ShiftMatch
ShiftMatch is a cloud-based workforce management platform that automates shift filling for healthcare, aged care, and other contingent-heavy industries in Australia and Canada. Its intelligent matching algorithm, mobile apps, and Agency Bridge API serve hospitals, aged care operators, staffing agencies, and hospitality employers. Acquired by Humanforce in 2025 and integrated into Humanforce Connect in 2026.
- Company typePrivate
- Founded2004
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ShiftMatch does
ShiftMatch is a cloud-based workforce management platform that automates the filling of open shifts for organisations with heavy reliance on contingent and casual workers. The platform combines an intelligent matching algorithm with real-time availability updates, native iOS and Android applications, and a RESTful API/webhooks integration layer hosted on AWS infrastructure. Its core function is to match internal relief pools and external agency-supplied staff to open shifts based on skills, availability, compliance credentials, preferences, and location, automating up to 90% of the shift-filling process and increasing casual utilisation by up to 30% according to company-reported outcomes.
The company's primary verticals are healthcare (hospitals and health services) and aged care, with secondary use cases in hospitality, stadia and events, early education/childcare, staffing agencies, and other shift-based industries such as emergency services, airports, distribution, and retail. Named customers include Townsville Base Hospital, Ramsay Health Care (Western Australia), and Bethanie Group. ShiftMatch originated as Cascom in 2004 in Sydney, was rebranded in 2015, and operated until its 2025 acquisition by Humanforce, after which its capabilities were integrated into the Humanforce Connect workforce management operating system in April 2026. Operations span Australia and Canada, with Canadian distribution handled via authorised reseller FillShift Inc. in Toronto.
ShiftMatch employs a subscription-based, activity-aligned pricing model with no upfront costs or long-term commitments, distributed through direct enterprise sales ("Book a Demo"), self-serve mobile app downloads, and channel partnerships with staffing agencies via its Agency Bridge API. Security posture relies on AWS certifications including ISO 27001, ISO 27017, ISO 27018, SOC 1/2/3, PCI DSS Level 1, and IRAP. Headcount is reported at 11–50 employees, and the platform processes over 350,000 shifts monthly.
ShiftMatch firmographics
Firmographics- Name
- ShiftMatch
- Legal name
- Gate121 Pty Ltd t/a ShiftMatch
- Website
- https://shiftmatch.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShiftMatch is a cloud-based workforce management platform that automates shift filling for healthcare, aged care, and other contingent-heavy industries in Australia and Canada. Its intelligent matching algorithm, mobile apps, and Agency Bridge API serve hospitals, aged care operators, staffing agencies, and hospitality employers. Acquired by Humanforce in 2025 and integrated into Humanforce Connect in 2026.
- Ownership category
- akta.pro rank
ShiftMatch industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Live-In Caregiver Placement & Matching (HSABAMAD)
- akta.pro secondary industry
- Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC)
Keywords
Where ShiftMatch is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
ShiftMatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based Software Licensing: ShiftMatch operates on a subscription model with a flexible commercial approach where customers 'pay only for what they need, eliminating upfront costs and long-term commitments.' This activity-aligned workforce management model is designed for cost-efficiency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Flexible activity-based pricing with no upfront costs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
ShiftMatch product offering
Product offeringCore offering
ShiftMatch is a cloud-based specialist relief management platform that intelligently matches open shifts with suitable workers from internal relief pools and external contingent workforce sources. The platform combines an intelligent matching algorithm with RESTful APIs, webhooks, and native iOS/Android mobile apps to automate up to 90% of the shift-filling process for healthcare, aged care, hospitality, stadia, retail, childcare, and logistics organisations.
Product overview
ShiftMatch is a specialist relief management platform that provides a unified workforce management solution for filling open shifts. The core ShiftMatch platform operates as a cloud-based matching system that intelligently connects open shifts with suitable staff from internal pools and external workforce sources. The product portfolio includes the core ShiftMatch platform, native mobile applications (iOS/Android), and the Agency Bridge module which connects staffing agencies directly to client organisations. In April 2026, ShiftMatch was acquired by Humanforce and its capabilities were integrated into Humanforce Connect, extending the platform beyond traditional rostering into agency management, private labour marketplaces, and contingent workforce coordination. The platform supports over 350,000 shifts monthly across healthcare, education, hospitality, retail, childcare, and other industries.
Differentiator
Problem solved
Functional benefit
Products and services
- ShiftMatch Core Platform A cloud-based specialist relief management solution that intelligently matches open shifts with suitable workers from internal relief pools and external contingent workforce sources. Automates up to 90% of the shift-filling process for healthcare, aged care, hospitality, stadia, retail, childcare, and logistics organisations. Built-in compliance handling covers labour laws, union rules, and contract obligations to prevent double bookings and ensure safe work hours.
