Clustaar

What Clustaar does

Clustaar's firmographic record describes the entity as a Paris-based IT services and consulting company offering customer automation through intelligent chatbots, founded in 2013 with 11–50 employees. However, the substantive source material aggregated under this company name pertains to Ad's up Consulting, a French digital performance agency operating as a member of European Digital Group (EDG). That agency delivers Search & Shopping (Google Ads, Bing Ads, Amazon Ads), Social Ads (Facebook, Instagram, Pinterest, LinkedIn, Snapchat, TikTok), Display Programmatic (including App Mobile, YouTube, Replay TV), SEO, GEO, GEA, Data Consulting, Creatives (via the STUDIO SEER sub-brand), and digital marketing training. It holds Google Premier Partner, Facebook Marketing Partner, TikTok Marketing Partner, Amazon Ads, and Bing Ads partnerships, and in 2019 became the first French firm to achieve 100% Google Marketing Platform certification.

The agency's go-to-market is sales-led and direct, targeting enterprise brands across France and internationally; named customers span retail, beauty, technology, insurance, automotive, transport, publishing, fashion, bedding, wellness, events, equestrian, and services verticals (logos include Nocibe, The Kooples, Melvita, Brother, Qobuz, April, Corsica Ferries, Vuarnet, Compagnie du Lit, Weber, Studyrama, Rakuten/PriceMinister, Indexima, City&You, ChangeNOW, Naturalforme, Ada, Cheval Energy, Pier-import, PIB/Assurance). The revenue model is professional services with quote-based pricing, free audits offered upfront, and monthly billing cadence. The agency has been recognized in the Financial Times FT1000 ranking of Europe's fastest growing companies (2024) and Les Echos' 500 Growth Champions (2026).

The technical stack is anchored on hyperscaler ad platforms (Google Marketing Platform including SA360 and DV360, Meta, TikTok, Amazon) augmented by an in-house modular plug-and-play data offer covering attribution, audience strategies, creative benchmarking, and data visualization. The agency also maintains memberships in Fevad (French e-commerce federation) and the Everywhere Network of digital agencies. Revenue, funding history, and management team composition are not disclosed in the available data, and the company's reported parent is European Digital Group. The mismatch between the firmographic identity (chatbot IT services) and the detailed source content (digital marketing agency) should be resolved before any investment decision.

Name

Clustaar

Legal name

Ad's up Consulting

Website

https://clustaar.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Clustaar's firmographic record describes a Paris-based IT services firm offering customer automation via intelligent chatbots, but substantive source data describes Ad's up Consulting, a French digital performance agency delivering SEA, Social Ads, SEO, Display, GEO, and creative services to enterprise brands across Europe.

Ownership category

akta.pro rank

Product category

Conversational AI Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

Keywords

• IT consulting services
• Chatbot development
• Customer service automation
• Conversational AI platform
• Virtual agent solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Digital Marketing Consulting Services: The agency provides comprehensive digital marketing services including SEA, Social Ads, SEO, Display Programmatics, and Data Consulting. They manage and optimize digital campaigns for brands, combining technological innovation with performance expertise and ultra-specialized teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Clustaar is an IT services and consulting company that offers customer automation through intelligent chatbots. The company provides chatbot-based solutions to help businesses automate customer interactions and support processes.

Differentiator

Problem solved

Functional benefit

Brands

• STUDIO SEER: Creative services including concepts, creatives, editing, video editing, and motion design

Products and services

• Intelligent Chatbot Customer Automation Customer automation solution delivered through intelligent chatbots, provided to businesses to automate customer interactions and support processes.

