Duijvestijn Tomaten

What Duijvestijn Tomaten does

Duijvestijn Tomaten is a Netherlands-based high-tech greenhouse tomato producer founded in 1963 and headquartered in Pijnacker. The company cultivates approximately 17 million kilograms of tomatoes annually across nearly 25 hectares of greenhouse space, growing five commercial varieties — San Blas, Joannax, Macxize, Mediax, Fortitude — and trialling over 200 new varieties per year. Underpinning production is a proprietary technology stack: the ID Kas® circular-cultivation greenhouse concept (with 60% energy savings vs. conventional designs), a geothermal heating system operational since 2011 that saves 7–8 million m³ of natural gas per year, LED supplemental lighting in 2,500+ solar-panel-equipped facilities, stone-wool substrate cultivation, rainwater harvesting, biological crop protection, and data-driven precision farming via the MyLedgnd platform in partnership with Ledgnd and Gavita International.

The company operates three revenue lines. The primary stream is fresh tomato sales to European supermarket chains (with Sainsbury's historically representing ~25% of volume), foodservice companies, wholesalers, and specialty shops. The second stream is contract packaging and grading services to third-party tomato growers through the LogiFour division. The third is processed and specialty produce: oven-dried tomatoes and tapenades under the Frezta® brand, exclusively distributed via Bidfood, Van Gelder, and others; vegetable-based spreads under Groentegoed; and research-stage biobased packaging and even apparel derived from tomato plant residues.

In July 2023 the company was acquired by The Flavour Farm, a portfolio company of Cibus Fund II (Cibus Capital, London-based sustainable food & agri investor with >$1B raised). Duijvestijn now serves as the centre of excellence for a planned European network of high-tech greenhouse vegetable production facilities in Germany, France, the UK, and Central/Eastern Europe. The company holds extensive certifications (BRCGS, IFS, GLOBALG.A.P., Tesco Nurture, Planet Proof, LEAF Marque, SMETA, QS), multiple international awards (Best Tomato Grower in the World 2015; GreenTech Overall Winner 2014), and uses Netflix, National Geographic, YouTube Originals, and The Telegraph earned-media coverage as a sustainability-narrative amplifier.

Name

Duijvestijn Tomaten

Legal name

Duijvestijn Tomaten B.V.

Website

https://duijvestijntomaten.nl

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Duijvestijn Tomaten is a Netherlands-based high-tech greenhouse tomato producer, founded 1963, growing ~17 million kg of premium tomatoes across five varieties on ~25 hectares in Pijnacker. It sells fresh produce to European retailers (incl. Sainsbury's), foodservice, and wholesale, and operates the LogiFour packaging division plus Frezta® and Groentegoed specialty food brands.

Ownership category

akta.pro rank

Product category

Fresh Tomato Production

NAICS

Vegetable and Melon Farming (1112), Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

akta.pro secondary industry

Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)

Keywords

• Tomato cultivation
• Greenhouse horticulture
• Fresh produce supply
• Packaging services
• Geothermal greenhouse heating

Headquarters

HQ city

Pijnacker

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Tomato Production & Sales: Duijvestijn Tomaten grows and sells fresh tomatoes from its own greenhouse operations (nearly 25 hectares in Pijnacker), producing approximately 17 million kg annually. Tomatoes are sold to retail supermarkets, foodservice companies, wholesalers, and specialist stores across Europe. The company grows five carefully selected varieties (San Blas, Joannax, Macxize, Mediax, Fortitude) and processes surplus summer harvests into oven-dried tomatoes and tapenades under the Frezta® brand.
2. LogiFour Packaging Services for Third Parties: LogiFour, the packaging division of Duijvestijn Tomaten, grades, packs, and prepares tomatoes not only for Duijvestijn's own production but also for fellow growers on a contract basis. The flexible packaging machines handle practically all packaging types (large and small consumer units). Revenue is generated through packaging fees charged to third-party growers.
3. Frezta® Oven-Dried Tomato Products: Surplus summer tomatoes are processed into oven-dried tomatoes and tapenades sold under the Frezta® brand, exclusively distributed through Bidfood, Van Gelder, Bezorggroente, Boerderijwinkel Zevenbergen, and Rechtstreex.
4. Groentegoed Food Concept: The company also produces Groentegoed, a spread product for bread and toast made from vegetables (preferably wasted vegetables from local growers), without E-numbers or preservatives. Products include tomaat americain, kikkererwt naturel, kikkererwt paprika, pompoen roomkaas, komkommer groene kruiden, and rode kool rozijn.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Duijvestijn Tomaten grows and sells fresh tomatoes from nearly 25 hectares of high-tech greenhouses in Pijnacker, Netherlands, producing approximately 17 million kilograms annually across five varieties (San Blas, Joannax, Macxize, Mediax, Fortitude). The company also produces oven-dried tomatoes and tapenades under the Frezta brand and vegetable spreads under the Groentegoed concept, and operates the LogiFour packaging division that grades, packs, and prepares tomatoes for both internal production and third-party growers.

Product overview

Duijvestijn Tomaten operates as an integrated tomato production company with three main pillars: fresh tomato cultivation (five varieties: San Blas, Joannax, Macxize, Mediax, Fortitude), processed tomato products (Frezta dried tomatoes and tapenades, Groentegoed vegetable spreads), and packaging/logistics services through LogiFour division. The company also develops proprietary greenhouse technology (ID Kas) and sustainable innovations including geothermal heating, vertical farming, and biobased packaging derived from plant residues. Founded in 1963, the company grows on nearly 25 hectares producing approximately 17 million kg of tomatoes annually, now part of The Flavour Farm network since 2023.

Differentiator

Problem solved

Functional benefit

Brands

• LogiFour: Packaging division specialising in grading, packing and preparing various varieties of fruit vegetables such as tomatoes for dispatch. Offers flexible packaging solutions for own produce and third-party growers.
• Frezta
• Groentegoed

Products and services

• San Blas tomatoes Plum tomato variety with firm deep-red fruits and sweet full tomato flavor; fruit weight 100-110 grams; suitable for soups, sauces, and oven-drying. Sold to retail, foodservice, and wholesale buyers.
• Joannax tomatoes Medium-sized vine tomato with firm fruits, excellent flavor, and good shelf life; fruit weight 120-140 grams; suitable as round tomato for salads and sandwiches.
• Macxize tomatoes Large vine tomato with excellent flavor and shelf life; glossy, firm fruits with strong green parts that stay fresh; fruit weight 150-170 grams.
• Mediax tomatoes Round tomato distinguished by high fruit quality and very good, full flavor; versatile for wide range of uses; fruit weight 80-85 grams.
• Fortitude tomatoes Large vine tomato with firm, deep-red fruits and excellent shelf life; fruit weight 150-180 grams.
• Frezta oven-dried tomatoes and tapenades Processed tomato products — oven-dried tomatoes and tapenades — made from surplus summer harvests and dried slowly in a sustainable drying oven powered by geothermal energy. Distributed exclusively through Bidfood, Van Gelder, Bezorggroente, Boerderijwinkel Zevenbergen, and Rechtstreex.
• Groentegoed vegetable spreads Spread products for bread and toast made from vegetables (preferably surplus/wasted vegetables from local growers), without E-numbers or preservatives. Varieties include tomaat americain, kikkererwt naturel, kikkererwt paprika, pompoen roomkaas, komkommer groene kruiden, and rode kool rozijn.
• LogiFour contract packaging services Contract grading, packing, and dispatch preparation service for tomatoes and other fruit vegetables, offered to fellow growers who lack in-house packing infrastructure. Flexible packaging formats include plastic trays, flow pack, clamshell trays, net bags, and biobased cardboard packaging.

Quantifiable outcome

• Produces ~17 million kg of tomatoes annually on ~25 hectares — approximately 80 kg per sq metre vs. ~4 kg in open-field Spanish production
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LedgndcoreTechnology or Integration · 1 October 2025Ledgnd is a technology partner in Duijvestijn's multi-phase LED light optimisation research project. Ledgnd provides its MyLedgnd data platform, which bundles plant and microclimate data from cameras and sensors and translates insights directly into concrete cultivation actions. The second research phase began in October 2025.
• Gavita InternationalcoreTechnology or Integration · 1 October 2025Gavita International is a technology partner in the LED light optimisation research project, providing lighting technology expertise. The project investigates light utilisation efficiency, lighting strategy, pipe settings, air circulation effects on crop activity and canopy temperature, and winter dehumidification optimisation.
• Deep BranchminorStrategic or Co-development Partner · 1 January 2023Duijvestijn supported British start-up Deep Branch in setting up a mobile pilot plant (MPU) at the Duijvestijn Next premises to convert CO2 into high-quality proteins (Carbon Craft project). CO2 is delivered via the OCAP pipeline from the Port of Rotterdam. The MPU was successfully commissioned, producing the first proteins from CO2 for use in animal feed and food production.
• Dutch Wasabi®minorOthers · 1 November 2018Duijvestijn Tomaten has been a shareholder of Dutch Wasabi® since November 2018. Dutch Wasabi® is the first Dutch wasabi grower, producing real wasabi (traditionally very difficult to grow and expensive). The assortment has expanded to include fresh ginger, turmeric, and yuzu, supplied to many Michelin-starred restaurants.
• WUR (Wageningen University & Research)coreStrategic or Co-development PartnerWUR is an important strategic partner. Duijvestijn cooperates intensively with WUR across multiple domains: the Greenhouse Horticulture Inno20 project; new business models for greenhouse horticulture; autonomous growing and AI research programmes; the ID Kas® development; biobased packaging development from tomato plant residues; and a biodiversity pilot in and around the greenhouses. WUR also led the YouTube AI documentary visit to Duijvestijn's greenhouse.
• Dutch Foundation for Innovation in Greenhouse Horticulture (SIGN)coreStrategic or Co-development PartnerDuijvestijn is a partner and board member of the SIGN innovation programme, an initiative of the Dutch Horticultural Growers Association focused on ground-breaking system innovations. Projects include 'Circular construction with residual streams from horticulture' (an alliance with Gispen office equipment), where start-up Fungalogic developed an acoustic phone booth using tomato stems, and the 'Circular Horticulture' programme exploring biostimulants and fertilisers from residual streams.
• InnoGrowersminorStrategic or Co-development PartnerInnoGrowers is a collaborative partnership with a number of growers where Duijvestijn tests new business models and cultivation projects including Holland Passion Fruit, cotton, and the Algae Project (making fish farming more sustainable). InnoGrowers works across sectors including cosmetics and pharmaceuticals.
• Greenport West-HollandcoreStrategic or Co-development PartnerDuijvestijn is a board member and signatory of the Greenport West-Holland innovation pact, a regional partnership uniting authorities, entrepreneurs, educational institutions, and research institutes to maintain and enhance the Dutch horticultural cluster's international leading position. Projects include the T-shirt made from tomatoes and the biodiversity pilot.
• Lentiz | MBO OostlandminorStrategic or Co-development PartnerTed Duijvestijn was appointed as the first green 'practor' (innovator and standard bearer) in the Netherlands in October 2019 at Lentiz | MBO Oostland, as part of the expertise platform 'Circular Greenhouse and Horticultural Innovation'. The platform ensures key horticultural innovations are incorporated into secondary vocational education curricula.
• TU Delft (Technische Universiteit Delft)coreStrategic or Co-development PartnerDuijvestijn collaborated with geologists and mining engineering students from TU Delft to design the geothermal energy project. After years of preparation, the first pile was driven in 2010 and the installation became operational in 2011.
• Geothermie NederlandminorOthersDuijvestijn is a member of Geothermie Nederland, the industry association for companies and institutions active in geothermal energy. The association shares knowledge on geothermal developments and the effects of geothermal energy extraction on the environment.
• Gispen (Fungalogic Alliance)minorStrategic or Co-development PartnerThrough the SIGN innovation programme, Duijvestijn participated in the 'Circular construction with residual streams from horticulture' project, in alliance with Gispen office equipment. Start-up Fungalogic developed an acoustic phone booth using Duijvestijn's tomato stems as raw material.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Bonduelle: Global leader in processed and freshly-packed vegetables (canned, frozen, fresh) including tomato products. Comparable on the processed tomato side (cf. Duijvestijn's Frezta®/Groentegoed lines) and broader vegetable value chain, but operates at much greater scale with a diversified portfolio.
• Royal ZON: Large Dutch cooperative of greenhouse growers producing tomatoes, peppers, and cucumbers. Overlaps with Duijvestijn on greenhouse tomato supply but operates as a broad multi-product cooperative platform rather than a single-facility specialist.

Direct peers

• Windset Farms: Canadian high-tech greenhouse operator producing tomatoes, cucumbers, peppers, and strawberries for retail and foodservice. Comparable on technology adoption, certification portfolio, and customer base, though primarily North American.
• NatureSweet: One of North America's largest greenhouse tomato producers (e.g., Cherubs brand). Comparable as a large-scale, technology-forward greenhouse tomato brand supplying retail with a similar premium-quality and sustainability orientation.
• Greenco (Bakker): Dutch-grown tomato specialist focused on snack, truss, and specialty tomato varieties supplied to European retail. Closely comparable on product portfolio, customer base, and category positioning.
• Theeuwes & Zn: Multi-generation Dutch greenhouse tomato grower with comparable portfolio of plum, vine, and specialty tomatoes. Direct competitor for European retail supply contracts.
• Agro Care: One of the largest Dutch high-tech greenhouse tomato growers, operating across the Netherlands and internationally. Directly comparable as a large-scale, technology-driven tomato producer competing for the same European retail and foodservice customers.
• Looye Tomaten: Premium Dutch vine tomato specialist selling under a consumer-facing brand to European retail. Comparable to Duijvestijn on target customer (premium supermarkets), product (vine tomatoes), and market (Western Europe).

Emerging players

• Gotham Greens: US-based high-tech greenhouse operator producing leafy greens, herbs, and tomatoes. Comparable on the technology stack (controlled-environment agriculture, sustainability focus, retail distribution) but with a leafy-greens-led portfolio rather than tomatoes as core.

Others

• Kubo Group (KUBO): Dutch high-tech greenhouse builder and supplier of semi-closed growing systems. Enables growers of Duijvestijn's profile; comparable as an adjacent/ecosystem player rather than a crop competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DuurzameTomaten
• Facebookfacebook.com/duijvestijntomaten
• LinkedInlinkedin.com/company/duijvestijntomaten
• Instagraminstagram.com/duijvestijntomaten

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duijvestijn Tomaten