Marty
Marty is a Croatian SaaS platform (TEŽINSKI GRAF d.o.o.) offering AI-powered skills assessments, one-way video interviews, candidate-experience analytics, and an AI screening assistant. It serves SMB and mid-market HR and recruiting teams across the EU via subscription plans with usage-based fair-use limits.
- Company typePrivate
- Founded2024
- HeadquartersZagreb, Croatia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Marty does
Marty is a Croatian HR-technology SaaS platform, operated by TEŽINSKI GRAF d.o.o. and headquartered in Zagreb, that helps employers reduce the risk of bad hires through evidence-based candidate assessments, AI-assisted screening, one-way video interviews, and candidate-experience analytics. The platform targets SMB and mid-market HR and recruiting teams across the EU, with a secondary push into enterprise and nonprofit organizations; positioning leans on EU/GDPR-compliant data handling, scientifically-backed assessments of cognitive ability, personality, and soft/hard skills, and a cheating-prevention layer using snapshot proctoring and full-screen monitoring.
Under the hood, Marty is a multi-tenant SaaS running on Microsoft Azure (Germany data residency) with MongoDB for data storage, Cloudflare for CDN and DNS, WorkOS for SSO, Stripe for payments, Intercom for support chat, Sinch for email, and Ziggeo for one-way video capture. AI/ML capabilities span NLP-driven resume parsing and semantic search, a recommendation engine that produces ranked shortlists combining skills, personality, and assessment results, anomaly detection for cheating, and generative AI used in the May-2025 Screening AI Assistant for candidate–role matching and evaluation summarization. A 99.9% uptime SLA is backed by failover, auto-scaling, and load balancing.
Commercially, Marty runs a hybrid product-led growth and sales-assisted motion: a 14-day free trial and self-serve sign-up feed bottom-up SMB adoption, while Calendly-driven demos and custom assessment plans serve enterprise prospects. Revenue is generated primarily via subscription plans billed monthly or annually, augmented by usage-based fair-use limits (1,000 assessments, 5,000 AI screening requests, 10,000 surveys per month) and optional add-ons such as onboarding services. A competitive-takeover/buyout program and a customer referral program (minimum €2,000 contract value) provide additional acquisition levers, while a 50% nonprofit discount widens the addressable base. Capital formation to date is limited to a €131,475.90 non-reimbursable EU NextGenerationEU grant (project value €175,647.73) under Croatia's National Recovery and Resilience Plan 2021–2026.
Marty firmographics
Firmographics- Name
- Marty
- Legal name
- TEŽINSKI GRAF d.o.o.
- Website
- https://marty.hr
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marty is a Croatian SaaS platform (TEŽINSKI GRAF d.o.o.) offering AI-powered skills assessments, one-way video interviews, candidate-experience analytics, and an AI screening assistant. It serves SMB and mid-market HR and recruiting teams across the EU via subscription plans with usage-based fair-use limits.
- Ownership category
- akta.pro rank
Marty industry classification
Industry- Product category
- Recruitment Assessment Software
- NAICS
- Human Resources Consulting Services (541612), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
- akta.pro secondary industries
- Personality & Behavioral Assessments (BPACAMAC), Work Sample, Simulation & Situational Judgment Tests (SJTs) (BPACAMAE)
Keywords
Where Marty is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Marty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscription: Subscription-based access to the platform with multiple subscription plans based on features and number of job slots. Customers pay fees per billing cycle (monthly or annual) at the start of each cycle. The platform also offers optional add-ons and onboarding services as separate charges.
- Assessment Credits/Package: Usage-based consumption of assessment tests (fair use limit of 1,000 per month), AI screening requests (5,000 per month), and candidate experience surveys (10,000 per month), with additional assessments requiring prior approval or higher-tier subscription.
