Foreninglet

What Foreninglet does

ForeningLet ApS is a privately-held Danish SaaS company founded in 2009 by Anders Pallisgaard in Roskilde, Denmark. The company develops and operates a cloud-based, all-in-one membership management platform targeted at Danish associations — primarily small and mid-sized sports clubs, fitness centers, property owner associations, NGOs, and water utilities. The platform is built around a centralized member database with up to 20 customizable fields, and is extended through integrated modules covering Erhvervsstyrelsen-registered accounting, multi-rail fee collection (MobilePay Subscriptions, Betalingsservice/PBS, card via Quickpay, EAN/Peppol), email and SMS communication, online registration with waitlists, facility booking, and door/lighting access control. Hosting runs on Amazon Web Services in Ireland under ISO 27001 certification, with GDPR-compliant data handling.

The commercial model is subscription-based with monthly billing: a base subscription starts at 99 DKK/month for up to 100 members and scales by member-count tiers, augmented by 9 additional paid modules (registration 60 DKK, accounting 59 DKK, door system 159 DKK, document archive 39 DKK, bank connection 9 DKK, etc.), payment-processing add-ons (card 50 DKK, PBS 29 DKK, MobilePay 19 DKK/month), transaction fees (EAN invoices, SMS), and an hourly outsourced bookkeeping service at 400 DKK/hour. A 3,000 DKK setup fee is charged at onboarding. Go-to-market is product-led: a free demo login, self-serve signup, and personal onboarding support, with growth driven primarily by word-of-mouth referrals from existing associations. Distribution is single-country (Denmark, with organic Faroe Islands reach), supported by an endorsement from DGI in their digital association administration guide.

Operationally, the company is bootstrapped and founder-led, with only two employees (Anders Pallisgaard on product/development/support and Hanne Thillerup on support, marketing, and administration). It has grown the active customer base from a single badminton club in 2009 to over 900 associations by 2024, with no external institutional funding. Recognition includes consecutive Børsen Gazelle awards in 2019 and 2020 from Børsen for sustained growth.

Name

Foreninglet

Legal name

ForeningLet ApS

Website

https://web.foreninglet.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

ForeningLet ApS is a bootstrapped Danish SaaS company, founded 2009 in Roskilde, that provides an all-in-one cloud membership management platform for Danish associations, covering member databases, accounting, fee collection, booking, and door access control. It serves 900+ small and mid-sized sports clubs, fitness centers, property owner associations, NGOs, and water utilities with a 2-person team.

Ownership category

akta.pro rank

Product category

Association Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Association management software
• Membership management system
• Subscription billing platform
• Nonprofit accounting software
• Cloud-based club administration

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Base Subscription: Monthly recurring subscription based on number of members in the association. Tiered pricing from 99 DKK/month for up to 100 members, scaling with association size. Includes mail support, member management, collection module (bank transfer only), email newsletters, and member cards.
2. Optional Add-on Modules: Additional modules that can be added to the base subscription: Registration module & app (60 DKK/month), accounting module (59 DKK/month), door system (159 DKK/month), booking module, website module, document archive (39 DKK/month), bank connection (9 DKK/month), invoice receipt (99 DKK/month), Mailchimp integration (9 DKK/month), donations module.
3. Payment Processing Integration: Monthly fees for payment integrations: Card payment (50 DKK/month), Betalingsservice/PBS (29 DKK/month), MobilePay payment (19 DKK/month). Transaction-based fees: SMS DK (0.27 DKK/SMS), service SMS DK (0.40 DKK/SMS), EAN (8.80 DKK/invoice + 0.25 DKK/transaction).
4. Accounting Service: Hourly-based accounting service for associations at 400 DKK/hour. Includes bookkeeping, electronic archiving of receipts, and setting up collection automation. Estimated at 10-15 DKK per transaction based on customer experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ForeningLet provides an all-in-one cloud-based membership management SaaS platform for Danish associations, combining member database management, integrated accounting, fee collection across multiple payment methods, communication (email/SMS), facility booking, and door access control. The platform is sold on a monthly subscription basis starting at 99 DKK plus optional add-on modules, with an accompanying outsourced bookkeeping service for associations that need accounting assistance.

