What Leo Messi does

Live Love Memphis Group (operating under the trade names Realvolution and Real Estate Agency) is a private residential real estate agency founded in 2010 and headquartered in Germantown, Tennessee. It serves home sellers and buyers across the Memphis metropolitan area, with listing coverage extending into broader Tennessee and Mississippi. Core offerings include home selling services, buyer representation, and a free home value estimation tool that uses comparable MLS data (5 active, 5 pending, 5 sold properties) for pricing guidance.

The agency's operations are powered by the Brivity third-party communication and transaction management platform, which provides real-time client updates and transparency throughout the transaction lifecycle. Distribution relies on a multi-channel approach spanning the company's website, home search portals, SEO, social media, and traditional yard signs equipped with text-to-call lead capture. A team of approximately 20 named agents (including Robbie Marbury, Lindsay Jenkins, Grant Colton, and others) delivers services directly to consumers.

The business model is primarily commission-based, with agents earning a percentage of each closed transaction at individually negotiated rates. A secondary revenue stream — the Instant Offer program — enables the company to directly purchase single-family homes under $300,000 in Shelby and Desoto County for cash on an as-is basis, with an optional 21-day closing, then resell or hold the property. No funding rounds, M&A activity, ownership structure, or management team details are disclosed in the source data.

Name

Leo Messi

Legal name

Live Love Memphis Group

Website

https://realestateagency.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Live Love Memphis Group is a private residential real estate agency in Germantown, Tennessee, serving home buyers and sellers across the Memphis metro and broader Tennessee/Mississippi via ~20 agents, a Brivity-powered transaction platform, and an Instant Offer cash-buying program.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate
• Home selling services
• Home buying services
• Property valuation
• Cash home buying

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate agent commission-based revenue from helping buyers and sellers complete property transactions. Agents earn a percentage of each transaction closed.
2. Instant Offer Program: Direct home buying program where company purchases homes for cash 'as-is' with 21-day closing option, then resells or holds as investment properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Leo Messi is a residential real estate brokerage serving the Memphis, Tennessee metro area and parts of Mississippi. The company provides home selling representation, home buying representation, automated home value estimation, and an instant cash offer program, supported by approximately 20 licensed agents and the Brivity real estate technology platform.

Product overview

Live Love Memphis Group is a single-location real estate agency providing integrated home selling and buying services in the Memphis, Tennessee metropolitan area. The core offering combines Home Selling Services, Home Buying Services, and Home Value Estimation, powered by the Brivity communication platform for transaction transparency. An additional Instant Offer program provides cash purchases for qualifying properties under $300,000 in Shelby and Desoto County. The company operates a single office in Germantown, Tennessee.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Selling Services
• Home Buying Services
• Home Value Estimation
• Instant Offer Program

Quantifiable outcome

• Homes sold in as little as 18 hours
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BrivitycoreTechnology or IntegrationBrivity is the communication and transaction management platform used by the company to provide real-time updates to clients and maintain transparency throughout the home selling process. It serves as the primary technology backbone for client communication.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Offerpad: iBuyer operating cash-offer home purchase programs across multiple U.S. markets. Comparable as a competitor for the same cash-offer seller segment that Live Love Memphis targets with its Instant Offer program.
• Opendoor: National iBuyer that issues cash offers on homes and resells them to the market. Directly comparable to Live Love Memphis's Instant Offer program but at vastly greater scale and with deeper pricing-data infrastructure.

Direct peers

• Crye-Leike Realtors: Headquartered in Memphis and one of the largest privately held residential real estate brokerages in the Mid-South. Directly comparable as a Memphis-anchored independent brokerage competing for the same agents, sellers, and buyers across the same metro geography.
• RE/MAX Real Estate Experts (Memphis): National franchise with significant Memphis-area agent presence offering the same residential buy/sell brokerage services. Comparable in commission-based revenue, multi-channel marketing approach, and local agent-team structure.
• Keller Williams Realty Memphis: Franchise-operated residential brokerage serving the Memphis metro with the same buyer and seller representation model. Comparable in team-based agent structure, commission revenue model, and local market focus.
• Berkshire Hathaway HomeServices Taliesyn Realty: Regional franchisee of the Berkshire Hathaway HomeServices network operating in the Memphis area. Comparable in residential brokerage services, agent-driven sales model, and brand-affiliated lead generation.
• Coldwell Banker Collins-Maury (Memphis): Long-established Memphis residential brokerage operating under the Coldwell Banker franchise. Comparable as a local residential brokerage with similar buyer/seller service lines and reliance on MLS-driven lead generation.
• eXp Realty: Cloud-based residential brokerage with a commission-split model and rapid agent recruiting growth. Comparable as a tech-enabled, agent-centric brokerage competing for the same independent-producer agent talent.

Broad incumbents

• Compass: National tech-forward residential brokerage that has expanded into multiple U.S. metros. Comparable as a broader competitor investing heavily in agent technology, marketing automation, and transaction platforms that overlap with Live Love Memphis's Brivity-driven value proposition.

Others

• Memphis Area Association of REALTORS (MAAR): Local REALTOR trade association and MLS operator serving the Memphis metro. Comparable as the broader ecosystem participant providing the listing infrastructure that brokerages like Live Love Memphis rely on for market access and data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leo Messi