NextScripts
NextScripts builds SNAP, a WordPress plugin and PHP API library that auto-publishes blog and WooCommerce content to 30+ social networks, serving SMB bloggers, e-commerce merchants, and agencies.
- Company typePrivate
- Founded2012
- HeadquartersRingwood, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What NextScripts does
NextScripts Corp, Inc, founded in 2012 and headquartered in Passaic County, New Jersey, builds the SNAP (Social Networks Auto Poster) family of products — WordPress plugins and standalone PHP libraries that automatically publish WordPress content (posts, pages, custom post types including WooCommerce products) to 30+ social and content networks such as Facebook, Twitter/X, LinkedIn, Pinterest, Instagram, Google My Business, Reddit, Tumblr, Blogger, Telegram, VK.com, Weibo, XING, and YouTube. The core architecture is a PHP-based WordPress plugin that hooks into WP Cron for scheduled background publishing, paired with a proprietary Premium API that enables posting to networks lacking native public APIs (Instagram, Pinterest, Reddit, Flipboard, XING, Google+) or where native APIs are restricted (Facebook Pages/Groups, LinkedIn company pages).
The company's business model is freemium-first product-led growth: a free SNAP plugin with 7M+ downloads on WordPress.org drives top-of-funnel discovery, one-time lifetime licenses ($49.95 for SNAP Pro; $149.95 for SNAP Pro Multiuser/Multisite) monetize individuals and small businesses via the nextscripts.com website and an add-on marketplace, and recurring subscriptions ($49.95/year for SNAP Premium API for WordPress; $75-$99/year for downloadable PHP API libraries) generate annuity revenue and expand the product beyond WordPress into standalone PHP applications. Customers are horizontal and SMB-heavy — WordPress bloggers, WooCommerce merchants, and agencies managing multiple client accounts — with no named enterprise logos, no disclosed funding, and a 1-10 employee footprint indicating a bootstrapped micro-software business.
NextScripts firmographics
Firmographics- Name
- NextScripts
- Legal name
- NextScripts Corp, Inc
- Website
- https://nextscripts.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NextScripts builds SNAP, a WordPress plugin and PHP API library that auto-publishes blog and WooCommerce content to 30+ social networks, serving SMB bloggers, e-commerce merchants, and agencies.
- Ownership category
- akta.pro rank
NextScripts industry classification
Industry- Product category
- Social Media Automation Software
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
- akta.pro secondary industry
- General-Purpose Social Networks (BPAMABAA)
Keywords
Where NextScripts is headquartered
LocationHeadquarters
- HQ city
- Ringwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NextScripts business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- WordPress Plugin Sales: One-time lifetime license sales for SNAP Pro and SNAP Pro Multiuser WordPress plugins. Free version available for download with limited features.
- Premium API Subscription: Yearly subscription for SNAP Premium API access, enabling autoposting to networks without native APIs. Includes automatic updates and support for 5 years.
- SNAP API for PHP: Downloadable PHP library for standalone use outside WordPress. Available as SNAP Premium API ($75/year) or Universal API ($99/year).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | SNAP Pro Plugin for WordPress - $49.95 one-time |
| One time/ perpetual license | Multi-year contract | SNAP Pro Multiuser Plugin for WordPress - $149.95 one-time |
| Subscription | Annual | SNAP Premium API for WordPress - $49.95/year |
| Subscription | Annual | SNAP Premium API for PHP - $75/year |
| Subscription | Annual | SNAP Universal API for PHP - $99/year |
| Freemium | Pay-as-you-go | SNAP Free WordPress Plugin |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NextScripts product offering
Product offeringCore offering
NextScripts develops and sells the SNAP (Social Networks Auto Poster) product family, centered on a WordPress plugin that automatically publishes WordPress content to 30+ social networks when posts go live. The offering includes a free WordPress plugin, paid Pro and Multiuser plugin upgrades (one-time perpetual licenses), and a Premium API subscription that enables posting to networks lacking native APIs (Instagram, Pinterest, Google+, Reddit, Flipboard, XING). A downloadable PHP API library version is also offered for use outside WordPress.
