Progress To Peace Counseling

What Progress To Peace Counseling does

Progress To Peace Counseling is a private outpatient mental health group practice founded in 2016 by Caroline Cotto, a Licensed Clinical Social Worker and Licensed Clinical Addictions Specialist, serving the Charlotte and Matthews, North Carolina metropolitan area. The firm delivers psychotherapy across individual, couples, family, and child/adolescent modalities, with specialized evidence-based approaches including EMDR, CBT, and Gottman Method, as well as expressive therapies (play, art, music, and writing therapy), psychological assessments, and trainings/workshops. Service delivery spans two physical offices (Matthews and Charlotte), online/video sessions, and outdoor walk-and-talk formats. The practice is positioned as a local, founder-owned group of licensed clinicians with "over 20 years combined experience" rather than a scaled, multi-market operator.

The business operates on a direct-to-consumer model: revenue is generated through per-session therapy billing paid by patients via insurance reimbursement and private pay, with no disclosed subscription packaging, enterprise contracts, employer partnerships, or B2B revenue lines. Patient acquisition is driven entirely by organic channels — local SEO, a content-heavy blog, and presence on Facebook, Instagram, and TikTok — with no disclosed paid acquisition, referral partner network, or institutional payer relationships. There is no proprietary technology platform, mobile app, or API; the technology footprint consists of standard practice-management and telehealth tooling used to schedule and conduct sessions.

The company is structured as a North Carolina LLC under founder ownership. There is no disclosed outside investment, parent entity, subsidiary, or acquisition history, and no executive hires beyond the founder are documented. The business is best understood as a lifestyle-to-mid-stage local professional services firm, not a venture-backable technology or platform business.

Name

Progress To Peace Counseling

Legal name

Progress to Peace Counseling, LLC

Website

https://progresstopeacecounseling.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Progress To Peace Counseling is a founder-owned group mental health practice in Charlotte and Matthews, NC, offering individual, couples, family, and child/adolescent therapy plus EMDR, assessments, and expressive therapies to local patients via insurance and private pay.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Mental health counseling
• Individual therapy services
• Couples and family therapy
• EMDR trauma therapy
• Child and adolescent therapy

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Therapy and Counseling Services: Individual, couples, family, and child/adolescent therapy sessions billed per session or per treatment plan. Services include initial assessments, ongoing counseling, and specialized therapies such as EMDR. The practice accepts insurance and offers private pay options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Progress To Peace Counseling is a private group mental health counseling practice in the Charlotte, NC metropolitan area delivering individual, couples, family, and child/adolescent therapy sessions. The practice offers specialized modalities including EMDR, CBT, Gottman Method, and play therapy, delivered via in-office, online, and Walk & Talk formats. The team of hand-picked licensed clinicians accepts insurance and provides private-pay options.

Product overview

Progress To Peace Counseling operates as a group practice offering a comprehensive portfolio of mental health counseling services. The core offerings include individual therapy, couples counseling, and family therapy, supplemented by specialized services such as EMDR therapy, trauma therapy, depression therapy, anxiety therapy, and child/adolescent therapy. Services are delivered through multiple channels including in-office sessions, online/virtual meetings, and Walk & Talk sessions. The practice also offers creative therapeutic techniques including play therapy, art therapy, music therapy, and writing therapy. Additional services include psychological testing and assessments, divorce therapy, and professional trainings/workshops. The practice is led by founder Caroline Cotto, a Licensed Clinical Social Worker and Licensed Clinical Addictions Specialist, with a team of diverse licensed clinicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one counseling sessions providing personalized mental health support for individuals dealing with various emotional and psychological challenges including anxiety, depression, trauma, grief, and life transitions.
• Couples Counseling Therapeutic services designed to help partners improve communication, resolve conflicts, and strengthen their relationship, including use of the Gottman Method.
• Family Therapy Counseling services addressing family dynamics, improving communication, and helping family members navigate challenges such as blended families and transitions.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy for processing traumatic memories and reducing their emotional impact.
• Therapy for Depression
• Therapy for Trauma
• Therapy for Anxiety
• Child & Adolescent Therapy
• Online Services (Virtual Therapy)
• Divorce Therapy
• Assessment & Psychological Testing
• Trainings & Workshops
• Play Therapy
• Art Therapy
• Music Therapy
• Writing Therapy

Quantifiable outcome

• Over 20 years of combined clinical experience among team members

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Charlie Health: Intensive outpatient and virtual mental health provider focused on adolescents, young adults, and families with moderate-to-severe needs. Competes for the same child/adolescent and family therapy segments in overlapping geographies.
• Alma: Provider platform offering insurance credentialing, EHR, and client-matching support to independent and group therapy practices. Overlaps operationally with how Progress To Peace runs and grows its clinician roster.
• Grow Therapy: Platform connecting clients with therapists and prescribers, with insurance billing and teletherapy infrastructure. Competes for therapist supply and serves overlapping client segments in mental health.
• Headway: Platform that helps independent therapists credential with insurance networks and manage billing. Could either compete with Progress To Peace's clinicians or serve as a partner/distribution channel for them.

Direct peers

• Two Chairs: Group therapy practice operating multi-clinician offices with in-person and virtual sessions, matching clients to therapists by specialty. Directly comparable outpatient mental health model with insurance-accepted services.
• Octave: Group mental health practice offering in-person and virtual therapy with insurance acceptance across multiple US metros. Closely matches Progress To Peace's group-practice outpatient model and insurance-based billing.
• Ellie Mental Health: Multi-location outpatient mental health clinic network offering individual, couples, family, and child therapy with diverse clinician rosters. Comparable group-practice model serving similar segments via insurance and private pay.

Broad incumbents

• Lyra Health: Mental health benefits platform for employers offering therapy, coaching, and medication management. Indirect competitor via employer-sponsored channels that may pull therapy-seeking clients from local practices.
• BetterHelp: Largest online therapy platform offering virtual individual, couples, and teen therapy via subscription. Competes for the same therapy-seeking clients, especially those open to remote-only delivery.
• Talkspace: National online therapy and psychiatry platform with insurance and private-pay options, including couples and teen therapy. Overlaps with Progress To Peace across individual, couples, and adolescent services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61559840097561
• TikToktiktok.com/@progress.to.peace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progress To Peace Counseling