Longwave Yoga

What Longwave Yoga does

Longwave Yoga is a privately-held yoga collective founded in 2014 and headquartered at 1800 Sir Tyler Drive in Wilmington, North Carolina, serving coastal communities through studio, outdoor, and water-based yoga classes, teacher training, Thai massage, private instruction, virtual meditation, and international retreats. Service delivery relies on instructor expertise rather than proprietary technology — bookings run on Momence, live meditation on Zoom, and training applications on Google Forms. The studio is co-owned by Jessie Greenwell and Logan Wagenseller, founded by Lexi Hawks, and operates with 11-50 employees with no external venture funding.

The company operates six interlocking revenue streams: (1) studio class packs and memberships ($18 drop-in to $1,500/year unlimited), (2) SUP Yoga with equipment included ($40-$320), (3) private sessions covering yoga, SUP, and Thai massage ($50-$260), (4) Yoga Alliance-recognized teacher training including 200-hr YTT ($2,400-$2,800), 300-hr Advanced, SUP Yoga Teacher Training ($550-$675), and 6-12 week Apprenticeships ($900-$1,800), (5) international retreats at Quinta Bonita villa in Lagos, Portugal ($2,650+ per guest), and (6) a virtual meditation subscription ($30-$40/month). Teacher training and retreat segments carry the highest per-customer revenue and the highest gross margin profile given instructor-led delivery on existing curriculum.

Distribution is community-led via website, monthly email newsletter, and Instagram, supplemented by an ecosystem of venue and wellness-service partnerships — Wrightsville SUP for water access, Airlie Gardens for outdoor classes, and a cluster of complementary providers (Sol Bloom Ayurveda, Pelvic Prescription Physical Therapy, Progress Counseling, Fit4Mom, Cape Fear Area Doulas) that feed prenatal and postnatal leads into the studio. Longwave earned Best of Wilmington 2023 from DistinguishedTeaching.com and is currently operating through a 'conscious pause' from its primary physical space while seeking a flagship relocation.

Name

Longwave Yoga

Legal name

Longwave Yoga

Website

https://longwaveyoga.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Longwave Yoga is a privately-held Wilmington, NC yoga collective offering studio, outdoor, and SUP yoga classes, Yoga Alliance-recognized teacher training programs, Thai massage, private sessions, and international retreats to coastal North Carolina consumers and aspiring yoga teachers.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Hot Yoga & Heated Pilates (HSADACAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Yoga instruction services
• Yoga teacher training
• Standup paddleboard yoga
• Wellness retreats
• Prenatal postnatal yoga

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Studio Classes and Memberships: Recurring membership model ($120/month unlimited) and class pack sales (drop-in $18, 5-pack $80, 10-pack $155). In-studio yoga classes, outdoor beach yoga, and specialized classes.
2. SUP Yoga Classes: Stand-up paddleboard yoga classes with equipment provided. Single class $40, 5-pack $175, 10-pack $320.
3. Private Sessions: One-on-one yoga instruction ($85-$120), group private sessions ($115+), SUP private ($140-$165), Thai massage ($50-$145), and in-class private assists ($70-$75).
4. Teacher Training Programs: 200-hour YTT ($2,800 regular, $2,400-$2,500 early bird), Practitioner Path ($2,200), 300-hour Advanced Training (modules $20-$320), Apprenticeship ($900-$1,800), and SUP Yoga Teacher Training ($550-$675).
5. Yoga Retreats: International retreats including 7-day Portugal retreat ($2,650+ with accommodation, meals, yoga, activities). Non-refundable $500 deposit required.
6. Meditation Program: Monthly meditation membership ($30/month auto-renew) and monthly participant option ($40). Includes twice-daily guided meditations.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Longwave Yoga is a Wilmington, North Carolina–based yoga collective that sells in-person yoga classes (Vinyasa, Yin, Restorative, Prenatal/Postnatal, SUP Yoga, and meditation) via drop-ins, class packs, and unlimited monthly memberships. It also offers Yoga Alliance–recognized 200-hour and 300-hour teacher training programs, a SUP Yoga Teacher Training, an Apprenticeship program, private sessions, Thai massage, and international yoga retreats in Portugal.

Product overview

Longwave Yoga is a yoga collective offering in-person and virtual classes across multiple formats, teacher training certifications, workshops, and wellness retreats. The core offering consists of studio and outdoor yoga classes (Vinyasa, Yin, Restorative, SUP Yoga, Prenatal/Postnatal, meditation) available through drop-in classes, class packs, and unlimited memberships. The training division includes Yoga Alliance-recognized 200-Hour and 300-Hour Teacher Training programs, a SUP Yoga Teacher Training, and an Apprenticeship program for developing teachers. Additional services include private yoga sessions, Thai massage, and international retreats. All classes and bookings are managed through the Momence platform, with live meditation sessions conducted via Zoom.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyasa Yoga Classes Thoughtfully sequenced, grounding and energizing yoga practice with fluid transitions, incorporating breathing practices, yoga postures, and mindful connection of breath with movement, open to all levels.
• Yin Yoga Classes Slow-paced practice focusing on breath while surrendering connective tissues through long passive holds (4-8 minutes), stimulating tendons, ligaments, cartilage, and joints for increased flexibility and nervous system calming.
• Restorative Yoga Classes Completely passive practice fully supported with bolsters, blankets, straps, and blocks, gently opening body and mind to relaxation. Appropriate for all ages and levels including those with limited mobility or injury.
• SUP Yoga (Stand Up Paddleboard Yoga) Outdoor yoga classes conducted on paddleboards in the Intracoastal Waterway at Wrightsville Beach, NC. Combines yoga practice with paddleboarding skills, water safety, and weather/tide monitoring.
• Prenatal Yoga Classes Weekly yoga supporting expectant mothers through breathwork, relaxation, muscle toning, and stretching, with talking circles, community building, and Facebook group support, led by prenatal expert Kristen Nice, RYT 500, 85RPYT.
• Postnatal Yoga Classes Weekly yoga for postpartum recovery, offering support and community for new mothers, including talking circles and a gradual return to movement.
• 200-Hour Yoga Teacher Training (Teacher's Path) Comprehensive 200-hour yoga teacher training recognized by Yoga Alliance in a seven-weekend format (Friday evening through Sunday afternoon) over three months covering philosophy, asana alignment, physiology, subtle energetic anatomy, sequencing, and hands-on assisting, qualifying graduates for RYT 200 registration.
• 200-Hour Yoga Teacher Training (Practitioner's Path) Training program for those wanting to deepen yoga understanding without teaching certification, covering history of yoga, alignment, sequencing, pranayama, meditation, anatomy, and yogic texts, with no teaching certification issued.
• 300-Hour Advanced Yoga Teacher Training Advanced +300-hour program recognized by Yoga Alliance for broadening teaching skills and deepening personal practice, covering asana, pranayama, meditation, mantra, therapeutics, hands-on assists, yoga philosophy, and specialty conditions, with flexible pacing (2-5 years) and a final apprenticeship in a chosen specialty.
• SUP Yoga Teacher Training 3-day Stand Up Paddleboard Yoga Teacher Training at Wrightsville Beach, NC, covering SUP basics, paddle techniques, teaching adaptation, water safety, weather monitoring, and knot tying, awarding 22 CEUs and a Longwave Yoga SUPY certificate upon completion.
• Apprenticeship Program 6 to 12-week mentorship program working with the Director of Education to refine teaching skills, including teaching mentor's classes, homework assignments, observations, partner teaching, regular practice, and weekly mentor meetings, with three duration options: 6 weeks ($900), 8 weeks ($1,200), or 12 weeks ($1,800).
• Private Yoga Sessions One-on-one yoga instruction customized to personal goals and individual needs, available in 60-minute ($85) or 90-minute ($120) sessions, suitable for beginners, injury recovery, or practice advancement.
• Group Private Yoga Private yoga sessions for couples or groups on beach or in studio, 60 minutes at $115 base plus $18 per person over 2 participants.
• SUP Yoga Private Sessions Paddleboard yoga instruction on Intracoastal Waterway at Wrightsville Beach with all equipment provided, one-on-one ($140), couples ($165), or groups up to 10 ($165 plus $35 per additional person), weather dependent.
• Thai Massage Therapeutic massage combining massage and stretching by certified therapist Rachael Goolsby, using palming techniques along limbs and targeting Sen lines for circulation and energy flow, with sessions available in 30 ($50), 45 ($75), 60 ($100), or 90 ($145) minute durations.
• Monthly Meditation Series Virtual meditation program with twice-daily guided sessions (morning live on Zoom, evening recorded) covering monthly themes including mindfulness, body scans, mantras, mudras, pranayama, chakra healing, and visualizations, priced at $40 per month.
• Meditation Membership Auto-renewed monthly membership for twice-daily meditation throughout the year, offering a variety of techniques including mindfulness, breath anchoring, body scans, mantras, mudras, and chakra healing, at $30 per month.
• International Yoga Retreats Multi-day wellness retreats at international destinations, currently the Lagos, Portugal retreat (August 29 - September 4, 2026) at Quinta Bonita villa, including accommodation, meals, twice-daily yoga, pranayama, optional surfing, and airport transfers, starting at $2,650.
• Gift Cards Digital or physical gift cards for yoga classes or experiences, which can be added to existing accounts or given as physical cards.