Product overview

ForeningLet is an all-in-one membership management system for Danish associations, combining a core member management platform with integrated modules. The system includes: Medlemshåndtering (core member database and administration), Medlemsapp (mobile app for members), Regnskabsmodul (registered accounting system), Kommunikationsmodul (email/SMS), Online tilmelding (registration portal), Kontingentopkrævning (fee collection), Bookingmodul (facility reservations), Dørsystem (access control), plus optional modules for document storage, bank integration, attendance tracking, and bookkeeping services. The platform integrates natively with MobilePay, Betalingsservice/PBS, Quickpay, EAN/Peppol, Mailchimp, and Wannasport for payment processing and communication. Data is hosted on Amazon infrastructure in Ireland with ISO 27001 certification and GDPR compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Medlemshåndtering (Member Management System) Centralized member database with up to 20 custom fields, automatic tracking of membership payments and expiration dates, GDPR-compliant data protection, and a self-service portal where members can update their own information. Designed for volunteer-run Danish associations as the core component of the ForeningLet platform.
• Regnskabsmodul (Accounting Module) Integrated accounting system registered with Erhvervsstyrelsen supporting automatic import of bank transactions, electronic archiving of receipts, automatic categorization of transactions, and built-in reports including income statements and balance sheets. Includes department-level accounting, VAT handling, budgets, and Excel export.
• Kommunikationsmodul (Communication Module) Communication module enabling mass email and SMS distribution directly from the system, supporting personalization, attachments, bounce-rate tracking, and unsubscribe management with high delivery rates to association members.
• Online tilmelding (Online Registration Module) Online registration system for memberships and events with integrated payment processing, supporting waitlists and limited capacity management with automatic notifications and confirmation emails.
• Opkrævningsmodul (Collection Module) Subscription and fee collection module supporting multiple payment methods including MobilePay Subscriptions, Betalingsservice/PBS, card payments, EAN, and email collections, with automatic synchronization to accounting and automated payment reminders.
• Bookingmodul (Booking Module) Online booking of facilities such as tennis and badminton courts with customizable restrictions, opening hours, and closed days, integrating with access control and lighting systems.
• Dørsystem (Door Access Control System) Integrated access control that automatically blocks members without valid membership, connecting member data to door controllers, supporting access via key card, RFID tag, or personal code, logging all entries, and supporting temporary guest access.
• Medlemsapp (Member Mobile App) Mobile application supporting registration, booking, communication, and time tracking. Works offline and sends push notifications about training changes, events, and important association messages.
• Bogføringsservice (Accounting Service) Hourly-based outsourced accounting service for associations at 400 DKK/hour including bookkeeping, electronic archiving of receipts, and setting up collection automation, with monthly invoicing for time used.

Quantifiable outcome

• Saves significant time on administrative tasks compared to manual methods or multiple disconnected systems
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WannasportcoreTechnology or IntegrationIntegration partner for padel and tennis club booking. Wannasport sells court time to non-members and syncs bookings automatically to ForeningLet's booking system. Settlement happens monthly. Allows clubs to give members priority booking before opening to Wannasport users.
• Amazon Web Services (AWS)coreTechnology or IntegrationInfrastructure provider for cloud hosting. All data stored in ISO 27001 certified data centers in Ireland. Provides 99.9%+ uptime guarantee with automatic failover between geographically separated data centers.
• Quickpay ApScoreTechnology or IntegrationPayment processor for card transactions. Receives customer payment data and facilitates payment processing for Dankort, Visa, Mastercard and other card payments.
• DGIcoreStrategic or Co-development PartnerDanish Gymnastics and Sports Associations. DGI recommends ForeningLet as a membership system for shooting associations in their Guide to Digital Association Administration, citing positive feedback from member clubs.
• Trekroner RevisionminorOthersExternal auditor for ForeningLet who reviews customer contact information during annual financial review.
• Nets (PBS)coreTechnology or IntegrationPayment service bureau for Betalingsservice (direct debit) in Denmark. Enables automatic collection of membership fees from member bank accounts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Join It: Modern membership management platform for organizations of various sizes. Comparable in offering member sign-up, renewals, and dues collection, primarily serving US-based associations.
• ClubZap: All-in-one club management platform for sports clubs with member admin, payments, communication, and app. Comparable in targeting grassroots sports clubs with integrated mobile experience.
• GymMaster: Gym and fitness club management software with member management, access control, billing, and scheduling. Overlaps with ForeningLet's fitness-center vertical including door access and automated subscription collection.
• Novi AMS: Association management software for small-to-mid-sized associations and chambers. Comparable in targeting member-based nonprofit and trade organizations with integrated dues, events, and communications.

Broad incumbents

• Wild Apricot: Established international SaaS for small associations and nonprofits with member database, website builder, payment, and event tools. Larger, more mature product but English-only; could become a competitor if localized for Denmark.
• MemberClicks: Association management software serving small-to-mid-sized member-based organizations in North America. Comparable in serving associations and societies with integrated member, event, and payment functionality.
• Daxko: Enterprise software for YMCAs, JCCs, and community centers. Overlaps with ForeningLet in serving membership-based fitness/community organizations, though at a larger enterprise scale.

Direct peers

• Klubmodul: Danish SaaS for sports clubs and associations offering member management, payment, and event registration. Direct head-to-head competitor in the Danish sports-club vertical with overlapping feature set.
• Sport:80: Cloud platform for sports organizations providing member management, event registration, and governance tools. Comparable in serving sports federations and clubs, though primarily in the UK/US markets.
• Conventus: Danish association management software serving professional associations, member organizations, and trade bodies. Competes directly with ForeningLet in the Danish association-software market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foreninglet/?locale=da_DK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foreninglet