What Johan does

Johan B.V. (operating as johan.nl) is a Dutch B2B SaaS company founded in 2016 and headquartered in Hoofddorp, Netherlands, that provides a modular software platform for sustainable employability (duurzame inzetbaarheid), corporate vitality, and workplace wellbeing. The platform serves occupational health services (arbodiensten), large employers, research bureaus, healthcare organizations, municipalities, and individual coaches/trainers across the Benelux, with named enterprise references including KLM, NS (Nederlandse Spoorwegen), AON, TNO, Gemeente Amsterdam, and Gemeente Alkmaar.

The platform is built on six core modules — a Workflow Builder, a personalized Participants Dashboard, Data Collection & Questionnaires, an Appointments planning tool, a Digital Dossier for long-term participant tracking, and an Analytics Dashboard — extended by configurable applications (PMO/Health Checks, Coaching/e-Learning, Fall Prevention, Sustainable Employability, Arbodiensten prevention, Inspections/RI&E/QHSE, Research Bureaus) and modules such as Scenario Planner automation, Risk Profile segmentation, Professional Roles, Widgets, White Label deployment, and a DI services Marketplace. Integration with scientifically validated instruments from TNO (DIX, PSA), Institute for Positive Health, COPSOQ, Blik op Werk, Hogrefe, and GRIP is embedded, and the platform is ISO 27001 and NEN 7510 certified with GDPR/AVG compliance. A documented public API and Power BI export support data exchange with customer HR systems.

Johan operates a quote-based annual subscription SaaS model sold primarily via direct website demo booking and information requests, supplemented by a partner/reseller channel through 250+ active partners and white-label OEM deployments. Revenue is not publicly disclosed and the company appears bootstrapped with no disclosed institutional funding; the platform supports 521,080+ users across 500+ customer organizations and is managed by a founder-led team including CEO Dennis Lindeboom, CCO Niels, COO Benjamin Rhee, and CTO Vincent.

Name

Johan

Legal name

Johan B.V.

Website

https://johan.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Johan B.V. is a Dutch B2B SaaS platform, founded in 2016 and headquartered in Hoofddorp, that provides modular software for sustainable employability, corporate vitality, and occupational health checks, serving 500+ organizations across the Benelux via direct sales, a 250+ partner ecosystem, and white-label deployment.

Ownership category

akta.pro rank

Product category

Corporate Wellbeing and Sustainable Employability Software

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)

akta.pro secondary industry

HR Strategy & Operating Model Design (BPACAJAA)

Keywords

• Sustainable employability software
• Corporate wellbeing platform
• Occupational health software
• Employee vitality programs
• HR health analytics

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: B2B SaaS subscription model providing access to the Johan platform for corporate wellbeing and sustainable employability programs. Organizations pay for platform usage to manage employee health programs, surveys, coaching, and analytics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Johan offers a B2B SaaS platform that enables organizations to design, automate, and measure sustainable employability (duurzame inzetbaarheid) and corporate wellbeing programs. The platform combines workflow automation, participant dashboards, validated health questionnaires, scheduling, digital coaching dossiers, and analytics to support preventive medical examinations (PMO/PAGO), coaching, fall prevention, occupational health, and risk inventory and evaluation (RI&E) processes for Dutch employers and service providers.

Product overview

Johan.nl is a Dutch B2B SaaS platform for sustainable employability (duurzame inzetbaarheid), vitality, and corporate wellbeing programs. The platform operates as a modular architecture built around a central core comprising the Workflow Builder, Participants Dashboard, Data Collection & Questionnaires, Appointments Tool, Digital Dossier/Coaching, and Analytics Dashboard. These core modules are combined with configurable applications including PMO/Health Checks, Coaching/e-Learning, Fall Prevention, Occupational Health Prevention, Inspections/RI&E, Research Bureaus, and the Marketplace (a Dutch DI services marketplace). Key platform capabilities include White Label deployment, Widget-based customization, Scenario Planner automation, Professional Dashboard with calendar views, Professional Roles management, Risk Profile segmentation, Central Pages, and multilingual support. The platform is used by 250+ partners serving 521,080 users across Dutch organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Johan SaaS Platform Modular B2B SaaS platform for corporate vitality and sustainable employability, used by 250+ partners and serving 521,080+ users. Combines workflow automation, participant portals, data collection, scheduling, digital dossiers, and analytics.
• Marktplaats (Marketplace) Dutch online marketplace connecting organizations with providers of sustainable employability services, offering the first comprehensive overview of all DI-related organizations in the Netherlands.
• PMO, PAGO, Health Checks Preventive medical examination application providing insight into employee health and employability, converting measurement data into actionable steps to improve workforce resilience. Used by organizations such as KLM and NS.
• Coaching, e-learning and Training Coaching application for individual, team, and group guidance focused on personal growth, goals, and challenges, including e-learning and training program delivery.
• Valpreventie (Fall Prevention) Comprehensive fall prevention application with an integrated chain approach, making prevention measurable and demonstrably effective with GDPR-compliant registration. Used by Gemeente Alkmaar.
• Duurzame Inzetbaarheid / Wellbeing Sustainable employability application that keeps employees healthy, motivated, and competent through data-driven vitality programs, ensuring current and future workability.
• Arbodiensten Preventie (Occupational Health Prevention) Prevention software for occupational health services, positioned as the #1 in the Netherlands, shifting from curative to preventive care with demonstrable impact.
• Keuringen, RI&E en QHSE Application for occupational risk insight, preventive action, and workplace safety, covering medical examinations, Risk Inventory & Evaluation (RI&E), and QHSE compliance.
• Onderzoeksbureaus (Research Bureaus) Application for research organizations to collect, process, and analyze data to support evidence-based decisions for client organizations, leveraging validated scientific questionnaires.
• Medewerkersplatform (Employee Platform) Branded employee-facing portal for vitality and sustainable employability programs, accessible to employees as participants and supporting white-label deployment.

Quantifiable outcome

• Cost savings of €41,000 per 100 employees through 1% reduction in sickness absence
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and major.

• TNOcoreStrategic or Co-development PartnerTNO (Nederlandse Organisatie voor toegepast wetenschappelijk onderzoek) partners with Johan as a software provider to deliver scientifically validated instruments such as the Duurzame InzetbaarheidsindeX (DIX) and PSA questionnaire to the market reliably. TNO has been a partner for many years.
• AONcoreChannel Partner/ Reseller/ DistributorAON uses Johan software to power their Vitaliteits- & InzetbaarheidsPlatform (VIP). They collect data and enrich insights for integrated wellbeing approaches for their corporate clients.
• NPDI (National Platform Duurzame Inzetbaarheid)coreStrategic or Co-development PartnerNPDI connects scientific instruments and knowledge with the market using the Johan platform, promoting sustainable employability across the Netherlands.
• KLM Health ServicesmajorChannel Partner/ Reseller/ DistributorKLM uses Johan software to execute PMO and medical examination programs for their employees, mapping health risks and promoting workplace health.
• Institute for Positive Health (IPH)coreTechnology or IntegrationIPH offers the Digitale vragenlijst Positieve Gezondheid (Digital Positive Health questionnaire) through the Johan platform, providing participants with insight into how they are really doing.
• Gemeente AmsterdammajorChannel Partner/ Reseller/ DistributorMunicipality of Amsterdam uses the Johan platform for employee health and wellbeing programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Limeade: Enterprise employee experience and wellbeing SaaS platform combining engagement, well-being, and inclusion capabilities. Closely aligned with Johan's positioning as a B2B wellbeing/employee engagement platform, though serving primarily the US market at larger enterprise scale.
• OpenUp: European (Amsterdam-based) mental wellbeing platform providing employees access to psychologists, coaches, and e-learning. Highly comparable geographic and product overlap with Johan, particularly in the Dutch employer wellbeing segment.
• Wellbean: Dutch corporate wellbeing SaaS offering vitality programs, absenteeism reduction tools, and engagement analytics for employers. Directly overlaps Johan's sustainable employability and PMO use cases within the same Dutch market.
• Wellable: US-headquartered corporate wellbeing platform offering wellness programs, challenges, and analytics to employers. Highly comparable to Johan's product architecture (program management, participant dashboard, analytics) though focused on a different geography.

Broad incumbents

• AFAS Software: Largest Dutch HR, payroll, and ERP software provider. Serves as the broader incumbent in Dutch HR tech and represents both a competitive threat and potential partner/integrator for Johan in the Dutch employer ecosystem.
• Virgin Pulse: One of the largest global corporate wellbeing platforms, offering a broad portfolio including health risk assessments, coaching, and incentives. Comparable to Johan's wellbeing/SH/SH platform scope, but operates as a much larger incumbent across multiple geographies.
• Headspace for Work: Mental health and wellbeing B2B offering from Headspace Health, serving global employers. Overlaps with Johan's coaching and resilience-building modules but is a much broader incumbent with significantly more capital and brand recognition.

Regional players

• SD Worx: European HR and payroll services provider operating across Belgium, Netherlands, Germany, France and beyond. Comparable enterprise HR/people-management focus, though primarily a payroll/HR incumbent rather than a wellbeing-specialist SaaS.

Emerging players

• Lyra Health: Mental health benefit platform offering therapy, coaching, and digital self-care to employers. Comparable in employer-targeting and wellbeing focus to Johan, though with a narrower mental health orientation.
• Spring Health: Fast-growing mental health benefits platform for employers, combining EAP, coaching, and therapy. Overlaps with Johan's coaching and psychosocial risk modules (COPSOQ) and represents a well-funded emerging competitor expanding globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/johanbvhoofddorp
• LinkedInlinkedin.com/company/johan-bv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johan