Barger Group
Barger Group is a privately held, founder-led multi-carrier insurance agency and business consultancy in Kingsport, Tennessee, serving individuals, families, and Southeast US businesses with personal, commercial, and group benefits insurance plus integrated HR and payroll services.
- Company typePrivate
- Founded1993
- HeadquartersKingsport, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Barger Group does
Barger Group (legal name Barger Insurance Group) is a privately held insurance agency and business consultancy headquartered in Kingsport, Tennessee (106 Ferrell Ave., Suite 6), serving individuals, families, and businesses across the Southeast United States. The company is founder-led, with Jeff Barger serving as President, and operates from a single office location with an 11-50 employee headcount. The firm was founded in 1993 per firmographic records, though the source material does not detail its early history.
The company runs a multi-carrier insurance distribution model, partnering with 19 or more carriers including Progressive, Liberty Mutual, Travelers, Hartford, UnitedHealthcare, MassMutual, Safeco, Selective, Markel, Hagerty, Foremost, Florida Blue, Encompass, Crum and Forster, American Modern, Blue Cross Blue Shield of Tennessee, Blue Cross Blue Shield of Georgia, and Principal. Its product surface spans 10 personal insurance lines (homeowners, auto, life, condo, renters, boat, RV, motorcycle, health, flood), 7 commercial lines (general liability, commercial property, cyber liability, commercial auto, workers' compensation, landlord protection, professional liability), 5 group benefits lines (group health, group life, voluntary, disability, dental & vision), and a Business Consultancy division delivering HR, payroll, time and attendance, ACA compliance, recruitment, onboarding, and tax credit services. Technology is non-proprietary and third-party: consultancy workflows are delivered via a partnership with Neon HCM, with a companion iOS/Android mobile app and a QuickBooks (IIF) export integration for accounting.
Revenue is generated through two primary streams: recurring commissions paid by insurance carriers on placed and renewed policies, and professional-services fees from the HR/payroll consultancy practice. The go-to-market is relationship-driven and sales-led, with direct phone/email outreach, online "Get Quote" and "Request Demo" forms, and a content-marketing blog supporting top-of-funnel demand. Pricing is not publicly disclosed and varies by policy type, customer risk profile, and carrier underwriting; the firm earns commission on premium paid by customers to carriers rather than billing customers directly. No funding rounds, acquisitions, parent company, or institutional investors are documented in the available material.
Barger Group firmographics
Firmographics- Name
- Barger Group
- Legal name
- Barger Insurance Group
- Website
- https://bargergroup.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Barger Group is a privately held, founder-led multi-carrier insurance agency and business consultancy in Kingsport, Tennessee, serving individuals, families, and Southeast US businesses with personal, commercial, and group benefits insurance plus integrated HR and payroll services.
- Ownership category
- akta.pro rank
Where Barger Group is headquartered
LocationHeadquarters
- HQ city
- Kingsport
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Barger Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Policy Commissions: Barger Group earns commissions from insurance carriers for placing and renewing insurance policies. As a multi-carrier agency, they receive ongoing commissions when customers maintain their policies year after year.
- Business Consultancy Services: The business consultancy division provides HR solutions, payroll services, benefits administration, and related professional services to businesses, generating fee-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Insurance pricing varies by policy type and individual customer risk profile |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Barger Group product offering
Product offeringCore offering
Barger Group is a multi-carrier insurance agency that places personal, commercial, and group benefits insurance policies on behalf of customers through partnerships with 19+ insurance carriers. The firm also operates a business consultancy division that delivers integrated HR solutions, payroll administration, benefits management, ACA compliance, and recruitment services for businesses.
Product overview
Barger Group is an insurance agency and business consultancy offering personal and commercial insurance products alongside HR solutions. Their personal insurance portfolio includes 10 product lines (homeowners, auto, life, condo, renters, boat, RV, motorcycle, health, and flood insurance). Their commercial insurance offerings span 7 product lines (general liability, commercial property, cyber liability, commercial auto, workers' comp, landlord protection, and professional liability). They also provide group benefits including health, life, voluntary, disability, and dental & vision insurance. In business consultancy, they offer integrated HR solutions consolidating recruitment, onboarding, payroll, HR, time and attendance, ACA compliance, and tax credits through a unified platform. A companion mobile app supports employees and managers with time tracking, payroll, scheduling, and benefits enrollment. They partner with over 20 insurance carriers to offer competitive rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance Full-coverage homeowners policy protecting homes from damage and covering personal belongings and property, offered to individuals and families through Barger Group's multi-carrier network.
