GRANTORO

What GRANTORO does

GRANTORO (legally GranToro Marketing Company) is a privately held performance marketing agency and CPA (Cost Per Action) network founded in 2021 and headquartered in Valencia, Spain. The company operates a two-sided marketplace connecting affiliates (media buyers, publishers, website owners, influencers, email marketers, and app developers) with direct advertisers across more than 100 GEOs (one source cites 165 countries). Its core offerings span five verticals: Dating (Mainstream, Adult, Casual, Niche), Sweepstakes (CC Submit, CPL, Quiz, Surveys, VOD), iGaming, Astrology/Clairvoyance, and Home Improvement. The platform claims over 4,000 active affiliates and 1,000+ trusted partners, with offices in Barcelona, Valencia, Warsaw, and Kyiv.

The company's product surface consists of a proprietary CPA network platform with internal tracking and analytics, custom SmartLinks for traffic monetization optimization, and anti-fraud filtering technology that screens conversions to protect advertiser budgets. Each affiliate is assigned a dedicated account manager reachable via Telegram, email, and LinkedIn, and the company actively participates in major industry conferences (TES Affiliate Conferences, Affiliate Summit, Affiliate World). GRANTORO has built an ecosystem of complementary technology and traffic-source partners (Ezmob, Adskeeper, Traffic Armor, Ads Approved, AdsPower, Adavice DSP, Marksel, TheOptimizer, Voluum) with exclusive promo arrangements for its users.

GRANTORO generates revenue through a transaction-fee model: it collects payments from advertisers on a CPA/CPL basis and distributes a portion to affiliates, retaining the spread. Affiliates are paid on monthly NET 15 or weekly NET 7 schedules with a $100 minimum payout threshold, via PayPal, Payoneer, Paxum, WebMoney, or wire transfer. The advertiser-side go-to-market is consultative, with managers contacting prospects after registration to align strategy, while the affiliate-side combines self-serve platform registration with inside-sales account management. The company reports no institutional funding, has no public listing, and operates without a disclosed parent company.

Name

GRANTORO

Legal name

GranToro Marketing Company

Website

https://gtoro.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

GRANTORO is a privately held performance marketing agency and CPA network that connects over 4,000 affiliates with direct advertisers across 100+ countries. It specializes in Dating, Sweepstakes, iGaming, Astrology, and Home Improvement verticals, generating revenue through transaction-based commissions.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Network

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile/App Install & CPA Networks for Betting (MPAEAMAJ)

akta.pro secondary industries

Player Acquisition & Affiliate Networks for iCasino (MPAEABAL), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Affiliate marketing network
• CPA network
• Performance marketing agency
• Media buying platform
• Cost per action advertising

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commission (CPA/CPL): GRANTORO acts as an affiliate network, earning commissions from advertisers for driving conversions (CPL - Cost Per Lead, CC - Credit Card Submit). Affiliates promote offers and earn payouts, with GRANTORO taking a margin between advertiser payment and affiliate payout. Commissions are paid monthly NET 15 or weekly NET 7 with minimum payout threshold of $100.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

GRANTORO operates a worldwide CPA (Cost Per Action) affiliate network that connects publishers, media buyers, influencers, and app developers (affiliates) with direct advertisers seeking conversions. The company monetizes affiliate traffic across five verticals — Dating, Sweepstakes, iGaming, Astrology, and Home Improvement — across 100+ GEOs, providing proprietary SmartLinks, anti-fraud filtering, dedicated affiliate managers, and flexible weekly/monthly payouts (NET 7/NET 15).

Product overview

Grantoro is a worldwide performance marketing agency operating a CPA (Cost Per Action) network that unites affiliates and direct advertisers. The core offering consists of the Grantoro Affiliate Network platform where affiliates can monetize traffic through offers, and proprietary SmartLinks technology. The company specializes in five verticals: Dating (Mainstream, Adult, Casual, Niche), Sweepstakes (CC Submit, CPL, Quiz, Surveys), iGaming, Astrology/Clairvoyance, and Home Improvement. Additional value-added services include anti-fraud technology for filtering fraudulent conversions and communication support via Telegram. The network provides dedicated account management, flexible payment options (monthly NET 15 or weekly NET 7), and operates with offices in Barcelona, Valencia, Warsaw, and Kyiv.

Differentiator

Problem solved

Functional benefit

Products and services

• Grantoro Affiliate Network (CPA Network) A performance marketing CPA network that connects affiliates (media buyers, publishers, website owners, influencers, email marketers, app developers) with direct advertisers across Dating, Sweepstakes, iGaming, Astrology, and Home Improvement verticals in 100+ GEOs. Affiliates earn CPA/CPL commissions and advertisers pay only for validated conversions.
• SmartLinks Proprietary smart link technology that automatically optimizes traffic monetization across verticals, designed to boost ROI and campaign performance for affiliates by routing traffic to the highest-converting offers.

