Boligmappa

What Boligmappa does

Boligmappa AS, headquartered in Oslo and majority-owned by SIKRI GROUP ASA, operates Norway's largest platform for digital property documentation. The core service connects directly to Norway's official property registry (Matrikkelen) via sister company Ambita, automatically binding uploaded documents — warranties, maintenance records, paint codes, receipts, contractor details, and inspection reports — to the correct property and owner. Approximately 30 staff across technology, customer service, sales, marketing, and administration serve a user base of thousands of Norwegian homeowners and more than 9,000 verified trade businesses across electrical, plumbing, HVAC, painting, construction, and other trades.

The platform is structured as a freemium B2B2C system. The core Boligmappa product is free for homeowners, who authenticate via BankID or Vipps Logg Inn and can also self-upload receipts, photos, and color codes. Boligmappa+ (launched October 2024) is a paid consumer subscription at 69 NOK per month or 249 NOK per year, adding property value estimates, persistent personal document storage, local market tracking, and partner discounts. Boligmappa Bedrift is the B2B counterpart: trade companies pay annual per-employee licenses for the ability to push documentation directly into homeowners' Matrikkelen-linked folders, with contracts indexed to Norway's consumer price index. Revenue is further supplemented by affiliate and referral arrangements through the "Boligens Utvalgte Leverandører" curated supplier program covering electricity, insurance, broadband, furniture, insulation, alarms, and cleaning services.

Distribution combines self-serve product-led growth on the consumer side with a partner-driven channel on the trade side, anchored by documented partnerships with Norwegian trade associations (Rørentreprenørene Norge, NHO Elektro, Byggmesterforbundet, Fagrådet for våtrom, Malermestrenes Landsforbund) and an ambassador program of named craftsmen. Boligmappa also operates the closely integrated hjemla.no property information application and a public API for third-party integrations. The company is positioning to capture a greater share of Norwegian home-services commerce via its curated supplier marketplace while expanding product surface in property valuation and condition reporting.

Name

Boligmappa

Legal name

Boligmappa AS

Website

https://boligmappa.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Property Documentation Software

NAICS

Document Preparation Services (56141)

akta.pro primary industry

HOA/Condo Document & Estoppel Services (BPAJAOAK)

Keywords

• Property documentation platform
• Digital building records
• Homeowner document management
• Tradesperson documentation software
• Property registry integration

Headquarters

HQ city

Tønsberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Business Licenses (Boligmappa Bedrift): Trade professional companies (electricians, plumbers, painters, builders, etc.) pay for access to Boligmappa Bedrift, a web-based service where they upload and manage property documentation. Pricing is based on the number of employees and typically includes a 12-month contract with automatic renewal. This is a recurring B2B subscription model targeting professional trade companies across Norway.
2. Boligmappa+ Premium Subscription: A consumer-facing premium subscription priced at 69 NOK per month or 249 NOK per year. No binding period — cancel anytime. Includes market-leading property value estimate, personal document storage area that persists permanently, and local housing market tracking. Sold as an add-on to the free core platform.
3. Partner Discounts and Referrals: Boligmappa+ subscribers receive discounts on electricity, insurance, building materials, and other partner offerings, suggesting affiliate or referral revenue arrangements with partner companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Boligmappa is a digital property documentation platform directly linked to Norway's official property register (Matrikkelen). It provides Norwegian homeowners with a free digital folder to automatically receive and store documentation (warranties, FDV, maintenance history, color codes, receipts) from registered trade professionals, and offers a premium subscription (Boligmappa+) with property value estimates, personal storage, and market tracking. Trade businesses access Boligmappa Bedrift via paid licenses to upload documentation directly to homeowner records.

Product overview

Boligmappa operates as a unified platform-plus-premium-tier model, combining a free core property documentation platform with an optional subscription add-on (Boligmappa+). The core Boligmappa platform serves as a centralized digital housing file (Boligens verdipapirer), automatically receiving documentation from verified craftsmen and enabling homeowners to store receipts, color codes, and property records. The premium Boligmappa+ tier adds market-leading property value estimates, personal document storage, and local market tracking. For businesses, Boligmappa Bedrift provides a professional interface for uploading documentation directly to property records via the Matrikkelen registry. The platform also includes specialized features like the Finn Håndverker directory (9,000+ verified businesses), the Boligsnakk podcast, and an API for system integrations. The closely integrated hjemla.no application handles property valuation and market insights.

Differentiator

Problem solved

Functional benefit

Brands

• Boligmappa+: Premium subscription service offering market-leading property value estimates, personal document storage, and local housing market tracking. Priced at 69 NOK per month or 249 NOK per year.

Quantifiable outcome

• Over 9,000 verified trade businesses on the platform covering all trades nationwide
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Rørentreprenørene Norge (Norwegian Plumbing Association)coreStrategic or Co-development PartnerRørentreprenørene Norge co-developed the documentation guidelines for plumbing work published on Boligmappa's documentation requirements page, helping to define what documentation homeowners should receive from plumbers.
• Malermestrenes Landsforbund (Norwegian Painters' Federation)coreStrategic or Co-development PartnerMalermestrenes Landsforbund collaborated with Boligmappa to develop documentation standards for painting work, which are referenced on the documentation requirements page.
• Fagrådet for våtrom (FFV) (Norwegian Wet Room Council)coreStrategic or Co-development PartnerFFV co-developed the documentation guidelines for wet room and bathroom construction work on Boligmappa's documentation requirements page, providing detailed standards for comprehensive bathroom renovation documentation.
• Byggmesterforbundet (Norwegian Master Builders Federation)coreStrategic or Co-development PartnerByggmesterforbundet collaborated with Boligmappa on the documentation guidelines for construction and carpentry work, helping to define documentation standards for the Norwegian construction trades.
• NHO Elektro (Federation of Norwegian Electrical Enterprises)coreStrategic or Co-development PartnerNHO Elektro collaborated with Boligmappa on documentation requirements for electrical work, supporting the '5 sikre' (5 safe practices) documentation standard that is accepted by the Norwegian Directorate for Civil Protection as adequate property documentation for electrical work.
• OhmaminorGTM or Marketing PartnerOhma has been named Boligens utvalgte leverandør (Boligen's selected supplier) for alarm services. This appears in Boligmappa's news as a preferred supplier partnership within the 'selected suppliers' program.
• AirthingsminorGTM or Marketing PartnerAirthings is Boligens utvalgte leverandør for måling av inneklima (selected supplier for indoor climate measurement). Partnership appears in the 'selected suppliers' program within Boligmappa.
• CitymaidminorGTM or Marketing PartnerCitymaid is Boligens utvalgte leverandør for rengjøringstjenester (selected supplier for cleaning services). Partnership through the 'selected suppliers' program.
• EL-PROFFENminorGTM or Marketing PartnerEL-PROFFEN is named as Boligens utvalgte leverandør for elektro (selected supplier for electrical services). Partnership appears on the Partners page and in news announcements.
• MøbelringenminorGTM or Marketing PartnerMøbelringen is Boligens utvalgte leverandør av møbler og interiør (selected supplier for furniture and interior). Partnership through the 'selected suppliers' program.
• Helgeland Kraft StrømminorGTM or Marketing PartnerHelgeland Kraft Strøm is Boligens utvalgte leverandør for strøm (selected supplier for electricity), providing energy discounts to Boligmappa+ subscribers.
• HomelyminorGTM or Marketing PartnerHomely is Boligens selected partner for boligalarm (home alarm) services, announced in partnership news as expanding access to home alarms for Norwegian homeowners.
• GlavaminorGTM or Marketing PartnerGlava is Boligens utvalgte leverandør av isolasjon (selected supplier for insulation), featured in the selected suppliers program.
