King & Allen Bespoke Suits

What King & Allen Bespoke Suits does

King & Allen is a privately-held UK bespoke tailor founded in 2003 by Adam King and Jake Allen, operating from four UK locations in Surbiton (Surrey HQ), London Liverpool Street, Knutsford (Cheshire), and Birmingham (visiting). The company designs and produces made-to-measure and fully-bespoke suits plus ancillary garments (waistcoats, shirts, trousers, overcoats) for individual consumers, with primary use cases in weddings and business/professional attire and secondary categories spanning formal events, casual/lifestyle, vegan, LGBTQ+, and adaptive tailoring. Its technical base is traditional bespoke craftsmanship, with proprietary differentiators such as the lightweight Dragonfly lining construction, a Fit Guarantee with 21 days of post-collection alterations, free personalisation (embroidery, custom buttonholes, contrast stitching), and selection from 3,000+ cloth options.

The business model is retail- and consultation-led: customers book free no-obligation appointments (in-store, phone, or WhatsApp) with tailoring consultants who guide them through fabric selection, measurement (up to 30 unique measurements), styling, and multiple fittings before final collection. Revenue is recognised at point of delivery on a unit-pricing basis, with bespoke summer suits ranging £499–£999, waistcoats £360–£710, and shirts from £130, supplemented by wedding party group discounts and an alterations service. Demand generation runs through content marketing (The Journal blog, lookbooks), an active social presence across Instagram, Facebook, X and Pinterest, a monthly newsletter (The Stitch), referral incentives, and a fabric swatch request system; distribution is overwhelmingly physical-store-based, with a small Shopify accessories shop as the only e-commerce front.

The company is bootstrapped (no disclosed funding rounds, PE backing, or institutional ownership) and uses standard SaaS back-office tooling (Keap CRM, Zapier, Jotform, Gmail). It has built category-leading positions in lesbian weddings and vegan suits and claims 30,000+ suits sold across its history, indicating an established, niche-leadership boutique rather than a high-growth scale business.

Name

King & Allen Bespoke Suits

Legal name

King & Allen Limited

Website

https://kingandallen.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

King & Allen is a UK-based bespoke tailor founded in 2003, designing made-to-measure and fully-bespoke suits and ancillary garments for individual consumers across four UK locations, with primary focus on weddings and business attire.

Ownership category

akta.pro rank

Product category

Bespoke Tailoring

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

akta.pro secondary industries

Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL), Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo) (HSAJAFAJ)

Keywords

• Bespoke tailoring
• Made-to-measure suits
• Custom menswear
• Wedding suits
• Personal tailoring services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke and Made-to-Measure Suits: Primary revenue stream from custom-tailored suits sold through physical store consultations. Includes fully-bespoke hand-crafted designs and made-to-measure options. Revenue recognized at point of delivery after final fitting.
2. Bespoke Garments (Waistcoats, Shirts, Trousers, Overcoats): Additional tailored garments sold alongside main suit purchases. Waistcoats from £360-£710, shirts from £130, trousers and overcoats available.
3. Alterations and Personalisation Services: Premium alterations service for existing suits and custom personalisation options including embroidery, custom buttonholes, and contrast stitching.
4. Wedding Party Packages: Group discounts for wedding parties: 4 suits gets the marrying person a free waistcoat; 5+ suits gets 10% off entire party.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

King & Allen designs and produces made-to-measure and fully-bespoke suits for men and women, alongside ancillary bespoke garments (shirts, waistcoats, trousers, overcoats) and an alterations service. Customers purchase through free in-store or phone consultations at four UK locations, with a 50% deposit at order and the balance on collection after final fitting. The company also offers wedding party packages, vegan suits, LGBTQ+ inclusive tailoring and adaptive tailoring for customers with specific needs.

Product overview

King & Allen is a UK-based bespoke tailoring company offering a unified service combining fully-bespoke hand-crafted suits and made-to-measure tailoring. The core product portfolio centers on suits for various occasions (wedding, business, casual, formal, LGBTQ+, vegan, adaptive) complemented by ancillary garments including bespoke shirts, waistcoats, overcoats, and trousers. Additional services include alterations, fabric swatch requests, and wedding party pricing. The company operates from four UK locations and employs a consultant-led process involving measurement, styling consultations, and fittings to deliver personalized garments.

Differentiator

Problem solved

Functional benefit

Products and services

• Made-to-Measure Suits Ready-to-order suits tailored to a customer's individual measurements using pre-selected patterns, offering a quality bespoke-style fit at a more accessible price than the fully-bespoke range. Available for men and women through in-store consultation.
• Fully-Bespoke Suits Hand-crafted suits built from scratch to a customer's exact individual specifications, including basting fittings and complete customisation from fabric selection through to buttonholes, linings and personalisation details.
• LGBTQ+ Bespoke Suits Specialised bespoke and made-to-measure suiting for LGBTQ+ customers, including gay and lesbian wedding suits and tailoring for transgender, non-binary and genderqueer clients, delivered through an inclusive, assumption-free consultation process.
• Vegan Bespoke Suits Bespoke suits constructed with sustainably-sourced fabrics and fittings that exclude animal products (including non-animal buttons, linings and trims), designed for vegan and ethically minded customers.
• Adaptive Tailoring Tailoring services adapted for customers with specific physical needs or non-standard body measurements, including wheelchair users and other differently-abled customers requiring bespoke garment adjustments.
• Bespoke Shirts Custom-made shirts crafted to individual measurements, available in fabrics including Egyptian cotton and Sea Island cotton. Example Sea Island Cotton shirt pricing cited at £130.
• Bespoke Waistcoats Tailored waistcoats available in made-to-measure (starting from £360) and fully-bespoke (starting from £710) options, in single-breasted, double-breasted, horseshoe, lapelled and cloth-backed styles, sold as standalone garments or as wedding/suit additions.
• Bespoke Overcoats Custom-tailored overcoats including classic, Chesterfield, Balmacaan, Covert, Pea and Trench coat styles, designed to complement the bespoke suit range.
• Bespoke Trousers Individually tailored trousers made to a customer's exact measurements and preferred style specifications, sold as standalone items or to complement suits.
• Alterations Service Premium alteration service covering adjustments to existing suits (including off-the-peg garments) and the Fit Guarantee offering 21 days of free post-collection alterations for new King & Allen suits.

Quantifiable outcome

• 30,000+ suits sold since 2003
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• KeapminorOthersCRM system used for customer relationship management, handling client data, marketing automation, and email campaigns. Processes personal details in accordance with GDPR regulations.
• GmailminorOthersEmail service used for secure client communication. Part of the communication infrastructure for customer enquiries and correspondence.
• JotformminorOthersOnline form builder used for collecting client-submitted information through the website, including enquiries and appointment requests.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oliver Wicks: Oliver Wicks is an online bespoke tailoring company offering custom suits at mid-market price points; comparable as a digitally-native bespoke competitor targeting similar customers seeking customisation without Savile Row pricing.
• Edit Suits Co. Edit Suits Co. is a London-based custom tailor offering made-to-measure suits for men and women with showrooms in London and overseas; comparable on bespoke customisation, inclusive sizing for women and non-traditional fits, and a tech-enabled fitting experience.
• Suitsupply: Suitsupply is a global made-to-measure and off-the-rack menswear retailer with a strong UK presence; comparable to King & Allen as a modern, accessible alternative to traditional bespoke with customisation and physical showrooms.
• Indochino: Indochino is an online-first made-to-measure suiting brand offering custom suits at accessible price points; directly comparable on the made-to-measure customisation proposition and digital showroom/appointment hybrid model.
• A Suit That Fits: A Suit That Fits is a UK bespoke tailor with multiple locations offering made-to-measure and bespoke suits for men and women; directly comparable on bespoke/made-to-measure services, multi-store UK retail, and inclusive customer positioning.

Broad incumbents

• Moss Bros: Moss Bros is a UK high-street formalwear retailer with a large store network and made-to-measure service; comparable as an established incumbent offering formalwear, wedding suits, and MTM services across the UK, although at lower price points than King & Allen.
• Charles Tyrwhitt: Charles Tyrwhitt is a UK menswear retailer offering shirts, suits, and made-to-measure services; comparable as a UK-based brand with customisation offerings, multi-channel retail, and a strong wedding/occasion suiting proposition.
• Henry Poole & Co: Henry Poole & Co is one of the oldest Savile Row tailors offering fully bespoke suits; comparable as a high-end bespoke tailoring incumbent against which King & Allen positions its accessible bespoke offering.
• Gieves & Hawkes: Gieves & Hawkes is a historic Savile Row tailor offering bespoke and ready-to-wear suits; comparable as a premium tailoring incumbent with bespoke heritage, though positioned at a higher price point and with broader portfolio than King & Allen.

Emerging players

• Hockerty: Hockerty is an online custom tailoring brand offering made-to-measure suits and shirts at competitive prices; comparable as a digitally-native custom suiting competitor with broader price-point reach into adjacent segments like shirts and accessories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kingandallen
• Facebookfacebook.com/KingandAllen
• Instagraminstagram.com/kingandallen/?hl=en-gb
• Pinterestpinterest.co.uk/KingandAllen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King & Allen Bespoke Suits