Ravenhill
Ravenhill is a family-run Scottish multi-franchise machinery dealership selling and servicing agricultural, construction, and groundcare equipment across five branches and an Orkney office, holding exclusive Case IH and New Holland territory for North and North-east Scotland and operating a proprietary RTK precision-agriculture network.
- Company typePrivate
- Founded1985
- HeadquartersElgin, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Ravenhill does
Ravenhill Ltd is a privately held, family-run agricultural, construction, and groundcare machinery dealership headquartered in Elgin, Scotland. The company operates five branches across North and North-east Scotland — Aberdeen, Dingwall, Elgin, Maud, and Turriff — plus an Orkney office, supported by an inventory of more than 40 manufacturer-trained technicians and mobile service vans. Ravenhill holds multi-franchise territorial rights for Case IH and New Holland (dual-branded dealer since June 2026), plus KUHN, Weidemann, Vaderstad, Honda, Kverneland, and a long tail of complementary brands, giving it exclusive coverage of North and North-east Scotland including the Highlands & Islands, Orkney, and Shetland Isles. The business sells new and used machinery, a 500,000-SKU parts range via its Ravenhill Online portal with next-day delivery, and a service offering that includes NSTS-approved sprayer and spreader testing, LOLER inspections, and a dedicated Precision Land Management (PLM) division built around its proprietary Ravenhill Connect RTK network of seven base stations.
Revenue is generated through four streams: new and used machinery sales, parts and spares, workshop and mobile service, and recurring compliance-led testing. The go-to-market is a hybrid of enterprise field sales through branch-based account managers (servicing farmers, contractors, construction firms, and groundcare operators) and a self-service e-commerce channel for parts. Pricing is predominantly per-unit for machinery (e.g. £32,500 ex. VAT for a New Holland plough) and per-item for parts; machinery is generally capital-purchase based, while service and parts generate recurring aftermarket revenue tied to an installed base that benefits from territorial exclusivity. The customer base spans B2B enterprise agricultural operators and long-tail SMB buyers accessing the online parts portal, with geographic concentration in northern Scotland. The company traces its origins to a 1985 management buy-out and remains under family ownership with no disclosed institutional investment.
Ravenhill firmographics
Firmographics- Name
- Ravenhill
- Legal name
- Ravenhill Ltd
- Website
- https://ravenhill.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ravenhill is a family-run Scottish multi-franchise machinery dealership selling and servicing agricultural, construction, and groundcare equipment across five branches and an Orkney office, holding exclusive Case IH and New Holland territory for North and North-east Scotland and operating a proprietary RTK precision-agriculture network.
- Ownership category
- akta.pro rank
Where Ravenhill is headquartered
LocationHeadquarters
- HQ city
- Elgin
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Ravenhill business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New and Used Machinery Sales: Sale of new and quality used agricultural, construction, and groundcare machinery from industry-leading manufacturers. Stock includes tractors, telehandlers, combines, balers, cultivators, mowers, spreaders, and attachments.
- Parts and Spares: Extensive parts departments across all branches stocked with parts, spares, filters, hydraulic hoses, lubricants, and accessories. Next-day delivery from dealer networks.
- Service and Maintenance: Workshop-based service, mobile service vans for on-site maintenance, repairs, LOLER testing, trailer safety checks, Tilly Pass certification, air-conditioning servicing, welding and fabrication, dynamometer testing. Also out-of-season service promotions.
- NSTS Testing Services: NSTS approved sprayer MOTs and spreader tray testing carried out by trained specialists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New and Used Machinery - Individual product pricing |
| Other | Pay-as-you-go | Ravenhill Online Parts Portal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ravenhill product offering
Product offeringCore offering
Ravenhill is a multi-franchise machinery dealership supplying new and used agricultural, construction, and groundcare equipment across Scotland from five branches. The company operates dedicated Parts and Service departments, an online parts portal (Ravenhill Online) offering 500,000 products, and a Precision Land Management (PLM) division anchored by its own Ravenhill Connect RTK correction network with seven base stations.
