Drive Alive

What Drive Alive does

Drive Alive UK Ltd is a UK-based fleet risk management and driver training specialist founded in 1989 and headquartered in Long Stratton, Norfolk. The company helps businesses meet their legal duty of care for employees who drive for work — whether in company vehicles or privately-owned grey fleet cars — by combining driver training, automated compliance checking, and post-incident services. Its core technology is D.A.R.T. (Drive Alive Risk Tracker), a cloud-based driver risk management platform that aggregates DVLA driving licence data, Verifleet MOT/tax/insurance validation, and bulk recurring re-checks into a single compliance view with risk ratings and intervention guidance; the platform is offered on a 30-day free trial followed by subscription. The product suite extends well beyond software to include on-road defensive driving courses (3.5 hours, £245+VAT) delivered by former Road Traffic Police Officers, a 60-minute online defensive driving course (£40+VAT), online driver e-assessments (£35+VAT per driver), tiered DVLA licence checks (£1.60-£3.00 per check), driver workshops, HGV/LGV specialist training, crash investigation and expert witness services, and collision review for insurance claims.

The business operates a hybrid sales-led B2B model targeting UK enterprises with employees who drive for business, supplemented by a self-serve trial motion for D.A.R.T. Revenue is diversified across eight streams combining one-time course fees, subscription/managed monthly fees for fleet solutions and D.A.R.T., and professional services for crash investigation and collision review. Distribution is primarily direct (website inquiry forms, phone) with a UK-wide network of former police officer consultants enabling nationwide on-site course delivery; the company has no third-party reseller or international channel. Named enterprise customers include the BBC, Civil Aviation Authority, Saint-Gobain, Grifols (since 1992) and John Grose, with several relationships exceeding 17 years. Recent strategic moves (2023-2026) include partnerships with Verifleet, Connected Vehicle Solutions, ONO and S&G Response to extend the platform into automated vehicle validation, dashcam/telematics, real-time incident reporting and full accident management services, alongside a January 2026 website relaunch. The company is privately held with no disclosed external funding, average staff tenure of 10 years, and an 11-50 employee base.

Name

Drive Alive

Legal name

Drive Alive UK Ltd

Website

https://drivealive.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Drive Alive is a UK fleet risk management and driver training specialist serving businesses with employees who drive for work. It combines DVLA-integrated compliance software (D.A.R.T.), on-road and online defensive driving courses delivered by former police officers, and post-incident crash investigation services.

Ownership category

akta.pro rank

Product category

Fleet Risk Management and Driver Training Services

NAICS

Automobile Driving Schools (611692)

akta.pro primary industry

Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

akta.pro secondary industries

Fleet Policy, Governance & Duty-of-Care Management (TLABAIAK), Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI)

Keywords

• Fleet risk management
• Driver training services
• DVLA licence checks
• Grey fleet management
• Defensive driving courses

Headquarters

HQ city

Long Stratton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Online Defensive Driving Course: Self-paced online training delivered in three modules over 60 minutes, targeting individuals and fleet drivers
2. On-Road Defensive Driving Course: 3.5-hour practical driving assessment conducted by former Road Traffic Police Officers
3. Driver e-Assessment: Online risk assessment tool evaluating driver theory, hazard perception and highway code knowledge
4. DVLA Driving Licence Checks: Tiered pricing per driver check with volume discounts for larger fleets, recurring managed service available
5. D.A.R.T. Fleet Risk Management Software: Cloud-based platform with 30-day free trial, ongoing subscription for driver and vehicle compliance management
6. Managed Fleet Solutions: Comprehensive fleet management package with one set monthly fee covering all vehicle types and company/grey fleet
7. Crash Investigation Services: Independent forensic investigation services following serious or fatal road traffic collisions with expert witness representation
8. Collision Review Service: Post-incident analysis to establish probability of blame for insurance claim procedures

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Drive Alive provides fleet risk management and driver compliance services for UK businesses whose employees drive for work. Its core offering centres on the D.A.R.T. cloud-based driver risk management platform that integrates DVLA licence checks, Verifleet grey-fleet vehicle validation, and risk-profiling dashboards, delivered alongside defensive driving courses (on-road and online), DVLA driving licence checks, grey fleet management software, managed fleet solutions, driver workshops, and crash investigation/collision review services.

Product overview

Drive Alive is a fleet risk management and driver training provider offering a platform-plus-modules architecture centred on the D.A.R.T. (Drive Alive Risk Tracker) cloud-based risk management system. The core offering includes defensive driving training available as on-road courses (delivered by former Road Traffic Police Officers) and online courses. Additional modules include DVLA driving licence checks, grey fleet management software, driver e-assessments, managed fleet solutions, and driver workshops. The product suite extends to specialist training including HGV risk management, commercial driver improvement, minibus driver training, UK familiarisation, and driver anxiety disorder support. Recent additions include an accident management partnership with S&G Response for comprehensive fleet services under one umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Road Defensive Driving Course 3.5-hour on-road defensive driving course conducted by former Road Traffic Police Officers for fleet drivers and company car drivers. Modules cover licence checks, eyesight tests, vehicle safety checks, an assessment drive, a demonstration drive, and a practical driving session, priced at £245.00 plus VAT per session.
• Online Defensive Driving Course 60-minute self-paced online defensive driving course divided into three modules covering driver risk management, defensive driving behaviours, and defensive road observations for busy or remote learners, priced at £40.00 plus VAT.
• Driver e-Assessment Online driver risk assessment evaluating driver theory, hazard perception, and Highway Code knowledge with an average 15-minute completion time, priced at £35 + VAT per driver as a screening tool for fleet managers.
• D.A.R.T. (Drive Alive Risk Tracker) Cloud-based driver risk management programme that consolidates legal driver and vehicle data in one platform and provides overall risk ratings with driver intervention guidance. Available with a 30-day free trial; subscription pricing not publicly disclosed.
• Instant DVLA Driving Licence Checks Online DVLA licence check providing full breakdown of employee driving entitlement including convictions, disqualifications, penalty points, and vehicle entitlements, with tiered volume pricing (£3.00 for 1-100 drivers, £2.50 for 101-500, £1.60 for 501+) and a managed recurring service.
• Grey Fleet Management Software Professional grey fleet management and safety compliance service providing automated checks of employee personal car records for UK road safety laws, duty of care obligations, and corporate compliance, including D.A.R.T. integration.
• Managed Fleet Solutions Comprehensive managed fleet solution package providing complete peace of mind for fleet management covering all vehicle types, both company and grey fleet, with no hidden costs and a single monthly fee.
• Driver Workshops Tailored driver workshops for up to 20 delegates covering minor damage prevention, driver distraction, vehicle maintenance, driver fatigue, winter driving, and new driver training, including a driver certificate on completion.
• Crash Investigations Independent crash investigation service following serious or fatal road traffic collisions. The team of police-background crash investigators provides forensic investigation, witness statements, evidence collation, and expert witness representation.
• Collision Review Investigator analysis service for damage-only collisions within organisations, establishing probability of blame for insurance claim procedures to reduce insurance payouts and accelerate claim settlement.
• Heavy Goods Vehicle (HGV) Risk Management Specialist risk management for LGV/HGV fleets covering tachograph law, driver CPC qualifications, Construction and Use Regulations, Traffic Commissioners, and DVSA control.
• Commercial Driver Improvement Course Full-day (8-hour) practical on-road course targeting commercial vehicle drivers needing improvement following motoring claims or incidents, covering load security, hazard perception, speed awareness, and cyclist behaviour.
• Minibus Driver Training Course 3.5-hour driver development programme for experienced drivers required to carry up to 17 passengers, covering practical driving skills, passenger safety, vehicle dynamics, and en-bus/de-bus techniques.
• UK Driver Familiarisation Course Training programme for overseas drivers with little or no UK driving experience, covering Highway Code, road signs, speed limits, motorway rules, and road traffic collision procedures.
• Driver Anxiety Disorder Course Tailored course for drivers with mild driving nerves to severe panic attacks, helping suppress fear of driving and conducted by former police traffic officers with empathy for driving issues.
• Driver Risk Assessment Course 2.5-hour driving assessment for staff requiring evaluation outside company driver policy parameters, including discussion, licence check, eyesight test, vehicle safety checks, and on-road assessment without instructor intervention.
• Online Driver Courses Suite Collection of bite-size online driver courses covering Electric Vehicle, Vehicle Maintenance, Winter Driving, Defensive Driving Refresher, Driver Fatigue, Driver Distraction, Motorway Driving, Bridge Strike Prevention, and Rural Driving.

