Creatory
Creatory is a Ho Chi Minh City-based TransMedia and Web3 brand solutions provider offering virtual production, digital humans, NFT community development, and influencer marketing services to enterprise brands and gaming companies across Southeast Asia.
- Company typePrivate
- Founded2022
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Creatory does
Creatory is a Ho Chi Minh City-headquartered TransMedia and Web3 brand solutions provider that bundles virtual production, virtual human creation, NFT community development, and influencer marketing under a single services platform. Its core technology stack combines LED-based virtual studio workflows, Unreal Engine content rendering, and custom-built digital avatars designed to embody brand personalities; the virtual production capability is supported by a direct partnership with Nvidia for GPU infrastructure. Creatory monetizes primarily through professional services engagements with enterprise brands and gaming companies — campaign development, video production and distribution, social selling, e-sport tournament organization, brand YouTube channel management, and bespoke NFT community design — while also operating owned virtual IP (HYPPOS, Visense, Misthy ecosystem) that creates an additional productized revenue layer.
The company's customer base spans large multinational brand advertisers (Samsung, Shopee, Asus, Orion, Chupa Chups), gaming and blockchain technology firms (Riot Games, Garena, VNG, Nvidia), and emerging Web3 projects, with go-to-market executed through direct enterprise field sales combined with a community-led motion leveraging an exclusive in-house network of roughly 100 named influencers across gaming and lifestyle verticals. A wide partnership ecosystem — covering NFT marketplaces (OpenSea), metaverse platforms (Sandbox), regional creator networks (Collab Asia, Metub, Pops Worldwide, DIA), and recruiting partners (Jobhopin, NHN, Naver Vietnam, Topdev, Saramin) — supports both supply (talent) and demand (brand distribution) across Vietnam, Southeast Asia, and Korea.
Revenue mechanics are predominantly project-based across seven identified streams (influencer marketing, virtual production, virtual humans, NFT community solutions, social selling, e-sport tournament management, and YouTube channel management as a recurring line), with pricing customized per engagement and not publicly disclosed. Financial details — revenue, growth rate, headcount trajectory, funding history beyond Daoukiwoom — are not disclosed in source materials, which limits precise triangulation of scale.
Creatory firmographics
Firmographics- Name
- Creatory
- Legal name
- Creatory
- Website
- https://creatory.vn
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Creatory is a Ho Chi Minh City-based TransMedia and Web3 brand solutions provider offering virtual production, digital humans, NFT community development, and influencer marketing services to enterprise brands and gaming companies across Southeast Asia.
- Ownership category
- akta.pro rank
Creatory industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Independent Artists, Writers, and Performers (71151), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Creator Management & Talent Representation (BPAFAHAB)
- akta.pro secondary industries
- Creator Content Production & Co-Creation Studios (BPAFAHAD), NFT Launchpads & Distribution (drops, allowlists, mint passes, creator distribution) (FSAPAFAK), Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Creatory is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Creatory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Influencer Marketing Services: Full-service influencer marketing including campaign development, video production, video distribution, and influencer relationship management. Targets brands seeking to maximize brand presence, product awareness, and sales through top-tier influencers.
- Virtual Production Content: Immersive content creation using LED virtual studio technology and Unreal Engine for brands seeking visually invested narrative content.
- Virtual Human / Digital Avatar Creation: Customized virtual human creation with relevant characteristics for target audiences to enable brand resonance and long-lasting customer relationships.
- NFT Community Solutions: Development of NFT communities with mission and economic incentive-driven activities. Includes long-lasting NFT value optimization and brand membership experiences.
- Social Selling: Sales lead generation leveraging existing relationships with influencer audiences through exclusive influencer network.
- E-sport Tournament & Team Management: Organization of online and offline eSport tournaments for brands leveraging mass audience interest in gaming.
- Brand YouTube Channel Management: YouTube channel management services to broaden brand reach to new customer bases and encourage existing customers to revisit channels.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Creatory product offering
Product offeringCore offering
Creatory is a TransMedia and Web3 brand-solution provider that delivers immersive brand content through virtual production (LED technology, video system integration, Unreal Engine), creates realistic digital humans and virtual avatars, develops NFT communities for brands, and runs full-service influencer marketing through an exclusive network of TOP 100 influencers. Its service lines span influencer marketing campaign development, social selling, brand YouTube channel management, e-sport tournament organization, and NFT value enhancement.