Product overview
Ravenhill is a machinery dealership offering a unified portfolio of construction, farm, and groundcare equipment sales and support services across Scotland. The core offering consists of new and used machinery sales across multiple franchise territories, supported by dedicated Parts and Service departments at five branches. The company also provides Precision Land Management (PLM) solutions including Ravenhill Connect RTK Network, guidance displays (XCN1050, XCN2050, IntelliView IV), and steering systems (EZ Pilot, AutoPilot, IntelliSteer). Products span tractors, combines, cultivation equipment, balers, telehandlers, UTVs/ATVs, mowers, snow clearing equipment, and spreaders from brands including Case IH, New Holland, KUHN, Weidemann, Honda, Vaderstad, Kverneland, and others. Aftersales support includes NSTS-approved testing services, mobile servicing, and the Ravenhill Online parts ordering platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Machinery Sales
- Construction Equipment Sales
- Groundcare Equipment Sales
- Parts Department
- Service Department
- Ravenhill Online Parts Portal
- Ravenhill Connect RTK Network
- Precision Land Management (PLM) Solutions
- NSTS Approved Testing Services
Quantifiable outcome
- Over 40 Technicians providing service support
- +3 more outcomes
Companies that use Ravenhill
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Ravenhill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ravenhill partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and secondary.
- Case IHcoreRavenhill appointed dual-branded dealer offering the full range of Case IH products along with Parts and Service support. Covers North and North-east Scotland including Highlands & Islands, Orkney and Shetland Isles.
- New HollandcoreRavenhill appointed dual-branded dealer offering the full range of New Holland products along with Parts and Service support. Covers North and North-east Scotland.
- KUHNcoreDealer for KUHN grass machinery, fertiliser spreaders, balers, mowers, rakes, tedders, feeders, and power harrows.
- WeidemanncoreDealer for Weidemann telehandlers, farm loaders, wheeled loaders, and telescopic wheeled loaders for agriculture, construction, and industrial sites.
- VaderstadcoreDealer for Vaderstad cultivation equipment including Cultus, Carrier, rollers, drills and spare parts.
- HondacoreDealer for Honda ATVs and UTVs including Pioneer side-by-side vehicles and full quad range.
- McConnelsecondaryDealer for McConnel mowers, toppers, and accessories for grass equipment.
- Wessex InternationalsecondaryDealer for Wessex spreaders, cultivators, brushes, and snow clearing equipment.
- SnowExsecondaryDealer for SnowEx snow clearing equipment including spreaders and drop pro systems.
- KvernelandsecondaryDealer for Kverneland drills, straw bedsers, and attachments.
- BunningcoreRavenhill awarded full Parts, Sales, and Service franchise for Bunning Muck Spreaders across all branches effective April 2025.
- Kioti TractorssecondaryDealer for Kioti UTVs and tractors.
- TrimaxsecondaryDealer for Trimax ProCut, Snake, Ezeemow and Striker mowers.
- DAL-BOsecondaryDealer for DAL-BO rollers and cultivators.
- FlemingsecondaryDealer for Fleming muckspreaders, toppers and grass equipment.
- NC EngineeringsecondaryDealer for NC Engineering shear grab brackets and telehandler attachments.
- Spread-A-BalesecondaryDealer for Spread-A-Bale bale spreaders including Mini, Midi, and Maxi HD models.
- GrillosecondaryDealer for Grillo groundcare mowers and equipment.
- HilltipsecondaryDealer for Hilltip snow ploughs and salt spreaders for ATVs, trucks, tractors and loaders.
- TriliosecondaryDealer for Trilio equipment.
- Indespension TrailerssecondaryDealer for Indespension trailers.
- Marshall TrailerssecondaryDealer for Marshall trailers.
- Moore Uni-DrillsecondaryDealer for Moore Uni-Drill equipment.
- SuperiorsecondaryDealer for Superior bruisers.
- D.W.TomlinsecondaryDealer for D.W.Tomlin snow plough blades and mounting kits.
- Ritchie AgriculturalsecondaryDealer for Ritchie Agricultural equipment.
- Master Farm ServicessecondaryDealer for Master Farm Services products.
