Marksel
Marksel is a cloud-based affiliate tracking SaaS that consolidates tracking, routing, smartlinks, and reporting into a single platform for affiliate networks, media buying teams, affiliate programs, and performance agencies across five regulated verticals.
- Company typePrivate
- Founded2023
- HeadquartersKyiv, Ukraine
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Marksel does
Marksel operates a cloud-based affiliate tracking and API tracking SaaS designed to consolidate tracking, traffic routing, smartlinks, cascades, attribution, and team workflow into a single platform. The product is built on Google Cloud infrastructure with SOC 2-ready architecture, GDPR and CCPA compliance, built-in access controls, isolated per-client data storage, and an on-premise deployment option, and it supports integration via direct links, API, and custom flows with most offers reportedly going live within hours. Its core go-to-market targets affiliate networks, media buying teams, affiliate programs, and performance agencies operating in five regulated or high-compliance verticals: Dating, Sweepstakes, iGambling, PDL, and Finance (split across Crypto and Trading).
The company runs a demo-led, sales-assisted motion with a self-serve free trial as a parallel entry point. The website registration form captures vertical and improvement-area signals that are used to qualify and route leads, and Calendly drives 15-30 minute personalized demos with live walkthroughs, migration support, and onboarding assistance. Demand generation is multi-channel, spanning paid search on Google AdWords, Microsoft Bing, and Baidu, plus organic presence on LinkedIn, Facebook, and Twitter.
Marksel is privately held, was founded in 2023, and operates through Marksel Technologies Ltd, incorporated in the Republic of Cyprus at Nikis 1 Street, Anthoupoli, Nicosia. The company is reported as having 1-10 employees, no disclosed funding rounds, no disclosed investors, no named customers, and no disclosed management team or revenue figures. Operations appear to originate from a Ukrainian founder/team footprint (Kyvy) with a Cypriot legal domicile.
Marksel firmographics
Firmographics- Name
- Marksel
- Legal name
- Marksel Technologies Ltd
- Website
- https://marksel.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marksel is a cloud-based affiliate tracking SaaS that consolidates tracking, routing, smartlinks, and reporting into a single platform for affiliate networks, media buying teams, affiliate programs, and performance agencies across five regulated verticals.
- Ownership category
- akta.pro rank
Marksel industry classification
Industry- Product category
- Affiliate Tracking Software
- NAICS
- Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
- akta.pro secondary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
Keywords
Where Marksel is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Marksel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software-as-a-Service (SaaS) Subscription: Marksel operates as a performance marketing SaaS platform. Customers access the software through subscription-based pricing with a free trial period. The platform enables clients to upload and download data, customize built-in features and tools, and retrieve, gather, process and analyze customer data. Processing occurs upon customers' instructions during both free trial and paid subscription periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available with full platform access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Marksel product offering
Product offeringCore offering
Marksel provides an affiliate tracking platform with API-based tracking that centralizes traffic routing, conversion tracking, and campaign optimization for affiliate networks, media buying teams, affiliate programs, and performance agencies. The platform supports verticals including dating, sweepstakes, iGambling, finance and crypto, and finance and trading, and is delivered as a cloud-hosted SaaS service with enterprise-grade security and custom integration capabilities.
Product overview
Marksel is a single, unified affiliate tracking platform designed for affiliate networks, media buying teams, affiliate programs, and performance agencies. The core platform combines affiliate tracking, API tracking, and smart traffic architecture in one integrated solution. The platform supports five verticals (Dating, Sweepstakes, iGambling, PDL, and Finance & Crypto/Trading) and offers full integration support including fast offer integration within hours, dedicated tech team support, and complete handling of updates, errors, and tracking issues. Data security is enterprise-level with GDPR & CCPA compliance, SOC 2-ready architecture, built-in access controls, isolated data storage per client, and options for on-premise deployment.
