What Apptamin does

Apptamin is a mobile video creative agency founded in 2012 that produces promotional video and creative assets for mobile applications across more than 59 countries. The company serves two distinct customer segments: mobile gaming studios (game trailers, user acquisition ads, app store preview videos) and consumer app companies spanning fintech, security, commerce, and consumer brands (app explainer videos, ASO product page creatives, Apple Search Ads assets, Meta/Google/TikTok UA campaigns). Named clients in the portfolio include RedBull, Coinbase, Intuit, CBS Sports, RetailMeNot, Avast, Zynga, Rovio, IGG, Plarium, and Etsy, and the agency maintains Google trusted creative partner status plus an Apple App Store and Apple Search Ads specialization. Operational scope is delivered through three legal entities: Reverse Sarl (France, HQ in Mauguio), Reverse Productions Inc (USA, New York), and Reverse Asia Ltd (Hong Kong) to cover EMEA, North America, and APAC.

The company's core products fall into three creative lines: mobile video ads for user acquisition, app store preview and ASO videos for organic conversion, and game trailers for marketing and PR. These are bundled with auxiliary services in Apple Search Ads, Google Play Store optimization, Meta and TikTok campaign creative, Google Ads campaigns, app explainer videos, and static creative production. Production technology is built on traditional motion graphics, live-action filming, and Unity-based game capture rather than proprietary platforms; no public API or SDK is offered and there is no indication of a software product layer behind the services. The service catalog is modular, with clients able to purchase one-off projects, subscription retainers, or bundled packages.

Apptamin operates a project-based, sales-led professional services model with custom quote-based pricing and a documented 4-business-day proposal turnaround from initial inquiry. Distribution is direct-only with no reseller or partner channel, and customer acquisition is supported by an in-house content marketing stack comprising the 'The Boost' blog (51+ articles, 3.1M+ reads), the 'The App Marketing Snack' podcast, and a newsletter. The company is privately held with no institutional investment identified; ownership sits across the three Reverse-named operating entities, and the workforce is described as 11-50 employees with 7 team members publicly listed on the website.

Name

Apptamin

Legal name

Apptamin (doing business as)

Website

https://apptamin.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Apptamin is a mobile video creative agency founded in 2012 that produces app store videos, user acquisition ads, and game trailers for mobile gaming studios and app companies across 59 countries, with regional offices in France, New York, and Hong Kong.

Ownership category

akta.pro rank

Product category

Mobile Marketing Creative Services

NAICS

Advertising Agencies (54181), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)

Keywords

• Mobile video production
• App store videos
• Game trailer production
• User acquisition ads
• App marketing creative

Headquarters

HQ city

Mauguio

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Production Services: Custom video production and creative services for mobile app marketing, including app store videos, user acquisition ads, and game trailers. Services are delivered project-based or through ongoing engagements with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Apptamin is a mobile-first video creative agency that produces app store videos, user acquisition video ads, and game trailers for mobile apps and games. The agency supports clients from concept to creation with both motion graphics and live action video production, optimizing creatives to drive app installs, improve app store conversion rates, and lower user acquisition costs.

Product overview

Apptamin is a mobile-first video creative agency offering a unified suite of video production and app marketing services. The core offering consists of three main creative products: Mobile Video Ads (for user acquisition campaigns), App Store Videos (for ASO and product page optimization), and Game Trailers (specialized video content for mobile game studios). These are supported by a comprehensive service layer including ASO/App Store Optimization, Apple Search Ads, Google Play Store optimization, Meta Campaigns, TikTok Campaigns, Google Ads Campaigns, Static Creatives, and App Explainer Videos. The company also maintains The Boost, an educational blog and content resource hub featuring the Mobile Video Monthly newsletter and The App Marketing Snack interview series. Services are delivered through a creative team supporting clients from concept to creation, with capabilities spanning both live action and motion graphics production.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Video Ads Custom video advertisements designed to drive app installs, improve brand recall, and reduce user acquisition costs across multiple advertising channels, produced for mobile apps and games.
• App Store Videos Preview videos for iOS App Store and Google Play Store product pages that optimize conversion rates for app listings through ASO-focused creative production.
• Game Trailers Video trailers specifically designed for mobile game studios, featuring motion graphics, live action, and Unity-based capture to showcase gameplay and drive game downloads.
• Apple Search Ads (ASA) Creative Creative production service for Apple Search Ads and the iOS App Store product page, designed to drive app discovery and optimize on-store conversion.
• Google Play Store Optimization Creative Creative production and optimization services for Google Play Store listings, leveraging the agency's status as a Google trusted creative partner.
• Meta Campaigns (Facebook & Instagram) User acquisition and UGC campaign creative for Facebook and Instagram, designed to strengthen community engagement and drive app downloads through paid social advertising.
• TikTok Campaigns Creative User acquisition campaign creative for TikTok, designed to connect with target audiences and improve app downloads through short-form video advertising.
• Google Ads Campaigns Creative App campaign creative for Google Ads, leveraging search and app promotion inventory to drive user acquisition and app installations.
• Static Creatives Banner advertisements and ASO screenshots providing a high-converting mix of static visual formats for app marketing campaigns.
• App Explainer Videos Explanatory video content that helps viewers quickly understand the value proposition of mobile applications, supporting conversion and user education.

Quantifiable outcome

• 15% boost in Google Play Store conversions (Vivino case)
• +2 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreStrategic or Co-development PartnerApptamin is recognized as a Google trusted creative partner, providing specialized creative services for Google Play Store optimization and Google Ads campaigns.
• ApplecoreStrategic or Co-development PartnerApptamin specializes in Apple App Store optimization including App Store product page creatives and Apple Search Ads (ASA) creative production.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gummicube: ASO agency offering app store optimization, keyword research and creative testing. Comparable to Apptamin's ASO-focused video and screenshot production offering.
• Moburst: Global mobile-first marketing agency providing UA, ASO and creative services for apps and games. Direct competitor in producing mobile video ads and app store creative for app/game clients.
• Phiture: Berlin-based mobile growth consultancy specializing in ASO, subscription optimization and user acquisition for apps. Most directly comparable to Apptamin in combining ASO + UA services for mobile-first clients.
• Zorka.Agency: Mobile marketing and performance agency providing UA, ASO and creative services for apps and games. Direct competitor in producing paid UA video ads for mobile app clients.
• Yodel Mobile: Mobile marketing agency offering ASO, App Store advertising and UA strategy. Closely aligned with Apptamin's service mix of ASO videos, ASA creative and user acquisition campaigns for app brands.
• PreApps: App marketing agency offering pre-launch and post-launch promotional services including video ads and app store optimization. Comparable in the mobile-app video creative niche.
• SplitMetrics: ASO/Apple Search Ads platform and agency offering creative optimization, A/B testing and UA services for mobile apps. Overlaps with Apptamin's ASO and ASA creative production capability.
• Incipia: App marketing and product strategy consultancy offering ASO, paid UA and creative strategy. Comparable boutique agency competing for similar app and game studio clients.

Broad incumbents

• Sensor Tower: Larger mobile market intelligence and growth platform covering ASO, ad intelligence and UA strategy. Adjacent incumbent serving the same mobile app marketing buyer as Apptamin but with a data-platform orientation.
• AppSamurai: Mobile growth and UA platform with agency services for app install campaigns. Overlaps with Apptamin in mobile app user acquisition and creative production, though with more platform/tooling emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/apptamin
• Facebookfacebook.com/Apptamin
• LinkedInlinkedin.com/company/apptamin-mobile-apps-promotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apptamin