Point of Action Marketing

What Point of Action Marketing does

Point of Action Marketing LLC is a privately held, Illinois-based digital marketing agency headquartered in Crystal Lake with additional offices in Fox Lake and Frankfort. The firm operates as a small dedicated team (1–10 employees) delivering a full-service marketing stack to local and regional businesses across the Chicagoland area. Service offerings span search engine optimization, search engine marketing (Google and Microsoft Ads), social media marketing, email marketing and automation, brand strategy, analytics, website development (WordPress, Shopify, SquareSpace, BigCommerce), photography, and print design.

The agency's go-to-market is direct and sales-led: prospective clients are acquired through free one-hour strategy consultations, local community engagement, and chamber partnerships across nine industry verticals (Construction, Home Services & Trades, Medical & Wellness, Packaging & Manufacturing, Retail & Shopping Centers, Food & Hospitality, Associations, Ecommerce, and Logistics & Fulfillment). Pricing is custom quote-based with a month-to-month engagement model and no long-term contracts, with clients retaining ownership of their tools and data. The firm does not disclose revenue, funding, or leadership personnel, and holds no patents; its technology stack consists of standard third-party platforms augmented by 11 named technology partnerships for analytics, hosting, accessibility, and AI-assisted search and ecommerce tooling. Awards include Google Partner Badge status and 2023 regional recognitions from Alignable and Upcity.

Name

Point of Action Marketing

Legal name

Point of Action Marketing LLC

Website

https://pointofactionmarketing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Point of Action Marketing is a small, Illinois-based digital marketing agency serving SMB and mid-market clients across nine verticals with SEO, paid search, social media, email, web development, and photography services delivered via month-to-month engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Digital marketing services
• Search engine optimization
• Social media marketing
• Website development services
• Brand strategy consulting

Headquarters

HQ city

Crystal Lake

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing custom marketing plans built around client business goals, data, and budgets. Services include SEO, SEM, social media, email marketing, website development, photography, and analytics. Operates on month-to-month engagement model.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Point of Action Marketing is a full-service digital marketing agency that delivers SEO, SEM, social media marketing, email marketing and automation, brand strategy, website development and support, analytics, photography and video production, and print design. The firm operates as an LLC from Crystal Lake, Illinois with a 1–10 person team serving small and mid-sized businesses across multiple verticals on a month-to-month engagement basis.

Product overview

Point of Action Marketing is a digital marketing agency offering a portfolio of interconnected marketing and website development services. The core offerings span digital marketing services (SEO, SEM, social media, email marketing, analytics, and brand strategy) and website development with platform specializations (Shopify for ecommerce, WordPress for content/corporate sites). Supporting creative services include professional photography and print design. The company also utilizes AI-powered tools from technology partners (Sortwise for Shopify, Mezereon for search) to enhance client outcomes. Services are delivered through a small dedicated team using a month-to-month engagement model.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) On-page, off-page and technical SEO services designed to improve organic search visibility and qualified traffic for small and mid-sized businesses.
• Search Engine Marketing (SEM) Paid search and pay-per-click campaign management on Google and related networks to drive leads and ecommerce transactions for SMB clients.
• Social Media Marketing Content creation, posting, community management, and paid social campaigns across platforms such as Facebook, Instagram, LinkedIn and others.
• Email Marketing & Automation Email campaign design, list segmentation, and automated drip/lifecycle workflows to nurture leads, retain customers, and drive ecommerce revenue.
• Brand Strategy Brand positioning, messaging, and identity development to align marketing activities with business objectives.
• Website Development & Support Custom website design, build, and ongoing maintenance on WordPress and Shopify platforms, including ecommerce and content-driven sites.
• Analytics & Data Analysis Setup and reporting on marketing analytics to measure campaign performance, attribution, and ROI for SMB clients.
• Photography & Video Services On-site and studio photography and videography for product, food, hospitality, corporate and ecommerce clients.
• Print Design Services Design of brochures, flyers, signage, direct mail and other printed marketing collateral for SMB and association clients.

Quantifiable outcome

• Pinemoor Pizza saw 15,000+ organic reach from ownership announcement post

Named customers10 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• What ConvertscoreTechnology or IntegrationLead tracking and reporting software partner. Provides complete call, form, and chat tracking integration for client marketing campaigns.
• Call Tracking MetricscoreTechnology or IntegrationTrack calls, texts, forms, and chats in one platform. Provides call tracking and analytics capabilities for marketing measurement.
• Core Web DigitalsupportingTechnology or IntegrationWebsite development, support and hosting services partner for WordPress and web development needs.
• WP EnginesupportingTechnology or IntegrationWorld class hosting for WordPress websites. Provides managed WordPress hosting platform.
• accessiBesupportingTechnology or IntegrationAI-powered web accessibility and ADA compliance solutions. Provides automated accessibility overlays and remediation.
• Code Green DevelopmentsupportingTechnology or IntegrationCustom software development partner specializing in enterprise projects and custom solutions.
• MezereonsupportingTechnology or IntegrationAdvanced website search and filtering tool for improved site navigation and user experience.
• MAI VoicesupportingTechnology or IntegrationCall center services for inbound and outbound calling operations. Provides phone-based customer service solutions.
• MAI FulfillmentsupportingTechnology or IntegrationDTC and B2B order fulfillment services partner for logistics and ecommerce operations.
• SortwisesupportingTechnology or IntegrationAI-driven sort functionality for Shopify collection pages. Helps optimize product discovery and filtering.
• MetricoolsupportingTechnology or IntegrationSocial media scheduling and analytics platform. Provides content scheduling and performance analytics for social channels.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• WebFX: Digital marketing agency offering SEO, PPC, social media, web design, and ecommerce marketing primarily to mid-market and SMB clients. Comparable service portfolio and customer tier; significantly larger scale than Point of Action Marketing but otherwise the closest direct competitor in service mix.
• Disruptive Advertising: Digital marketing agency focused on PPC, SEO, social media, and lifecycle marketing for SMB and mid-market clients. Comparable in paid-search-led service model and SMB target customer with custom-fit engagement approach.
• SmartSites: Digital marketing agency offering SEO, PPC, social media, and web design services to SMBs and mid-market clients across the US. Closely comparable to Point of Action Marketing in service mix (SEO/SEM/social/web dev), SMB customer focus, and full-service agency model.
• OuterBox Solutions: Digital marketing and ecommerce agency specializing in SEO, PPC, and web design with strong Shopify/ecommerce expertise. Highly comparable given Point of Action Marketing's dedicated Shopify Website Development offering.
• Coalition Technologies: Digital marketing and web design agency offering SEO, PPC, web design, and ecommerce services. Comparable in combining ecommerce-focused web development with performance marketing for SMB and mid-market clients.
• Digital Silk: Digital agency providing web design, branding, SEO, and digital marketing services to SMBs and mid-market clients. Comparable integrated web-plus-marketing service offering and customer segment.
• Big Drop Inc: Digital agency offering web design, web development, branding, and digital marketing services. Comparable in combining website development with digital marketing delivery for SMB and mid-market clients.
• Lyfe Marketing: Digital marketing agency specializing in social media marketing, SEO, PPC, and email marketing for SMBs. Direct peer in digital marketing services for SMBs with similar agency-tier positioning and service breadth.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, PPC, social media marketing, web design, and email marketing to SMBs. Comparable in scope of services, SMB target market, and integrated web-plus-marketing delivery model.

Broad incumbents

• Tinuiti: Large performance marketing agency offering paid media, SEO, social, email, and analytics across ecommerce and retail clients. Comparable in paid-search and ecommerce service capabilities but operates at significantly larger scale as a broader incumbent in the agency space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pointofactionmarketing
• LinkedInlinkedin.com/company/point-of-action-marketing
• Instagraminstagram.com/pointofactionmarketing
• Pinterestpinterest.com.mx/pointofactionmarketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point of Action Marketing