Product overview
NextScripts SNAP (Social Networks Auto Poster) is a product family consisting of WordPress plugins and standalone API libraries for automated social media posting. The core offering is the SNAP WordPress Plugin (free) which enables autoposting to major social networks. Paid upgrades include SNAP Pro Plugin ($49.95 lifetime) for unlimited accounts and scheduling, and SNAP Pro Multiuser ($149.95) for multi-user WordPress environments. The SNAP Premium API ($49.95/year subscription) extends functionality to networks without native APIs including Instagram, Pinterest, Flipboard, Reddit, XING, Facebook (profiles), Google+, Google My Business, LinkedIn Company pages, and YouTube. Add-ons for specific features (Multiple Accounts, Multiple Users, Scheduled Posting, Proxies) are available separately. A downloadable PHP API library version is also offered for non-WordPress PHP applications.
Differentiator
Problem solved
Functional benefit
Brands
- SNAP: Social Networks Auto Poster - WordPress plugin for automatically posting content to social networks including Facebook, Twitter, LinkedIn, Pinterest, Instagram, and more.
Products and services
- SNAP WordPress Plugin (Free) Free WordPress plugin that automatically posts blog posts, pages, and custom content to multiple social networks when WordPress content is published. Supports one account per network. Over 7 million downloads.
- SNAP Pro Plugin for WordPress Premium one-time-license upgrade to the free SNAP plugin ($49.95). Adds unlimited accounts per social network, scheduled posting, auto-reposting, advanced filters, proxy support, and WooCommerce product autoposting.
- SNAP Pro Multiuser Plugin for WordPress Multiuser edition of SNAP Pro ($149.95 one-time) enabling each WordPress user to configure and manage their own social media accounts. Fully compatible with WordPress Multisite Network.
- SNAP Premium API for WordPress Yearly subscription ($49.95/year) providing API libraries for posting to Google My Business, Pinterest, Instagram, LinkedIn (company pages), Facebook (profiles), Google+, Flipboard, Reddit, YouTube, and XING. Auto-installed within SNAP Pro WordPress Plugin.
- SNAP Universal API Library for PHP Downloadable PHP library providing a universal API interface to all supported social networks including premium networks. Available as SNAP API Light or SNAP API Pro with configuration interface for use in custom PHP projects.
- SNAP Premium API for PHP Downloadable PHP library version of the Premium API ($75/year) supporting Google My Business, Pinterest, XING, Reddit, and other premium networks not available through native APIs. Includes SNAP Pro Plugin and Premium API for WordPress.
- NextScripts Premium API for Facebook Premium API capability for autoposting to Facebook profiles, Pages, and Groups without the Facebook App Review required by the native Facebook API.
Quantifiable outcome
- 7 million+ plugin downloads demonstrating widespread adoption
- +1 more outcomes
Companies that use NextScripts
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
NextScripts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
Feature7 records
NextScripts partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- PayPalminorPayment processing partner for handling credit card transactions. Integrated as primary payment option alongside Stripe and Coinbase (Bitcoin).
- StripeminorPayment processing partner for credit card transactions. Integrated alongside PayPal and Coinbase for payment flexibility.
- CoinbaseminorBitcoin payment processing partner for customers preferring cryptocurrency payments.
- WordPress.orgcoreOpen source platform hosting the free SNAP plugin repository. Plugin listed on wordpress.org enables discovery and installation for WordPress users worldwide.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
NextScripts competitors and assessment
Company assessmentDirect peers
- Blog2Social: WordPress plugin for auto-posting blog content to social networks with per-network customization. Directly overlaps SNAP's core WordPress-plugin use case and customer base.
- Buffer: Social media management platform offering scheduling and cross-network posting. Direct competitor to SNAP's scheduling and autoposting core, though Buffer is a standalone SaaS rather than a WordPress plugin.
- SocialPilot: SMB-focused social media scheduling and analytics tool. Competes head-to-head with SNAP's multi-network autoposting for bloggers, agencies, and small businesses.
- Nelio Content: WordPress plugin for social scheduling and content promotion. Competes in the same WordPress-native social automation category as SNAP, with similar SMB/blogger targeting.
- Revive Social (formerly Revive Old Post): WordPress plugin that re-shares older blog posts to social networks on schedule. Closest peer in terms of being a WordPress-native social posting plugin, though with a narrower focus on reposting rather than broad multi-network support.
Broad incumbents
- Zapier: General workflow automation platform. Competes at the margin for WordPress-to-social workflows via RSS/Zap integrations, offering a more developer-oriented but less opinionated alternative to SNAP.
- Sprout Social: Mid-market and enterprise social media management platform. Broader portfolio than SNAP (analytics, CRM, listening) but competes for the same agencies and multi-brand marketers.
- Hootsuite: Established enterprise social media management suite. Larger incumbent with overlapping social posting, scheduling, and analytics, but serving a fundamentally different (enterprise) customer and delivered as standalone SaaS rather than a WordPress plugin.
Emerging players
- IFTTT: Consumer/creator automation platform with WordPress-to-social applets. Adjacent competitor for low-friction blog-to-network automation, particularly for non-technical users.
- CoSchedule: Marketing calendar and social scheduling suite with a WordPress plugin. Competes for content marketers who want integrated editorial planning plus social posting, a superset of SNAP's scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NextScripts social profiles
Digital presenceNextScripts financial estimates
Financial estimateRevenue estimate
Valuation estimate
NextScripts leadership team
Management profileNumber of profiles
Profiles1 record
NextScripts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NextScripts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NextScripts
What does NextScripts do?
NextScripts develops and sells the SNAP (Social Networks Auto Poster) product family, centered on a WordPress plugin that automatically publishes WordPress content to 30+ social networks when posts go live. The offering includes a free WordPress plugin, paid Pro and Multiuser plugin upgrades (one-time perpetual licenses), and a Premium API subscription that enables posting to networks lacking native APIs (Instagram, Pinterest, Google+, Reddit, Flipboard, XING). A downloadable PHP API library version is also offered for use outside WordPress.
Is NextScripts a public or private company?
NextScripts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NextScripts founded?
NextScripts was founded in 2012. It employs 1 to 10 people.
Where is NextScripts based?
NextScripts is headquartered in Ringwood, United States, in the North America region.
How does NextScripts make money?
Three revenue lines are on record. WordPress Plugin Sales are the primary driver. The others are premium API Subscription and SNAP API for PHP.
Who are NextScripts's main competitors?
Direct peers on record are Blog2Social, Buffer, SocialPilot, Nelio Content and Revive Social (formerly Revive Old Post). Broad incumbents are Zapier, Sprout Social and Hootsuite. Emerging players are IFTTT and CoSchedule.
Does NextScripts have an API?
Yes. SNAP API provides universal API interface to all major social networks including networks without native APIs. Available in three variants: SNAP API Runtime (works only with SNAP WordPress Plugins, not downloadable), SNAP API Light (downloadable PHP Library with universal API interface), and SNAP API Pro (downloadable PHP Library with universal API interface plus configuration interface). Supports posting to Google My Business, Pinterest, LinkedIn, Flipboard, Reddit, XING, Facebook, Google+, Instagram, YouTube, and other networks. API libraries are installed automatically within SNAP WordPress Plugin and require no coding. Developer documentation is at www.nextscripts.com/snap-api/docs.
What industry is NextScripts in?
NextScripts's product category is Social Media Automation Software. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of BPAMABAA, General-Purpose Social Networks. Its NAICS code is 5132 and its SIC code is 7372.