What Drivetech does

Drivetech, from the AA, is a UK-based fleet risk management and driver training company operating as a wholly-owned subsidiary of AA Limited. The business is organised in two divisions: (1) Police-Referred Courses, where Drivetech is an accredited NDORS provider delivering speed awareness, motorway awareness, safe driving, level crossing, and rider/belt safety courses to UK police-referred drivers via online and classroom channels; and (2) Global Business Fleet Solutions, providing fleet risk assessments, on-road training, e-learning, VR training, DVLA/DVA licence checking, accident management, and EV fleet transition advisory to enterprise and mid-market fleet operators.

The technology core is the FleetRiskManager web platform, which combines modules for LiveView risk display, PermitToDrive internal licensing, LicenceCheck DVLA/DVA validation, AssessOnline risk assessments, LearnOnline training, CourseData, FleetData, CollisionData, and telematics integration. DriverPortal extends this internationally across 90+ countries and 35+ languages, supported by content expertise from Cranfield University and Cito. Supplementary products include HALO Insights (analytics), Drivetech Consult, Driver's Mate video training, Road Ready, plus AA Group-affiliated services (Business Breakdown Cover, VIXA Pro predictive maintenance, Prestige Fleet Servicing).

Revenue is generated through a mix of B2G per-course fees for police-referred schemes, B2B subscription/recurring fees for fleet platform access (FleetRiskManager, DriverPortal), and project-based consultancy and training engagements. Distribution combines direct enterprise sales, an inside sales contact centre for UK and international enquiries, an online self-serve booking platform for police-referred courses, and a 40+ partner channel for global delivery.

Name

Drivetech

Legal name

Drivetech (UK) Limited

Website

https://drivetech.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Drivetech, a wholly-owned subsidiary of AA Limited, is a UK-based fleet risk management and driver training company delivering accredited NDORS police-referred courses and B2B fleet risk, training, and licence-checking services to enterprise fleets across 90+ countries.

Ownership category

akta.pro rank

Product category

Fleet Risk Management and Driver Training Services

NAICS

Automobile Driving Schools (611692), Support Activities for Transportation (488), Support Activities for Road Transportation (4884)

akta.pro primary industry

Fleet Safety Management (Policies, Monitoring, Incident Prevention) (TLABAIAC)

akta.pro secondary industries

Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI), Driver Behavior Scoring & Coaching Platforms (TLAEANAB), Fleet Compliance & Regulatory Management (DOT/IFTA/ELD, Inspections) (TLABAIAB), Regulatory Compliance & Risk (DOT/FMCSA, MVR Monitoring, Drug & Alcohol Programs) (TLABANAL)

Keywords

• Fleet risk management
• Driver training services
• Fleet consultancy
• Driver assessment
• Road safety training

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Police-Referred Courses: Delivery of NDORS (National Driver Offender Retraining Scheme) courses for drivers referred by UK police including speed awareness, motorway awareness, safe driving, and other road safety courses. Revenue generated through course fees charged to participants.
2. Global Business Fleet Solutions: Comprehensive fleet risk management and driver training services for businesses including on-road training, online assessments, e-learning, licence checking, and VR training. B2B revenue from enterprise and mid-market fleet operators.
3. Licence Checking Services: DVLA and DVA licence validation checking services for employers to ensure driver compliance. Part of FleetRiskManager suite.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Drivetech provides fleet risk management and driver training services through two business lines. The Police-Referred Courses division delivers NDORS-accredited driver offender retraining courses (speed awareness, motorway awareness, safe driving, level crossing, and belt/cycling safety) to individuals referred by UK police. The Global Business Fleet Solutions division offers enterprise fleet risk management, driver assessment, on-road and e-learning training, licence validation, and consultancy to corporate fleet operators worldwide. Underpinning both lines is the proprietary FleetRiskManager and DriverPortal technology platforms.

Product overview

Drivetech is a fleet risk management and driver training organization, part of the AA Group, offering two main business divisions: Police-Referred Courses (delivering NDORS driver offender courses for UK police) and Global Business Fleet Solutions (enterprise fleet risk management). The core technology platform consists of FleetRiskManager (FRM) - a web-based admin portal with modules for LiveView risk display, PermitToDrive, LicenceCheck, AssessOnline, LearnOnline, CourseData, FleetData, CollisionData, and Telematics integration; and DriverPortal - an international fleet platform used in 90+ countries in 35+ languages providing assessment tools, e-learning, driver communication, and management reporting. Additional offerings include HALO Insights (analytics), Drivetech Consult (consultancy), Driver's Mate (video training with mascot), ROAD READY, and supplementary AA Group services including Business Breakdown Cover, Prestige Fleet Servicing, VIXA Pro predictive maintenance, and Accident Management.