Quantifiable outcome

• Average ROI in Dating: 20-30%, in Sweepstakes: 40-50% or higher (approximately 20-30% more than dating)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MarkselcoreTechnology or Integration · 14 May 2025Marksel is a tracking and optimization platform recommended by GRANTORO for smart API cascades, customized flows, and data-backed optimization to reduce discrepancy and capture more value per user. GRANTORO recommends Marksel for media buyers wanting tighter control over funnel logic and smarter handling of rejected/filtered traffic.
• AdskeepercoreGTM or Marketing Partner · 30 July 2024Adskeeper is an advertising network reaching over 250 million unique visitors monthly across 245 regions, specializing in verticals including Nutra, Dating, Business Finance, Insurance, Casino, and Gaming. Partnership offers GRANTORO clients a special 20% Welcome Bonus on first replenishment with minimum $500 deposit using promo code GRANTORO.
• EzmobcoreGTM or Marketing Partner · 2 May 2024Ezmob is a self-serve ad network founded in 2013 providing advertisers with direct access to premium ad inventory. Partnership includes promotional content on GRANTORO blog and exclusive deposit bonus for GRANTORO users. Ezmob offers popunders, push notifications, banner advertising, and native advertising with global reach of 3+ billion daily ad impressions. GRANTORO users receive 20% bonus on first deposit with promo code GTORO20.
• Ads ApprovedcoreTechnology or Integration · 27 July 2023Ads Approved provides premium safe pages with built-in AI Cloak technology for ad campaign protection. Features include Long-living Ad campaigns, fully responsive websites with unique content, trust and history domains. Partnership includes 10% discount promo code GRANTORO2023 for GRANTORO users.
• AdsPowerminorGTM or Marketing Partner · 18 July 2023AdsPower is an anti-detect browser for traffic arbitrage and affiliate marketing. Partnership offers GRANTORO users up to 40% off subscriptions and bonus Energy points via promo code AdspowerGrantoro.
• Traffic ArmorcoreTechnology or Integration · 7 June 2023Traffic Armor is a leading cloaking solution used by top affiliates for campaign protection. Partnership includes exclusive coupon code GTORO providing 15% off any subscription. Traffic Armor announced beta testing of new residential/mobile proxy detection method with 100% accuracy.
• Adavice DSPcoreGTM or Marketing Partner · 23 May 2023Adavice DSP is a self-serve ad platform from Adavice Media. Partnership provides GRANTORO users with 10% bonus on first payment (minimum $300) with promo code GRANTORO10. Platform offers high-quality traffic for push, in-page, pops, native ads with bids starting at 0.003 CPC.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ClickDealer: Global CPA affiliate network operating across Dating, Sweepstakes, iGaming, and Nutra verticals with 1,000+ direct advertisers and a similar multi-vertical, multi-GEO model directly comparable to GRANTORO.
• MyLead: Global affiliate network with multi-vertical coverage (Dating, Sweepstakes, Gaming, Finance) and a similar self-serve platform with affiliate managers; direct competitor for media buyers and publishers.
• Adcombo: CPA network focused heavily on COD and Sweepstakes offers across emerging and tier-2 GEOs (CIS, LATAM, Asia), sharing GRANTORO's concentration on Sweepstakes/Dating verticals and CIS/Eastern European footprint.
• A4D (Ads4Dough): CPA affiliate network focused on Sweepstakes, Dating, and iGaming with SmartLinks and affiliate management — direct overlap in offer mix and target publishers.
• OGAds: CPA network specializing in mobile app-install and content-locker offers with Dating and Sweepstakes verticals; comparable publisher monetization model and vertical mix to GRANTORO.
• MaxBounty: Long-established CPA network covering Dating, Sweepstakes, Finance and other verticals globally with dedicated affiliate managers and exclusive offers — closely comparable in GTM and product model.
• CrakRevenue: Affiliate network specializing in adult/Dating and Cam/Sweepstakes verticals with SmartLinks and anti-fraud tools; comparable product stack (SmartLinks, anti-fraud) and Dating/Sweepstakes vertical overlap with GRANTORO.
• AdsTerra: Popunder, push, and native ad network with CPA capabilities across Dating, Sweepstakes, and iGaming; comparable multi-vertical performance marketing platform with global GEO reach.
• CPAlead: Content-locker and CPA network with a focus on incent and Sweepstakes traffic, providing comparable monetization tools for publishers and offers for advertisers in overlapping verticals.

Broad incumbents

• CJ Affiliate (Commission Junction): Large, established affiliate network with broad vertical coverage and brand-advertiser focus; while larger and more brand-oriented than GRANTORO, it represents the broader incumbent affiliate-marketing category and competes for the same advertiser budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRANTORO