Medifit Oss
Medifit Oss is a privately held Dutch physiotherapy and fitness practice operating from two Oss locations, delivering insured physiotherapy, group rehabilitation programs (COPD, GLA:D osteoarthritis), VR-based pain therapy, and tiered fitness subscriptions for children, adults, and seniors.
- Company typePrivate
- Founded1979
- HeadquartersOss, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Medifit Oss does
Medifit Oss is a privately held Dutch physiotherapy and fitness practice operating as a maatschap (partnership) from two locations in Oss, Netherlands. Founded in 1979 by Hans Maertens and currently led by partners Mireille Claessens and Sjemaine van Leeuwen, the practice delivers a broad multidisciplinary portfolio spanning general physiotherapy, manual therapy, sports physiotherapy, geriatric, pediatric, psychosomatic, hand therapy, plus specialized programs including GLA:D for osteoarthritis, COPD group rehabilitation, VR-based pain therapy (Reducept and Corpus VR), and POWERbreathe respiratory muscle training. The fitness division offers tiered subscriptions for children, adults, and 55+ (VitaalFit), alongside group classes and personal training under the M-Fit sub-brand (including M|KIDS for children with neurological or physical conditions). Technology is conventional clinical — diagnostic ultrasound, shockwave, third-party VR therapy software, and mouth-pressure respiratory measurement — with no proprietary AI or software platform.
Medifit Oss firmographics
Firmographics- Name
- Medifit Oss
- Legal name
- Medifit Oss
- Website
- https://medifitoss.nl
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Medifit Oss is a privately held Dutch physiotherapy and fitness practice operating from two Oss locations, delivering insured physiotherapy, group rehabilitation programs (COPD, GLA:D osteoarthritis), VR-based pain therapy, and tiered fitness subscriptions for children, adults, and seniors.
- Ownership category
- akta.pro rank
Medifit Oss industry classification
Industry- Product category
- Physiotherapy and Fitness Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)
- SIC
- Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
- akta.pro secondary industries
- Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)
Keywords
Where Medifit Oss is headquartered
LocationHeadquarters
- HQ city
- Oss
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Medifit Oss business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Physiotherapy treatments: Revenue from individual physiotherapy treatments covered by Dutch health insurance (basisverzekering and supplementary insurance). Treatments include general physiotherapy, manual therapy, sports physiotherapy, shockwave therapy, ultrasound imaging, and specialized therapies such as GLA:D for osteoarthritis, psychosomatic therapy, geriatric physiotherapy, children's physiotherapy, hand therapy, and pregnancy-related physiotherapy. Reimbursed by health insurers with GP or specialist referral required for certain programs.
- Fitness memberships and subscriptions: Fitness facility access revenue through subscription-based memberships. Includes access to fitness rooms, group classes, and specialized programs (VitaalFit for 55+, KidsFit, TeenFit, Bootcamp, BoksFit, YogaFit, FitGroups). Multiple subscription tiers including options for under-18s and adults.
- Personal Training: One-on-one personal training services provided through M-Fit sub-brand (mfit.medifitoss.nl), including M KIDS specialized personal training for children and youth with neurological or physical conditions.
- Aid products and braces: Sale of braces and exercise materials (hulpmiddelen) from stock at the practice, providing immediate access to medical aids for injuries. Products sourced via Blessurewijzer.nu.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Free introductory physiotherapy consultation (spreekuur) |
| Subscription | Multi-year contract | GLA:D osteoarthritis program |
| Subscription | Monthly | Fitness membership plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Medifit Oss product offering
Product offeringCore offering
Medifit Oss is a Dutch healthcare practice that delivers physiotherapy treatments and fitness services to individual consumers from two locations in Oss, Netherlands. It offers general physiotherapy plus 15+ specializations (manual therapy, sports, pediatric, geriatric, psychosomatic, hand therapy, VR pain therapy, COPD rehabilitation, GLA:D osteoarthritis, pregnancy), complemented by a fitness facility with subscription-based memberships for adults, 55+, and youth (KidsFit/TeenFit), group exercise programs, and one-on-one personal training through the M-Fit sub-brand.
Product overview
Medifit Oss is a physiotherapy and fitness practice offering a comprehensive range of health and wellness services. The core offering consists of physiotherapy treatments (Fysiotherapie) with multiple specializations including manual therapy, sports physiotherapy, pediatric physiotherapy, geriatric physiotherapy, psychosomatic therapy, and hand therapy, complemented by Virtual Reality Training using Reducept and Corpus VR programs. The fitness division provides programs for all ages including KidsFit/TeenFit for youth, VitaalFit for seniors (55+), and various group exercise programs (Beweeggroepen) such as COPD management, GLA:D for arthritis, Floor pregnancy courses, and general fitness classes. Additional services include shockwave therapy, ultrasound imaging, free sports consultation hours, and professional training courses. The practice operates from two locations in Oss with a focus on evidence-based treatments and personalized care.
