Saving The Amazon
Saving The Amazon is a Colombian NGO that plants native trees in the Amazon basin with indigenous communities across Colombia, Brazil, and Peru, operating a Shopify direct-to-consumer tree-adoption storefront ($19 USD) and an enterprise platform delivering Law 2173 compliance, ARR carbon credits, and mangrove restoration for corporate clients.
- Company typePrivate
- Founded2013
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Saving The Amazon does
Saving The Amazon is a Colombian non-governmental organization (NGO) founded in 2013 and headquartered in Bogotá, Colombia, focused on reforestation and ecosystem restoration in the Amazon basin across Colombia, Brazil, and Peru. The organization operates a dual-channel model: a direct-to-consumer Shopify storefront selling tree adoption at $19 USD (one-time or via the monthly 'Apadrina el Amazonas' sponsorship program) across commemorative variants (gift, birthday, wedding, memorial, pet, graduation, birth), and an enterprise layer branded 'Bosques con Propósito' that delivers Law 2173 compliance services, environmental licensing support, mangrove restoration along Colombia's Caribbean coast, and ARR (Afforestation, Reforestation, and Revegetation) carbon credit projects under the 'Amazonía con Propósito 2026' initiative.
The technology backbone is the proprietary Geoforest platform, which assigns a unique tracking code to each planted tree, captures GPS coordinates and species/community metadata, and generates downloadable certificates accessible via tree code, company name, or email. Operations are anchored by direct partnerships with 54 indigenous communities and 895 families who receive economic benefits for 2-3 years of tree stewardship, with multi-species (30+ native) planting informed by community knowledge. Saving The Amazon reports cumulative output of 713,159+ trees planted and 770,211+ tons of CO2 captured, and has assembled a corporate partner roster including Banco de Bogotá, Avianca, KPMG, Google, Globant, Rappi, Mercado Libre, Falabella, Cabify, Banco AV Villas, Club Colombia, Agrocampo, IKEA, Siemens Energy, DELL, adidas, and BMW. Supporting products include the 'Calcula y Compensa tu Huella' carbon footprint calculator, corporate workshops, and the 'Viaje con Propósito a la Amazonía: Mavicure 2026' purpose-driven travel experience priced at $505 USD.
Saving The Amazon firmographics
Firmographics- Name
- Saving The Amazon
- Legal name
- Saving The Amazon
- Website
- https://savingtheamazon.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saving The Amazon is a Colombian NGO that plants native trees in the Amazon basin with indigenous communities across Colombia, Brazil, and Peru, operating a Shopify direct-to-consumer tree-adoption storefront ($19 USD) and an enterprise platform delivering Law 2173 compliance, ARR carbon credits, and mangrove restoration for corporate clients.
- Ownership category
- akta.pro rank
Saving The Amazon industry classification
Industry- Product category
- Environmental Restoration Services
- NAICS
- Support Activities for Forestry (115310), Support Activities for Forestry (1153), Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)
- akta.pro secondary industries
- Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ), Forestry & Reforestation (BPAGAGAD), Rainforest & Jungle Ecotourism Tours (THAAAEAF)
Keywords
Where Saving The Amazon is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Saving The Amazon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Individual Tree Adoption and Donations: One-time tree adoption at $19.00 USD or monthly sponsorship ('Apadrina' program). Tree adoption includes commemorative variants (gift tree, birthday tree, wedding tree, condolence tree, etc.). Donations provide economic benefit to indigenous families for caring for trees during initial growth period.
- Corporate Forestry Programs (Bosques con Propósito): Enterprise solutions including Law 2173 compliance, on-site corporate planting events, environmental licensing, ARR carbon credit projects, mangrove restoration, and customized forest programs. Includes 'Amazonía con Propósito 2026' enterprise initiative.
- Carbon Credits (ARR): ARR (Afforestation, Reforestation, and Revegetation) carbon credit projects for conservation of Guainía jungle and indigenous community poverty alleviation.
- Mangrove Restoration Projects: Dedicated mangrove restoration programs along Colombia's Caribbean coast for environmental compensation with social impact.
- Environmental Licensing Compliance: Support for companies to meet technical and legal requirements of environmental authorities for forest compensation through their 'Compensación ambiental con impacto social' platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tree Adoption - One-time payment |
| Subscription | Monthly | Tree Adoption - Monthly Sponsorship |
| Unit Pricing | Pay-as-you-go | Custom Donation |
| Subscription | Multi-year contract | Corporate Programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Saving The Amazon product offering
Product offeringCore offering
Saving The Amazon is a Colombian non-profit that plants native trees in the Amazon and other strategic ecosystems in partnership with indigenous communities, providing geolocated tracking, planting certificates, and economic benefits to community families. Offerings span individual tree adoption (one-time and monthly sponsorship), corporate environmental compliance programs (Law 2173), mangrove restoration, ARR carbon credit projects, and corporate ESG reforestation initiatives across Colombia, Brazil, and Peru.
