CleverApps
CleverApps Sweden AB provides a cloud-based Retail Management System for Nordic physical and omnichannel retailers, unifying inventory, purchasing, CRM, gift cards, analytics, and POS/e-commerce/marketplace integrations, primarily serving SMB and mid-market fashion and specialty retail.
- Company typePrivate
- Founded2015
- HeadquartersBorås, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CleverApps does
CleverApps Sweden AB is a Borås, Sweden-based software company that delivers a cloud-native Retail Management System (RMS) for Nordic physical retailers and omnichannel chains, with a customer base concentrated in fashion but extending to pet retail, menswear, and general merchandise. The platform unifies inventory management, purchasing, sales reporting, CRM/loyalty, gift cards, and analytics into a single hub that connects physical stores with e-commerce platforms, POS systems, and marketplaces. The company traces its domain lineage to an original RMS concept developed in 1997 that was used by leading Swedish retail chains for two decades; the current CleverApps entity was founded in 2015 as a modernized, cloud-based successor.
The product portfolio comprises three offerings: CleverApps RMS (a tiered SaaS platform with Lite, Lite+, Pro, and Pro B2B editions), CleverApps SCAN (a cloud-based handheld scanner for inventory, receiving, and warehouse operations sold as hardware plus a recurring license), and CleverApps CRM (a digital customer club with bonus programs, SMS marketing, and universal gift cards). The architecture is API-first and integrates with five POS partners (Yabie GO, ExtendaGo, Front Systems, Sitoo, EASYPOS), four e-commerce platforms (Shopify, WooCommerce, E37, Webbpartner), marketplaces Zalando and Miinto, Fortnox accounting, and a wider ecosystem covering BI, shipping, scheduling, and visitor counting. Proprietary capabilities include an intelligent product import tool, advanced product variant handling, automated purchasing and replenishment with Max/Min/Pack thresholds, and BrandConnect for supplier-direct product and order integration.
CleverApps generates revenue through monthly RMS subscriptions (Lite from 1,590 kr/month), monthly per-unit SCAN licenses (250–290 kr/month), and one-time scanner hardware purchases (7,500–7,900 kr). Go-to-market is sales-led, with demo bookings via the website, direct selling by CEO Thomas Sverker, and inbound referrals from a broad POS, e-commerce, and marketplace partner network. The customer base spans 50+ Nordic retailers across SMB and mid-market segments; named references include SALT Stockholm (6 stores, 3 brands, 17 product brands), Kennedies (Fashion Retailer of the Year 2020), and Boys2Men (Fashion Retailer of the Year 2022). The company received a 2020 capital and competence investment from Pallas Invest and WooCode and operates with a lean 1–10 person team plus LIA interns.
CleverApps firmographics
Firmographics- Name
- CleverApps
- Legal name
- CleverApps Sweden AB
- Website
- https://cleverapps.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CleverApps Sweden AB provides a cloud-based Retail Management System for Nordic physical and omnichannel retailers, unifying inventory, purchasing, CRM, gift cards, analytics, and POS/e-commerce/marketplace integrations, primarily serving SMB and mid-market fashion and specialty retail.
- Ownership category
- akta.pro rank
CleverApps industry classification
Industry- Product category
- Retail Management Software
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where CleverApps is headquartered
LocationHeadquarters
- HQ city
- Borås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
CleverApps business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- RMS Software Subscription: Monthly subscription fees for Retail Management System with tiered pricing (Lite, Lite+, Pro, Pro B2B)
- SCAN Hardware and Subscription: One-time hardware purchase for handheld scanners plus monthly license fees for support, operation, software licenses and upgrades
- SCAN Software License: Monthly license fees for SCAN functionality (250 kr/month for SCAN, 290 kr/month for SCAN WMS)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - Basic RMS for single store with e-commerce |
| Subscription | Monthly | Lite+ - For stores with multiple locations and e-commerce |
| Subscription | Monthly | Pro - Advanced RMS for chains with advanced analytics and automation |
| Subscription | Monthly | Pro B2B - B2B and B2C with reseller module and Fortnox integration |
| Unit Pricing | Monthly | SCAN - Handheld scanner for stores |
| Unit Pricing | Monthly | SCAN Warehouse Management - Extended WMS functionality |
| One time/ perpetual license | Pay-as-you-go | Capture Eagle Scanner Hardware |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
CleverApps product offering
Product offeringCore offering
CleverApps provides a cloud-based Retail Management System (RMS) that integrates physical retail stores with e-commerce platforms and marketplaces. The platform unifies inventory management, purchasing, sales reporting, customer loyalty (CRM), gift cards, and analytics, and connects via open API to leading POS systems, e-commerce platforms, and fashion marketplaces.
Differentiator
Problem solved
Functional benefit
Products and services
- CleverApps RMS (Retail Management System) A complete cloud-based Retail Management System for retail and e-commerce, providing inventory management, purchasing, sales reporting, analytics, and integrations with POS, e-commerce, and marketplace systems. Offered in four pricing tiers: Lite, Lite+, Pro, and Pro B2B.
- CleverApps SCAN Cloud-based handheld scanner hardware and software for store and warehouse operations, including inventory counts, price changes, goods receiving, and warehouse management. Sold as hardware (one-time purchase) plus monthly license.
- CleverApps CRM (Customer Club & Gift Cards) Digital customer loyalty module with bonus programs, SMS marketing, and universal gift cards that work across both physical stores and e-commerce.
- Purply Retail (Bintess Partnership) Fashion-industry analytics tool providing weekly industry index and benchmarking capabilities for fashion retailers using CleverApps.