Differentiator
Problem solved
Functional benefit
Products and services
- Fysiotherapie (Physiotherapy) General physiotherapy services with multiple specializations including manual therapy, sports physiotherapy, geriatric physiotherapy, children's physiotherapy, psychosomatic therapy, hand therapy, and pregnancy-related physiotherapy. Provided to individual patients in Oss, with most treatments reimbursable via Dutch basic or supplementary health insurance with GP/specialist referral.
- Virtual Reality Training (Reducept & Corpus VR) VR-based therapy programs (Reducept and Corpus VR) for chronic pain education and treatment, neck and shoulder complaints, and movement anxiety. Offered as a distinct physiotherapy service; patients can train at the clinic or rent/buy a VR headset for home use with remote therapist monitoring and program adjustment.
- Fitness Subscription-based access to Medifit's fitness facility in Oss, including free training, FitGroups, BoksFit, Bootcamp, YogaFit and Personal Training for adults. Multiple subscription tiers offered (under-18, adults, 55+) with monthly billing cadence; quality certified under LERF (Keurmerk Fitness) since 2005.
- VitaalFit (Fitness 55+) Fitness program specifically designed for adults aged 55 and older, featuring personalized training schedules combined with supervised group sessions aimed at maintaining independence, mobility and chronic-condition management. Sold as a subscription-based fitness membership tier.
- KidsFit, KidsActief, TeenFit, TeenActief, Fitkids Youth fitness programs for children ages 8-12 (KidsFit, KidsActief, Fitkids) and teens ages 13-18 (TeenFit, TeenActief), including specialized KidsActief for overweight children. Designed to develop motor skills, build healthy habits, and provide age-appropriate supervised training; subscription-based membership tier for under-18s.
- Personal Training (M-Fit sub-brand) One-on-one personal training services delivered via the M-Fit sub-brand (mfit.medifitoss.nl), including M KIDS specialized training for children and youth with neurological or physical conditions. Sessions sold to individual consumers as personal-training packages.
- Beweeggroepen (Exercise Groups) Group exercise programs including LeefFit, SkiFit, GolFit, COPD group program, CooL Leefstijlprogramma, NAH (non-congenital brain injury) rehabilitation, Floor pregnancy program, Mom's bootcamp, sporten met reuma (exercise with rheumatism), and valpreventie (fall prevention). Group sessions offered to individual members and (where applicable) referred patients.
- GLA:D Program Evidence-based guidance program for people with hip and/or knee osteoarthritis, comprising 12 sessions of supervised exercise and education aimed at reducing pain, improving daily functioning, and quality of life; often delaying or preventing joint replacement surgery. Reimbursed from Dutch basic health insurance (basisverzekering) with GP or specialist referral.
- COPD Group Program Supervised exercise program for COPD patients combining breathing techniques and guided group training to improve general resilience and reduce breathlessness. Includes POWERbreathe respiratory muscle strength, motor coordination and endurance measurement, supporting post-COVID-19 rehabilitation.
- Floor (Pregnancy & Postpartum Program) Comprehensive pregnancy course combining pregnancy training, delivery preparation and postpartum recovery, with focus on pelvic floor health. Sold as a structured multi-session program to pregnant and postpartum women.
- Shockwave Therapy Extracorporeal shockwave therapy provided as a specialized physiotherapy treatment modality for musculoskeletal indications. Sold as a discrete treatment a patient can book, in addition to or instead of standard physiotherapy.
- Echografie (Diagnostic Ultrasound Imaging) Diagnostic ultrasound used for musculoskeletal assessment to complement physical examination. Bookable as a physiotherapy diagnostic service for patients needing imaging-aided assessment.
- Professional Training Courses Educational courses for healthcare professionals and consumers, including cursurs babymassage (baby massage course), cursurs hand-polsaandoeningen (hand-wrist disorders course), and opleiding persoonlijk leiderschap (personal leadership training). Sold as discrete paid courses.
- Sportspreekuur (Sports Consultation Hour) Free walk-in injury screening service provided at partner sports clubs in the Oss region for quick assessment of sports injuries; serves as a low-barrier entry point that converts into paid physiotherapy or training services.
Quantifiable outcome
- GLA:D program: significant pain reduction, improved daily functioning, and quality of life for hip/knee osteoarthritis patients; can delay or prevent joint replacement surgery
- +5 more outcomes
Companies that use Medifit Oss
Customer profileNamed customers5 records
Ideal customer profiles5 records
Medifit Oss technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Medifit Oss partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered minor and core.
- Karakter FaculteitminorEducational partnership with Karakter Faculteit, likely related to child/youth development programs.
