RealSmartPro

What RealSmartPro does

RealSmartPro is a private, Flint, Michigan-based provider of subscription website platforms targeting real estate professionals. Founded in 2008 and operating with 1–10 employees, the company delivers websites that bundle online marketing features (property/home search, listing presentation) with client management tooling, positioned as a "cost-effective center point" for real estate agents, brokers, associations, and franchises. The product line is organized into three tiers — Real Smart Broker Websites, Real Smart Agent Websites, and Websites for Associations and Franchises — all built on the same core technology stack and differentiated primarily by buyer size and organizational structure.

The company operates as a service of Online Connexions, which functions as the parent or controlling entity; no venture capital, private equity, or institutional investment is disclosed. Go-to-market is direct sales: customers reach the company via a phone number (810-233-3427) and a website contact form, and client meetings are conducted by appointment only at the Flint office. Pricing is not publicly disclosed and is quoted on inquiry. Featured customer showcases include Crown Real Estate Group (Thomas Farrell, Broker) and Mary Doa of Millennium Realty in Oakland County, Michigan — both SMB or mid-market operators, consistent with the company's stated vertical focus.

The business model is recurring subscription revenue from a fragmented SMB customer base concentrated in Michigan. There is no disclosed app, no public API, no listed integrations, no AI/ML components, and no certifications or compliance attestations. The 2026 copyright on the website and current contact information indicate the business is operational, but no time-series of revenue, headcount, or customer growth is available in the input data, which constrains any quantitative inference about scale or trajectory.

Name

RealSmartPro

Legal name

RealSmartPro

Website

https://realsmartpro.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

RealSmartPro is a Flint, Michigan-based provider of subscription website platforms with integrated marketing and client management features for real estate brokers, agents, associations, and franchises, operating as a service of parent company Online Connexions.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising (7310)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Real estate websites
• Real estate marketing
• Client management platforms
• Broker website solutions
• Agent marketing tools

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Services Subscription: Ongoing website services providing real estate professionals with marketing platforms and client management tools. The company describes itself as a service provider offering cost-effective solutions for online real estate marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

RealSmartPro provides websites designed specifically for real estate brokers, agents, associations, and franchises, serving as a cost-effective central hub for online marketing and client management. The platform integrates marketing features, client management tools, and 24/7 home search functionality, ensuring that agents and brokers remain the primary contact for every listing.

Product overview

RealSmartPro offers a unified website platform with three distinct product tiers: Real Smart Broker Websites for brokers, Real Smart Agent Websites for individual agents, and Websites for Associations and Franchises for larger organizations. All three products share the same core technology, serving as the cost-effective center point for all marketing and client management needs, with home search functionality and listing contact management as key features.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Smart Broker Websites Website solution designed specifically for real estate brokers, providing marketing and client management tools as the central hub of their online presence. Targets brokerages needing a cost-effective, easy-to-use website loaded with marketing features.
• Real Smart Agent Websites Website platform for individual real estate agents offering marketing features and client management capabilities for their business. Targets individual realtors needing an easy-to-use, effective website with always-available property search for buyers.
• Websites for Associations and Franchises Website solutions tailored for real estate associations and franchise organizations to manage multiple agent presences under a unified platform. Targets larger real estate organizations needing web presence and marketing solutions.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Online Connexionsparent_companyOthersRealSmartPro is identified as a service of Online Connexions, indicating Online Connexions is the parent company or organizational entity behind the RealSmartPro brand.

Recent moves3 records

Direct peers

• CINC: CINC provides real estate websites, CRM, and digital marketing for agents and teams. It competes for the same agent and broker website subscriptions that form RealSmartPro's core product line.
• iHomefinder: iHomefinder provides IDX-based real estate websites and MLS search solutions for agents and brokers. It is a direct competitor focused on the same vertical-specific website and listing search functionality that RealSmartPro offers.
• Real Geeks: Real Geeks provides IDX-integrated websites, CRM, and lead generation tools for real estate agents and teams. It is a direct competitor to RealSmartPro's agent website product, serving the same SMB agent segment with subscription pricing.
• BoomTown: BoomTown offers real estate CRM, lead generation, and agent websites targeted at teams and brokerages. While more enterprise-focused, it competes for the same broker website and franchise tier customers that RealSmartPro targets.
• Ylopo: Ylopo provides AI-powered real estate websites, lead generation, and CRM for agents and teams. It competes directly with RealSmartPro's agent website product, particularly for tech-forward real estate professionals.
• Realtyna: Realtyna provides MLS-integrated IDX websites and real estate web solutions for agents, teams, and brokerages. It is a direct competitor serving the same vertical website market as RealSmartPro.
• Placester: Placester offers real estate website building and marketing tools for agents, teams, and brokerages. It competes directly with RealSmartPro's broker and agent website tiers in the SMB real estate vertical.

Broad incumbents

• BoldTrail (formerly Chime): BoldTrail offers a broad real estate platform spanning CRM, IDX websites, lead gen, and AI tools for agents and brokerages. It is a broader incumbent competing for the same real estate vertical with a wider product portfolio.
• Lone Wolf Technologies: Lone Wolf Technologies is a broad real estate technology incumbent offering brokerage management, transaction, and back-office software, having acquired KVCore. It is a broader incumbent in the same real estate technology vertical.

Emerging players

• PropertySimple: PropertySimple offers simplified real estate marketing and listing tools aimed at individual agents. It is an emerging player with partial overlap to RealSmartPro's SMB agent offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RealSmartPro