Maxony
Maxony is the Swiss parent company of Mailpro™, a unified email and SMS marketing platform serving 250,000+ accounts across 130+ countries from Geneva-hosted infrastructure, with freemium and subscription pricing targeting SMB and mid-market customers plus API/SMTP for developers.
- Company typePrivate
- Founded2001
- HeadquartersMarchissy, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Maxony does
Maxony is the Swiss parent company of Mailpro™, an email and SMS marketing platform founded in 2001 and headquartered in Geneva, Switzerland. The platform serves 250,000+ accounts across 130+ countries, processing 10M+ emails daily, and positions Swiss-hosted infrastructure, GDPR-native compliance, and a no-data-reselling policy as its foundational differentiators against US-based competitors. Mailpro unifies email marketing, SMS marketing, forms, surveys, quizzes, and an API/SMTP gateway for transactional email under a single login, with drag-and-drop builders, 500+ templates, automation workflows, real-time analytics including geolocation and heatmaps, and recently added generative AI features for subject lines, copy, translation, and image creation. The company does business as Mailpro™ (identified in site footer as "Mailpro™ by Maxony").
The business model is product-led growth with a freemium entry point: a free tier offers 500 email credits with no credit card required, a Pro subscription tier is priced at $9.90/month for 2,000 emails (with 20% annual discount), and a Flex pay-as-you-go plan sells non-expiring credits at $10 per 1,000. Distribution is primarily self-serve through the website, supplemented by API/SMTP access for developers, marketplace plugins for Shopify and Zapier, and phone/quote-based sales for mid-market and enterprise customers across multiple European geographies. Customer segments span vertical SaaS (e-commerce, events, tourism, education, healthcare, nonprofits, accounting, real estate) and use-case segments (web applications and SaaS transactional email via API), with named logos including HP, Volkswagen, Lexus, Orange, BMW, Toyota, Renault, McCain, MAN, TCS, ESL, and Nirva Software.
Revenue and headcount are not publicly disclosed; the firmographic record reports 1-10 employees at the parent entity, which is internally inconsistent with a 250,000-account operational footprint and likely reflects either a lean core team or a data-collection gap. The company is privately held with no institutional investors, no funding rounds, and no parent or subsidiary structure disclosed in source materials.
Maxony firmographics
Firmographics- Name
- Maxony
- Legal name
- Maxony
- Website
- https://maxony.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maxony is the Swiss parent company of Mailpro™, a unified email and SMS marketing platform serving 250,000+ accounts across 130+ countries from Geneva-hosted infrastructure, with freemium and subscription pricing targeting SMB and mid-market customers plus API/SMTP for developers.
- Ownership category
- akta.pro rank
Maxony industry classification
Industry- Product category
- Email Marketing Software
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
- akta.pro secondary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
Keywords
Where Maxony is headquartered
LocationHeadquarters
- HQ city
- Marchissy
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Maxony business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Pro plan at $9.90/month for 2,000 emails/month with API and SMTP access, phone support, and dedicated IP options. Annual billing saves 20%.
- Pay-as-you-go Credits: Flex plan at $10 per 1,000 credits with pay-as-you-go pricing. Credits never expire. No subscription required.
- Free Trial/Freemium: Starter plan provides 500 free email credits, drag-and-drop builder, 500+ templates, forms, surveys, and quizzes with no credit card required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-as-you-go for occasional senders |
| Subscription | Monthly | Best for regular senders and automations |
| Freemium | Monthly | Free tier for trying Mailpro |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
Maxony product offering
Product offeringCore offering
Maxony operates the Mailpro™ platform, a Swiss-hosted, GDPR-native email and SMS marketing suite. The product combines campaign design, automation, contact management, real-time analytics and deliverability tooling, and is offered as both a self-serve SaaS for SMBs and a developer-facing API/SMTP gateway for transactional email at scale.