- Auto Insurance Full coverage auto insurance protecting vehicles and drivers in the event of accidents, offered to individuals and families through partner carriers.
- Life Insurance Financial protection for loved ones in the event of death, ensuring continued family stability, offered through carrier partners such as MassMutual.
- Condo Insurance Coverage for personal belongings, effects, and possessions not covered by condo association policies.
- Renters Insurance Affordable policy protecting personal belongings in rental properties from disasters.
- Boat Insurance Comprehensive protection for watercraft, passengers, and boating equipment on the water.
- RV Insurance Coverage for recreational vehicles including campers and horse trailers.
- Motorcycle Insurance Insurance coverage for motorcycles ranging from street cycles and cruisers to dirt bikes and ATVs.
- Health Insurance Health coverage policies protecting individuals and families from healthcare expenses, offered through partners including UnitedHealthcare, Blue Cross Blue Shield of Tennessee, Blue Cross Blue Shield of Georgia, and Florida Blue.
- Flood Insurance Policy protecting homeowners in flood zones from flood-related damages not covered by standard homeowners policies.
- General Liability Insurance Commercial general liability (CGL) policy protecting businesses from liability claims for bodily injury, property damage, and products.
- Commercial Property Insurance Insurance protecting businesses from loss of commercial property including buildings and office equipment.
- Cyber Liability Insurance Protection against data breaches and associated liability from cyber threats.
- Commercial Auto Insurance Insurance coverage for company vehicles used for business transportation of employees, products, or equipment.
- Workers' Compensation Insurance Coverage providing wage replacement and medical benefits to employees injured on the job, protecting employers from legal complications.
- Landlord Protection Insurance Insurance coverage protecting landlords from damages to properties they own but do not personally occupy.
- Professional Liability Insurance Coverage protecting professionals from damages for failure to render or improper rendering of professional services.
- Group Health Insurance Healthcare coverage provided to employees through employer-sponsored group plans, sourced from carrier partners such as UnitedHealthcare, Blue Cross Blue Shield, and Florida Blue.
- Group Life Insurance Consolidated life insurance coverage for employees at group rates, provided through carrier partners.
- Voluntary Benefits Optional employee-selectable coverage options that can be more affordable and easier to manage through employer-sponsored programs.
- Disability Benefits Short-term and long-term disability coverage replacing lost wages due to illness or injury for employees.
- Dental & Vision Insurance Ancillary dental and vision insurance plans for employees and their families offered through employer group programs.
- HR Solutions Integrated HR platform for businesses consolidating recruitment, onboarding, payroll, HR, time and attendance, ACA compliance, and tax credits under one system with single employee records, delivered via the Neon HCM platform.
- HR Mobile App Mobile application providing employees and managers access to time and attendance, HR functions, payroll, scheduling, and benefits enrollment on iOS and Android devices, accompanying the HR Solutions consultancy service.
Quantifiable outcome
- Customers report saving time and money by using Barger Group's carrier network and advisory services.
Companies that use Barger Group
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Barger Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Barger Group partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- American ModerncoreInsurance carrier partner providing personal insurance products including specialty coverage options. Part of Barger Group's multi-carrier network offering customers competitive options.
- UnitedHealthcarecoreMajor health insurance carrier partner providing group health insurance and health-related benefits. Featured partner for group benefits programs and individual health coverage.
- TravelerscoreLeading commercial and personal insurance carrier partner offering wide range of coverage options including business and personal lines insurance.
- SelectiveminorInsurance carrier partner offering commercial insurance products for businesses. Part of the carrier network serving commercial customers.
- SafecominorPersonal insurance carrier partner providing auto, home, and specialty insurance products. Part of Liberty Mutual Group.
- ProgressivecoreMajor auto and personal insurance carrier known for competitive rates and wide coverage options. Featured partner in Barger Group's carrier network.
- MarkelminorInsurance carrier partner offering specialty and commercial insurance products including coverage for unique business risks.
- MassMutualcoreLife insurance and financial services carrier partner providing life insurance and related financial products for individuals and businesses.
- Liberty MutualcoreMajor national insurance carrier partner offering personal and commercial insurance products across multiple lines including auto, home, and business coverage.
- HagertyminorSpecialty insurance carrier partner focused on classic car, boat, and recreational vehicle insurance. Offers coverage for collectible vehicles.
- HartfordcoreMajor commercial insurance carrier partner offering business insurance, workers compensation, and employee benefits products.