- M-Fit (Personal Training sub-brand)coreM-Fit is a related personal training brand operating from mfit.medifitoss.nl, providing specialized one-on-one training services including M KIDS for children with neurological/physical conditions. Operates as an integrated sub-brand of Medifit.
- Kliniek ViaSanaminorViaSana is an orthopaedic clinic where Dr. Martijn Brinkman performed a complex knee surgery (posterolateral corner reconstruction) on a Medifit physiotherapist, demonstrating an integrated care pathway between physiotherapy and specialist surgery.
- Bernhoven ziekenhuisminorRegional hospital partnership for referral of complex cases and post-operative rehabilitation coordination.
- SOMT University of PhysiotherapyminorAcademic partnership for physiotherapy education and research. Vicky van Dinther is a stagebegeleider (internship supervisor) at SOMT.
- Vrije Universiteit Brussel (VUB)minorMartine van Onna serves as a part-time lecturer for the Master of Manual Therapy and Master na Master Manual Therapy programs at VUB, and as internship supervisor.
- Fontys HogescholenminorEducational partnership with Fontys universities of applied sciences. Vicky van Dinther is a stagebegeleider (internship supervisor) at Fontys.
- HAN University of Applied Sciences (HAN)minorEducational partnership with HAN. Vicky van Dinther is a stagebegeleider (internship supervisor) at HAN.
- ROC de LeijgraafminorRegional educational institution partnership for vocational training and student placements.
- Rugnetwerk Zuidoost-Nederland (RZON)minorSpine care network covering Southeast Netherlands, for specialized back/spine treatment collaboration.
- FysioptimaminorPhysiotherapy network partner for collaborative patient care and knowledge sharing.
- ArethusaminorHealthcare partner (type unspecified) in the Oss region.
- Tennisvereniging TOZcoreMedifit provides on-site sportspreekuur (walk-in injury screening), injury prevention, and medical support services at TOZ tennis club in Oss. Serves as a client and distribution channel.
- Tennisvereniging Breakpoint '83coreMedifit provides sports physiotherapy support and injury screening services at Breakpoint '83 tennis club.
- Alpine World OssminorSki facility in Oss. Medifit provides SkiFit program and injury prevention support for skiers.
- Reddingsbrigade NederlandminorPartnership with Dutch lifeguard organization for water safety and rescue-related fitness and rehabilitation services.
- Diëtist RuthminorRuth's Dietitian services integrated with Medifit's KidsActief program for overweight children and general health programs.
- Konk- en softbalvereniging de CardinalsminorMedifit provides sports physiotherapy and injury prevention support for Cardinals baseball/softball club in Oss.
- Golfbaan Oijense ZijminorMedifit provides GolFit program for golfers at Oijense Zij golf course.
- MCO Oss (Motor Club Oss)minorMedifit provides sports physiotherapy and rehabilitation support for motorcycling club members in Oss.
- MX PerformanceminorMotocross performance training partner, providing sports physiotherapy services for motocross athletes.
- Volleybalvereniging OvocominorMedifit provides sports physiotherapy support and injury prevention for Ovoco volleyball club.
- Skicentrum de Wijchense BergminorSki facility partner providing SkiFit program and injury prevention services.
- OTTC (Tafeltennisclub)minorTable tennis club partnership for sports physiotherapy services.
- TurnossminorGymnastics club Turnoss receives sports physiotherapy and injury prevention services from Medifit.
- Kenniscentrum DuizeligheidminorSpecialized dizziness/vertigo knowledge center. Martine van Onna specializes in treating dizziness conditions including BPPD using repositioning maneuvers.
- FysuvominorPhysiotherapy network partner.
- Chronisch ZorgnetminorChronic care network. Medifit participates in the COPD netwerk, Claudicatio netwerk, Reumanetwerk, MS-netwerk, and Chronische pijn netwerk within this network.
- Netwerk Chronische PijnminorChronic pain network for collaboration on chronic pain treatment approaches.
- Schoudernetwerk Noord-BrabantminorShoulder care network for North Brabant region, providing specialized shoulder treatment collaboration.
- Knie Netwerk BrabantminorKnee care network for Brabant region, providing specialized knee treatment collaboration.
- NL ActiefminorNL Actief is the Dutch association for fitness and sports organizations. Partnership supports fitness quality standards.
- Fysiotherapie Move2bfitminorPhysiotherapy partner for specialized movement and rehabilitation services.
- Academisch Netwerk Hogeschool UtrechtminorAcademic network partnership with Hogeschool Utrecht for physiotherapy education and research collaboration.
- Innovatietafel 's-HertogenboschminorInnovation table collaboration with healthcare innovators in 's-Hertogenbosch region.
- GGD (Gemeentelijke Gezondheidsdienst)minorPublic health service partnership, particularly related to child health services (kinderen gerelateerd).
- Oederma Huid- en Oedeemtherapie (Sanne van den Berg)minorSkin and edema therapy partnership with Sanne van den Berg for comprehensive patient care.
- Peeters Podotherapie (Jeannette Peeters)minorPodiatry partnership with Jeannette Peeters for foot-related physiotherapy treatment and biomechanical care.
- Diëtisten van Thuiszorg PanteinDietitian services from Thuiszorg Pantein integrated with Medifit's chronic disease management programs.
- Thuiszorg PanteinminorHome care organization partnership for coordinated patient care and home-based rehabilitation services.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
Medifit Oss competitors and assessment
Company assessmentOthers
- Reducept: Dutch VR-based chronic pain therapy provider whose software Medifit Oss actively deploys. Adjacent enabler/technology partner rather than a competitor, but relevant as a peer in the VR-enabled rehab category.
- Physitrack: Digital patient-engagement and home-exercise platform widely used by physiotherapy practices. Comparable as an enabling technology layer that could either augment Medifit's service delivery or be deployed by competing practices to differentiate.
Emerging players
- Kaia Health: Digital MSK and chronic pain platform offering app-based exercise therapy with AI coaching. Comparable to Medifit's chronic-pain and COPD programs in clinical intent, with a digital-first delivery model.
- Hinge Health: US/UK digital MSK care platform delivering AI-coached app-based physiotherapy. An emerging model that competes with traditional in-clinic PT for chronic pain and post-op rehab patients, relevant as digital PT reimbursement expands in Europe.
- Sword Health: Digital physiotherapy platform using AI motion tracking and remote therapists. Comparable to Medifit's chronic-pain and post-op rehab programs but delivered fully remote — relevant as an emerging competitive threat to in-person PT.
Broad incumbents
- Basic-Fit: Europe's largest low-cost fitness chain with extensive Dutch presence. Directly competes with Medifit's fitness subscription revenue stream, though Medifit retains differentiation through clinical and senior-specialized programming.
- Fit For Free: Dutch low-cost fitness chain with national footprint. Overlaps with Medifit's general fitness subscription offering, putting price pressure on the volume side of Medifit's fitness business.
- FysioHolland: Large Dutch physiotherapy network with broad geographic coverage and insurer contracts. Comparable in service breadth and quality-certification positioning but operates at materially larger scale across multiple cities.
- Trainmore: Dutch fitness chain targeting similar adult membership segments. Comparable as a fitness competitor in the same consumer segment, especially around group classes and budget-friendly subscriptions.
Direct peers
- Topvorm Fysiotherapie: Multi-specialization Dutch physiotherapy practice with a similar multi-disciplinary service mix (manual therapy, sports PT, chronic care). Closely comparable to Medifit in operating model and patient base within the Dutch primary-care PT market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Medifit Oss social profiles
Digital presenceMedifit Oss compliance and trust
Trust signalCompliance6 records
Medifit Oss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medifit Oss leadership team
Management profileNumber of profiles
Profiles4 records
Medifit Oss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medifit Oss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medifit Oss
What does Medifit Oss do?
Medifit Oss is a Dutch healthcare practice that delivers physiotherapy treatments and fitness services to individual consumers from two locations in Oss, Netherlands. It offers general physiotherapy plus 15+ specializations (manual therapy, sports, pediatric, geriatric, psychosomatic, hand therapy, VR pain therapy, COPD rehabilitation, GLA:D osteoarthritis, pregnancy), complemented by a fitness facility with subscription-based memberships for adults, 55+, and youth (KidsFit/TeenFit), group exercise programs, and one-on-one personal training through the M-Fit sub-brand.
Is Medifit Oss a public or private company?
Medifit Oss is a private company. It is classified as management employee owned and is currently operating.
When was Medifit Oss founded?
Medifit Oss was founded in 1979. It employs 11 to 50 people.
Where is Medifit Oss based?
Medifit Oss is headquartered in Oss, Netherlands, in the Europe region.
How does Medifit Oss make money?
Four revenue lines are on record. Physiotherapy treatments are the primary driver. The others are fitness memberships and subscriptions, personal Training and aid products and braces.
Who are Medifit Oss's main competitors?
Others on record are Reducept and Physitrack. Emerging players are Kaia Health, Hinge Health and Sword Health. Broad incumbents are Basic-Fit, Fit For Free, FysioHolland and Trainmore. Topvorm Fysiotherapie is listed as a direct peer.
Does Medifit Oss have an API?
No public API is recorded for Medifit Oss.
What industry is Medifit Oss in?
Medifit Oss's product category is Physiotherapy and Fitness Services. Its primary akta.pro industry code is HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab, with a secondary code of HSADAAAK, Rehabilitation Return-to-Exercise Training (Non-Clinical). Its NAICS code is 62134 and its SIC code is 8000.