Infocasa

What Infocasa does

InfoCasa CRM S.L. is a privately-held Spanish software company founded in 2001, headquartered in Mijas, Malaga. It operates a web-based customer relationship management (CRM) platform built specifically for professional real estate agents and real estate companies. The platform enables property listing management, client management, appointment scheduling, task management, and multi-user collaboration. The company's product portfolio is anchored by the core Infocasa CRM and extended through five modules: a Property Network of 15,000+ unique properties enabling cross-agent database access, an automatic portal publishing integration that distributes listings to property portals without manual intervention, a Website Integration module combining an API and proprietary Php SEO Friendly Webkit, an IMS (Infocasa Message Service) for broadcast agent communication, and ancillary SEO and marketing services. The technology has been developed over 20+ years with more than 100,000 cumulative development hours, though the underlying stack is conventional PHP-based web SaaS rather than a modern cloud-native or AI-driven architecture.

The company generates revenue through custom-priced subscription CRM licenses sold to professional real estate agents and real estate companies, with annual billing and bespoke quotes based on agency size and requirements. Its go-to-market is sales-led and direct via the company website (infocasa.com), supported by demo access forms and a "Get a quote" call-to-action. Distribution leverages both the self-serve web platform (agent login at infocasa.net) and channel-style portal partnerships that publish customer listings across external property portals. The customer base spans nine Spanish regions — Andalusia, Balearic Islands, Canary Islands, Catalonia, Valencia, Galicia, Extremadura, Murcia — plus Andorra, with 848 active users and 2022 network throughput of 8,345 new listings, 3,682 properties sold, and 130,849 properties distributed to portals.

Name

Infocasa

Legal name

InfoCasa CRM S.L.

Website

https://infocasa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

InfoCasa CRM S.L. is a privately-held Spanish software company founded in 2001 that provides a web-based CRM and property sharing network for professional real estate agents and real estate companies across Spain and Andorra.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)

Keywords

• Real estate CRM
• Property management software
• Real estate agent tools
• Property listing platform
• Property portal integration

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CRM Software Subscription: Web-based CRM software solution sold to professional real estate agents and companies with features including property management, client management, appointments, tasks, and multi-user support

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Infocasa CRM S.L. sells a web-based real estate CRM platform used by professional agents and agencies to list properties, manage clients, appointments, tasks and multi-user workflows. The platform bundles a shared Property Network of 15,000+ unique listings, automatic publishing to external Property Portals, an API and Php SEO Friendly Webkit for client websites, and the IMS messaging service, sold under custom annual subscription pricing.

Product overview

Infocasa is a Real Estate CRM platform consisting of a unified core product with integrated modules. The main offering is the Infocasa CRM system, a web-based customer relationship manager for property and customer management. This core platform is supplemented by a Property Network (15,000+ properties shared among agents), Portal Integration (automatic publishing to property portals), Website Integration (API and Php SEO Webkit), IMS (Infocasa Message Service for agent communication), SEO Services, Marketing tools, and Property Search functionality. The platform has been developed over 20 years with more than 100,000 development hours and currently serves 848 active users. The network statistics from 2022 show 8,345 new properties listed, 3,682 properties sold, and 130,849 properties sent to portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Infocasa CRM Web-based customer relationship manager for professional real estate agents and real estate companies that supports property listing, client management, appointments, tasks, and multi-user collaboration. It is the central platform of the Infocasa ecosystem.
• Property Network Network of more than 15,000 unique properties that lets participating real estate agents access and share other agents' property databases, expanding their effective inventory.
• Website Integration (API and Php SEO Friendly Webkit) API and Php SEO Friendly Webkit integration that powers clients' own websites with Infocasa property data, generating large numbers of unique SEO-friendly pages.
• SEO Services Advanced SEO web integration service that helps real estate agents increase traffic and property visibility on the web using Infocasa's Php SEO Friendly Webkit.
• Portal Integration (Feed Portals) Integration that automatically publishes Infocasa CRM properties to third-party Property Portals, eliminating manual listing work and expanding property visibility.
• Marketing with Infocasa Marketing tools and services for real estate agents designed to help them sell more properties by leveraging the Infocasa platform, network and integrations.
• Property Search Search engine for browsing thousands of properties across categories including apartments, penthouses, townhouses, villas, country properties, land and commercial properties.

Quantifiable outcome

• 8,345 new properties listed in 2022
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Apimo: European real estate management software with CRM, property listings, and portal distribution features. Comparable in product scope to Infocasa but with broader European reach, including France and the UK.
• Realvolve: Real estate-focused CRM with workflow automation, transaction management, and contact pipelines for agents. Comparable in offering a vertical-specific CRM to real estate professionals, similar in customer profile.
• Inmovilla: Spain-based CRM and management software specifically built for real estate agencies. Closest direct competitor to Infocasa, serving the same Spanish agent cohort with property, client, and portal distribution features.
• Witei: Spanish CRM and website platform for real estate agencies, offering property management, lead capture, and portal publishing. Competes head-to-head with Infocasa in the Spanish mid-market for agent CRM subscriptions.
• PropertyBase: Real estate CRM and marketing platform built on Salesforce, serving brokerages with property listings, lead routing, and website tools. Directly comparable CRM functionality to Infocasa, targeting a similar agent/agency customer base.

Broad incumbents

• Pipedrive: Sales-focused CRM used by many real estate agents as an alternative to vertical CRMs like Infocasa. Competes for the same Spanish mid-market agent wallet with a more modern UX and broader integrations, though lacking real-estate-specific property features.
• Idealista: Iberia's largest property portal and broader real estate ecosystem player. While not a direct CRM competitor, it overlaps with Infocasa's distribution channel (portal auto-publishing) and competes for the same Spanish agent marketing budget.

Regional players

• Kyero: Spanish-headquartered property portal focused on international buyers, overlapping with Infocasa's marketing and portal distribution footprint. Adjacent competitor for agent visibility and lead generation spend in Spain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/infocasa_soft
• LinkedInlinkedin.com/company/infocasa-information-technologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infocasa