Product overview
Saving The Amazon is a Colombian NGO offering a portfolio of environmental products centered on tree planting and ecosystem restoration. Core offerings include individual tree adoption (Dona un Árbol) with multiple purpose variants (gift, birthday, memorial, wedding, pet, graduation), monthly sponsorship (Apadrina el Amazonas), and personalized donations. Enterprise solutions include Bosques con Propósito for corporate forest planting, Ley 2173 compliance services, and environmental compensation for licensing. Specialized projects target mangroves, ARR carbon credits, and the Amazonía con Propósito 2026 initiative. Supporting services include the Geoforest geolocation platform for tree tracking, carbon footprint calculator, corporate workshops, and the Mavicure purpose-driven travel experience. The product ecosystem connects donors to indigenous communities through transparent, trackable tree planting with unique codes, certificates, and GPS coordinates.
Differentiator
Problem solved
Functional benefit
Products and services
- Dona un Árbol (Adopt a Tree) Individual native tree adoption program that lets a donor plant a tree in the Amazon rainforest and receive a unique tracking code, planting certificate, and information about the species, indigenous community, and GPS coordinates. Available as a one-time purchase at $19.00 USD with commemorative variants (gift, birthday, wedding/anniversary, new birth, memorial, pet tribute, graduation, gratitude, condolence).
- Apadrina el Amazonas Monthly tree sponsorship subscription at $19.00 USD per month that allows individuals to grow their own forest over time with recurring donations, while supporting indigenous community families with continued economic benefits for tree care.
- Donación Personalizada Custom donation product enabling individuals to contribute preset amounts ($8.77, $14.62, $23.38 USD) or user-defined amounts to support indigenous communities and Amazon restoration projects without adopting a specific tree.
- Bosques con Propósito Corporate forest planting program that enables organizations to name forests, mark them with employee/client names, and achieve ESG and ODS sustainability objectives through dedicated large-scale reforestation engagements.
- Cumplimiento Normativo Ley 2173 Advisory and execution service that helps Colombian medium and large companies comply with Law 2173 by planting the mandated two trees per employee, including strategy, planting, tracking, and reporting.
- Compensación Ambiental con Impacto Social Environmental compensation service that helps businesses meet the technical and legal forest-compensation requirements of environmental authorities, combining regulatory compliance with social impact through indigenous community involvement.
- Proyectos de Manglares Mangrove restoration projects along Colombia's Caribbean coast focused on coastal ecosystem protection and empowerment of coastal communities, with over 10,000 mangroves planted.
- Proyectos de Carbono ARR Afforestation, Reforestation, and Revegetation (ARR) carbon credit projects for conservation of the Guainía jungle and poverty alleviation in indigenous communities, generating verified carbon credits.
- Calcula y Compensa tu Huella Carbon footprint calculator and offset service that lets individuals and companies calculate their environmental impact and compensate it by funding tree planting in the Amazon.
- Geoforest Proprietary geolocation and monitoring platform that assigns unique codes to each planted tree, allowing adopters to locate their trees, download planting certificates, and view tree species, supporting community, and planting coordinates.
- Talleres y Cursos Corporate training and workshops on environmental sustainability, environmental awareness, and environmental leadership for enterprise clients and their employees.
- Amazonía con Propósito 2026 Large-scale Amazon restoration initiative engaging companies and individuals in strategic conservation efforts with a completion target of 2026.
- Viaje con Propósito a la Amazonía: Mavicure 2026 Purpose-driven travel experience to the Amazon (Mavicure 2026) that includes tree planting with indigenous communities, hiking Mavicure hill, river exploration, and pink dolphin observation, priced at $505.00 USD.
Quantifiable outcome
- 713,159+ trees planted
- +5 more outcomes
Companies that use Saving The Amazon
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Saving The Amazon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Saving The Amazon partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Puntos Verdes LitocoreStrategic alliance for RAEE (electronic waste) recycling program. Companies and individuals deliver electronic waste, accumulate points through Puntos Verdes Lito, and those points are converted into trees planted in the Amazon. The alliance enables electronic waste to transform into native trees, generating employment and ecosystem restoration.
- Club ColombiacoreSpecial edition beer collaboration inspired by indigenous artist Don Abel Rodríguez (Mogaje Guihu). Collaboration honored ancestral art and wisdom, enabling planting of 10,000+ native trees in protected Amazon zones.
- Banco AV VillascoreConnected Saving the Amazon with Puntos Verdes for RAEE recycling initiative. Over 75 companies now donate their recycling points for tree planting annually through this connection.
- CabifyminorFor each ride taken by app users, Cabify donates 1% to tree planting in the Vaupés river. Users receive certificates with tree coordinates and indigenous community names. Partnership launched for World Water Day 2022.
- AgrocampominorFirst company in the livestock and pet sector to support the environmental cause. Promoting environmental awareness, women's empowerment, circular economy, and sustainability.
