What Kermarrec Promotion does

Kermarrec Promotion is a Rennes-headquartered, family-owned real estate developer that designs, builds, and sells new-build residential and commercial properties across Brittany (Ille-et-Vilaine, Côtes d'Armor, Morbihan, Finistère) and Nantes (Loire-Atlantique). Founded in 1985 by Jean and Agnès Kermarrec and led in its second generation by Nolwenn Lam-Kermarrec (Présidente of Kermarrec Promotion) and Hervé Kermarrec, the company operates as the development arm of Groupe Kermarrec alongside sister entities Kermarrec Habitation (residential transactions) and Kermarrec Entreprise (commercial real estate). As of 2024, Kermarrec Promotion reports revenue of €41M, up from €7M in 2007, with 45 ongoing operations and 7 programs delivered in the current year.

The product portfolio centers on new-build apartments (studios to 5-room units), houses, and building plots sold to individual homebuyers and buy-to-let investors, complemented by a commercial offering comprising offices (Bureaux neufs), activity premises (Locaux d'activités), and turnkey buildings (Bâtiments Clés en main). Technical differentiation rests on BIM-led design (notably the Convergences program at Chantepie, the first private residential BIM project in Brittany), passive building construction (Muonio program with heating costs below €70/year for a 3-room apartment), and domotics/smart-home integration in delivered units. Sales occur primarily through three direct agency offices in Rennes (HQ), Brest, and Vannes, supported by a corporate website with property search and documentation request features, plus Immobilier 2.0 VR/AR experience events for off-plan (VEFA) sales.

The revenue model is transaction-based, recognizing sale of units upon delivery under the French VEFA (off-plan) framework, with pricing set per unit and ranging from approximately €129,000 to over €359,000 depending on program, surface area, and location. Go-to-market is consultative and sales-led, leveraging regional brand recognition (40 years of Breton presence, 9 Pyramides d'Argent awards across 5 editions as the most awarded regional developer), sponsorships of cultural and sporting events, and familiarity with French buyer-side schemes (Pinel/Pinel+, PTZ, PSLA, PAS, BRS). Customer mix is fragmented between primary-residence buyers, investors, and a smaller business customer segment for commercial premises.

Name

Kermarrec Promotion

Legal name

Kermarrec Promotion

Website

https://kermarrec-promotion.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Kermarrec Promotion is a Rennes-based, family-owned real estate developer designing and building new residential and commercial properties across Brittany and Nantes for individual homebuyers, buy-to-let investors, and businesses, with FY2024 revenue of €41M.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

akta.pro secondary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential real estate development
• New-build apartments
• Commercial property development
• Turnkey building construction
• Property investment advisory

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Residential property sales: Sale of new residential units (apartments, houses, land plots) to individual buyers for primary residence or investment purposes, through VEFA (Vente en l'État Futur d'Achèvement / off-plan sales). Properties range from studio to 5-room units across Brittany. Revenue is realized upon delivery.
2. Commercial and office property sales: Development and sale of commercial buildings, office spaces (bureaux), activity premises (locaux d'activités), and turnkey buildings (bâtiments clés en main) to businesses and investors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kermarrec Promotion designs, develops, and sells new-build residential programs (apartments, houses, and building plots) and commercial/tertiary properties (offices, activity premises, and turnkey buildings) across Brittany and Nantes. Sales are conducted primarily via VEFA (off-plan purchase) directly through three regional offices in Rennes, Brest, and Vannes, supported by the kermarrec-promotion.fr website. The company also advises individual investors on Pinel tax-reduction schemes and develops specialized offerings such as passive buildings and BIM-designed mixed-use programs.

Product overview

Kermarrec Promotion is a regional real estate developer operating throughout Brittany and Nantes. The company operates as a single integrated offering rather than a platform architecture, providing end-to-end property development services. Their core portfolio consists of residential programs (new apartments, houses, and building plots) across multiple named programs like SEPIA, SAMBA, KOYA, INAKA, Villa Marine, and Jardins Midori; commercial/tertiary offerings including offices (Bureaux neufs), activity spaces (Locaux d'activités), and turnkey building solutions (Bâtiments Clés en main); and advisory services for investment through Pinel schemes. The company also develops specialized programs such as the Greenz office complex and passive buildings like Muonio. All offerings are geographically focused on the Brittany region (Ille-et-Vilaine, Côtes d'Armor, Morbihan, and Finistère departments), with regional offices in Rennes, Brest, and Vannes.

Differentiator

Problem solved

Functional benefit

Brands

• Kermarrec Promotion: Real estate development: design and construction of residential and commercial properties across Brittany.
• Kermarrec Habitation
• Kermarrec Entreprise

Products and services

• New-build apartments (Appartements neufs) New-build apartments ranging from studios to 5-room units (T1 through T5) offered for primary residence purchase or investment (Pinel/Pinel+) under VEFA off-plan sale. Properties feature modern design, energy-efficient construction, and exterior spaces such as balconies, terraces, or private gardens, available across Ille-et-Vilaine, Côtes d'Armor, Morbihan, and Finistère.
• New-build houses (Maisons neuves) New-build houses offered as part of residential programs, providing detached or semi-detached housing solutions for families seeking primary residences in Brittany.
• Building plots (Terrains à bâtir) Building plots sold for individual construction, allowing buyers to build their own homes on selected land parcels in Brittany.
• New-build offices (Bureaux neufs) New-build office spaces designed for businesses, ranging from individual offices to complete commercial buildings, often featuring flexible layouts and modern amenities. Includes the Greenz program in Rennes (4 buildings, 8,988 m² of office space in a natural environment, RT 2012 compliant).
• Activity premises (Locaux d'activités) Commercial activity spaces and business premises designed for light industrial, craft, or commercial use, including customizable solutions for SME and enterprise customers in Brittany.
• Turnkey buildings (Bâtiments Clés en main) Turnkey building solutions for businesses requiring customized commercial or industrial facilities, with a single point of contact managing the entire project from conception to delivery.
• Real estate investment advisory (Pinel scheme) Advisory services for real estate investment, including guidance on Pinel tax reduction schemes, eligibility conditions, and portfolio-building strategies for rental investments targeting individual and small institutional investors.
• SEPIA — residential program (Vezin-le-Coquet) Residential program located in Vezin-le-Coquet (Ille-et-Vilaine), offering apartments from T2 to T4 starting at €159,000. Standalone VEFA saleable program.
• SAMBA — residential program (Rennes) Residential program in Rennes (Ille-et-Vilaine) offering apartments from T2 to T5 starting at €236,000. Standalone VEFA saleable program.
• KOYA 3 — residential program (Guipavas) Intimate residential residence in Guipavas near Brest, offering T2 apartments starting at €166,000, set in a green living environment. Standalone VEFA saleable program.
• Jardins Midori — residential program (Le Rheu) Residential program in Le Rheu with immediate availability, T3 apartments starting at €249,000. Recognized by Pyramides d'Argent 2023 'Prix Innovation Industrielle' for industrial innovation in sustainable construction.
• Muonio — passive-building program (Thorigné-Fouillard) Passive building of 35 housing units (T2 to T5) in Thorigné-Fouillard, featuring personalized interior design options and exceptional thermal comfort with estimated heating cost below €70 per year for a 3-room apartment.
• Greenz — commercial/tertiary program (Rennes) Tertiary office program co-developed with SADIV near Rennes, featuring 4 buildings with 8,988 m² of office space set in a natural environment, RT 2012 compliant.
• Convergences — mixed-use program (Chantepie) Large-scale mixed-use development in Chantepie comprising 257 apartments, 3 urban villas, a senior residence services building, and 900 m² of commercial space; first private housing operation in Brittany built using BIM technology.

