Laubner

What Laubner does

LAUBNER ID Solutions GmbH is a privately held German system house and IT consultancy founded in 1997 (originally as Andreas Laubner GmbH) and headquartered in Maxdorf, Germany. The company specializes in Auto-ID solutions aligned with Industry 4.0, integrating third-party hardware, software, and its own services into end-to-end solutions for warehousing, production, logistics, and regulated industries across the DACH region (Germany, Austria, Switzerland). Its portfolio is organized around three pillars: (1) mobile workstations, including the proprietary SALMO line (SALMO S, SALMO L) launched in October 2025 and the Newcastle Systems partner series with PowerSwap Nucleus lithium battery technology; (2) hardware and devices, comprising mobile computers, tablet PCs, vehicle-mount computers, RFID systems, industrial printers, barcode scanners, fixed readers, smart lockers, enterprise displays, and autonomous transport systems (FTS/AGV); and (3) software and solutions, covering MDM (SOTI One, Android tools), labeling (Loftware, Bartender), terminal emulation (StayLinked), Zebra printer management, asset tracking (EVIDEI, Sensolus), and biometric authentication (Nymi). Supporting these are the LAUBNER® Care service packages (Care Packages, Care Support, CareContract, CareExpert, CareSurvey, CarePrint&Supplies), Android Zero-Touch Enrollment, MDM, WLAN planning, and bespoke Sonderlösungen.

The company operates a hybrid go-to-market combining enterprise field sales (consulting, integration, and full equipment delivery for complex deployments) with an online shop (laubner-shop.com) for simpler mobile-workstation configurations, supported by trade-show presence at LogiMAT and an annual proprietary customer event, Beyond Barcode. Revenue is generated across four streams: hardware resale (Zebra, Honeywell, Datalogic, Brother, Epson, Panasonic, Keyence, Toshiba TEC, Newcastle Systems), software licensing (one-time license model for the partner software stack), professional services (consulting, hotline support, on-site service, fast repairs), and consumables (labels, ribbons, type plates, plastic cards). Pricing is quote-based with multi-year service contracts, and no public pricing tiers are disclosed. Customers span logistics and warehousing, manufacturing and production, intralogistics, and pharmaceutical/regulated industries; no customer logos are publicly named. The company holds ISO 9001:2015 (quality) and ISO 14001:2015 (environmental) certifications, employs 40+ technology partners, and maintains a partner network spanning tier-1 Auto-ID vendors and emerging categories such as biometrics and autonomous mobile robots. Founder Andreas Laubner formally began transitioning leadership to Michael Hillenbrand in April 2022, with the company now operated as an independent GmbH without disclosed institutional ownership, M&A activity, or external funding.

Name

Laubner

Legal name

LAUBNER ID Solutions GmbH

Website

https://laubner.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

LAUBNER ID Solutions GmbH is a German Auto-ID system house founded in 1997, integrating barcode, RFID, mobile computing, mobile workstations, biometric authentication, and intralogistics automation for warehousing, manufacturing, and regulated-industry customers across the DACH region.

Ownership category

akta.pro rank

Product category

Industrial Auto-ID Solutions and IT System Integration

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

akta.pro secondary industry

Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB)

Keywords

• Auto-ID solutions
• Mobile workstations
• Enterprise mobility hardware
• IT system integration
• Industry 4.0 consulting

Headquarters

HQ city

Maxdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Sales: Sale of mobile computers, tablets, terminals, mobile workstations, barcode scanners, RFID equipment, printers, and accessories from technology partners like Zebra, Honeywell, Datalogic.
2. Software Solutions: Software products including Android Software Tools, EVIDEI Asset Management, SOTI One MDM, Loftware labeling, Bartender printing, StayLinked, Zebra Printer Profile Manager Enterprise, Zebra Workcloud Communication, and Sensolus tracking.
3. Professional Services: Consulting, concept development for integration of complete solutions into business processes, hotline support, on-site service, and fast repairs. LAUBNER Care service packages for ongoing support.
4. Consumables: Plastic cards, color ribbons, type plates, storage location labels, and labels tailored to customer processes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LAUBNER ID Solutions GmbH is a German system and development house (systemhaus) and IT consultancy that delivers end-to-end Auto-ID solutions for Industry 4.0 digitalization. Its offerings combine hardware (mobile computers, tablets, vehicle-mount computers, RFID, barcode scanners, fixed readers, printers, smart lockers, AGV/FTS), the proprietary SALMO mobile workstation family and Newcastle Systems distribution (Apex, NB, PC series with PowerSwap Nucleus lithium batteries), a software portfolio (SOTI One MDM, Loftware, Bartender, StayLinked, Zebra tools, EVIDEI, Sensolus, Nymi biometric authentication), and professional services including consulting, integration, hotline and on-site support via the LAUBNER Care package family, plus WLAN deployment and custom Sonderlösungen engineering.

Product overview

LAUBNER ID Solutions is a system and development house specializing in Auto-ID solutions and IT consulting for digitalization according to Industry 4.0. The company's portfolio is organized into three main pillars: (1) Mobile Workstations including the Newcastle Systems product lines (Apex, NB, and PC Series with PowerSwap Nucleus lithium batteries) and the proprietary SALMO mobile workstations (SALMO S and L), both designed for ergonomic warehouse and production environments; (2) Hardware and Devices encompassing mobile computers, tablet PCs, vehicle mount computers, RFID systems, printers, barcode scanners, fixed readers, Smart Lockers, Enterprise Displays, and autonomous transport systems (AGV/AMR); and (3) Software & Solutions including MDM tools (Soti One, Android Software Tools), label management software (Loftware, Bartender), terminal emulation (StayLinked), Zebra printer management tools, asset tracking (EVIDEI, Sensolus), and communication solutions. The offering is complemented by comprehensive LAUBNER Care service packages covering support, contracts, surveys, and consumables, along with consulting, WLAN, and custom solution development. The company integrates third-party hardware from manufacturers like Zebra, Honeywell, and Datalogic with its own services to deliver complete end-to-end Auto-ID solutions.

Differentiator

Problem solved

Functional benefit

Brands

• LAUBNER® Care: Service and support solutions including Care Packages, Care Support, CareContract, CareExpert, CareSurvey, and CarePrint&Supplies.
• SALMO

Products and services

• SALMO S Mobile Workstation Compact proprietary mobile workstation for warehouse and production environments, designed for flexible and ergonomic work processes and configurable via the LAUBNER online shop.
• SALMO L Mobile Workstation Larger-format proprietary SALMO mobile workstation variant offering expanded workspace for warehouse and logistics operations, combining thoughtful design with robust technology.
• Newcastle Systems Apex Series Mobile Workstation Mobile workstation series from partner Newcastle Systems providing ergonomic computing stations on wheels for warehouse and logistics operations.
• Newcastle Systems NB-Series Mobile Workstation Newcastle Systems mobile workstation series offering mobile computing capabilities for warehouse and production environments.
• Newcastle Systems PC Series Mobile Workstation Newcastle Systems mobile PC workstation series designed for industrial and logistics applications.
• PowerSwap Nucleus Lithium Battery Hot-swappable lithium battery solution enabling continuous operation of Newcastle Systems mobile workstations without power interruptions.
• Mobile Computers / MDE / Rugged Smartphones Enterprise-grade mobile computers and ruggedized smartphones from partners including Zebra, Honeywell, and Datalogic for warehouse, logistics, and field operations.
• Industrial Tablet PCs Industrial-grade tablet computers for warehouse and production applications.
• Industrial and Vehicle-Mount Computers Vehicle-mounted and industrial fixed-mount computers for warehouse vehicles, forklifts, and manufacturing equipment.
• RFID Systems Radio-frequency identification hardware including readers, tags, and antennas for automatic identification and tracking.
• Industrial Printers Industrial and commercial printers including label printers, receipt printers, and mobile printers from partners including Zebra, Brother, Epson, Toshiba TEC, cab, TSCHANZ/Novexx, and Labelmate for warehouse and logistics use.
• Barcode Scanners Handheld and wireless barcode scanners from partners including Zebra, Honeywell, and Datalogic for warehouse, retail, and logistics scanning applications.
• Stationary Barcode Readers Fixed-mount barcode readers and machine vision solutions for automated scanning at pack stations, dock doors, and production lines.
• Smart Locker Solutions Automated smart locker solutions for secure storage, asset management, and contact-free pickup and return of equipment and packages.
• Enterprise Displays Industrial and enterprise-grade display solutions for warehouse management and digital signage applications.
• Driverless Transport Systems (FTS/AGV) Automated Guided Vehicles (AGV) and autonomous mobile robots from partners AGILOX and Hikrobot for warehouse and production material transport.
• Nymi Biometric Authentication Wristband-based biometric authentication solution enabling passwordless MFA and secure hands-free identity verification for smart manufacturing, warehouse, and cleanroom environments.
• LAUBNER Care Packages Service packages offering comprehensive care and maintenance solutions for Auto-ID hardware and systems.
• LAUBNER Care Support Technical support services including hotline support, on-site service, and repair assistance for installed Auto-ID solutions.
• LAUBNER CareContract Contract-based service and maintenance agreements for ongoing support of installed Auto-ID solutions.
• LAUBNER CareExpert Expert technical support services for complex troubleshooting and specialized assistance on Auto-ID deployments.
• LAUBNER CareSurvey Survey and assessment services for evaluating existing Auto-ID infrastructure and identifying optimization opportunities.
• LAUBNER CarePrint&Supplies Print supplies and consumables management service including labels, ribbons, and printing accessories tailored to customer processes.
• Android Zero-Touch Enrollment Service for enrolling and managing Android devices in enterprise environments without manual configuration.
• Mobile Device Management Services MDM services leveraging partners such as SOTI One, Ivanti, and Zebra tools to manage, secure, and configure mobile devices across the enterprise.
• Enterprise WLAN Services Enterprise WLAN planning, installation, maintenance, and optimization services leveraging Ruckus Networks infrastructure.
• Sonderlösungen (Custom Solutions) Custom and bespoke Auto-ID solution development for specific customer requirements not covered by standard product offerings.
• Consumables (Verbrauchsmaterialien) Consumables including plastic cards, ribbons, type plates, storage location labels, and labels tailored to customer processes.

Quantifiable outcome

• 33% faster work with fixed scanners vs conventional handheld scanners at packing stations
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• Zebra TechnologiescoreTechnology or IntegrationMajor hardware partner supplying mobile computers, tablets, vehicle mount computers, barcode scanners, RFID equipment, printers, and related solutions. Multiple Zebra products featured in LAUBNER portfolio including Zebra Printer Profile Manager Enterprise and Zebra Workcloud Communication software solutions.
• HoneywellcoreTechnology or IntegrationTechnology partner for mobile computers, scanners, and other Auto-ID hardware solutions. Honeywell products integrated into LAUBNER's complete solution offerings.
• DatalogiccoreTechnology or IntegrationPartner for barcode scanners, mobile computers, and other automatic data capture equipment. Products included in LAUBNER's hardware portfolio.
• Newcastle SystemscoreTechnology or IntegrationSpecialized partner for mobile workstations including Apex Series, NB-Series, PC Series, and PowerSwap Nucleus lithium battery solutions for warehouse and logistics environments.
• SOTIcoreTechnology or IntegrationPartner for SOTI One mobile device management solutions providing enterprise mobility management, MDM, and device lifecycle management for deployed mobile hardware.
• LoftwarecoreTechnology or IntegrationPartner for enterprise labeling solutions. LAUBNER offers Loftware labeling software as part of their software and printing solutions portfolio.
• Seagull Scientific (Bartender)coreTechnology or IntegrationPlatinum partner status for Bartender label design and printing software. Provides labeling solutions for industrial and enterprise printing needs.
• NymistrategicTechnology or IntegrationPartner for biometric authentication using Nymi wristband technology enabling passwordless MFA solutions for smart production, cleanroom access, and semiconductor industry applications.
• BlueStarminorChannel Partner/ Reseller/ DistributorValue-added distributor for Auto-ID and mobility solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Newcastle Systems: US-based mobile workstation OEM whose Apex, NB, and PC Series plus PowerSwap Nucleus lithium battery are distributed by LAUBNER in DACH; a partner/enabler rather than direct competitive peer.
• Nymi: Wristband-based biometric authentication vendor distributed by LAUBNER for cleanroom and smart-production access use cases; technology partner rather than competitive peer.
• Zebra Technologies: Primary hardware OEM partner supplying mobile computers, scanners, RFID, and printers to LAUBNER's portfolio; relevant as the upstream technology enabler rather than a direct competitor.

Direct peers

• Bartec Auto ID: German industrial Auto-ID solutions provider serving manufacturing, logistics, and hazardous-area environments with rugged hardware integration and IT services — comparable as a DACH-based industrial Auto-ID integrator with a similar target customer profile.
• COSYS Ident GmbH: German Auto-ID solutions provider offering mobile workforce software, barcode/RFID hardware integration, and MDM-style services for warehousing and logistics — closely overlapping with LAUBNER's core offering and customer segments.
• ACP Holding GmbH: German IT distributor and Auto-ID solutions provider operating a comparable model of distributing enterprise hardware (barcode, mobile computing, printing) from major OEMs alongside value-added integration and managed services across multiple verticals.

Broad incumbents

• Ivanti: Global enterprise mobility and unified endpoint management software vendor; a LAUBNER partner but also a large incumbent that competes for the same enterprise mobility and device-management budgets as LAUBNER's services.
• SOTI Inc. Global enterprise mobility management (MDM) vendor whose SOTI One platform LAUBNER resells and integrates, but which also sells direct to enterprise customers, creating both partnership and competitive overlap in EUC services.
• Loftware: Global enterprise labeling and barcode software vendor whose products LAUBNER distributes and integrates, but which also sells direct to large enterprises, creating both partnership and broad-incumbent overlap.
• Seagull Scientific: Developer of the BarTender label design and printing software — LAUBNER's Platinum partner but also a global software vendor that sells directly to enterprise labeling customers, representing a broader competitive incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LaubnerAutoID
• Facebookfacebook.com/andreaslaubnergmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laubner