- Trimble (via PLM)secondaryPLM products include Trimble-based receivers and EZ Pilot systems compatible with their RTK network.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Ravenhill competitors and assessment
Company assessmentBroad incumbents
- John Deere (UK & Ireland): UK arm of the global agricultural equipment OEM. Comparable as a major player in the UK precision agriculture and equipment ecosystem that interacts with dealer networks like Ravenhill and competes indirectly for end-customer mindshare and PLM adoption.
- CLAAS UK: UK subsidiary of the German combine and forage harvester specialist. Comparable as a competing premium agricultural equipment OEM whose products overlap with Ravenhill's territory and whose dealer network competes for the same Scottish farming customers.
Direct peers
- Rea Valley Tractors: John Deere agricultural machinery dealer group operating across Shropshire, Mid Wales, and surrounding regions. Comparable multi-branch UK dealer with full parts, service, and precision agriculture capabilities serving mixed farming customers.
- Chandlers Farm Equipment: Case IH and Massey Ferguson dealer group covering central, southern, and parts of eastern England. Closely comparable as a long-established multi-branch ag machinery dealer with full parts/service support and a similar multi-franchise commercial model.
- Peacock & Binnington: Case IH main dealer operating across Yorkshire and Lincolnshire. Comparable as a long-established UK agricultural machinery dealer with similar product portfolio, multi-branch structure, and dedicated aftersales and precision agriculture offerings.
- Lloyd Ltd: Multi-franchise agricultural, construction, and groundcare machinery dealer operating across Cumbria, Northumberland, and southern Scotland. Closely comparable in product mix (ag, construction, groundcare), multi-branch model, and northern UK regional focus.
- Farol Ltd: John Deere main dealer operating multiple branches across central and southern England. Comparable multi-branch UK agricultural machinery dealer with full aftersales, parts, and precision agriculture support serving arable and mixed farming customers.
- Cornthwaite Group: John Deere agricultural machinery dealer with branches across the North West of England and into Scotland. Comparable as a regional multi-branch UK dealer serving mixed arable and livestock farming customers with full parts and service support.
- Ben Burgess & Co: Multi-branch Case IH and complementary equipment dealer operating across East Anglia and the Midlands. Highly comparable as a regional UK agricultural machinery dealership group with full parts, service, and precision agriculture offerings across multiple franchises.
Regional players
- Hamilton Tractors: Scotland-based agricultural machinery dealer serving the central belt and surrounding regions. Regionally comparable to Ravenhill in Scottish geography but operating in a different territorial zone, with overlap in franchise partners and customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ravenhill social profiles
Digital presenceRavenhill compliance and trust
Trust signalCompliance2 records
Ravenhill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ravenhill leadership team
Management profileNumber of profiles
Profiles8 records
Ravenhill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ravenhill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ravenhill
What does Ravenhill do?
Ravenhill is a multi-franchise machinery dealership supplying new and used agricultural, construction, and groundcare equipment across Scotland from five branches. The company operates dedicated Parts and Service departments, an online parts portal (Ravenhill Online) offering 500,000 products, and a Precision Land Management (PLM) division anchored by its own Ravenhill Connect RTK correction network with seven base stations.
Is Ravenhill a public or private company?
Ravenhill is a private company. It is classified as family owned and is currently operating.
When was Ravenhill founded?
Ravenhill was founded in 1985. It employs 101 to 250 people.
Where is Ravenhill based?
Ravenhill is headquartered in Elgin, United Kingdom, in the Europe region.
How does Ravenhill make money?
Four revenue lines are on record. New and Used Machinery Sales are the primary driver. The others are parts and Spares, service and Maintenance and NSTS Testing Services.
Who are Ravenhill's main competitors?
Broad incumbents on record are John Deere (UK & Ireland) and CLAAS UK. Direct peers are Rea Valley Tractors, Chandlers Farm Equipment, Peacock & Binnington, Lloyd Ltd, Farol Ltd, Cornthwaite Group and Ben Burgess & Co. Hamilton Tractors is listed as a regional player.
Does Ravenhill have an API?
No public API is recorded for Ravenhill.