Differentiator

Problem solved

Functional benefit

Brands

• DriverPortal: Web-based portal for road risk management supporting international fleets in over 90 countries
• FleetRiskManager
• Drivetech Consult
• HALO Insights
• Driver's Mate
• Road Ready

Products and services

• FleetRiskManager (FRM) A web-based portal that enables administrators to manage company, vehicle and driver data and manage driver communities via dashboards and informative reports. It underpins Drivetech's UK Global Business Fleet Solutions offering with modules for LiveView risk display, PermitToDrive internal licensing, LicenceCheck DVLA/DVA validation, AssessOnline, LearnOnline, CourseData, FleetData, CollisionData, and telematics integration.
• DriverPortal An integrated web-based solution supporting road risk management for international fleets, used by clients and training partners in over 90 countries and in over 35 languages. Provides drivers and managers with access to assessment tools, e-learning modules, driver communication features, and management information reporting, with configurable branding.
• Police-Referred Courses (NDORS) UK leader in delivery of police-referred driver offender courses under the NDORS scheme, including Speed Awareness, Motorway Awareness, Safe & Considerate Driving, What's Driving Us, Level Crossing, Rider Risk, and Your Belt Your Life. Available as online digital courses and classroom-based courses, booked online or via the contact centre.
• Global Business Fleet Solutions End-to-end fleet risk and driver training solutions for enterprise and mid-market business fleet operators, ensuring legal compliance, driver competence and reduced operating costs. Includes fleet consultancy, on-road and online driver assessments, e-learning, licence checking, EV fleet transition support, VR training, grey fleet management, and the FleetRiskManager and DriverPortal platforms.
• HALO Insights Driver risk management and analytics platform providing data-driven fleet performance monitoring and risk visibility.
• Drivetech Consult Consultancy service providing fleet risk assessment and strategic guidance for fleet operations, including EV fleet transition support.
• Driver's Mate Innovative video training series designed for professional fleets, featuring a mascot character.
• ROAD READY Driver awareness and training program for fleet drivers.
• Online Driver Assessments Suite of online driver risk assessments enabling driver exposure to risk to be identified at the desktop, combining driving history, anticipation, observation, behaviour, and knowledge to provide a risk exposure profile.
• Driver Training Comprehensive driver training services including risk management training, e-learning modules, on-road training, risk assessments, and VR training solutions for fleet drivers.

Quantifiable outcome

• Around one third of all traffic incidents involve those who drive for work - driver training addresses this primary risk factor

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

24 partnerships are on record, tiered core and minor.

• UbercoreGTM or Marketing PartnerRoad Safety collaboration launched between Drivetech and Uber, focusing on driver safety for ride-hailing operations.
• Voi TechnologycoreGTM or Marketing PartnerE-scooter company partnership focused on two-wheel road safety, riding high on road safety commitment with Drivetech.
• DottcoreGTM or Marketing PartnerMicromobility partnership where Dott and Drivetech ride in tandem for two-wheel road safety initiatives.
• OlaminorGTM or Marketing PartnerWorking with Ola as part of its London launch, providing road safety expertise for the ride-hailing company's UK operations.
• r2ccoreStrategic or Co-development PartnerTeam-up in driver training, risk and fleet management collaboration. r2c is a fleet management partner for combined service delivery.
• HGVCminorChannel Partner/ Reseller/ DistributorPartnership agreement for HGV and/or PCV licence acquisition services.
• Great British EV RallyminorGTM or Marketing PartnerDrivetech partners with Great British EV Rally 2022, revealing liveried car ahead of EV Rally of Scotland. Part of EV fleet transition support initiatives.
• RoadPeaceminorOthersCorporate charity partner, with Drivetech team cycling for RoadPeace in RideLONDON. Drivetech also backs RoadPeace charity and Andy Cox Challenge for second year.
• Andy Cox ChallengeminorGTM or Marketing PartnerGold sponsor for Andy Cox Challenge 2022, supporting road safety charity initiatives.
• Ford Driving Skills for LifeminorGTM or Marketing PartnerSupporting the Ford Driving Skills for Life initiative, a driver training programme.
• EVROSminorGTM or Marketing PartnerPartnership with EVROS (Electric Vehicle Rally of Scotland), hitting the road for an unbelievEable journey with Drivetech participation.
• Merseyside PolicecoreOthersAppointed by Merseyside Police to deliver NDORS driver offender courses.
• Sussex PolicecoreOthersSecured sole supply Sussex Police contract for police-referred driver training services.
• British Transport PolicecoreOthersRetained British Transport Police Level Crossing Course contract to deliver level crossing awareness training.
• South Yorkshire Safer Roads PartnershipminorOthersAppointed to partner with South Yorkshire Safer Roads Partnership on young driver scheme.
• Metropolitan PolicecoreOthersWon Metropolitan Police framework agreement for police-referred driver training services.
• UKROEdcoreStrategic or Co-development PartnerPartnership with UKROEd for NDORS scheme delivery. Drivetech won awards and delivers driver offender retraining courses under this partnership.
• Chartered Institute of Logistics and TransportminorStrategic or Co-development PartnerDrivetech delighted to join the Chartered Institute of Logistics and Transport (CILT) for industry networking and professional development.
• FORSminorGTM or Marketing PartnerSponsoring FORS conference focused on safe, sustainable future for fleet operations.
• East of England Co-opcoreChannel Partner/ Reseller/ DistributorProud of East of England Co-op partnership in driver training and risk management, providing comprehensive fleet solutions.
• Cranfield UniversitycoreTechnology or IntegrationTechnical subject matter expertise on road safety provided by leading psychologists from Cranfield University for DriverPortal content development.
• CitocoreTechnology or IntegrationInstitute for Educational Management (Cito) provides technical subject matter expertise on road safety and driving psychology for DriverPortal assessments and training content.
• AllianzcoreChannel Partner/ Reseller/ DistributorManaging a complex fleet transition quickly for Allianz, providing EV fleet transition and management services.
• Johnson & JohnsoncoreChannel Partner/ Reseller/ DistributorDrivetech customer shortlisted for Fleet Heroes award, receiving operational fleet risk management and training services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Webfleet (Bridgestone): Major telematics provider owned by Bridgestone offering fleet compliance, driver behaviour, and licence services; overlaps with Drivetech's fleet compliance and LicenceCheck offerings.
• Samsara: Broad fleet management IoT platform offering telematics, driver safety, and compliance tooling; competes with Drivetech for fleet risk budgets as fleets consolidate on integrated platforms.

Emerging players

• Nauto: AI-powered driver behaviour and fleet safety platform; represents the next-generation technology stack that could disrupt traditional training-centric risk management providers like Drivetech.
• GreenRoad: Specialist in driver behaviour scoring and coaching for commercial fleets, with a directly comparable proposition to Drivetech's AssessOnline/LiveView risk scoring and follow-up training.
• SmartDrive (by Solera): Video-based driver safety and risk management platform delivering coaching and analytics to fleets, comparable in function to Drivetech's HALO Insights and DriverPortal analytics layer.
• Lytx: Video telematics and AI-driven driver coaching platform widely adopted by commercial fleets; encroaches on Drivetech's driver behaviour scoring and coaching space via integrated dashcam-based intervention.

Regional players

• RoSPA (Royal Society for the Prevention of Accidents): UK road safety charity delivering fleet driver training, advanced driver training, and consultancy - a UK-centric peer overlapping with Drivetech's driver training and consultancy services.
• Jaama: UK fleet management software provider with driver, vehicle, and compliance modules; competes with Drivetech in the UK enterprise fleet risk and compliance workflow category.

Direct peers

• eDriving (by Solera): Provider of driver risk management and behaviour-change programmes (Mentor by eDriving) for enterprise fleets, directly overlapping with Drivetech's AssessOnline, LearnOnline, and coaching workflows.
• Interactive Driving Systems: Direct peer offering driver risk management, online driver assessments, and fleet safety training to corporate fleets, competing head-to-head with Drivetech's FleetRiskManager suite in the same enterprise buyer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drivetechaa
• Facebookfacebook.com/DrivetechAA
• LinkedInlinkedin.com/company/drivetechaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drivetech