- Competitive Takeover/Buyout: Marty offers to cover remaining contract costs from competing HR/ATS providers by extending Marty subscription for free or applying discounts to first annual invoice, helping customers switch providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription plans based on features and job slots |
| Subscription | Annual | Annual subscription with renewal discounts |
| Usage-based | Monthly | Fair Use Limits define usage-based boundaries |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Marty product offering
Product offeringCore offering
Marty is a cloud-based HR SaaS platform that delivers skills-based candidate assessments, AI-powered resume screening and shortlisting, one-way asynchronous video interviews, and candidate experience (NPS) measurement to help employers make evidence-driven hiring decisions and reduce bad hires. Operated by TEŽINSKI GRAF d.o.o., the platform combines AI/ML screening, scientifically-backed cognitive/personality/skill tests, anti-cheating proctoring, and ATS integrations under a subscription model with self-serve onboarding and sales-assisted enterprise motion.
Product overview
Marty is an HR recruitment and assessment SaaS platform by TEŽINSKI GRAF d.o.o. that helps businesses avoid bad hires through evidence-based skill testing. The platform operates as a modular system offering four core product categories: AI Screening Assistant for automated resume parsing and candidate matching, Online Assessments for skills/cognitive/personality evaluation, One-Way Video Interviews for asynchronous screening, and Candidate NPS for experience measurement. Additional feature modules include Candidate Experience Analytics for tracking satisfaction metrics, and the conversational recruitment assistants Marty Scheduler and Marty Interviewer for automating candidate communication and interview scheduling. All core products share assessment creation, candidate management, and ATS integration capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Assessments Skills, cognitive, and personality assessment platform with a library of pre-built tests, custom test creation, real-time scoring, cheating prevention, and ATS workflow integration for HR teams and hiring managers.
- One-Way Video Interviews Asynchronous video interview product allowing candidates to record responses on their own schedule and employers to review, rate, and shortlist candidates efficiently at scale.
- Candidate NPS (Net Promoter Score) Candidate experience measurement product that collects NPS feedback throughout the hiring process (post-application, post-assessment, post-interview) with analytics, benchmarking, and satisfaction tracking for HR teams.
- Screening AI Assistant AI-powered screening product that automatically matches candidates to roles using skills analysis, personality trait matching, and assessment performance to generate ranked shortlists for HR teams.
- Marty Scheduler Conversational recruitment assistant that automates candidate communication, interview scheduling, and evaluation logistics, taking over end-to-end candidate communication and interview maintenance for HR teams.
- Marty Interviewer Conversational recruitment assistant that complements Marty Scheduler by handling automated candidate evaluation, interview management, and scheduling for HR teams.
Quantifiable outcome
- Reduces time spent on resume screening through automated AI matching
- +1 more outcomes
Companies that use Marty
Customer profileSegments4 records
Ideal customer profiles4 records
Marty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature6 records
Marty partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- TalentLyftcoreATS integration partner providing synchronization of candidate data between TalentLyft ATS and Marty's assessment platform.
- Sinch ABcoreEmail communication service provider for candidate data (name, surname, email address, message content) when users contact candidates via email. Data stored in Germany and Belgium.
- MongoDB Ltd.coreCloud-based data storage service used by the platform for housing customer and candidate data.
- CloudflarecoreContent Delivery Network (CDN), DNS, and security services used to cache and accelerate product traffic. Processing performed at closest data center to end user.
- WorkOScoreAuthentication and single sign-on (SSO) service provider. Data primarily processed in EU or USA depending on SSO integration. SCCs in place.
- Microsoft Ireland Operations LimitedcoreCloud infrastructure provider for hosting, processing, and storage of customer data on the platform. Data stored in Germany.
- Stripe Payments EuropecorePCI DSS Level 1 certified payment processor for handling credit card transactions. Engaged only when credit card payment is used.