• If Forsikring (If Insurance)minorGTM or Marketing PartnerIf is listed as a partner under the 'Bank, forsikring og alarm' (bank, insurance and alarm) category on the Partners page, providing insurance products to Boligmappa users.
• SpareBank 1 Sørøst-NorgeminorGTM or Marketing PartnerSpareBank 1 Sørøst-Norge is listed as a financial services partner on the Partners page under the bank and insurance category.
• MittanbudcoreStrategic or Co-development PartnerBoligmappa and Mittanbud announced a strategic partnership to promote a more serious and professional trades industry, with Mittanbud referring qualified, documented tradespeople to Boligmappa's network.
• SIKRI GROUP ASA (Parent Company)coreOthersBoligmappa AS is a technology company majority-owned by SIKRI GROUP ASA. The SIKRI GROUP includes Ambita (property data), VIRDI AS (hjemla.no), and other companies providing services based on property and real estate data. Boligmappa shares infrastructure and data access with sister companies within the group.
• Ambita AS (Sister Company)coreTechnology or IntegrationAmbita AS is a sister company within SIKRI GROUP ASA and provides official Norwegian property registry data (Matrikkelen and grunnboken). Boligmappa accesses property data through Ambita. Ambita also serves as the postal address for Boligmappa (c/o Ambita, 0230 Oslo).
• BravidaminorChannel Partner/ Reseller/ DistributorBravida is one of Norway's largest electrical and plumbing installation companies and is listed as a partner on the Boligmappa Partners page under the electrical category.
• Comfort (Rørkjøp/VVS)minorChannel Partner/ Reseller/ DistributorComfort is a major Norwegian plumbing retail chain listed as a partner on the Boligmappa Partners page under the plumbing category.
• VB (Varme og Bad)minorChannel Partner/ Reseller/ DistributorVB (Varme og Bad) is a major Norwegian plumbing and heating network listed as a partner on the Boligmappa Partners page under the plumbing category.
• Norsk TakstminorGTM or Marketing PartnerNorsk Takst (Norwegian Property Assessment) is listed as a partner under the 'Forbund/foreninger' (associations) category on the Partners page.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zillow: US incumbent in residential property data, Zestimates, and consumer property workflows. Comparable on the property-data/valuation layer and consumer property portal concept at much larger scale.
• Redfin: US technology-driven residential brokerage with proprietary property data and consumer dashboards. Comparable data + consumer property platform play, with much broader brokerage and portal scope.
• Hemnet: Sweden's leading residential property listing platform with deep property data and consumer engagement. Adjacent in Nordic real estate data and consumer property workflows, but broader and listing-focused rather than documentation-focused.
• Finn.no (Eiendom): Norway's dominant general marketplace, with a large real estate (Eiendom) vertical. A potential adjacent incumbent that could extend into documentation/handyman services and compete with Boligmappa's two-sided network.

Direct peers

• HomeZada: US home management platform that lets homeowners track maintenance, documents, and inventory for their property. Comparable two-sided concept (homeowner + service provider) even though US housing context differs.
• Properly: UK-based digital property documentation platform that similarly organises home-related documents, warranties, and compliance records for homeowners. Closest direct functional analogue to Boligmappa's core proposition in another geography.

Emerging players

• Eiendomsverdi: Norwegian residential property valuation and data analytics provider. Comparable on the property valuation component of Boligmappa+ / hjemla.no, and operates in the same Norwegian data ecosystem tied to Matrikkelen.
• Hometrack: UK property data and analytics firm serving lenders and consumers with automated valuation models. Comparable on the property-data and valuation-estimate layer that Boligmappa+ offers Norwegian homeowners.

Regional players

• Boligsiden: Danish residential property platform providing market data and transaction support. Comparable Nordic real estate data and consumer property journey, though documentation depth is lighter.
• Mittanbud: Norwegian marketplace connecting homeowners with verified tradespeople. Functionally overlaps with Boligmappa's Finn Håndverker directory and is already a documented strategic partner of Boligmappa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boligmappa.no
• LinkedInlinkedin.com/company/18006124
• Instagraminstagram.com/boligmappa

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boligmappa