Tee Box

Name

Tee Box

Legal name

Tee Box

Website

https://tbx.golf

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Indoor Golf Simulators & Player Development

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Indoor golf simulators
• Golf performance coaching
• Club fitting services
• Golf franchise operations
• Golf membership club

Headquarters

HQ city

Centerville

HQ country

United States

HQ region

North America

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Annual and monthly membership subscriptions providing 24/7 access to facilities, gym, unlimited hitting bay reservations, guest privileges, and discounts on fittings and lessons.
2. Annual Membership: $1999 upfront for annual membership (save $400), includes all home facility access, gym, unlimited bay reservations (2 hours/day), guest access, and fitting discounts.
3. Private Golf Lessons: One-on-one personalized instruction with PGA and TPI-certified instructors using Trackman technology for swing analysis and improvement.
4. Club Sales and Fittings: Professional club fitting services tailored to each golfer's swing mechanics and game goals, with performance-optimized fittings at no additional fitting fees.
5. Events and Parties: Corporate events, birthday parties, and group events with tournament play, game modes, and catering options. Can accommodate up to 120 guests.
6. Corporate Memberships: Pro and Enterprise corporate memberships providing 24/7 bay access, multiple account holders, guest privileges across all locations, semi-annual venue rental, and lesson discounts.
7. Youth Academy Programs: Programs for junior golfers including academy sessions with coaching and athletic development.
8. Franchise Fees: Initial franchise fee of $49,500 plus total investment of $730,000 to $963,500 per location.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Tee Box operates premium indoor virtual golf facilities featuring Trackman-powered simulator bays, putting greens, golf-specific fitness areas, and PGA/TPI-certified coaching. Members access unlimited bay reservations, private lessons, club fittings, and youth academy programming through annual and monthly subscriptions, while the company also sells franchise licenses and corporate memberships. A proprietary Box Assessment integrates 3D swing data, TPI mobility screening, and Trackman analytics into personalized improvement roadmaps.

Product overview

Tee Box operates as a golf performance and indoor entertainment platform centered on Trackman-powered virtual golf simulators. The core product is the Indoor Virtual Golf Simulator, which serves as both a practice tool and a venue for play. This core is supported by coaching programs including Private Golf Instruction, Swing & Club Coaching, and the TBX Youth Academy, along with the Box Assessment (an intake evaluation combining 3D swing data, TPI mobility screening, and Trackman metrics). Tee Box also offers Club Fittings for equipment optimization, a Gym/Strength & Fitness facility for golf-specific physical conditioning, and the TBX Fitness App for guided workout programs. For community and events, the platform provides Adult Leagues, Events/Parties (kids parties, corporate events), and Corporate Memberships. A Tee Box Mobile App handles reservations, bay booking, and performance data access. The company also operates a Franchise program for geographic expansion. All simulator experiences rely on Trackman technology as the underlying platform, with PuttView used for putting-specific training.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Virtual Golf Simulator Bay Access Year-round access to Trackman-powered indoor virtual golf simulator bays enabling golfers to play virtual replicas of real golf courses with real-time swing and ball-flight data capture. Targeted at individual golfers of all skill levels.
• Box Assessment Comprehensive initial evaluation combining 3D swing data, TPI mobility screening, and Trackman analytics to produce a personalized performance roadmap for each golfer. Offered free to new prospects (valued at $1,250).
• Private Golf Instruction One-on-one personalized golf coaching from PGA- and TPI-certified instructors, using Trackman data to deliver targeted feedback and customized training plans for golfers of all skill levels.
• Club Fittings Precision club fitting services that analyze a golfer's swing using Trackman data to recommend optimal equipment (clubs and shafts) tailored to the individual's mechanics and performance goals; no additional fitting fees.
• TBX Youth Academy Youth golf development program offering coaching for junior golfers, including physical conditioning, skill-building, and tournament preparation, with several members advancing to high school and collegiate teams.
• Adult Leagues Competitive and social golf leagues for adult members, providing tournament play, group events, and community engagement alongside other golfers at various skill levels.
• Events / Parties Event hosting services including kids birthday parties, adult celebrations, and corporate events, with options for tournaments, casual play, and team-building activities on Trackman simulators; accommodates up to 120 guests.
• Corporate Memberships Enterprise-tier Pro and Enterprise membership packages offering multiple user accounts, 24/7 bay access across locations, guest privileges, and semi-annual facility rentals for team-building or client entertainment.
• Indoor Driving Range Year-round indoor driving range experience powered by Trackman simulators, providing real-time swing feedback and data analysis in a climate-controlled environment.
• Gym / Strength & Fitness Facility On-site fitness facility included with membership, offering golf-specific conditioning equipment and training tools for members to work on physical performance alongside their golf game.
• Franchise Opportunities Tee Box franchise program enabling entrepreneurs to open Tee Box indoor golf facilities in their communities, with an initial investment of $730,000 to $963,500 and a franchise fee of $49,500.

Quantifiable outcome

• 30 minutes at Tee Box is comparable to 90 minutes on the course
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

18 partnerships are on record, tiered core and minor.

• TrackmancoreTechnology or IntegrationTrackman is the core technology partner powering all Tee Box facilities with their patented Optically Enhanced Radar Tracking (OERT) system. Provides dual radar sensors and camera technology for precise club and ball tracking, capturing data on swing mechanics, ball flight, and performance metrics.
• Utah JazzcoreStrategic or Co-development PartnerNBA partnership including a Tee Box location at the Delta Center. Represents the company's entry into major sports venue partnerships for community engagement and brand visibility.
• PGA Utah SectionminorStrategic or Co-development PartnerPartnership with PGA Utah Section for professional golf community engagement and industry credibility.
• PXG (Parsons Xtreme Golf)minorGTM or Marketing PartnerEquipment partnership for club fittings and sales, offering members access to PXG golf equipment.
• Built BarminorGTM or Marketing PartnerBrand partnership providing protein bar products for members.
• MarcellaminorGTM or Marketing PartnerBrand partnership with Marcella for member benefits and co-marketing.
• Black DesertminorGTM or Marketing PartnerGolf resort/club partnership for member access and referral arrangements.
• StixminorGTM or Marketing PartnerEquipment partnership for golf clubs and member discounts.
• Paul DavisminorGTM or Marketing PartnerHome services brand partnership for member benefits.
• Handel's LaytonminorGTM or Marketing PartnerIce cream/cafe partnership for member refreshments at Utah locations.
• Serenity Inc.minorGTM or Marketing PartnerHealth/wellness brand partnership for member benefits.
• Young Automotive GroupminorGTM or Marketing PartnerAutomotive dealership partnership for member benefits and cross-promotion.
• Murdock Auto TeamminorGTM or Marketing PartnerAutomotive dealership partnership for member benefits.
• Mtn OpsminorGTM or Marketing PartnerOutdoor/nutrition brand partnership for member products.
• Big O TiresminorGTM or Marketing PartnerAutomotive services partnership for member discounts.
• ES SolarminorGTM or Marketing PartnerSolar energy partnership for sustainable facility operations.
• The AdvocatesminorGTM or Marketing PartnerLegal services partnership for member referral benefits.
• ProspexminorGTM or Marketing PartnerSports/performance brand partnership for member benefits.

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Golftec: Golftec is the dominant U.S. golf instruction franchise, combining coach-led lessons with swing-analysis technology. It competes with Tee Box for share-of-wallet on instruction, swing evaluation, and club fitting, though it lacks the simulator/social-venue format.
• X-Golf: X-Golf operates a franchise network of indoor golf simulator venues with leagues, lessons, and food/beverage. It is the closest direct franchise-model competitor to Tee Box, sharing membership-driven economics and tech-enabled simulator bays.
• Club Champion: Club Champion is a national club fitting retail franchise using launch monitor technology (Trackman, Foresight). It competes with Tee Box's club fitting revenue stream and shares the same data-driven fitting methodology.

Emerging players

• Full Swing Golf: Full Swing is a simulator and launch monitor manufacturer with consumer and commercial product lines, including partnerships with high-profile athletes. It competes with Trackman as an alternative technology platform for indoor golf facilities.
• AboutGolf: AboutGolf provides simulator hardware, software, and content for indoor golf facilities and instruction studios. It is a competing technology stack to Trackman for operators building indoor golf and coaching venues like Tee Box.

Others

• Foresight Sports: Foresight Sports is a leading manufacturer of golf launch monitors and simulator technology (GCQuad, GCHawk). It is an alternative supplier to Trackman for venues like Tee Box and a competitive technology benchmark in the simulator space.
• Playbypoint: Playbypoint is a booking, membership, and operations software platform for indoor golf venues. It is the technology provider behind Tee Box's mobile app and serves as an enabling infrastructure peer for the broader indoor golf category.

Broad incumbents

• Drive Shack: Drive Shack operates owned-and-leased indoor golf entertainment venues (Puttery, Drive Shack) combining simulators, putting, and dining. It overlaps with Tee Box on indoor golf entertainment and corporate events at larger venue scale.
• Topgolf: Topgolf is the largest entertainment-golf venue operator in the U.S., offering tech-enabled hitting bays, food/beverage, and events. It overlaps with Tee Box on indoor simulator-based golf experiences and corporate entertainment, but at a much larger, food-and-beverage-anchored scale.

Regional players

• Indoor Golf Design: Indoor Golf Design is a turnkey indoor golf facility builder and supplier serving independent operators in the U.S. It competes indirectly with Tee Box by enabling lower-cost independent simulator venues that bypass franchise systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/teebox_hq
• Facebookfacebook.com/teeboxhq
• LinkedInlinkedin.com/company/tee-box

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tee Box