Real Estate Investing

What Real Estate Investing does

RealEstateInvesting.com is an online community and SaaS platform serving individual real estate investors, operated by Rei Media, LLC and founded in 1997 with headquarters in Jacksonville, Florida. The platform combines a social network spanning 200+ cities across the United States, Canada, and Australia with discussion forums exceeding 100,000 topics across 30+ categories, local meetup creation and search functionality, an educational blog, and the Real Estate Investing Podcast distributed on Apple Podcasts, Google Play, Stitcher, and TuneIn. Its founder and site administrator is Robert Lawry II, a 25+ year real estate investor who also hosts the podcast.

The company's core product is the Deal Analyzer, a cloud-based real estate investment analysis suite composed of eight integrated calculators: Flipping, Rental, Wholesale-to-Flipper, Wholesale-to-Landlord, Value-Add (multi-unit), Rehab Estimate, Comparable Sales, and Private Lender Proposal. The calculators can run multiple analyses simultaneously on the same property and produce shareable PDF reports for use with lenders and partners. Supporting products include a property marketplace for wholesale and rental listings, foreclosure listings powered by Foreclosure.com, hard money lender and self-directed IRA custodian directories, a 70% Rule calculator, mortgage payment calculator, and a DealMachine integration for driving-for-dollars lead generation. No mobile app, API, or SDK is offered; all access is browser-based self-service.

The business operates a freemium subscription model. Free membership provides community features and limited tool use; Pro membership (originally $15/month or $180/year) unlocks unlimited Deal Analyzer reports, PDF downloads, analysis file saving, and property listing; Elite and Corporate tiers add exclusive partner discounts and rebates. As of the 2024 Phase 2 website relaunch, Pro membership is offered free for life as a launch promotion. Revenue is supplemented by an ecosystem of 25+ partner discount relationships (Rentometer, DealMachine, Foreclosure.com, Neighborhood Scout, AirDNA, PipeDrive, Carrot, MoFin, and others). The company is privately held, bootstrapped, and reports 1-10 employees. No outside funding, acquisitions, or M&A activity have been disclosed.

Name

Real Estate Investing

Legal name

Rei Media, LLC

Website

https://realestateinvesting.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

RealEstateInvesting.com is a freemium online community and SaaS platform serving individual real estate investors. It combines a 200+-city social network, discussion forums, blog, podcast, and a cloud-based Deal Analyzer suite with eight integrated investment calculators covering fix-and-flip, rental, wholesale, and BRRRR analyses.

Ownership category

akta.pro rank

Product category

Real Estate Investment Analysis Software

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Web Search Portals and All Other Information Services (519290)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)

akta.pro secondary industries

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

Keywords

• Real estate investing software
• Deal analysis calculators
• Investor networking community
• Property marketplace platform
• Real estate investment tools

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium Membership Model: Basic membership is free with access to community features, forums, and limited tools. Paid tiers (Pro, Elite, Corporate) unlock premium features including unlimited deal analyzer reports, PDF downloads, property listing alerts, and member discounts.
2. Pro Membership Subscription: Pro membership includes unlimited Deal Analyzer reports, PDF downloads, analysis file saving, property listing, and future pro-level rebates and discounts. Valued at $15/month or $180/year savings.
3. Elite/Corporate Membership Tiers: Higher-tier memberships with additional discounts and exclusive partner offers. Corporate members receive thousands of dollars in exclusive offers from partner companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

RealEstateInvesting.com operates a cloud-based real estate investment analysis platform centered on the Deal Analyzer software, which includes 8 integrated calculators (Flipping, Rental, Wholesale-to-Flipper, Wholesale-to-Landlord, Value-Add, Rehab Estimate, Comparable Sales, and Private Lender Proposal) for evaluating fix-and-flip, wholesale, rental, and value-add deals. The platform also provides a social networking community across 200+ cities, discussion forums, an educational blog and podcast, a property marketplace for wholesale and off-market deals, and curated resource directories for hard money lenders, self-directed IRA custodians, and crowdfunding platforms.