- Intercom R&D Unlimited CompanycoreCustomer support platform providing chat functionality. Processes name, surname, email, chat messages, and login data when chat is used.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Marty competitors and assessment
Company assessmentOthers
- Workable: Workable is an ATS platform with built-in assessment and AI screening features. While not a direct assessment competitor, Workable's native capabilities threaten Marty's integration value proposition as an add-on assessment tool.
Broad incumbents
- SHL: SHL is a long-established psychometric assessment and talent measurement incumbent serving global enterprises. Marty competes with SHL's assessment portfolio at the lower-end and mid-market, though SHL's brand and validated psychometrics dominate large enterprise.
- Eightfold AI: Eightfold AI is a broad talent intelligence platform with assessment, matching, and workforce planning capabilities. It competes with Marty's AI screening and matching at the enterprise level, though Eightfold's scope is much wider.
Direct peers
- Mercer Mettl: Mercer Mettl is a talent assessment platform providing psychometric, cognitive, and skills tests with proctoring and AI-based evaluation. Marty competes head-to-head with Mettl's online assessment suite for HR buyers seeking scientifically validated hiring tools.
- TestGorilla: TestGorilla offers a skills-based assessment library with cognitive, personality, and role-specific tests for pre-hire screening. Both Marty and TestGorilla target SMB and mid-market HR teams seeking evidence-based, science-backed assessments integrated with ATS workflows.
- Vervoe: Vervoe offers AI-ranked skills testing and one-way video interviews for hiring teams. Both Marty and Vervoe target mid-market HR teams with asynchronous video screening and AI-based candidate ranking.
- Harver (formerly Pymetrics): Harver provides AI-driven hiring solutions including assessments, video interviews, and matching. Both Marty and Harver/Pymetrics compete on AI-powered candidate evaluation and behavioral/personality matching for enterprise HR teams.
- HireVue: HireVue is a direct competitor offering AI-powered video interviewing, assessments, and hiring automation. Both Marty and HireVue target the same HR/recruiting buyer with one-way video interviews and AI screening, though HireVue operates at significantly greater scale.
- iMocha: iMocha offers a skills and cognitive assessment platform with AI-powered proctoring, skill inference, and ATS integrations. Both Marty and iMocha serve HR and talent acquisition teams seeking AI-augmented skills assessment and cheating prevention.
Emerging players
- Codility: Codility focuses on technical coding assessments for engineering hiring. It overlaps with Marty's hard-skills assessment suite for technical roles, though Codility specializes narrowly in developer evaluation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Marty social profiles
Digital presenceMarty compliance and trust
Trust signalCompliance4 records
Marty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marty leadership team
Management profileNumber of profiles
Marty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marty
What does Marty do?
Marty is a cloud-based HR SaaS platform that delivers skills-based candidate assessments, AI-powered resume screening and shortlisting, one-way asynchronous video interviews, and candidate experience (NPS) measurement to help employers make evidence-driven hiring decisions and reduce bad hires. Operated by TEŽINSKI GRAF d.o.o., the platform combines AI/ML screening, scientifically-backed cognitive/personality/skill tests, anti-cheating proctoring, and ATS integrations under a subscription model with self-serve onboarding and sales-assisted enterprise motion.
Is Marty a public or private company?
Marty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marty founded?
Marty was founded in 2024. It employs 1 to 10 people.
Where is Marty based?
Marty is headquartered in Zagreb, Croatia, in the Europe region.
How does Marty make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are assessment Credits/Package and competitive Takeover/Buyout.
Who are Marty's main competitors?
Workable is listed as an others. Broad incumbents are SHL and Eightfold AI. Direct peers are Mercer Mettl, TestGorilla, Vervoe, Harver (formerly Pymetrics), HireVue and iMocha. Codility is listed as an emerging player.
Does Marty have an API?
No public API is recorded for Marty.
What industry is Marty in?
Marty's product category is Recruitment Assessment Software. Its primary akta.pro industry code is EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms, with a secondary code of BPACAMAC, Personality & Behavioral Assessments. Its NAICS code is 541612 and its SIC code is 7361.