Product overview
Maxony operates primarily through its Mailpro™ platform — a unified, Swiss-hosted email and SMS marketing suite. The core offering combines Email Marketing and SMS Marketing modules under a single login, supplemented by dedicated products for Forms, Surveys, and Quiz & Exams for audience engagement and feedback collection. For developers and technical users, the platform offers an API & SMTP Gateway product enabling transactional email integration. All products share a common contact database and analytics layer, with pricing that scales per-send rather than per-contact. The platform positions GDPR compliance and Swiss data privacy as foundational design principles rather than add-ons.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Open rates increase 20-40% with segmentation
- +2 more outcomes
Companies that use Maxony
Customer profileNamed customers12 records
Segments13 records
Ideal customer profiles4 records
Maxony technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature6 records
Maxony partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ZapiercoreZapier integration allows Mailpro to connect with thousands of other applications and automate workflows through Zapier's integration platform.
- ShopifycoreOfficial Shopify plugin enables e-commerce businesses to integrate Mailpro's email marketing capabilities directly with their Shopify store for abandoned cart emails, order notifications, and promotional campaigns.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Maxony competitors and assessment
Company assessmentDirect peers
- Klaviyo: Direct competitor specializing in email and SMS for e-commerce brands. Comparable email/SMS product mix and a shared e-commerce customer base with Mailpro's Shopify integration.
- Mailchimp (Intuit): Direct competitor offering email marketing, automation, and audience management to SMB and mid-market. Same freemium-led funnel and template-driven campaign execution that Mailpro competes against.
- ActiveCampaign: Direct competitor focused on email marketing automation and CRM for SMB and mid-market. Comparable automation and segmentation capabilities.
- MailerLite: Direct competitor in the SMB email marketing space with drag-and-drop builder, automations, and landing pages. Overlaps heavily with Mailpro's ease-of-use and SMB positioning.
- GetResponse: Direct competitor providing email marketing, automation, webinars, and landing pages. Comparable SMB/mid-market target audience and feature scope.
- Brevo (formerly Sendinblue): Direct competitor with email, SMS, marketing automation, and transactional messaging. Closely comparable scope (email + SMS + CRM-lite) and price-disciplined positioning to Mailpro.
- Mailjet: Direct competitor offering transactional and marketing email via API and SMTP, overlapping with Mailpro's developer-facing SMTP gateway product.
- ConvertKit: Direct competitor targeting creators and small businesses with email, automation, and commerce tools. Comparable template-driven and SMB-friendly positioning.
- Constant Contact: Direct competitor in SMB email marketing with strong event, nonprofit, and small business focus that overlaps Mailpro's stated vertical coverage.
Broad incumbents
- HubSpot Marketing Hub: Broad incumbent offering marketing automation, CRM, and email as part of a wider suite. Competes with Mailpro upmarket but also offers a comparable SMB starter product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maxony social profiles
Digital presenceMaxony compliance and trust
Trust signalCompliance3 records
Maxony financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxony leadership team
Management profileNumber of profiles
Maxony funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxony M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxony
What does Maxony do?
Maxony operates the Mailpro™ platform, a Swiss-hosted, GDPR-native email and SMS marketing suite. The product combines campaign design, automation, contact management, real-time analytics and deliverability tooling, and is offered as both a self-serve SaaS for SMBs and a developer-facing API/SMTP gateway for transactional email at scale.
Is Maxony a public or private company?
Maxony is a private company. It is classified as unknown and is currently operating.
When was Maxony founded?
Maxony was founded in 2001. It employs 1 to 10 people.
Where is Maxony based?
Maxony is headquartered in Marchissy, Switzerland, in the Europe region.
How does Maxony make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are pay-as-you-go Credits and free Trial/Freemium.
Who are Maxony's main competitors?
Direct peers on record are Klaviyo, Mailchimp (Intuit), ActiveCampaign, MailerLite, GetResponse, Brevo (formerly Sendinblue), Mailjet, ConvertKit and Constant Contact. HubSpot Marketing Hub is listed as a broad incumbent.
Does Maxony have an API?
Yes. Mailpro provides a public API and SMTP gateway for developers to integrate transactional emails and SMS functionality into their applications. The API enables programmatic access to send emails, manage contacts, automate campaigns, and access analytics. Developer documentation is at api.mailpro.com/developers.
What industry is Maxony in?
Maxony's product category is Email Marketing Software. Its primary akta.pro industry code is MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability), with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its SIC code is 7310.