Name

Supli.pro

Website

https://supli.pro

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

B2B Fresh Produce Wholesale

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Vegetable Wholesale (AFAIACAB)

akta.pro secondary industry

Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL)

Keywords

• B2B wholesale platform
• Fresh produce distribution
• Intra-EU trade
• Food wholesale procurement
• VAT reverse-charge transactions

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Personnel

Revenue model

1. Fresh Produce Wholesale: B2B wholesale of fresh peppers and cherry tomatoes sold by pallet or full truck. Intra-EU B2B transactions with VAT reverse-charge mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Supli.pro operates Pepper Hub, a B2B wholesale platform that allows clients to order fresh peppers and cherry tomatoes in bulk quantities (by pallet or full truck). Access is restricted via unique client codes that reveal personalized pricing, and transactions are processed under intra-EU B2B VAT reverse-charge rules.

Differentiator

Problem solved

Functional benefit

Products and services

• Pepper Hub

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• Local Line: Software platform that enables farmers and food hubs to sell wholesale to restaurants, schools, and other B2B buyers with order management, invoicing, and portal functionality. Directly comparable to Supli.pro as a B2B wholesale ordering platform for fresh produce, although Local Line focuses on farm-to-restaurant rather than cross-border wholesale.
• Cut+Dry (formerly BlueCart): B2B e-commerce platform for food distributors to receive orders from restaurants and other buyers, with catalog, pricing, and workflow automation. Directly comparable to Supli.pro as a B2B wholesale ordering platform enabling distributors to digitize buyer transactions, although it targets distributors broadly rather than fresh produce specifically.
• MarketMan: Cloud-based inventory and ordering platform connecting restaurants with their suppliers, including fresh produce vendors. Comparable to Supli.pro as a B2B SaaS/marketplace enabling fresh-produce ordering for restaurants, though it is a software provider rather than a wholesale operator itself.

Broad incumbents

• Greenyard: One of the largest European fresh, frozen, and prepared produce suppliers, with extensive sourcing across NL, ES, and other EU origins. It is comparable to Supli.pro as a broad-line fresh produce wholesaler entering the EU market, though it serves grocery and food service at significantly larger scale and via traditional channels rather than a dedicated B2B portal.
• KeHE Distributors: Large US-headquartered distributor of natural, organic, and fresh products to grocery and food service. Comparable to Supli.pro as a broad-line fresh-produce wholesaler using digital ordering portals for B2B buyers, though operating at far greater scale and a different geography.
• Dole plc: Global fresh produce company formed via the merger of Total Produce and Dole, with a large European fresh-produce division active in peppers, tomatoes, and other vegetables. Comparable to Supli.pro as a major fresh-produce wholesaler serving EU markets, but operating at far greater scale and with vertically integrated supply chains.
• Fyffes: Established importer and distributor of fresh produce including bananas, melons, and other categories, with a European footprint spanning similar B2B trade lanes. Comparable as a large fresh-produce wholesaler competing for the same European customer base, though it does not primarily operate from a digital B2B portal.
• Bonduelle Group: Major European producer and distributor of vegetables (fresh, canned, frozen) with deep presence in the same EU markets as Supli.pro. Comparable as a large-scale vegetable wholesaler with overlapping customer base in EU retail and food service, though it is vertically integrated into production rather than a digital marketplace.

Regional players

• Special Fruit: Belgian-based specialist importer and distributor of fresh produce (berries, exotics, vegetables) primarily serving European retailers and food service. Comparable to Supli.pro as a specialized European fresh-produce wholesaler, with overlap in serving EU B2B buyers through a curated, niche-category catalog.
• Fresca Group: UK-based fresh-produce supplier serving retailers, food service, and wholesale customers across multiple produce categories. Comparable to Supli.pro as a specialized fresh-produce wholesaler with B2B distribution capabilities, though with a primarily UK focus and broader category mix.

Market position

Customer concentration

• Facebookfacebook.com/Suplidigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supli.pro