Quantifiable outcome

• Revenue grew from €7 million (2007) to €41 million (2024)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• EcoTreeminorStrategic or Co-development Partner · 27 June 2023Kermarrec Promotion partnered with EcoTree in June 2023 for forest preservation and environmental commitment. The partnership reflects the company's sustainable development values.
• Anatole FaconminorGTM or Marketing Partner · 1 January 2023Kermarrec Promotion became official sponsor of sailor Anatole Facon for the Transat Jacques Vabre race, associating the brand with the values of performance and excellence in sailing.
• AS Chantepie Football ClubminorGTM or Marketing Partner · 1 January 2017Groupe Kermarrec renewed its 3-year sports sponsorship with AS Chantepie Foot, providing new jerseys for youth teams. The partnership is aligned with the company's values of respect, conviviality, and performance.
• SADIVcoreStrategic or Co-development PartnerSADIV co-developed the Greenz tertiary program (8,988 m² of offices across 4 buildings) with Kermarrec Promotion in Rennes. This is a significant co-development partnership for commercial real estate.
• OCC Natation Triathlon (Cesson-Sévigné)minorGTM or Marketing PartnerPartnership supporting the women's triathlon team of OCC Cesson-Sévigné club. Supported by Nolwenn and Hervé Kermarrec, Presidents of Groupe Kermarrec, aligning with the company's values of discipline and performance.
• Romain AttanasiominorGTM or Marketing PartnerGroupe Kermarrec was a sponsor of sailor Romain Attanasio for the 2018 Route du Rhum transatlantic race (departing Saint-Malo). Attanasio sailed on 'Pure Famille Mary', a 60-foot Farr design.
• Orchestre Symphonique de Bretagne (OSB)minorGTM or Marketing PartnerGroupe Kermarrec provides financial support to the Orchestre Symphonique de Bretagne (OSB) to make classical music and opera accessible to the widest audience, reflecting commitment to cultural life in Brittany.
• Fonds de dotation PuzzleminorStrategic or Co-development PartnerThree-year cultural sponsorship agreement with the Fonds de dotation Puzzle (city of Rennes), supporting urban art and city evolution. The partnership contributed to the installation of luminous kiosques by designers Erwan and Ronan Bouroullec on the Vilaine river.
• LJA ArchitectureminorStrategic or Co-development PartnerLJA Architecture designed the 'Les Timoniers' residence at Belz (Morbihan), working alongside Kermarrec Promotion for this inaugural Morbihan project. Nicolas Bailly of LJA Architecture attended the inauguration.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Pitch Promotion: French regional real estate developer (promoteur immobilier) operating across multiple French regions with new-build residential and mixed-use programs. Directly comparable to Kermarrec Promotion in product mix, business model (VEFA pre-construction sales), and regional growth strategy.
• Edouard Denis: Family-owned French regional property developer focused on new-build residential programs in western and northwestern France, with comparable unit pricing, target buyer segments (primary residence and Pinel investors), and program scale.
• Nacarat: French real estate developer with a multi-regional footprint in new-build residential, serviced residences, and commercial real estate. Comparable in development pipeline depth, customer segmentation, and mixed residential/tertiary offering.

Broad incumbents

• Bouygues Immobilier: Large French property developer and subsidiary of Bouygues Group, active nationwide in new-build residential and commercial real estate. Comparable in product range and developer/sales motion, with substantially greater scale and capital resources.
• Kaufman & Broad: Major French residential developer (now part of CDC) with national new-build housing programs including Brittany. Comparable customer targeting (primary residence and Pinel investors) and product profile, with much broader geographic reach.
• Nexity: France's largest listed real estate developer operating across residential, commercial, and services. As a broad incumbent, it competes with Kermarrec Promotion in new-build residential across Brittany and sets the benchmark for scale, capitalization, and product breadth.
• Eiffage Immobilier: French property developer subsidiary of Eiffage Group, with nationwide new-build residential, tertiary, and serviced-residence programs. Competes directly with Kermarrec Promotion in regional French metros with similar product mix.
• Vinci Immobilier: Major French residential and commercial real estate developer (Vinci Group), with national new-build housing, serviced residences, and office programs. Comparable in VEFA pre-construction sales model and dual residential/tertiary product mix.

Regional players

• Lamotte: Family-owned French regional real estate developer based in western France, with similar revenue scale, Breton and Atlantic-coast presence, and developer/transaction/investment-service model aligned with Kermarrec Promotion's group structure.
• Groupe Launay: Western France regional real estate developer with operations overlapping Brittany. Comparable as a regional Breton/Grand Ouest developer serving similar primary-residence and investor demand with new-build programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kermarrecpromotion
• Xx.com/kermarrecpromo
• LinkedInlinkedin.com/company/kermarrec-promotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kermarrec Promotion