Product overview

RealEstateInvesting.com is a comprehensive real estate investing networking community and SaaS platform offering a portfolio of integrated tools. The core offering centers on the Deal Analyzer software with 8 integrated calculators (Flipping, Rental, Wholesale-to-Flipper, Wholesale-to-Landlord, Value-Add, Rehab Estimate, Comparable Sales, and Private Lender Proposal calculators) that work together as a unified analysis suite. Supporting this are community features including a social network spanning 200+ cities, discussion forums, a blog, and podcast. The platform also operates a Property Marketplace for listings and provides curated resource directories for hard money lenders, self-directed IRA custodians, crowdfunding platforms, and foreclosure listings. A partnership with DealMachine extends driving-for-dollars capabilities. Membership tiers (Free, Pro, Elite, Corporate) gate access to premium features like unlimited PDF reports and property listing alerts.

Differentiator

Problem solved

Functional benefit

Brands

• Deal Analyzer: Cloud-based real estate investment analysis software for Flippers, Wholesalers, Rehabbers, Landlords, and Real Estate Agents.
• The Real Estate Investing Podcast

Products and services

• Deal Analyzer Software Cloud-based real estate investment analysis software for individual real estate investors including flippers, wholesalers, rehabbers, landlords, and real estate agents. Includes 8 integrated calculators allowing users to run multiple analysis reports simultaneously on the same property and generates shareable PDF reports.
• Real Estate Investing Social Network Online social networking platform for individual real estate investors to connect across 200+ cities in the US, Canada, and Australia. Includes local member pages, company listings, meetup creation tools, private messaging, and member profiles.
• Property Marketplace Property listing and search platform for wholesale properties, rentals, pocket listings, and off-market real estate deals. Supports filtering by location, property type, listing type, and price range, enabling members to list and discover investment properties.
• Educational Blog Educational blog featuring articles on real estate investing strategies, market trends, and news from industry contributors covering wholesaling, flipping, rentals, financing, and marketing topics.
• Real Estate Investing Podcast Podcast show featuring interviews with successful real estate investors covering strategies such as wholesaling, flipping, turnkey rentals, and asset protection. Available on Apple Podcasts, Google Play, Stitcher, and TuneIn.
• Discussion Forums Active community discussion forums covering 30+ categories including Getting Started, Wholesaling, Flipping, Seller Financing, Hard Money, Self-Directed IRA, Commercial Real Estate, and local city discussions, with over 100,000 topics.
• Mortgage Payment Calculator Standalone calculator for computing monthly mortgage payments including principal, interest, taxes, and insurance with full amortization schedule for real estate investors.
• 70% Rule Calculator Standalone quick calculation tool for determining maximum offer price based on after repaired value (ARV), using the 70% or 75% rule to account for profit margin and closing costs in fix-and-flip deals.
• Membership Plans Tiered membership subscriptions including Free, Pro ($15/month), Elite, and Corporate levels. Pro membership offers unlimited Deal Analyzer reports, PDF downloads, property listing capabilities, and rebates. Elite and Corporate tiers include additional discounts and exclusive partner offers.

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

25 partnerships are on record, tiered minor and core.