Quantifiable outcome

• Accidents dropped as direct result of training
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• S&G ResponsecoreStrategic or Co-development PartnerIndustry leading automotive partnership providing Accident Management as part of Drive Alive's comprehensive fleet risk management services. Includes ongoing mobility with replacement vehicle delivery typically within 4 hours, roadside recovery, total loss and salvage negotiations, and expert vehicle repairs with over 150,000 approved vehicles on fleet.
• VerifleetcoreTechnology or IntegrationAutomated vehicle validation partnership for grey fleet compliance. Automatically identifies validation of MOT status, road tax, and insurance, ensuring every grey fleet vehicle used for business is legally compliant. Partners with Drive Alive's D.A.R.T. system.
• Federation of Small Businesses (FSB)minorGTM or Marketing PartnerBi-monthly networking event partnership delivering fun and informal networking events with guest speakers in Diss, Norfolk. Targeted at small business owners and entrepreneurs to build business connections.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fleetcheck: UK fleet compliance and driver management software vendor. Comparable to Drive Alive's D.A.R.T. platform and DVLA/licence checking modules, with broader fleet management coverage.
• Lightfoot: UK driver behaviour scoring and in-cab coaching platform. Directly comparable to Drive Alive's driver risk scoring and coaching proposition, but with a telematics/IoT-led delivery model.
• DriveTech: UK driver training and risk management business (acquired by the AA in 2021). Directly comparable on the on-road defensive driver training and fleet risk services side of Drive Alive's offering.
• BigChange: UK job and fleet management software platform covering vehicle checks, driver compliance, and mobile workforce management. Comparable mid-market UK fleet software peer to Drive Alive's D.A.R.T.
• DriverMetrics: UK-based driver risk assessment and behavioural analytics provider serving enterprise fleets. Closely comparable to Drive Alive's D.A.R.T. risk-scoring and intervention workflow.

Broad incumbents

• Verizon Connect: Enterprise fleet telematics and driver behaviour platform with integrated compliance dashboards. Adjacent incumbent competing for UK enterprise fleet risk management spend.
• Webfleet (Bridgestone): Global fleet telematics SaaS platform with safety, compliance, and driver behaviour modules. Comparable to the D.A.R.T. proposition as part of a much wider telematics portfolio.
• eDriving (Interactive Driving Systems): Global fleet driver risk management and online training provider. Comparable in driver risk scoring and e-learning, but operates globally with broader enterprise coverage than Drive Alive's UK focus.
• AA (The Automobile Association) - Fleet & Driver Services: UK motoring organisation with a fleet training, business driver services, and breakdown arm (now encompassing DriveTech). Broad incumbent overlap with Drive Alive's training and driver compliance work.
• Geotab: Global fleet telematics platform with driver risk scoring, coaching, and compliance tools. Adjacent incumbent that competes for the same fleet risk management budget as Drive Alive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_drivealive
• Facebookfacebook.com/DriveAliveUK
• LinkedInlinkedin.com/company/drive-alive-uk-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drive Alive