Product overview
Creatory is a TransMedia and Web3 Brand Solution provider offering a comprehensive content solution platform. The core offerings include: (1) Virtual Production using LED technology and Unreal Engine for immersive brand content; (2) Digital Humans/Virtual Humans with customized characteristics for brand representation; (3) NFT Communities for building brand advocacy; (4) NFT Value Enhancement for membership experiences; and (5) Influencer Marketing Platform with an exclusive network of TOP 100 influencers. The product portfolio also includes branded virtual assets such as HYPPOS (virtual society), Visense (virtual influencer), and Misthy's ecosystem (Virtual World, 3D avatar, and PFP NFT). These offerings work together to provide end-to-end Web3 content solutions that transform consumers into engaged fansumers.
Differentiator
Problem solved
Functional benefit
Brands
- HYPPOS: A virtual society with characters, worldview, and NFT for KOL and their fans
- Visense
- Misthy's Virtual World
- Misthy 3D
- Misthy's PFP NFT
Products and services
- Virtual Production Immersive content creation service delivered through LED virtual studio technology, video system integration, and Unreal Engine to help brands deliver narratives via visually invested content.
- Digital Humans / Virtual Humans Customized realistic virtual humans and digital avatars built with characteristics relevant to target audiences to embody brand personality and enable long-lasting customer relationships.
- NFT Communities Development of NFT communities that build brands through mission and economic incentive-driven engaging activities, transforming consumers into fansumers who advocate for brand prosperity.
- NFT Value Enhancement Optimization of elements that contribute to long-lasting NFT values to create next-level brand membership experiences while continuously appreciating NFT values.
- Influencer Marketing Platform / Solutions Comprehensive influencer marketing service covering campaign development, video production, video distribution, influencer relationship management, social selling, e-sport tournament management, and brand YouTube channel management with Creatory's exclusive network of TOP 100 influencers.
- HYPPOS Virtual society platform with characters, worldview, and NFTs designed for KOLs (Key Opinion Leaders) and their fans to engage within a virtual community ecosystem.
- Visense (Virtual Influencer) A 19-year-old virtual influencer representing Gen Z, designed to connect with younger audiences through authentic digital presence.
- Misthy's Virtual World A virtual city representing Misthy's identity in the Metaverse, providing an immersive virtual space for fan engagement and community building.
- Misthy 3D 3D avatar of Misthy representing her identity on the Metaverse with its own worldview and visual representation.
- Misthy's PFP NFT Profile picture NFT for Misthy's community providing access to membership privileges and exclusive community benefits.
Quantifiable outcome
- Maximum brand presence, product awareness, brand sentiment, and sales through optimized influencer marketing campaigns
- +1 more outcomes
Companies that use Creatory
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Creatory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Creatory partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and minor.
- GarenacoreBlockchain gaming and technology partner. Garena provides gaming technology infrastructure and blockchain integration capabilities for Creatory's gaming-related Web3 services.
- NvidiacoreTechnology partner for GPU solutions supporting virtual production, LED technology, and Unreal Engine-based content creation.
- Riot GamescoreBlockchain gaming and technology partner for esports and gaming content collaborations.
- VNGcoreBlockchain gaming and technology partner providing gaming platform infrastructure for Web3 services.
- AppotacoreBlockchain gaming and technology partner supporting gaming ecosystem integrations.
- OpenSeacoreIP Merch and NFT partner providing marketplace infrastructure for NFT minting, trading, and brand merchandise NFTization.
- HeadfullycoreIP Merch and NFT partner for brand merchandise and NFT collaborations.
- SiphercoreWeb 3.0 technology partner for blockchain and decentralized technology integrations.
- Getty ImagescoreContent and studio partner providing professional image and video assets for content creation and virtual production.
- Collab AsiacoreCreator network partner expanding reach and access to regional influencers across Southeast Asia.
- DIAcoreCreator network partner for influencer marketing distribution and collaboration.
- MetubcoreCreator network partner for video content distribution and influencer collaborations.
- PopscoreContent and creator network partner for entertainment content and influencer marketing.
- TotemminorCreator network partner for content distribution and creator collaborations.
- LezhinminorContent and studio partner for digital content creation and distribution.
- SandboxcoreCreator network partner and Web3 metaverse platform integration for virtual world experiences.
- ImazinsminorContent and studio partner for multimedia content production.
- Pops WorldwidecoreCreator network partner for regional content and influencer marketing across Southeast Asia.
- KidariminorContent and studio partner for entertainment content production.
- TrueIDminorContent and studio partner for digital content verification and distribution.
- VietceteracoreCommunity, membership, and advertising partner for Vietnamese market outreach and brand visibility.
- WisebirdminorCommunity, membership, and advertising partner for brand promotions and audience engagement.
- WisepassminorCommunity, membership, and advertising partner for membership program integrations.
- RevuminorCreator network partner for content creation and review-based influencer collaborations.
- JobhopinminorRecruiting and development partner for talent acquisition and HR solutions.
- NHNminorRecruiting and development partner for technology talent acquisition.
- Naver VietnamminorRecruiting and development partner for tech talent and innovation recruitment.
- TopdevminorRecruiting and development partner for developer and tech talent recruitment.
- SaraminminorRecruiting and development partner for technology and creative talent acquisition.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Creatory competitors and assessment
Company assessmentDirect peers
- Gushcloud International: Singapore-headquartered influencer marketing and creator management agency operating across Southeast Asia with talent representation, branded content, and partnerships — directly comparable to Creatory's TOP 100 influencer network and influencer marketing offering.
- Vamp Influencer Marketing: APAC-based influencer marketing platform focused on connecting brands with creators, with strong Southeast Asia presence and brand campaign management — a direct regional competitor to Creatory's influencer marketing solutions.
- Inflow Network: Vietnam and SEA-based influencer marketing agency connecting brands with creators across multiple platforms — comparable to Creatory's Vietnamese-market influencer network and campaign management capabilities.
- Kyra Global: Influencer marketing agency working with brands and content creators across Asia, offering campaign management, creator partnerships, and content production — closely comparable to Creatory's brand-creator campaign services.
Emerging players
- Ready Player Me: Avatar platform for creating cross-platform digital humans and virtual identities — directly comparable to Creatory's virtual human/digital avatar creation capability for brand representation.
- Superside: Subscription-based creative and content production services for enterprises, including branded content design — overlapping with Creatory's enterprise content and brand content production offering.
- Repurpose Studio: Creator content production and platform (formerly Repurpose) offering AI-driven content repurposing and creator tools — comparable to Creatory's virtual production and content production capabilities for brands.
Regional players
- Bravo Entertainment (Misthy/MCN operator): Vietnamese MCN that manages top gaming/lifestyle creators (including Misthy before Creatory's orbit) — directly comparable as a competitor for the same creator talent in the Vietnam market.
- Youshow Entertainment: Vietnam-based MCN and creator management network representing local influencers for brand partnerships — closely overlaps with Creatory's TOP 100 influencer roster in the Vietnamese market.
Others
- Sandbox Interactive (creator tools): Metaverse and virtual world platform (also a listed Creatory partner) that competes for NFT/community development and virtual world brand experiences — relevant peer for the NFT community and HYPPOS offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Creatory social profiles
Digital presenceCreatory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creatory leadership team
Management profileNumber of profiles
Creatory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creatory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creatory
What does Creatory do?
Creatory is a TransMedia and Web3 brand-solution provider that delivers immersive brand content through virtual production (LED technology, video system integration, Unreal Engine), creates realistic digital humans and virtual avatars, develops NFT communities for brands, and runs full-service influencer marketing through an exclusive network of TOP 100 influencers. Its service lines span influencer marketing campaign development, social selling, brand YouTube channel management, e-sport tournament organization, and NFT value enhancement.
Is Creatory a public or private company?
Creatory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Creatory founded?
Creatory was founded in 2022. It employs 101 to 250 people.
Where is Creatory based?
Creatory is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Creatory make money?
Seven revenue lines are on record. Influencer Marketing Services are the primary driver. The others are virtual Production Content, virtual Human / Digital Avatar Creation, NFT Community Solutions, social Selling, E-sport Tournament & Team Management and brand YouTube Channel Management.
Who are Creatory's main competitors?
Direct peers on record are Gushcloud International, Vamp Influencer Marketing, Inflow Network and Kyra Global. Emerging players are Ready Player Me, Superside and Repurpose Studio. Regional players are Bravo Entertainment (Misthy/MCN operator) and Youshow Entertainment. Sandbox Interactive (creator tools) is listed as an others.
Does Creatory have an API?
No public API is recorded for Creatory.
What industry is Creatory in?
Creatory's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAHAB, Creator Management & Talent Representation, with a secondary code of BPAFAHAD, Creator Content Production & Co-Creation Studios. Its NAICS code is 7114.