• RentometerminorGTM or Marketing PartnerRent data comparison service partner. Elite members save 50% ($14.50/mo) off Rentometer Pro Monthly subscription plus additional $60 off annual subscription.
• DealMachinecoreTechnology or IntegrationDriving for dollars app integration. PRO & ELITE members receive 15 free deal credits with promo code 'reipromo'. DealMachine provides property owner identification and direct mail campaign tools.
• Investor CarrotminorGTM or Marketing PartnerReal estate investor website platform. Members save up to $148 with first month service for $1.
• Foreclosure.comminorGTM or Marketing PartnerForeclosure listings database. Members receive 25% off monthly subscription for accessing distressed property deals.
• Neighborhood ScoutminorGTM or Marketing PartnerReal estate analytics platform with 640 data points per report. Members save 20% (up to $287.98 savings).
• AdWords NerdsminorGTM or Marketing PartnerOnline marketing for real estate investors. Members save $500 on coaching or full service program after free strategy session.
• RentSpreeminorGTM or Marketing PartnerOnline rental application platform. Members save $120 (free Rent Spree Pro for one year).
• Sense FinancialminorGTM or Marketing PartnerSolo 401K and checkbook IRA custodian. Members save $300 off retirement account establishment fee.
• New Direction Trust Co.minorGTM or Marketing PartnerIRA custodian for Traditional, Roth, Solo 401(k), HSA, SIMPLE, and SEP IRAs. Members save $50 off first transaction.
• RentPrepminorGTM or Marketing PartnerTenant screening and background checks. Members save 10% on credit reports and background checks.
• Corporate DirectminorGTM or Marketing PartnerAsset protection and corporation formation services. Members save $100 on setup fee for corporation or LLC.
• RentRediminorGTM or Marketing PartnerLandlord property management software. Members save 20% off monthly subscription ($48/year savings).
• MoFinminorGTM or Marketing PartnerDirect lender for fix & flips, rehab projects, rentals, and multifamily. Members save $299 off application fee (credited at closing).
• AirDNAminorGTM or Marketing PartnerShort-term rental market analysis for Airbnb and HomeAway. Members save 20% off first 3 months.
• FlipLenderminorGTM or Marketing PartnerFeatured hard money lender for flip and rental property funding.
• CrowdStreetminorGTM or Marketing PartnerReal estate crowdfunding platform listed as resource for passive investors.
• RoofStockminorGTM or Marketing PartnerSingle-family rental investment platform listed as resource for investors.
• Harvest ReturnsminorGTM or Marketing PartnerReal estate crowdfunding platform for agriculture and real estate investments.
• Realty MogulminorGTM or Marketing PartnerReal estate crowdfunding platform listed as investor resource.
• Equity TrustminorGTM or Marketing PartnerSelf-directed IRA custodian among 50+ custodians listed for members interested in real estate investing through retirement accounts.
• Broad FinancialminorGTM or Marketing PartnerSelf-directed IRA custodian offering checkbook IRA services for real estate investors.
• The Entrust GroupminorGTM or Marketing PartnerSelf-directed IRA custodian providing alternative investment options for real estate.
• Kingdom TrustminorGTM or Marketing PartnerSelf-directed IRA custodian specialized in alternative assets including real estate.
• Auction.comminorGTM or Marketing PartnerReal estate auction platform for buying properties at auction.
• Hudson & MarshallminorGTM or Marketing PartnerReal estate auction company for investors buying at auction.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• NeighborhoodScout: Real estate data and analytics platform providing location intelligence, crime data, and property reports. Listed as a partner on RealEstateInvesting.com and serves the same investor audience with overlapping property research and due diligence tools.
• Rentometer: Rental data comparison and market analytics platform for landlords and investors. Functions as a partner on RealEstateInvesting.com and provides comparable rent analysis functionality that overlaps with the platform's Comparable Sales and Rental Calculator features.
• Investor Carrot: Website building and marketing platform specifically designed for real estate investors. Listed as a partner offering member discounts on RealEstateInvesting.com and serves the same investor customer base with adjacent marketing tools.

Broad incumbents

• Auction.com: Large-scale online real estate auction marketplace for foreclosure, bank-owned, and distressed properties. Listed as a partner on RealEstateInvesting.com and addresses overlapping distressed-property investor demand at significantly greater scale.

Emerging players

• DealMachine: Driving-for-dollars and lead generation platform for real estate investors with mobile app, skip tracing, and direct mail automation. Comparable as a partner-integrated tool on RealEstateInvesting.com and serves the same investor persona with overlapping deal-sourcing functionality.
• CrowdStreet: Real estate crowdfunding and online investment marketplace for accredited investors. Listed as a partner resource on RealEstateInvesting.com and addresses the same passive and active real estate investor segments through digital deal flow.
• Roofstock: Single-family rental investment marketplace and turnkey rental platform. Listed as a resource partner on RealEstateInvesting.com and serves overlapping buy-and-hold and passive investor segments with marketplace functionality.

Direct peers

• Foreclosure.com: Foreclosure listings and distressed property data platform serving real estate investors. Functions as a foreclosure data partner on RealEstateInvesting.com and operates in an adjacent distressed-property deal-sourcing vertical.
• BiggerPockets: The dominant online community and resource platform for real estate investors, offering forums, podcasts, calculators, and a marketplace. BiggerPockets is the most directly comparable community-led platform serving the same individual real estate investor audience as RealEstateInvesting.com.
• Mashvisor: Real estate investment analysis platform offering property analytics, calculators, and heat-map tools for investors. Directly comparable to RealEstateInvesting.com's Deal Analyzer software functionality and serves overlapping investor segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeitunes.apple.com/us/podcast/realestateinvesting-com-podcast-real-estate-investing/id1327202701
• Xx.com/ReiDotHow
• Facebookfacebook.com/RealEstateInvesting.how
• LinkedInlinkedin.com/company/realestateinvesting.how

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Investing