- ForemostminorInsurance carrier partner providing specialty insurance products including mobile home, landlord, and specialty coverage.
- Florida BlueminorBlue Cross Blue Shield affiliate providing health insurance coverage in Florida. Part of the health insurance partner network.
- EncompassminorInsurance carrier partner offering personal insurance products bundled with home and auto coverage options.
- Crum and ForsterminorCommercial insurance carrier partner offering specialty and niche commercial insurance products for businesses.
- Blue Cross Blue Shield of TennesseecoreRegional Blue Cross Blue Shield affiliate providing health insurance coverage in Tennessee. Part of health insurance partner network.
- Blue Cross Blue Shield of GeorgiaminorRegional Blue Cross Blue Shield affiliate providing health insurance coverage in Georgia. Part of health insurance partner network.
- PrincipalminorFinancial services and insurance carrier partner offering group benefits, retirement, and insurance products for businesses.
- Neon HCMcoreTechnology partner providing HCM (Human Capital Management) software platform that Barger Group offers to business customers for workforce management, payroll, time and attendance, and HR functions. Content for this partnership is provided by Neon HCM.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Barger Group competitors and assessment
Company assessmentDirect peers
- World Insurance Associates: Fast-growing independent insurance agency with multi-carrier carrier relationships across personal and commercial lines. Comparable multi-carrier brokerage model serving SMB and mid-market customers.
- Goosehead Insurance: Independent personal lines insurance agency with multi-carrier distribution model. Highly comparable as a relationship-driven multi-carrier agency competing for similar personal and small commercial insurance customers.
- NFP (Aon): Insurance brokerage and consulting firm offering property/casualty, employee benefits, and wealth management. Comparable multi-carrier independent agency serving businesses with combined insurance and benefits consulting.
Broad incumbents
- Hub International: Major North American insurance brokerage providing commercial, personal, and employee benefits solutions through multi-carrier partnerships. Comparable business model as an independent agency/brokerage with similar product breadth.
- Brown & Brown: Large national insurance brokerage offering personal, commercial, and employee benefits brokerage with multi-carrier distribution. Comparable as a multi-carrier independent agency model serving SMB and mid-market customers across diverse geographies.
- Marsh McLennan Agency: Middle-market insurance brokerage subsidiary of Marsh McLennan providing commercial insurance, employee benefits, and risk management consulting. Comparable combined insurance brokerage and HR/benefits consulting model.
- Arthur J. Gallagher: Global insurance brokerage and risk management services firm serving commercial and personal lines clients. Comparable multi-carrier brokerage model with focus on commercial lines and consulting services.
Emerging players
- Insureon: Digital insurance brokerage specializing in small business commercial insurance with multi-carrier distribution. Comparable multi-carrier model targeting SMB customers seeking commercial coverage.
- Paychex: Leading provider of HR, payroll, and benefits administration solutions for SMBs. Comparable to Barger Group's business consultancy / HCM offering as a workforce management platform for SMB and mid-market customers.
Others
- Local Insurance Agents (independent): Independent insurance agency trade association representing thousands of local multi-carrier agencies across the US. Represents the competitive universe of relationship-driven multi-carrier agencies similar to Barger Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Barger Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barger Group leadership team
Management profileNumber of profiles
Profiles1 record
Barger Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barger Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barger Group
What does Barger Group do?
Barger Group is a multi-carrier insurance agency that places personal, commercial, and group benefits insurance policies on behalf of customers through partnerships with 19+ insurance carriers. The firm also operates a business consultancy division that delivers integrated HR solutions, payroll administration, benefits management, ACA compliance, and recruitment services for businesses.
Is Barger Group a public or private company?
Barger Group is a private company. It is classified as family owned and is currently operating.
When was Barger Group founded?
Barger Group was founded in 1993. It employs 11 to 50 people.
Where is Barger Group based?
Barger Group is headquartered in Kingsport, United States, in the North America region.
How does Barger Group make money?
Two revenue lines are on record. Insurance Policy Commissions are the primary driver. The others are business Consultancy Services.
Who are Barger Group's main competitors?
Direct peers on record are World Insurance Associates, Goosehead Insurance and NFP (Aon). Broad incumbents are Hub International, Brown & Brown, Marsh McLennan Agency and Arthur J. Gallagher. Emerging players are Insureon and Paychex. Local Insurance Agents (independent) is listed as an others.
Does Barger Group have an API?
No public API is recorded for Barger Group.