Quantifiable outcome

• 22 CEUs available for SUP Yoga Teacher Training completion
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wrightsville SUPcoreStrategic or Co-development PartnerTraining location partner for SUP Yoga Teacher Training and SUP yoga classes. Located at 96 W Salisbury St, Wrightsville Beach, NC. Provides paddleboards, safety equipment, and waterway access for outdoor yoga experiences.
• Sol Bloom AyurvedaminorStrategic or Co-development PartnerKate Lumpkin, Holistic Postpartum Doula & Ayurveda Wellness Coach. Provides Ayurvedic nourishment, custom herbal teas, and sacred space creation for postpartum families. Offers standalone visits or curated packages.
• Pelvic Prescription Physical Therapy & WellnessminorStrategic or Co-development PartnerDr. Amy Newberry, PT, DPT provides pelvic floor physical therapy services. Longwave offers 50% off initial evaluation for members with pelvic floor/core/hip/back issues. Specializes in pregnancy and postpartum rehab.
• Progress CounselingminorStrategic or Co-development PartnerAlexis C. Steele, LCSW provides mental health services for prenatal/postnatal anxiety and depression (PPA/PPD). Uses CBT, MI, and CPT approaches in strengths-based practice.
• Fit4Mom WilmingtonminorStrategic or Co-development PartnerPrenatal and postnatal fitness program providing classes and mom network supporting all stages of motherhood.
• Cape Fear Area DoulasminorStrategic or Co-development Partner501(c)(3) nonprofit connecting pregnant people with childbirth and postpartum doulas in Cape Fear area to improve birthing experiences.
• Quinta BonitacoreChannel Partner/ Reseller/ DistributorLuxury villa retreat venue in Lagos, Portugal hosting the annual women-only yoga retreat. Provides accommodation (shared/solo rooms, suites with ocean views), restaurant, pool, and bicycles for guest use.
• Airlie GardensminorChannel Partner/ Reseller/ DistributorLocal partner venue for outdoor yoga classes in Airlie Gardens, Wilmington NC area.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modo Yoga: Community-focused hot yoga and teacher training studio with multiple locations and a strong sustainability/community ethos. Comparable to Longwave's mix of hot, yin, restorative classes and Yoga Alliance-recognized trainings.
• Y7 Studio: Boutique yoga studio offering heated flow, restorative, and themed classes with a strong brand identity. Comparable to Longwave's branded class taxonomy (Hot Flow, Hour of Power, Slow Flow, etc.).
• YogaWorks: Multi-format yoga studio chain offering in-person classes, teacher training, retreats, and digital content. Highly comparable given Longwave's similar combination of memberships, trainings (200/300-hr), and workshops.
• YogaSix: Multi-format yoga studio with memberships, teacher training, and a consistent class structure (yoga sculpt, hot, flow). Directly comparable product architecture to Longwave's 'Make Me Sweat / Flow / Relax' class splits.
• Sky Ting: Boutique yoga studio with a distinct brand identity, teacher training, and digital content. Comparable community-driven, design-led positioning to Longwave's coastal brand experience.
• Wanderlust: Yoga and wellness festival and retreat brand offering international destination events. Highly comparable to Longwave's international Portugal retreat and multi-day event programming.
• Baptiste Yoga: Yoga methodology and teacher training brand focused on power vinyasa, leadership programs, and immersive trainings. Comparable to Longwave's 200-hr Teacher's Path, 300-hr Advanced Training, and Apprenticeship programs.

Broad incumbents

• CorePower Yoga: Large national yoga chain with studios, teacher training, and digital platform. Notably, co-owner Jessie Greenwell earned her RYT-200 at CorePower, establishing it as a direct competitive reference and talent pipeline.
• Pure Yoga: Premium global yoga studio chain offering a wide range of class types, teacher training, and retreats. Comparable breadth of class formats and teacher training ladder.

Emerging players

• Paddle Into Fitness: Specialized SUP fitness and SUP Yoga instruction provider with certifications for instructors. Directly comparable to Longwave's SUP Yoga classes and SUPY Teacher Training offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/longwaveyoga
• LinkedInlinkedin.com/company/longwave-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longwave Yoga