Differentiator
Problem solved
Functional benefit
Products and services
- Marksel Affiliate Tracking Platform
Quantifiable outcome
- Most offers integrated within hours (vs weeks with competitors)
- +1 more outcomes
Companies that use Marksel
Customer profileSegments5 records
Ideal customer profiles2 records
Marksel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Marksel partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Marksel competitors and assessment
Company assessmentDirect peers
- Tapfiliate: Affiliate program management and tracking platform focused on SaaS and e-commerce — competing for the same affiliate program and performance agency customers, though more oriented toward brand/merchant programs than media buying.
- Voluum: One of the most widely used affiliate tracking platforms globally, offering cloud-based tracking, routing, and optimization for affiliate networks and media buyers — the closest direct competitor to Marksel across product, customer base, and delivery model.
- BeMob: Cloud-hosted affiliate tracking solution offering smartlinks, redirects, and detailed statistics for media buying teams and affiliate networks — directly comparable SaaS tracker serving the same buyer segments as Marksel.
- Binom: Self-hosted affiliate tracking software popular with affiliate networks and media buyers for its speed, flexible redirects, and detailed reporting — competing head-to-head with Marksel on tracking, routing, and performance for performance marketing teams.
- Affise: Performance marketing platform offering affiliate tracking, partner management, and smartlinks for affiliate networks and brands — direct competitor with overlapping verticals and enterprise positioning similar to Marksel's regulated-vertical focus.
- PartnerStack: Partner and affiliate program management platform for SaaS companies, offering tracking, payouts, and recruitment workflows — overlapping with Marksel's affiliate program segment and SaaS delivery model.
- Trackier: Performance marketing software providing affiliate tracking, smartlinks, and real-time reporting for networks and advertisers — comparable SaaS platform targeting the same affiliate network and media buyer segments.
- RedTrack: Cloud-based ad tracking and attribution platform with multi-channel tracking, automation, and integrations for affiliate marketers and media buyers — directly overlapping product surface and customer base with Marksel.
Broad incumbents
- Impact (Impact.com): Large, established partnership management platform covering affiliate, influencer, and B2B partner programs with broader enterprise positioning — competes with Marksel for performance agencies and large affiliate programs as a more comprehensive but less specialized alternative.
- Tune (HasOffers): Long-standing affiliate marketing platform offering tracking, attribution, and partner management — broader portfolio player serving similar affiliate network and advertiser customers with deeper enterprise integrations than Marksel.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Marksel social profiles
Digital presenceMarksel compliance and trust
Trust signalCompliance3 records
Marksel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marksel leadership team
Management profileNumber of profiles
Marksel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marksel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marksel
What does Marksel do?
Marksel provides an affiliate tracking platform with API-based tracking that centralizes traffic routing, conversion tracking, and campaign optimization for affiliate networks, media buying teams, affiliate programs, and performance agencies. The platform supports verticals including dating, sweepstakes, iGambling, finance and crypto, and finance and trading, and is delivered as a cloud-hosted SaaS service with enterprise-grade security and custom integration capabilities.
Is Marksel a public or private company?
Marksel is a private company. It is classified as unknown and is currently operating.
When was Marksel founded?
Marksel was founded in 2023. It employs 1 to 10 people.
Where is Marksel based?
Marksel is headquartered in Kyiv, Ukraine, in the Europe region.
How does Marksel make money?
One revenue line is on record: software-as-a-Service (SaaS) Subscription.
Who are Marksel's main competitors?
Direct peers on record are Tapfiliate, Voluum, BeMob, Binom, Affise, PartnerStack, Trackier and RedTrack. Broad incumbents are Impact (Impact.com) and Tune (HasOffers).
Does Marksel have an API?
Yes. Marksel is described as an 'affiliate tracking platform and API tracking software' that is 'Compatible with direct links, API, and custom flows.' The platform supports offer integrations via API, allowing users to 'Speed up offer integrations (API).' The privacy policy also references uploading and downloading data to and from the Software and customizing built-in features and tools to retrieve, gather, process and analyze clients' data.
What industry is Marksel in?
Marksel's product category is Affiliate Tracking Software. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM). Its NAICS code is 541810 and its SIC code is 7370.