illustrious

What illustrious does

株式会社illustrious (illustrious Inc.) is a privately held Japanese corporation headquartered in Shibuya, Tokyo, founded in May 2014 by CEO Takayuki Nagaki. The firm provides digital transformation (DX), consulting, business process outsourcing (BPO), and M&A brokerage services to e-commerce businesses operating on Amazon, eBay, Shopify, Rakuten, and other marketplaces, primarily within Japan. Its target customers are enterprises and SMBs that operate multi-channel storefronts and require custom operational tooling, strategic advice, ongoing operations support, and/or transactional intermediation for EC business transfers.

The company's technology footprint centers on custom web system development — including an Amazon FBA order and inventory management system, a cross-border e-commerce OMS, an eBay order and shipping management system, and an Amazon catalog bulk-registration web service — built using Amazon SP-API integration and Shopify platform development capabilities. In July 2025, illustrious launched LISMOA (リスモア), a subscription SaaS product that automatically aggregates Amazon FBA fees, advertising costs, and shipping charges to compute per-product profitability, flag loss-making SKUs, optimize ad spend, and consolidate multiple Amazon accounts in a single dashboard. LISMOA is distributed via a self-service global onboarding flow that sits alongside the firm's traditional enterprise field sales motion for services engagements.

Revenue is generated through custom-priced DX support projects, EC strategy consulting engagements, managed BPO contracts, M&A brokerage commissions, and the newer LISMOA SaaS subscription. The firm has been a certified Shopify Experts partner since April 2020, distributes content through an SEO-driven educational blog as a top-of-funnel channel, and complements direct sales with free consultations and downloadable materials at the bottom of the funnel.

Name

illustrious

Legal name

株式会社illustrious

Website

https://illustrious.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

illustrious is a Tokyo-based e-commerce DX firm providing custom system development, consulting, BPO, and M&A brokerage for Amazon, eBay, Shopify, and Rakuten sellers in Japan, and launched LISMOA, an Amazon profit management SaaS, in July 2025.

Ownership category

akta.pro rank

Product category

E-commerce Digital Transformation Services

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

E-commerce & Digital Business Brokerage (FSAEAIAH)

Keywords

• E-commerce consulting
• Amazon seller tools
• Shopify development
• EC operations outsourcing
• Digital transformation services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. DX Support Services: Custom system development and digital transformation support for e-commerce operations, including web system development, workflow automation, and process optimization.
2. Consulting Services: E-commerce strategy consulting, EC marketing consulting, and business advisory services.
3. BPO (Business Process Outsourcing): EC operations outsourcing including order management, fulfillment, customer support, and full operational代行.
4. M&A Mediation: M&A brokerage services for small to medium enterprises, including EC business transfers and Amazon account transfers.
5. LISMOA SaaS Subscription: Amazon profit management tool offered as a subscription service for Amazon sellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

illustrious provides e-commerce digital transformation services for sellers operating on Amazon, eBay, Rakuten, and Shopify. Its offerings span DX consulting, custom web system development, EC operations outsourcing (BPO), and M&A brokerage, supplemented by LISMOA, a proprietary SaaS that aggregates Amazon fees and advertising costs to calculate per-product profit.

Product overview

株式会社illustrious operates as an e-commerce DX specialist offering a portfolio of services centered on EC site construction, operations, and digital transformation. The core product is LISMOA (リスモア), a consulting SaaS for Amazon profit management that automatically aggregates complex Amazon fees to calculate per-product profitability. Complementing this are four service modules: DX支援 (system development and EC system construction), コンサルティング (strategy consulting), BPO/運営代行 (comprehensive EC operations outsourcing), and M&A仲介 (EC business M&A brokerage). The company also develops custom web systems including Amazon FBA order/inventory management, cross-border EC OMS, and eBay shipment management systems. The service portfolio is unified under the mission of reducing EC operational burden and improving business efficiency for e-commerce sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• LISMOA (リスモア) SaaS tool for Amazon sellers that automatically aggregates FBA fees, advertising costs, and shipping fees to calculate accurate per-product profit. Supports early detection of loss-making products, advertising ROI optimization, and consolidation of multiple Amazon accounts into a single dashboard. Offered via free self-service registration with subscription tiers.
• DX支援 (Digital Transformation Support) Digital transformation support service for e-commerce operators, encompassing custom web system development, workflow automation, and process optimization. Capabilities include Amazon FBA order and inventory management systems, cross-border EC OMS, eBay shipment management systems, and Amazon catalog bulk registration web services. Engaged via custom project scoping with multi-year contracts.
• コンサルティング (Consulting) Strategic consulting service for e-commerce businesses covering EC strategy, site optimization, marketing advisory, and operational improvement across platforms such as Amazon, eBay, Rakuten, and Shopify.
• BPO (運営代行 / Business Process Outsourcing) Comprehensive EC operations outsourcing covering advertising operations, order management, fulfillment, customer support, and full operational代行 for EC sites and marketplace sellers.
• M&A仲介 (M&A Agency) M&A brokerage service for EC businesses, mediating Amazon account transfers (Japan and US) and broader EC business transfers, with potential acquisition involvement through a group company for qualifying categories. Registered as an M&A support institution under Japan's SME M&A Guidelines (Version 3).

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or Integration · 21 April 2020Certified Shopify Experts partner since April 21, 2020. The company provides Shopify store development, customization, and integration services. They are recognized for expertise in Shopify development for e-commerce sites.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sellics (now part of Perpetua): Amazon seller optimization suite that includes profit dashboards and advertising tools, now integrated with Perpetua. Comparable to LISMOA's Amazon profit management feature set.
• Perpetua: Amazon advertising and profit optimization platform for sellers. Comparable in scope to LISMOA's value proposition of automating complex Amazon fee calculations and ad spend optimization for multi-account sellers.

Broad incumbents

• Digital Garage: Japan-listed digital transformation and payments company with EC enablement activities. Overlaps with illustrious's DX support and consulting modules, though at significantly larger scale across multiple verticals.
• Jungle Scout: Long-established Amazon seller research and analytics platform. Competes with LISMOA in the profit and product analytics category for Amazon sellers globally.
• Helium 10: Established, venture-backed suite of tools for Amazon sellers including profit analytics, keyword research, and advertising optimization. Represents the broader incumbent competitive set that LISMOA must differentiate against.

Direct peers

• Sellerboard: SaaS profit analytics tool for Amazon sellers, similar to LISMOA. Both aggregate Amazon fees and advertising costs to surface per-product profitability for sellers — a direct functional competitor in the Japanese and global Amazon seller tooling market.
• W2 Holdings: Japan-based e-commerce solutions holding company. Provides EC site construction, operations support, and digital marketing services to brands and retailers — directly overlapping illustrious's DX support, BPO, and consulting modules.
• BEENOS: Japan-listed cross-border e-commerce enablement and investment platform. Comparable as both a provider of cross-border EC infrastructure and as a buyer/seller of EC businesses — overlapping directly with illustrious's DX support and M&A brokerage offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about illustrious