What NIT does

NIT is a Saudi Arabia-based, privately held cloud services company founded in 2018, operating from Riyadh with a team of 1-10 employees. It builds SaaS add-on modules for e-commerce merchants, with a current portfolio of two products: Glam, an abandoned-cart recovery application that sends automated email and SMS reminders across purchase stages, and ReturnPlus, a returns management application covering the full return workflow and providing customer behavior insights. Both products are described as cloud-based and are tightly integrated with the Zid and Salla e-commerce platforms, which are Saudi Arabia's leading e-commerce storefront providers.

NIT's go-to-market is marketplace-first: Glam and ReturnPlus are distributed exclusively through the Zid App Store and Salla App Store, with supplementary direct access via glam.nit.sa and WhatsApp-based customer support. The revenue model is subscription-based recurring SaaS, with pricing handled at the marketplace level and not publicly disclosed. Its customer base consists of SMB e-commerce merchants using Zid or Salla, primarily in Saudi Arabia and the broader Middle East. The company is registered in Saudi Arabia (VAT 312082190900003; CR 1128124067) and has no disclosed funding, M&A activity, named customers, or senior leadership in the public data set.

Name

NIT

Legal name

NIT

Website

https://nit.sa

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

NIT is a Saudi cloud-SaaS company that builds e-commerce add-on modules — Glam (abandoned-cart recovery) and ReturnPlus (returns management) — distributed via the Zid and Salla app marketplaces to SMB merchants in Saudi Arabia and the Middle East.

Ownership category

akta.pro rank

Product category

E-commerce SaaS Add-Ons

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Abandoned cart recovery
• Return management software
• E-commerce SaaS add-ons
• Cart recovery automation
• Zid Salla integrations

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Product Sales via Marketplaces: NIT generates revenue through selling its cloud-based e-commerce solutions (Glam and ReturnPlus) via third-party app marketplaces (Zid and Salla). Customers pay for subscriptions to access the applications, with revenue derived from the Saudi Arabian e-commerce market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NIT provides two cloud-based SaaS applications for e-commerce merchants: Glam, which manages abandoned shopping carts at each stage of the purchase journey and sends automated email and SMS reminders to recover lost orders; and ReturnPlus, which streamlines the product return process from customer request through return receipt while providing customer behavior insights. Both products are distributed as add-on applications through the Zid and Salla app marketplaces targeting Saudi Arabian e-commerce merchants.

Product overview

NIT is a Saudi cloud services company that provides innovative business solutions. The company's product portfolio consists of two add-on modules designed for e-commerce platforms: Glam (abandoned cart management with email and SMS notifications) and ReturnPlus (return process management). Both products are distributed through the Zid App Store and Salla App Store e-commerce marketplaces.

Differentiator

Problem solved

Functional benefit

Brands

• Glam: App for managing abandoned carts at each stage of purchase, sending mail and text messages to remind customers to complete orders. Available on Zid App Store and Salla App Store.
• ReturnPlus

Products and services

• Glam Glam is an abandoned cart management application that enables e-commerce merchants to manage abandoned carts at each stage of the purchase process and send automated email and text message reminders to customers to complete their orders. It is designed for online retailers using Zid or Salla e-commerce platforms in Saudi Arabia and the Middle East.
• ReturnPlus ReturnPlus is a return management application that helps e-commerce merchants manage the entire return process from the customer request through to the product reaching the business, while providing insights into customer behavior to enable better service. It is targeted at online retailers using Zid or Salla platforms.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• ZidcoreChannel Partner/ Reseller/ DistributorZid is a Saudi e-commerce platform provider that hosts NIT's Glam and ReturnPlus applications in its app marketplace, enabling NIT to reach Zid's merchant customer base. Products available at apps.zid.sa for both Glam (app 385) and ReturnPlus (app 1587).
• SallacoreChannel Partner/ Reseller/ DistributorSalla is a Saudi e-commerce platform provider that hosts NIT's Glam and ReturnPlus applications in its app marketplace, enabling NIT to reach Salla's merchant customer base. Products available at apps.salla.sa for both Glam (app 1871988719) and ReturnPlus (app 134555705).

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Omnisend: Omnisend is an e-commerce marketing automation platform with strong cart abandonment and SMS/email workflows for Shopify/WooCommerce merchants. Comparable to Glam as a multi-channel cart recovery solution targeting SMB e-commerce merchants.
• AfterShip: AfterShip is a post-purchase experience platform with tracking, returns management, and shipment notifications used by thousands of merchants globally. Comparable to NIT's ReturnPlus for the returns management use case.
• Klaviyo: Klaviyo is a leading email/SMS marketing and automation platform for e-commerce merchants, which acquired Recart (cart abandonment) in 2022. Comparable to NIT's Glam because both automate abandoned cart recovery via email and SMS for online retailers.
• Shopify Email: Shopify Email is a native email marketing tool within Shopify (which also offers Shopify Magic and built-in cart abandonment features). Comparable as a native platform alternative that can displace third-party apps like Glam.

Direct peers

• Loop Returns: Loop Returns is a returns management and reverse-logistics SaaS focused exclusively on Shopify merchants. Comparable to ReturnPlus in functionality and target customer (e-commerce merchants needing to streamline returns).
• Happy Returns: Happy Returns (owned by Affirm) provides returns management and exchange-first software for e-commerce brands, including tracking, label generation, and warehouse workflows. Direct functional peer of ReturnPlus.
• ReturnGO: ReturnGO is a returns management and exchange/experience platform for e-commerce merchants with AI-driven workflows. Comparable to ReturnPlus as a focused, returns-only SaaS solution targeting online retailers.
• Recart: Recart was a dedicated abandoned cart/SMS recovery SaaS for Shopify merchants (acquired by Klaviyo). Comparable to Glam as a pure-play cart abandonment app distributed through an e-commerce platform's app store, with similar workflows.

Emerging players

• Yofi.ai: Yofi provides AI-driven personalized marketing and product recommendation tools for e-commerce merchants in MENA. Comparable as an emerging MENA-focused e-commerce SaaS player targeting SMB merchants with retention/upsell use cases overlapping Glam.
• Salido: Salido (note: distinct from the platform 'Salla') is a neighborhood-level e-commerce analytics provider; included as an example of the broader MENA e-commerce SaaS developer ecosystem that NIT competes within for developer attention on local platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ncit_sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIT