MyDemenageur

What MyDemenageur does

MyDemenageur is a French collaborative marketplace platform that connects individuals needing moving assistance with individual service providers called 'Gros Bras'. Founded in 2019 and operated by Diday SAS (with Solid'R as the data controller), the platform is headquartered in Rennes and operates under the legal entity registered in the Lorient trade register. Users post free advertisements describing their moving needs, while Gros Bras — who can be either private individuals declaring earnings via Cesu or registered professional movers — create free profiles offering services such as packing, lifting, furniture assembly and disassembly. The two sides connect via an internal messaging system, geolocation-based search, and a heuristic profile-ranking algorithm that weights profile completeness, positive reviews, recent activity, and verification status, with roughly 30% randomization refreshed daily. The platform is delivered via a web application (www.mydemenageur.com) and native iOS and Android apps, hosted on OVHcloud infrastructure in France with HTTPS encryption, and is CNIL-declared and RGPD-compliant.

The service has expanded beyond core moving to include adjacent home services — cleaning (ménage), handyman work (bricolage), decluttering (débarras), and moving box exchange (échange de cartons) — across 40+ French cities, with 100,000+ households served, 310,000+ services completed, and 10,995+ Gros Bras registered as of available data. Reviews are captured via a three-tier system ('Super', 'Correct', 'Pas top') with automated and manual moderation.

The business model is a free, no-commission marketplace: Gros Bras and demanders negotiate and pay each other directly, with MyDemenageur acting purely as a matching layer. Revenue is generated through optional premium features — sponsored profile placements (weekly auction by city and position), profile verification (€15/year), an 'Urgent' button to highlight ads (€4.90), SMS-based phone number reveal (€2.00), Google AdSense advertising, and affiliate-style promotional offers from partner brands (tiko, Rhinov, Proxiserve, Compactor). Customer acquisition is primarily organic: SEO-driven city directory pages, content marketing through a blog and help center, community referrals among Gros Bras and demanders, and limited social media presence on Instagram and Facebook.

Name

MyDemenageur

Legal name

Solid'R

Website

https://mydemenageur.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MyDemenageur is a French free-to-use marketplace connecting individuals needing moving help with individual service providers (Gros Bras) across 40+ French cities, monetizing via optional sponsored listings, profile verification, and affiliate offers without charging commission on moves.

Ownership category

akta.pro rank

Headquarters

HQ city

Metz

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Premium Listing Features: Gros Bras can purchase sponsored profile placements (ANNONCES SPONSORISEES) to appear in top positions (1st to 5th) in their geographic area. Purchased by week (Monday 00:00 to Sunday 23:59), with pricing varying by position, seasonality, and location. Also includes the 'Urgent' button to highlight moving ads.
2. Profile Verification Fee: Gros Bras can pay 15.00 EUR for profile verification, valid for 1 year. This provides a trust signal and improves profile ranking.
3. Phone Number Access via SMS: Users can obtain a Gros Bras phone number via SMS for 2.00 EUR plus standard SMS pricing.
4. Advertising Revenue: The platform monetizes through Google Adsense advertising displayed on the website. Third-party promotional offers from partner brands (tiko, Rhinov, Proxiserve, Compactor) are also displayed, likely on a referral or affiliate basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MyDemenageur is a French online marketplace that connects individuals who need help with residential moving (déménagement) and related home services (bricolage/handyman, ménage/cleaning, débarras/clearing, échange de cartons/box exchange) with individual service providers called "Gros Bras." Both sides register for free, post ads or profiles, and arrange work directly; the platform monetizes through optional paid premium features (sponsored listings, profile verification, urgent ad boost, SMS contact reveal), Google AdSense advertising, and partner-brand referral offers.

Product overview

MyDemenageur is a collaborative moving assistance marketplace platform that connects people needing help with moving services (déménagement), home services (bricolage, ménage, débarras), and box exchanges to individual service providers called 'Gros Bras'. The platform operates as a free marketplace with optional paid premium features including Bouton Urgent (urgent posting highlight at 4.90 EUR), Vérification de Profil (profile verification at 15.00 EUR/year), and Annonces Sponsorisées (sponsored listings with variable pricing). Users can access the platform via the web application or native iOS/Android mobile applications. The platform features an internal messaging system and a review system (Avis) for rating service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• MyDemenageur Collaborative Moving & Home Services Marketplace Free two-sided online marketplace for French individuals needing residential moving, packing, lifting, furniture assembly, cleaning, handyman, decluttering, or moving-box exchange services. Demanders post free ads, browse locally indexed Gros Bras profiles, message providers in-platform, and arrange work directly with no platform commission.
• MyDemenageur Mobile Application (iOS and Android)

Quantifiable outcome

• 100,000+ households served (Foyers qui font confiance à MyDemenageur)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Diday SAScoreOthersDiday SAS is the parent company operating MyDemenageur. It is registered in Rennes, France (SIRET: 851 885 178) and serves as the legal entity responsible for the platform's operations, legal compliance, and publishing.
• OVHcloudcoreTechnology or IntegrationOVHcloud is the hosting provider for MyDemenageur's infrastructure. All data is hosted by OVHcloud in France, and the site uses HTTPS protocol for secure data transmission.
• tikominorGTM or Marketing Partnertiko is a connected thermostat brand. MyDemenageur promotes tiko's connected thermostats as a partner offer, offering users up to 25% savings on their electric heating bills. Users are directed to tiko's offers through the platform.
• RhinovminorGTM or Marketing PartnerRhinov is an interior decoration service offering 3D design. MyDemenageur promotes Rhinov's services with exclusive discounts (up to 15%) for users looking to redesign their new interior after moving.
• ProxiserveminorGTM or Marketing PartnerProxiserve specializes in water heater solutions. MyDemenageur promotes Proxiserve's water heaters as a partner offer, directing users to discounted deals through the platform.
• CompactorminorGTM or Marketing PartnerCompactor produces vacuum storage bags and solutions for protecting clothing and bedding during moves. MyDemenageur promotes Compactor's products with voucher offers for users.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airtasker: Australia-headquartered micro-task and home-services marketplace with similar posting/worker-match mechanics. Comparable as a broad two-sided marketplace in the same category, though operating outside France.
• TaskRabbit: Largest generalist home-services marketplace; while not France-native, its category, two-sided model, and fee structure (including a take rate on transactions) make it the canonical incumbent peer MyDemenageur competes against functionally.

Direct peers

• Yakafocon (now LaMain): French marketplace matching individuals needing home services with local providers in France. Direct competitor in target market and business model, with overlapping geographic coverage.
• NeedHelp: French marketplace connecting individuals needing home services (moving, handyman, cleaning, gardening) with local helpers. Operates an essentially identical two-sided model to MyDemenageur with similar free posting + premium-feature monetization, and competes head-to-head in the same French cities.
• Frizbiz: French peer-to-peer services marketplace for home tasks (small jobs, handyman, moving-related). Overlaps with MyDemenageur's bricolage and moving-helper categories and competes for the same French consumer base.
• AlloDemenagement.com: French moving-specific marketplace that compares and connects customers with movers; directly comparable target audience, geography, and service category to MyDemenageur, though typically focused on professional movers rather than individual helpers.

Emerging players

• Dolly: US on-demand moving and home-services app connecting consumers with helpers; highly comparable moving-first marketplace concept, though US-only and at earlier scale.
• MrGoodly: European marketplace for small moving and home-services jobs; comparable two-sided model and use cases to MyDemenageur, with overlapping freelance-helper positioning.
• Loup: French on-demand help platform with overlap in home-services use cases; an emerging category peer with partial overlap in target customer and helper-base dynamics.

Regional players

• Shiply: UK-based moving and delivery comparison marketplace connecting customers with transport providers. Functionally similar two-sided model for moving services, but serves a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MyDemenageur
• LinkedInlinkedin.com/company/my-demenageur

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDemenageur