What Identifire does

Identifire (formerly Identitäter) is a Vienna-based B2B consulting partnership founded in 2004 that operates as Austria's first and self-described leading employer branding and corporate culture agency. The firm delivers advisory services across employer branding, corporate culture transformation, purpose development, employee experience, culture-and-career frameworks, and brand-and-language work. Its core methodology blends strategic consulting with creative writing, supported by proprietary tools including Employer Branding Cards®, the Jobprofilspitzer (Job Profile Sharpener), the Eigenland methodology, and the Good WHYbrations framework. Identifire operates alongside its sister company wortwelt®, which provides corporate language and text services under shared founding partners.

The firm's revenue model is professional services-based, consisting of project-based consulting engagements (paid 50% at project start, 50% at completion, per published AGB terms) and event-based revenue from owned community formats — notably the Corporate Culture Club (CCC, founded 2005), the Corporate Culture Jam (annual forum since 2017), Power Hours workshops, and Learning Journeys to Silicon Savannah (Kenya, since 2018) and Digital Rwanda. Its customer base consists predominantly of Austrian and international enterprise and public-sector clients across banking (Erste Bank, Raiffeisen, Allianz), energy (OMV, Verbund, Wien Energie), healthcare (AstraZeneca, Tirol Kliniken, Octapharma), retail (BILLA), telecom/IT (A1, Microsoft, Oracle), logistics (Österreichische Post, ÖBB), and public administration (AMS, Wirtschaftskammer Österreich). The company is privately held by four named partners, with no external institutional investors or parent entity, and operates from Vienna with secondary locations in Salzburg, London, and Nairobi.

Name

Identifire

Legal name

identifire

Website

https://identifire.at

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Identifire is a Vienna-based consulting partnership founded in 2004, serving as Austria's first employer branding and corporate culture agency. It delivers project-based advisory services and community event programs to enterprise and public-sector clients across DACH markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consulting Services: Strategic consulting engagements for employer branding, corporate culture, purpose development, and employee experience. Projects include workshops, seminars, keynotes, and whitepapers. Payment terms: 50% at project start, 50% at project completion.
2. Event-Based Revenue: Revenue from owned event formats including Corporate Culture Jam (annual forum with ticket pricing), Power Hours, and Learning Journeys to Africa (Silicon Savannah and Digital Rwanda programs).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Identifire is a B2B consulting agency focused on employer branding, corporate culture, purpose, employee experience and brand language. It sells strategic consulting engagements, workshops, seminars, keynotes, studies and event-based learning/community formats to organizations rather than software or consumer products.

Product overview

Identifire is Austria's first and leading employer branding and corporate culture consulting agency, offering a portfolio of advisory services rather than a software platform. The core service offering includes strategic consulting in Employer Branding, Corporate Culture, Purpose, Employee Experience, Culture & Career, and Brand & Language. These are delivered through consulting engagements, workshops, seminars, keynotes, and whitepapers. The company also runs event programs including the Corporate Culture Club (CCC), Corporate Culture Jam, Learning Journeys to Silicon Savannah and Digital Rwanda, and Power Hours. Proprietary tools include the Employer Branding Cards and Job Profile Sharpener. Identifire operates alongside its sister brand wortwelt for corporate language services.

Differentiator

Problem solved

Functional benefit

Brands

• wortwelt: Sister company for corporate language and text services; founded in 2001. Monika Kriwan and Karin Krobath are partners at both identifire and wortwelt.

Products and services

• Employer Branding
• Corporate Culture
• Purpose
• Employee Experience
• Culture & Career [Kultur & Karriere]
• Brand & Language [Marke & Sprache]
• Workshops & Seminars [Workshops & Seminare]
• Keynotes & Presentations [Keynotes & Vorträge]
• Whitepapers & Studies [Whitepapers & Studien]
• Recruiting & Organization
• Corporate Culture Club
• Corporate Culture Jam
• Learning Journey: Silicon Savannah
• Learning Journey: Digital Rwanda
• Power Hours

Quantifiable outcome

• Companies with resilient, trust-based culture achieve 8.5x higher revenue per employee vs average companies (from Great Place to Work research shared at events)