Quantifiable outcome
- SALT manages 6 stores under 3 brands with 17 product brands using unified system
- +3 more outcomes
Companies that use CleverApps
Customer profileNamed customers5 records
Segments4 records
CleverApps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature9 records
CleverApps partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Yabie GOcorePOS (Point of Sale) partner offering seamless integration with CleverApps RMS for unified retail management.
- ExtendaGocorePOS partner providing tablet-based point-of-sale system integrated with CleverApps. Used by customers like SALT.
- Front SystemscorePOS partner offering cloud-based point-of-sale solutions integrated with CleverApps.
- SitoocorePOS partner providing unified commerce platform integrated with CleverApps.
- EASYPOScorePOS partner integrated with CleverApps for streamlined retail operations.
- ShopifycoreE-commerce platform partner with API integration to CleverApps for unified inventory and order management.
- WooCommercecoreE-commerce platform partner integrated via API for seamless data flow between web store and CleverApps.
- E37coreE-commerce platform partner with integration to CleverApps for Nordic retailers.
- WebbpartnercoreE-commerce platform partner offering flexible online store solutions integrated with CleverApps. Joint customer case with Sandströms.
- ZalandocoreMarketplace partner with API integration for listing products and syncing orders with CleverApps.
- MIINTOcoreMarketplace partner integrated via API for fashion and lifestyle retailers using CleverApps.
- BintesscoreStrategic partnership to deliver Purply Retail analytics tool for fashion industry. Weekly fashion industry index published. Bintess standardizes retail data enabling comparisons across the industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CleverApps competitors and assessment
Company assessmentDirect peers
- Sitoo: Sitoo is a Stockholm-based unified commerce platform for retail, offering POS, inventory, clienteling, and e-commerce in a single cloud product. It directly competes with CleverApps' RMS for the same Nordic fashion and specialty retail customers, and is also a listed integration partner.
- Yabie: Yabie is a Nordic POS provider (Yabie GO) that competes with CleverApps for retail customers needing checkout plus broader retail management. Yabie GO is also a listed integration partner, illustrating the partner-competitor dynamic in this space.
- LS Retail: LS Retail, an LS Centric company, is a retail management system built on Microsoft Dynamics that offers POS, inventory, loyalty and analytics for specialty retail. It competes with CleverApps in the same fashion and specialty retail segment, particularly for multi-store chains.
- Front Systems: Front Systems is a Norwegian cloud POS and retail management platform serving specialty and fashion retailers in the Nordics. It competes directly with CleverApps' inventory, purchasing and multi-store management capabilities while also being an integration partner.
- ExtendaGo: ExtendaGo is a Scandinavian tablet-based POS and retail management solution used by customers like SALT, and integrates with CleverApps. It overlaps with CleverApps' core RMS scope on checkout, inventory and store operations for Nordic retail.
Broad incumbents
- Vend (Lightspeed Retail X): Vend, now part of Lightspeed, is a cloud-based POS and retail management platform that competes with CleverApps on inventory, multi-store and reporting for SMB and mid-market specialty retail globally, including in the Nordics.
- Shopify POS: Shopify POS extends the Shopify commerce platform into physical retail with inventory, staff and omnichannel features. While Shopify is also an integration partner of CleverApps, Shopify POS competes for the same SMB and mid-market retail customers looking for an integrated retail solution.
- Square (Block): Square offers POS and basic retail/inventory management for small and mid-sized retailers globally. While lighter on fashion-specific workflows than CleverApps, it competes on price, simplicity and brand for the SMB end of CleverApps' target market.
- Lightspeed Retail: Lightspeed (now part of Lightspeed Commerce) is a global cloud POS and retail management platform serving SMB and mid-market retail, including the Nordics. It overlaps with CleverApps across inventory, multi-store, e-commerce and analytics, and competes on scale and breadth.
Regional players
- Centsoft: Centsoft is a Nordic retail and wholesale management platform used by apparel and fashion brands and retailers. It overlaps with CleverApps' RMS scope on inventory, purchasing and multi-store operations and primarily serves the same Nordic geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CleverApps social profiles
Digital presenceCleverApps compliance and trust
Trust signalCompliance1 record
CleverApps financial estimates
Financial estimateRevenue estimate
Valuation estimate
CleverApps leadership team
Management profileNumber of profiles
CleverApps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CleverApps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CleverApps
What does CleverApps do?
CleverApps provides a cloud-based Retail Management System (RMS) that integrates physical retail stores with e-commerce platforms and marketplaces. The platform unifies inventory management, purchasing, sales reporting, customer loyalty (CRM), gift cards, and analytics, and connects via open API to leading POS systems, e-commerce platforms, and fashion marketplaces.
Is CleverApps a public or private company?
CleverApps is a private company. It is classified as venture growth investor backed and is currently operating.
When was CleverApps founded?
CleverApps was founded in 2015. It employs 1 to 10 people.
Where is CleverApps based?
CleverApps is headquartered in Borås, Sweden, in the Europe region.
How does CleverApps make money?
Three revenue lines are on record. RMS Software Subscription is the primary driver. The others are SCAN Hardware and Subscription and SCAN Software License.
Who are CleverApps's main competitors?
Direct peers on record are Sitoo, Yabie, LS Retail, Front Systems and ExtendaGo. Broad incumbents are Vend (Lightspeed Retail X), Shopify POS, Square (Block) and Lightspeed Retail. Centsoft is listed as a regional player.
Does CleverApps have an API?
Yes. CleverApps offers an open API (öppet Api) that allows integration with multiple POS systems, e-commerce platforms, WMS systems, visitor counting systems, and other third-party tools to support seamless information flow. Developer documentation is at cleverapps.se/partners.
What industry is CleverApps in?
CleverApps's product category is Retail Management Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.