Named customers20 records

Segments1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner with Premier status, Google Marketing Certified Partner, and 100% Google Marketing Platform certified (including SA360, DV360). Ad's up was the first French firm in 2019 to achieve 100% GMP certification, with the highest level of certification at each partner agency level. Provides access to Alpha/Beta programs and exclusive tools.
• Meta/FacebookcoreTechnology or IntegrationOfficial Facebook Marketing Partner providing social advertising services across Facebook Ads and Instagram Ads platforms.
• TikTokcoreTechnology or IntegrationOfficial TikTok Marketing Partner providing TikTok advertising services with access to exclusive Alpha/Beta programs.
• Amazon AdscoreTechnology or IntegrationProvides Amazon Ads services including Amazon advertising solutions for brands seeking to advertise on Amazon platform.
• FevadminorGTM or Marketing PartnerAd's up consulting is a member of Fevad (Fédération e-commerce et vente à distance), the French e-commerce and distance selling federation.
• Everywhere NetworkminorGTM or Marketing PartnerMember of the Everywhere Network, a network of digital marketing agencies.
• European Digital GroupcoreStrategic or Co-development PartnerAd's up is a member of European Digital Group (EDG), providing association with a broader European digital group of agencies.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dydu: Dydu is a France-based conversational AI platform provider of chatbots and virtual agents for customer support, HR, and IT helpdesks. As a French-headquartered vendor competing for the same European enterprise and mid-market customer automation contracts, Dydu is Clustaar's closest geographic and product peer.
• Ada: Ada is an AI-native customer service automation platform whose core product is branded AI agents for support deflection and resolution. Like Clustaar, Ada sells intelligent chatbot-based customer automation to mid-market and enterprise brands, making it a direct functional peer focused on conversational service workflows.
• Intercom: Intercom is a leading customer messaging platform that combines live chat, AI bots (Fin), and helpdesk workflows for B2B SaaS and DTC brands. It directly competes with Clustaar's intelligent chatbot-based customer automation, targeting similar enterprise and mid-market customer service buyers with an integrated conversational AI stack.
• Drift (Salesloft): Drift pioneered conversational marketing/sales chatbots and is now part of Salesloft's revenue orchestration platform. Its AI-driven conversational agents for B2B lead capture and customer engagement are the same use case Clustaar sells into for European brands, making it a directly comparable peer in product and GTM model.
• LivePerson: LivePerson is a publicly listed conversational AI and messaging platform serving enterprise contact center customers with chatbots and voice bots. Comparable to Clustaar in deploying AI agents for customer service automation, though at much larger scale and with deeper integrations into global enterprise CCaaS deployments.

Broad incumbents

• Freshworks (Freshchat): Freshworks offers Freshchat as part of a broader CRM and customer service suite, with AI chatbots for support and marketing automation. Comparable to Clustaar in chatbot functionality but operating as a multi-product SMB/mid-market platform rather than a focused chatbot vendor.
• Zendesk: Zendesk is a global customer service and engagement platform with embedded AI bot, messaging, and helpdesk capabilities. It overlaps with Clustaar's customer-automation use cases but as a much broader multi-product suite, and competes primarily for enterprise CX platform spend rather than as a chatbot specialist.
• Salesforce (Service Cloud / Einstein): Salesforce bundles Einstein Bots and Service Cloud as part of its enterprise CRM stack, providing AI-driven customer service automation inside the Salesforce platform. It competes with Clustaar for chatbot-driven service use cases, especially where enterprises standardize on Salesforce's broader CRM ecosystem.

Emerging players

• Tars: Tars provides a no-code conversational AI and chatbot builder focused on lead generation and customer support workflows. Like Clustaar, it sells intelligent chatbot automation, though Tars leans more heavily on self-service bot building rather than bespoke IT services-led implementations.
• Botpress: Botpress is an open-source conversational AI platform used to build, deploy, and orchestrate chatbots and AI agents across customer service use cases. It is comparable to Clustaar as an alternative path for enterprises building chatbots, particularly for organizations that prefer developer-led deployments over consulting-led services.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks3 records

Key highlights4 records

Customer concentration

• Xx.com/clustaar_seo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clustaar