Rother Bros
Rother Bros, Inc. is a family-owned agricultural and outdoor power equipment dealership founded in 1976, operating three retail locations across western Oklahoma. It serves as an authorized dealer for 12+ manufacturers and generates revenue from new equipment sales, OEM parts, and repair services for farmers, ranchers, and property owners.
- Company typePrivate
- Founded1976
- HeadquartersClinton, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Rother Bros does
Rother Bros, Inc. is a family-owned agricultural and outdoor power equipment dealership founded in 1976 and headquartered in Kingfisher, Oklahoma. The company operates three retail locations across western Oklahoma (Kingfisher, Clinton, and Fairview) and serves as an authorized dealer for more than twelve manufacturers including Polaris, Case IH, Vermeer, STIHL, Bad Boy, Dixie Chopper, Honda, Great Plains, Woods, Walker, Briggs & Stratton, and RhinoAg. Its product portfolio spans agricultural machinery (tractors, combines, sprayers, planters, hay and tillage equipment), outdoor power equipment (chainsaws, trimmers, blowers, generators), powersports vehicles (ATVs and side-by-sides), and commercial and residential lawn mowers.
The company generates revenue through three streams: new equipment sales (one-time transactions across multiple price points, with side-by-sides ranging from approximately $6,299 to $51,999), OEM parts sales (including an online parts finder covering Briggs & Stratton, Polaris, Honda, Kawasaki, Kohler, Woods, Dixie Chopper, and Great Plains), and service and repair for agricultural tractors, lawn equipment, and handheld power equipment. The business model is traditional authorized-dealer retail: customers browse inventory in physical showrooms or via online listings, transact with manufacturer-supported financing, and return for parts and service over the equipment lifecycle. The company is privately held by its founding family, has no outside funding, and has no proprietary technology stack beyond a website with online inventory listings (integrated with TractorHouse) and an OEM parts finder. Its primary customer segments are agricultural operations in western Oklahoma, with secondary segments in lawn and landscape maintenance and outdoor recreation.
Rother Bros firmographics
Firmographics- Name
- Rother Bros
- Legal name
- Rother Bros, Inc.
- Website
- https://rotherbros.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rother Bros, Inc. is a family-owned agricultural and outdoor power equipment dealership founded in 1976, operating three retail locations across western Oklahoma. It serves as an authorized dealer for 12+ manufacturers and generates revenue from new equipment sales, OEM parts, and repair services for farmers, ranchers, and property owners.
- Ownership category
- akta.pro rank
Rother Bros industry classification
Industry- Product category
- Agricultural and Outdoor Power Equipment Dealership
- NAICS
- Outdoor Power Equipment Retailers (444230), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)
- akta.pro secondary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where Rother Bros is headquartered
LocationHeadquarters
- HQ city
- Clinton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rother Bros business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Equipment Sales: Sale of new agricultural equipment, tractors, combines, hay equipment, mowers, ATVs, and side-by-side vehicles from manufacturers including Polaris, Case IH, Vermeer, STIHL, Bad Boy, Dixie Chopper, Honda, Great Plains, and others.
- Parts Sales: OEM parts sales for equipment maintenance and repairs, with online parts finder tool available.
- Service and Repair: Service department offering repairs for agricultural tractors, chainsaws, generators, lawn tractors, leaf blowers, power washers, push/walk-behind mowers, trimmers, and zero-turn mowers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rother Bros product offering
Product offeringCore offering
Rother Bros, Inc. operates as a family-owned agricultural and outdoor power equipment dealership, selling new equipment from major manufacturers (Polaris ATVs/side-by-sides, Case IH agricultural machinery, Bad Boy and Dixie Chopper mowers, Vermeer hay/forage equipment, STIHL handheld power equipment, Great Plains, Woods, Honda, Walker, and RhinoAg). The company also operates an OEM parts department and provides full-service equipment repair across three western Oklahoma locations.
Product overview
Rother Bros, Inc. is a family-owned agricultural and outdoor power equipment dealership established in 1976, operating three locations across western Oklahoma (Kingfisher, Clinton, and Fairview). The company offers a comprehensive portfolio of equipment from major manufacturers including Polaris (ATVs and side-by-sides), Case IH (full line of agricultural machinery including tractors, combines, sprayers, and planters), Bad Boy and Dixie Chopper (commercial/residential lawn mowers), Vermeer (hay and forage equipment), STIHL (handheld power equipment), Great Plains, Woods, Honda, Walker, and RhinoAg. The company positions itself as a one-stop shop providing equipment sales, OEM parts, and repair services for agricultural, landscaping, and recreational equipment needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Polaris ATVs and Side x Sides
Companies that use Rother Bros
Customer profileSegments3 records
Ideal customer profiles3 records
Rother Bros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rother Bros partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- PolariscoreAuthorized Polaris dealer offering ATVs, side-by-side vehicles (RANGER, RZR, GENERAL, XPEDITION), and youth models. Multiple factory promotions available including All-Out Summer Sales Event with up to $4,000 off select vehicles.
- Case IHcoreAuthorized Case IH dealer offering agricultural equipment including tractors (Farmall, Magnum, Maxxum, Optum, Steiger, Puma series), combines (Axial-Flow), balers, sprayers, planters, tillage equipment, and hay tools.
