Medify

What Medify does

Medify B.V. is a privately held European healthcare software company headquartered in Amsterdam that develops and licenses a digital patient communication platform to hospitals and medical centers. Founded around 2010, the company has spent 15+ years building an in-house software stack centered on a Digital Patient Intake solution that combines step-by-step patient information delivery, digital questionnaires for informed consent and medical history collection, native HL-7 integration with hospital EHR systems, and a centralized Control Center with a Word-style CMS for hospital administrators. The platform differentiates through 3D interactive visualization technology designed to replace text-heavy patient education with audio-visual content, and through operational tooling that lets hospitals add new procedures incrementally without engineering involvement.

Medify serves 30+ hospitals across four European countries — the Netherlands, Spain, Portugal, and Switzerland — and reports processing roughly 200,000 digital intakes per year, saving an estimated 70,000 consulting hours annually, with a 97% overall patient satisfaction rate. For specific procedures such as colonoscopy and gastroscopy, the company states that 50% of respondents proceed to treatment without additional counseling and another 30% require only short counsel. The company monetizes via annual enterprise subscription licensing to hospitals, with pricing customized per facility and procedure scope. It also operates Medify Media, a wholly-owned in-house production subsidiary for 3D visualizations, custom video, photography, and infographics used in the platform.

Medify holds ISO 27001 and NEN 7510 certifications for healthcare data security. The company maintains legal entities in the Netherlands (Medify B.V., HQ), Spain (Medify Iberia S.L., co-located at Barcelona Health Hub), Portugal (Medify Portugal Lda., Lisbon), and Switzerland (Medify Zurich, Digital Health Center Bülach). Its go-to-market is enterprise field sales targeting hospital networks, supported by interactive demo applications in cardiology (TAVI), gastroenterology (PEG), and pediatrics. The company explicitly does not target the UK market under the Medify brand, citing brand name separation.

Name

Medify

Legal name

Medify B.V.

Website

https://medify.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Medify B.V. is a European healthcare software company that licenses a digital patient intake and 3D visualization platform to hospitals in the Netherlands, Spain, Portugal, and Switzerland, integrating with hospital EHR systems via HL-7 to streamline pre-procedure education, consent, and data capture.

Ownership category

akta.pro rank

Product category

Healthcare Communication Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

Keywords

• Digital patient intake
• Healthcare communication software
• Patient engagement platform
• EHR integration software
• Clinical workflow software

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Software Licensing: Annual licensing of digital patient communication software to hospitals and healthcare institutions, customized per facility and procedure type. Revenue is subscription-based with customization and support services bundled.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Medify provides a digital patient intake and healthcare communication software platform for hospitals. The platform guides patients through step-by-step information, collects questionnaire responses for informed consent and medical history, presents interactive 3D visualizations, and transmits data directly to hospital Electronic Health Records via HL-7 integration. The solution includes a centralized Control Center and Content Management System for hospital administrators and is licensed on an annual subscription basis customized per facility.

Product overview

Medify offers a single unified product platform called Digital Patient Intake, which is a modular digital healthcare communication solution. The core platform encompasses five integrated components: (1) Step-by-step patient information delivery, (2) Digital questionnaires for consent and medical history collection, (3) HL-7 EHR integration for instant data availability, (4) Control Center and CMS for centralized administration, and (5) Content Management System for procedure customization. The platform also includes an add-on service called Medify Media for in-house video and visual content production. All components work together to provide end-to-end digital patient communication, from pre-consultation information delivery through consent collection and EHR integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Patient Intake A digital patient intake and healthcare communication platform for hospitals that guides patients through step-by-step procedural information, collects questionnaire responses for informed consent and medical history, presents interactive 3D visualizations, transmits data directly to hospital EHR systems via HL-7, and provides a centralized Control Center for managing invites, follow-ups, user permissions, reports, and support across departments and locations.
• Medify Media An in-house video and visual content production service for healthcare communication, producing 3D visualizations, custom videos, photos, and infographics that help patients understand medical procedures.

Quantifiable outcome

• 200,000 annual digital intakes processed through the platform
• +4 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Barcelona Health HubcoreStrategic or Co-development PartnerMedify Iberia S.L. is located at Barcelona Health Hub, a digital health innovation ecosystem in Barcelona. This partnership provides access to digital health innovation networks, potential customers, and collaborative opportunities within the Spanish healthcare ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oracle Health (formerly Cerner): Major hospital EHR vendor with embedded patient portal and engagement features. Represents the bundled-incumbent threat: hospitals may prefer to expand native EHR patient engagement over buying a third-party platform like Medify.
• Doctolib: Leading European health platform with patient communication, booking, and care management features used by hospitals and physicians. Adjacent competitor with broader European footprint that overlaps with parts of Medify's offering.
• Epic Systems (MyChart): Dominant US hospital EHR vendor; MyChart patient portal is the default patient engagement layer for many European Epic customers. Competes with Medify as embedded patient engagement functionality at large academic centers.

Direct peers

• GetWellNetwork: Patient engagement platform deployed across North American health systems offering interactive care plans, patient education, and post-discharge follow-up. Directly comparable to Medify's digital intake and education workflows sold to hospitals.
• Healthwise: Patient education content and tools provider embedded into hospital EHRs and patient portals. Overlaps with Medify's patient education and informed-consent focus, though Healthwise is content-led rather than platform-led.
• PatientPoint: Patient engagement and education platform delivering condition- and procedure-specific content at the point of care. Comparable to Medify's content-rich, visualization-led approach to patient education in hospitals.
• FORCE Therapeutics: Digital care platform for musculoskeletal and orthopedic episodes with patient-facing education and remote monitoring. Comparable in approach to Medify's procedure-specific patient education and engagement model.
• SeamlessMD: Digital care journey platform used by hospitals for surgical and procedural preparation, with patient education, reminders, and EHR integration. Closely matches Medify's pre/post-procedure education and data capture value proposition.
• mPulse Mobile: Healthcare engagement and messaging platform delivering interactive content and conversational outreach to patients. Overlaps with Medify's interactive, audio-visual patient communication and digital intake flows.

Emerging players

• Awell Health: Belgium-based care journey orchestration platform serving European hospitals with condition- and procedure-specific digital care pathways. Closest European geographic and functional peer to Medify.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/medifyinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medify