Infologistics

What Infologistics does

Infologistics, Inc. is a privately held US software vendor (11–50 employees, headquartered in Hiawatha, Iowa) that builds and sells IMETRIX, an automated asset management system for tracking high-value, movable equipment. The platform combines multiple identification and location technologies — RFID, barcodes, GPS trackers, geofencing, and a proprietary XRR (X-ray fluorescence) method for rapid power cable inventory — within a cloud-based portal and mobile applications distributed via the Apple App Store and Google Play Store. Infologistics targets two principal use cases: construction and heavy equipment operators needing visibility over machines, attachments, cables, and vehicles that move between job sites; and equipment rental companies requiring automated fleet tracking, customer rental access portals, pickup/delivery coordination, and damage documentation. The system integrates with customer environments through pre-built components compliant with ISO15143-3 AEMP 2.0 standards and APIs, with the company stating typical deployments are completed in one to two days.

The business model is a recurring SaaS subscription with pricing scaled to the number of assets under management, positioned as affordable across business sizes. Go-to-market combines direct enterprise engagement through website contact forms with product-led distribution via mobile app marketplaces. Notable proprietary elements include the IMETRIX trademark and the XRR-based cable identification capability, which the company describes as specialized relative to standard asset tracking solutions. Roadmap items disclosed include autonomous asset arrival/departure detection and automated asset inventory. The firm has no disclosed funding rounds, no named enterprise customer logos, no management team bios, no partnerships, and no reported revenue, leaving ownership, traction, and financial scale as data gaps.

Name

Infologistics

Legal name

Infologistics, Inc.

Website

https://infologistics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Infologistics sells IMETRIX, a subscription-based automated asset management system for construction and equipment rental operators. The platform tracks movable high-value assets using RFID, GPS, barcode, geofencing, and proprietary XRR cable identification technology via cloud portal and mobile apps.

Ownership category

akta.pro rank

Product category

Asset Management Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• Asset tracking software
• Asset management system
• Construction equipment tracking
• RFID asset tracking
• GPS fleet tracking

Headquarters

HQ city

Hiawatha

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Asset Management Software Subscription: IMETRIX pricing is scalable based on the number of assets being tracked, making it affordable for businesses of various sizes. The recurring subscription model provides continuous access to the automated asset management system, including cloud portal, mobile apps, and integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Infologistics develops and sells the IMETRIX Automated Asset Management System, a cloud-based platform that tracks high-value movable assets (machines, attachments, power cables, equipment, vehicles, trailers) using autonomous asset detection, GPS, RFID, barcode, geofencing, and XRR technology. The system is delivered with mobile apps (iOS/Android), a cloud portal, and pre-built API integrations, and is licensed on a subscription basis scaled by the number of assets tracked.

Product overview

Infologistics offers a single unified product called IMETRIX, an Automated Asset Management System designed to track high-value movable assets across industries including machines, attachments, power cables, equipment, vehicles, and trailers. The product consists of the core IMETRIX platform combined with the IMETRIX XRR App module for power cable inventory. Key features include autonomous asset detection, GPS tracking, asset arrival/departure detection, geofencing, notifications, inspections, damage recovery, and customer rental access. The system utilizes mobile apps, cloud portal, RFID, barcodes, and GPS trackers for comprehensive asset monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• IMETRIX: Automated Asset Management System for tracking high-value assets including machines, attachments, power cables, equipment, vehicles, and trailers. Features include GPS location tracking, asset arrival/departure detection, autonomous asset inventory, notifications, rental/inspection pictures, and damage recovery.

Products and services

• IMETRIX Automated Asset Management System that tracks high-value movable assets (machines, attachments, power cables, equipment, vehicles, trailers), providing autonomous asset inventory, GPS location tracking, asset arrival/departure detection, geofencing, notifications, pickup and delivery management, rental and inspection pictures, damage recovery, and customer rental access via a cloud portal and mobile apps. Sold on a subscription basis scaled by the number of assets tracked, for construction and equipment rental businesses.

Quantifiable outcome

• Quick, recurring ROI through automated asset tracking and reduced manual inventory labor
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Geotab: Major fleet telematics and asset tracking provider offering GPS tracking, utilization analytics, and APIs/integrations for commercial vehicle and equipment fleets. Comparable to IMETRIX in its multi-technology tracking stack and emphasis on data integration with OEM telematics standards.
• Samsara: Public IoT and telematics platform providing GPS fleet tracking, asset monitoring, and equipment visibility for construction, logistics, and industrial customers. Closely comparable to IMETRIX in target verticals (construction, heavy equipment) and underlying technology (GPS + sensors + cloud portal + mobile apps).
• Linxup: GPS fleet and asset tracking provider offering hardware + cloud platform targeted at small and mid-market fleets. Comparable to IMETRIX's accessible, asset-count-based pricing approach and product-led mobile experience.
• Asset Panda: Asset tracking and inventory management SaaS platform with mobile apps, barcode/RFID support, and configurable asset records. Direct competitor to IMETRIX's asset inventory and tracking functionality, especially for construction and equipment-heavy customers.
• AT&T Fleet Complete (Fleet Complete): Telematics and asset tracking platform offering GPS, fleet management, and asset visibility with broad hardware support. Comparable to IMETRIX in multi-technology tracking stack and enterprise fleet/equipment customer base.
• TrackAbout: Specialized rental asset tracking platform for equipment rental companies, with mobile apps, barcode/RFID support, and customer portals. Closely comparable to IMETRIX's secondary segment (rental companies) and customer rental access features.
• Fleetio: Cloud-based fleet and equipment management software with mobile apps, GPS integrations, and asset tracking capabilities. Comparable to IMETRIX in serving mid-market construction and service fleets that need operational visibility over mixed assets.
• GPS Insight: Fleet and asset telematics provider with GPS tracking, asset utilization analytics, and equipment monitoring for construction, service, and public sector. Directly comparable in telematics core technology and target verticals.

Broad incumbents

• Verizon Connect: Large incumbent fleet and asset management solution from Verizon, covering GPS tracking, asset visibility, and fleet operations for construction, service, and logistics. Overlaps with IMETRIX on GPS-based asset tracking but operates as part of a broader telecom portfolio rather than a focused construction/rental niche.

Emerging players

• Whip Around: Mobile-first vehicle and equipment inspection platform with fault/defect tracking and fleet management features. Adjacent to IMETRIX's inspections, damage recovery, and mobile-app-driven workflow capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/imetrix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infologistics