- KPMGminorCorporate ally participating in 'Bosques Con Propósito' program for environmental sustainability and reforestation initiatives.
- Climate TrademinorClimate sustainability partner for carbon market and environmental initiatives.
- Latam GreenminorRegional environmental sustainability partner for Latin America.
- Latam MobilityminorMobility and sustainability partner for Latin American initiatives.
- Universidad del RosariominorAcademic partnership for research, sustainability education, and environmental programs.
- Universidad de la SabanaminorAcademic partnership for environmental research and sustainability initiatives.
- Ministerio de Medio AmbienteminorGovernment partnership for environmental policies and conservation programs in Colombia.
- Corpocampo ONGminorEnvironmental NGO partnership for conservation and community development programs.
- Shambala Comunidades AmbientalescoreEnvironmental communities movement (Movimiento Ambiental - Shambala) with dedicated team member Daniel Gutierrez, focused on grassroots environmental initiatives.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Saving The Amazon competitors and assessment
Company assessmentDirect peers
- One Tree Planted: US-based nonprofit running reforestation projects globally, partnering with corporate sponsors for per-dollar-funded tree planting. Directly comparable to Saving The Amazon's D2C and enterprise donation model.
- Treedom: Italian-founded tree-adoption platform with geolocated trees, farmer partnerships, and corporate gifting. Closely mirrors Saving The Amazon's individual tree adoption + Geoforest tracking + corporate ESG product mix.
- Trees for the Future: Nonprofit focused on agroforestry and tree planting with farmer/communities in Africa and Latin America. Comparable in mission, partner model, and donor-driven funding approach.
- ForestNation: UK-headquartered tree-planting gifting platform offering individual and corporate tree adoption with certificates. Operates a near-identical gift/birthday/memorial tree variant catalog to Saving The Amazon.
Emerging players
- Ecosia: Search engine that uses ad revenue to fund reforestation projects worldwide. Overlaps in mission and per-action donation mechanism, but with a fundamentally different consumer surface.
- Cool Effect: Nonprofit carbon marketplace curating verified offset projects for individuals and businesses. Comparable in D2C carbon offset experience, though more marketplace-aggregator than project developer.
Others
- Trillion Trees: Conservation alliance (WCS, WWF, BirdLife) funding forest restoration and protection globally. Comparable NGO/conservation umbrella structure and corporate fundraising model, though not a direct commercial competitor.
- Climate Trade: Carbon market infrastructure provider already partnering with Saving The Amazon. Comparable as ecosystem participant rather than direct competitor, but operates in adjacent technology-enabled carbon trading space.
Broad incumbents
- South Pole Group: Global climate solutions provider developing and selling carbon credits, including ARR forestry projects, to enterprises. Comparable as a larger incumbent in the same carbon-credit + corporate sustainability space.
- Pachama: Marketplace and technology company for nature-based carbon credits with corporate offsetting platform. Overlaps with Saving The Amazon's ARR carbon credit and "Calcula y Compensa tu Huella" products at a broader, global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Saving The Amazon social profiles
Digital presenceSaving The Amazon compliance and trust
Trust signalCompliance2 records
Saving The Amazon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saving The Amazon leadership team
Management profileNumber of profiles
Profiles3 records
Saving The Amazon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saving The Amazon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saving The Amazon
What does Saving The Amazon do?
Saving The Amazon is a Colombian non-profit that plants native trees in the Amazon and other strategic ecosystems in partnership with indigenous communities, providing geolocated tracking, planting certificates, and economic benefits to community families. Offerings span individual tree adoption (one-time and monthly sponsorship), corporate environmental compliance programs (Law 2173), mangrove restoration, ARR carbon credit projects, and corporate ESG reforestation initiatives across Colombia, Brazil, and Peru.
Is Saving The Amazon a public or private company?
Saving The Amazon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Saving The Amazon founded?
Saving The Amazon was founded in 2013. It employs 11 to 50 people.
Where is Saving The Amazon based?
Saving The Amazon is headquartered in Bogotá, Colombia, in the Latin America region.
How does Saving The Amazon make money?
Five revenue lines are on record. Individual Tree Adoption and Donations are the primary driver. The others are corporate Forestry Programs (Bosques con Propósito), carbon Credits (ARR), mangrove Restoration Projects and environmental Licensing Compliance.
Who are Saving The Amazon's main competitors?
Direct peers on record are One Tree Planted, Treedom, Trees for the Future and ForestNation. Emerging players are Ecosia and Cool Effect. Others are Trillion Trees and Climate Trade. Broad incumbents are South Pole Group and Pachama.
Does Saving The Amazon have an API?
No public API is recorded for Saving The Amazon.
What industry is Saving The Amazon in?
Saving The Amazon's product category is Environmental Restoration Services. Its primary akta.pro industry code is IMAMAJAM, Community Forestry & Indigenous Land Stewardship Services, with a secondary code of IMAMAAAJ, Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity). Its NAICS code is 115310 and its SIC code is 800.