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Great Place to Work®flagshipStrategic or Co-development Partner · 24 June 2025Collaborative partnership for joint events including the #GREAT BREAKFAST. Great Place to Work provides research insights (5R Model, 8.5x revenue per employee metric) that complement Identifire's consulting services. Jointly explore connection between trust-based culture and business performance.
• NextAfricacoreStrategic or Co-development Partner · 1 January 2019Partner organization for organizing and promoting Learning Journeys to Africa (Silicon Savannah and Digital Rwanda programs). Provides logistics, program management, and local connections in Kenya and Rwanda for digital transformation study tours.
• Hans Stoisser / EcoteccoreStrategic or Co-development Partner · 1 January 2018Africa expert Hans Stoisser and his company Ecotec have partnered with Identifire since January 2018 to organize Learning Journeys to Silicon Savannah (Nairobi, Kenya) and Digital Rwanda. These programs explore digital transformation in Africa with direct encounters with startups, government, NGOs, and entrepreneurs.
• Succuss Business ForumsflagshipStrategic or Co-development Partner · 1 January 2017Co-founded the Corporate Culture Jam (CCJ) annual forum in 2017 with Succuss Business Forums. The CCJ is a flagship annual event format bringing together 200-300 culture practitioners for interactive sessions on brand and culture topics.
• wortwelt® (Sister Company)coreStrategic or Co-development Partner · 1 January 2005Identifire was founded as a brand extension of wortwelt®, their sister company specializing in corporate language and text services. Both companies share founding partners Axel Ebert, Karin Krobath, Monika Kriwan, and Irmgard Zirkler. The integration of brand strategy and written communication is a core differentiator.
• Vienna AirportCityminorGTM or Marketing PartnerHost venue for Corporate Culture Club events. Vienna AirportCity (250 companies, 23,000 employees) provides premium conference facilities for CCC events, creating visibility among their tenant community.
• EmiratesminorGTM or Marketing PartnerFeatured partner at CCC event showcasing premium service culture and leadership practices. Emirates provided exclusive access to Boeing 777 facilities, demonstrating premium standards in customer experience and organizational culture.
• Häuser zum LebenminorGTM or Marketing PartnerHost venue for CCC event showcasing culture transformation in elderly care sector. Christian Hennefeind (Managing Director) presented agile working practices in 135 seniors clubs, demonstrating innovative culture change in unexpected industries.
• Österreichische Post AGminorGTM or Marketing PartnerFeatured partner at CCC event presenting culture transformation journey since 2022. Showcased 150+ active culture ambassadors and 'Du-Kultur' (first-name culture) transformation, demonstrating structured approach to organizational change.
• AMS (Arbeitsmarktservice)minorGTM or Marketing PartnerAustria's public employment service, featured at Cross-Company Culture Club for #HiddenPotentials initiative addressing youth unemployment. Petra Draxl (Executive Board) and Karmen Frena (Deputy MD Lower Austria) presented data-driven insights on youth labor market.
• BFI Vienna (Berufsförderungsinstitut)minorGTM or Marketing PartnerCristian Nowak from BFI Vienna presented inter-company apprenticeship programs that prepare young adults for working life. Partner in #HiddenPotentials initiative connecting culture practitioners with youth inclusion programs.
• Living Lab NairobicoreStrategic or Co-development PartnerLiving Lab partnership in Nairobi, Kenya for Silicon Savannah Learning Journeys. Provides local facilitation, company visits, and cultural immersion experiences for digital Africa exploration programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kantar: Global brand and consumer research firm whose brand strategy practice increasingly addresses employer brand and employee experience for large multinationals — broad incumbent with overlapping measurement work.
• Mercer: Global HR consulting giant offering talent, rewards, and increasingly employer brand advisory as part of broader HR transformation mandates — broad incumbent competing for the same enterprise HR budgets.
• Kincentric (Korn Ferry): Culture, engagement, and people analytics practice within Korn Ferry, covering employer brand adjacent to leadership, rewards, and organization consulting — a broad incumbent with overlapping capabilities.

Direct peers

• Universum: Sweden-based global employer branding research and agency firm serving large enterprises with talent insights, EVP development, and brand strategy — the closest direct peer to Identifire's core employer branding and corporate culture practice.
• Link Humans: London-based specialist employer branding agency working with enterprise clients on EVP, content, and employee experience — comparable in size, scope, and B2B consulting model.
• Cielo: Global talent acquisition partner that integrates employer brand, candidate experience, and RPO — directly comparable in serving enterprise HR buyers with brand-led talent strategies.
• Havas People: Global employer branding network within Havas focused on EVP design, talent communications, and culture campaigns for large multinational clients — directly comparable in offering and target buyer.
• TMP Worldwide: Long-established employer brand and recruitment marketing agency combining RPO with employer brand strategy — directly comparable in employer branding methodology and enterprise client base.

Others

• Gallup: Employee engagement research and consulting firm providing the data and benchmarks (Q12, engagement indices) that underpin much of the employer brand and culture consulting market — an enabling/thematic peer rather than direct competitor.
• Great Place to Work: Global certification and culture research organization that is both a thematic peer (certifying best employers) and an active partner of Identifire — comparable audience, partially overlapping content, but not a consulting competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/identifire
• Facebookfacebook.com/identifire
• LinkedInlinkedin.com/company/identifire

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identifire