- ShiftMatch Mobile App Native mobile applications for iOS and Android that enable managers and staff to manage open shifts, respond to shift requests, and receive real-time notifications on the go. Self-serve distribution through the Apple App Store and Google Play Store.
- Agency Bridge A module that connects staffing agencies directly to client organisations via ShiftMatch, enabling agencies to retrieve open shifts, submit staff to shifts, update shift statuses, and receive real-time notifications. Eliminates manual data entry and reduces errors in staffing coordination workflows for staffing agencies serving healthcare, aged care, and other shift-based industries.
Quantifiable outcome
- Up to 90% of shift-filling process automated
- +3 more outcomes
Companies that use ShiftMatch
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
ShiftMatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
ShiftMatch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreShiftMatch is hosted on AWS cloud infrastructure, a global provider maintaining security controls in line with internationally recognised certifications including IRAP, ISO 27001, ISO 27017, ISO 27018, SOC 1, 2 and 3, and PCI DSS Level 1. AWS provides the foundational infrastructure for the ShiftMatch platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
ShiftMatch competitors and assessment
Company assessmentDirect peers
- Emprevo: Agency management and contingent workforce platform in ANZ; combined with ShiftMatch inside Humanforce Connect, and directly comparable for managing external staffing agency workflows.
- Shiftboard: Shift scheduling and workforce management software focused on shift-based industries including healthcare — directly comparable in target verticals and shift-filling automation.
- Deputy: Shift scheduling, rostering, and workforce management SaaS widely used in healthcare, hospitality, and retail — overlapping target customers and core shift-filling use cases with ShiftMatch.
- Planday: Shift planning and employee scheduling platform used heavily in hospitality, retail, and healthcare — directly competes on the same shift-filling and worker self-service workflows.
- Humanforce: Workforce management platform for shift-based industries; now ShiftMatch's parent company and the broader suite into which ShiftMatch has been integrated as Humanforce Connect.
- When I Work: Employee scheduling and shift management platform serving hourly workforces across healthcare, hospitality, and retail — overlapping use cases around shift filling and worker self-service.
- WorkJam: Digital workplace platform for shift-based, frontline workforces with shift trading, scheduling, and communication tools — directly comparable functionality to ShiftMatch's mobile-first shift management.
Broad incumbents
- UKG (Kronos): Enterprise workforce management and HCM suite with deep healthcare and shift-based scheduling capabilities — a much larger incumbent competing against ShiftMatch in hospital and aged-care accounts.
Regional players
- Rosterfy: Australian-headquartered workforce management and scheduling platform serving shift-based and volunteer workforces across ANZ — comparable customer base and shift-coordination use cases.
- Tanda: Australia/NZ-based workforce management platform with rostering, shift swapping, and time-and-attendance — strong regional overlap with ShiftMatch's Australian healthcare and hospitality customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ShiftMatch social profiles
Digital presenceShiftMatch compliance and trust
Trust signalCompliance9 records
ShiftMatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShiftMatch leadership team
Management profileNumber of profiles
Profiles1 record
ShiftMatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShiftMatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShiftMatch
What does ShiftMatch do?
ShiftMatch is a cloud-based specialist relief management platform that intelligently matches open shifts with suitable workers from internal relief pools and external contingent workforce sources. The platform combines an intelligent matching algorithm with RESTful APIs, webhooks, and native iOS/Android mobile apps to automate up to 90% of the shift-filling process for healthcare, aged care, hospitality, stadia, retail, childcare, and logistics organisations.
Is ShiftMatch a public or private company?
ShiftMatch is a private company. It is classified as corporate owned and is currently operating.
When was ShiftMatch founded?
ShiftMatch was founded in 2004. It employs 11 to 50 people.
Where is ShiftMatch based?
ShiftMatch is headquartered in Sydney, Australia, in the Oceania region.
How does ShiftMatch make money?
One revenue line is on record: subscription-based Software Licensing.
Who are ShiftMatch's main competitors?
Direct peers on record are Emprevo, Shiftboard, Deputy, Planday, Humanforce, When I Work and WorkJam. UKG (Kronos) is listed as a broad incumbent. Regional players are Rosterfy and Tanda.
Does ShiftMatch have an API?
Yes. ShiftMatch provides a RESTful API that enables integration with external systems and workflows. The platform supports webhooks for real-time notifications. The Agency Bridge API specifically connects staffing agencies directly to client organisations, allowing agencies to retrieve open shifts, submit staff to shifts, update shift statuses, and receive notifications for filled shifts or cancellations. Developer documentation is at docs.shiftmatch.com.
What industry is ShiftMatch in?
ShiftMatch's product category is Workforce Management Software. Its primary akta.pro industry code is HSABAMAD, Live-In Caregiver Placement & Matching, with a secondary code of HSABAIAC, Care Transitions Management (Hospital/SNF-to-Home). Its NAICS code is 5613 and its SIC code is 7361.