- VermeermajorAuthorized Vermeer dealer offering agricultural balers (bale processors, bale wrappers, round balers), hay rakes, disc mowers, mower conditioners, tedders, and trailed mowers.
- STIHLmajorAuthorized STIHL dealer offering chainsaws, trimmers, blowers, and zero-turn mowers with various financing promotions including 0% financing options.
- Bad BoymajorAuthorized Bad Boy dealer offering commercial and residential lawn mowers including Maverick HD, Rebel, Renegade Diesel/Gas, Revolt, Rogue, E-Series, MZ Magnum, MZ Rambler, Raider, ZT Avenger, and ZT Elite models.
- Dixie ChoppermajorAuthorized Dixie Chopper dealer offering commercial and residential lawn mowers including BlackHawk, Classic, Eagle, Falcon HPX, Talon, Xcaliber models, with Hometown Heroes rebate program for military and first responders.
- Honda Power EquipmentminorAuthorized Honda dealer offering Honda power equipment and engines.
- Great PlainsminorAuthorized Great Plains dealer offering agricultural equipment including tillage and seeding equipment.
- WoodsminorAuthorized Woods dealer offering attachments and implements with financing promotions available.
- Walker MowersminorAuthorized Walker Mowers dealer offering lawn mowers.
- Briggs & StrattonminorAuthorized Briggs & Stratton dealer offering engines and power equipment with Partner Rebates program for Elite IQ Installers.
- RhinoAgminorAuthorized RhinoAg dealer offering agricultural equipment.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Rother Bros competitors and assessment
Company assessmentDirect peers
- Heritage Tractor: Authorized Case IH dealer operating across multiple states in the Midwest. Direct peer with similar product mix of agricultural equipment, parts, and service across multiple retail locations.
- RDO Equipment Co. One of the largest John Deere dealer networks in the United States, operating across multiple states. Direct peer in agricultural and outdoor power equipment retail with similar multi-line product strategy and authorized dealer model.
- Stotz Equipment: Authorized John Deere dealer network operating across multiple western and midwestern states. Direct peer in agricultural and outdoor power equipment retail with established multi-location regional presence.
- 21st Century Equipment: Authorized John Deere dealer operating across Nebraska, Colorado, and Wyoming. Direct peer in agricultural and outdoor power equipment retail with multi-location, multi-state presence serving rural farming communities.
- P&K Equipment: Authorized Case IH dealer with multiple locations across Oklahoma. Direct peer in agricultural equipment retail operating in the same geographic region as Rother Bros, with a similar multi-line product strategy.
- Martin Equipment: Authorized Case IH dealer operating in Illinois and surrounding states. Direct peer in agricultural equipment, parts, and service with a family-owned heritage similar to Rother Bros.
- Ag-Pro Companies: Large multi-brand agricultural equipment dealer operating across the southern and midwestern United States. Direct peer with similar product portfolio spanning agricultural, lawn/garden, and outdoor power equipment.
- Hutson Inc: Authorized Case IH dealer operating across multiple states including Kentucky, Tennessee, Indiana, and Illinois. Direct peer in agricultural equipment retail with multi-location strategy across farming regions.
Broad incumbents
- Husqvarna Group: Global manufacturer of outdoor power equipment including chainsaws, trimmers, and mowers, with its own dealer network. While primarily a manufacturer, Husqvarna competes in the same retail channels as Rother Bros for outdoor power equipment sales and service.
- Tractor Supply Co. Large rural lifestyle retailer with 2,000+ stores offering a wide range of agricultural, lawn/garden, and outdoor products. Broad incumbent operating in adjacent retail categories including outdoor power equipment and rural supplies, with growing services capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rother Bros social profiles
Digital presenceRother Bros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rother Bros leadership team
Management profileNumber of profiles
Rother Bros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rother Bros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rother Bros
What does Rother Bros do?
Rother Bros, Inc. operates as a family-owned agricultural and outdoor power equipment dealership, selling new equipment from major manufacturers (Polaris ATVs/side-by-sides, Case IH agricultural machinery, Bad Boy and Dixie Chopper mowers, Vermeer hay/forage equipment, STIHL handheld power equipment, Great Plains, Woods, Honda, Walker, and RhinoAg). The company also operates an OEM parts department and provides full-service equipment repair across three western Oklahoma locations.
Is Rother Bros a public or private company?
Rother Bros is a private company. It is classified as family owned and is currently operating.
When was Rother Bros founded?
Rother Bros was founded in 1976. It employs 51 to 100 people.
Where is Rother Bros based?
Rother Bros is headquartered in Clinton, United States, in the North America region.
How does Rother Bros make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales and service and Repair.
Who are Rother Bros's main competitors?
Direct peers on record are Heritage Tractor, RDO Equipment Co., Stotz Equipment, 21st Century Equipment, P&K Equipment, Martin Equipment, Ag-Pro Companies and Hutson Inc. Broad incumbents are Husqvarna Group and Tractor Supply Co..
Does Rother Bros have an API?
No public API is recorded for Rother Bros.
What industry is Rother Bros in?
Rother Bros's product category is Agricultural and Outdoor Power Equipment Dealership. Its primary akta.pro industry code is CRAIAIAE, Outdoor Power Equipment Parts & Service Retail, with a secondary code of CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 444230 and its SIC code is 3523.