and luxury residential/commercial customers. Directly comparable positioning as a specification-grade, design-led tile and stone provider competing for high-end architectural projects.
- Walker Zanger: US-based luxury tile, stone, and mosaic supplier focused on architectural and design specifications. Comparable to In Situ in serving architects and designers with premium natural stone and ceramic products for high-end residential and commercial projects.
- Bisazza: Italian luxury mosaic and decorative surface manufacturer serving high-end residential, hospitality, and architectural projects. Comparable to In Situ's Fiori Classic Mosaic and bespoke mosaic work supplied to luxury hotels, retailers, and designers globally.
- Domus Tiles: UK tile and stone supplier focused on design-led specification across residential and commercial projects. Comparable to In Situ in serving architects and interior designers with premium ceramic, porcelain, and natural stone ranges from European manufacturers.
- Original Style: UK manufacturer of ceramic and glass tiles, mosaics, and natural stone products with a heritage brand. Overlaps with In Situ in ceramic tile and mosaic production, particularly in bespoke and heritage-style ranges supplied through specialist channels.
- Solus Ceramics: UK-based specialist in porcelain, ceramic, and natural stone tiles for commercial architectural projects. Comparable as a premium specification tile supplier serving hospitality, retail, and commercial developers — directly competing for the same specification-driven customer base.
- Mandarin Stone: UK-based specialist supplier of natural stone and porcelain tiles for residential and commercial projects. Comparable to In Situ in offering premium stone and tile ranges to architectural and design-led customers, with similar channel focus on specification and showroom sales.
Regional players
- Stone Italiana: Italian engineered stone and quartz surface manufacturer supplying premium residential and commercial projects globally. Comparable to In Situ's terrazzo and stone slab offerings for high-end architectural specifications, with overlap in hospitality and retail fit-outs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
In Situ social profiles
Digital presenceIn Situ financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Situ leadership team
Management profileNumber of profiles
Profiles4 records
In Situ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Situ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Situ
What does In Situ do?
In Situ is a specialist supplier and manufacturer of commercial and bespoke ceramic tiles, faience, terracotta, and natural stone (tile & slab) for architectural projects worldwide. The company operates its own ceramic factory in Normandy, France, with over 51 kilns producing artisan, commercial, and technical ceramics under the proprietary Fiori range (Project Stone, Urban Tile, Medina Tile, Classic Mosaic, Bespoke Series). It serves large architectural developments as well as niche restoration and heritage projects, with full lifecycle support from design stage through execution and aftercare.
Is In Situ a public or private company?
In Situ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In Situ founded?
In Situ was founded in 1991. It employs 11 to 50 people.
Where is In Situ based?
In Situ is headquartered in London, United Kingdom, in the Europe region.
How does In Situ make money?
Two revenue lines are on record. Tile and Stone Supply is the primary driver. The others are bespoke Design and Manufacturing.
Who are In Situ's main competitors?
Direct peers on record are Fired Earth, Craven Dunnill Bridgwater, Ann Sacks, Walker Zanger, Bisazza, Domus Tiles, Original Style, Solus Ceramics and Mandarin Stone. Stone Italiana is listed as a regional player.
Does In Situ have an API?
No public API is recorded for In Situ.
What industry is In Situ in?
In Situ's product category is Architectural Ceramics & Stone. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of IMADAJAF, Terrazzo & Decorative Aggregate Flooring. Its NAICS code is 32711 and its SIC code is 3260.