GreenPerks
GreenPerks is a UK-based B2B2C platform that provides employers with a subscription-based employee benefits portal offering discounts from sustainable brands, gamified engagement features, and ESG impact tracking, with subscription and transaction revenue funding carbon offsetting and plastic recovery projects.
- Company typePrivate
- Founded2022
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GreenPerks does
GreenPerks (legal entity: Green Perks Ltd) is a UK-incorporated private company operating a B2B2C employee benefits platform that connects employers with a curated network of sustainable brand partners and routes a portion of subscription and transaction revenue into environmental projects. The platform provides an Employer Dashboard for managing subscriptions, an Employee Portal with password-free authentication for accessing discounts, and gamified engagement features designed to embed sustainability into workplace culture and ESG programmes. The company is headquartered at SISTER, Renold Building, 32a Altrincham Street, Manchester, with a registered office in Crewe, Cheshire, and is incorporated in England and Wales under company number 14459621.
The technology stack is a web-based platform with mobile-app capabilities, built on AWS and Azure cloud infrastructure using the Next.js framework, developed and maintained since 2013 by Manchester-based partner Original Objective. Proprietary elements include a plastic recovery track-and-trace system with QR-code collection logging from households in India and Indonesia, plus real-time impact tracking and Scope 3 emissions data insights covering employee commute and remote-work energy usage. The company operates two environmental projects: the Loch Ness Afforestation project (100,000 native trees across 92 hectares in the Scottish Highlands, commenced Spring 2022, offering 19,500 tCO2e of offsetting capacity under the Woodland Carbon Code) and the Plastic Collection Initiative serving vulnerable coastal communities in South and Southeast Asia.
GreenPerks monetises through monthly per-employer subscriptions that fund carbon offsetting through accredited UK projects, supplemented by transaction fees generated from employee purchases via partner sustainable brands (with portions directed to tree planting). Distribution is hybrid: enterprise field sales targeting HR departments and sustainability officers drive employer acquisition, while a product-led growth motion handles employee activation and engagement once an employer is onboarded. Marketing spans content, organic social (Facebook, Instagram, Twitter/X, YouTube), SEO, email, and demo-request funnels. The company displays a PENDING B Corp certification and lists NatWest Accelerator and Innovate UK as supporting partners, but no institutional funding rounds, revenue figures, headcount, or named employer customers are disclosed.
GreenPerks firmographics
Firmographics- Name
- GreenPerks
- Legal name
- Green Perks Ltd
- Website
- https://greenperks.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GreenPerks is a UK-based B2B2C platform that provides employers with a subscription-based employee benefits portal offering discounts from sustainable brands, gamified engagement features, and ESG impact tracking, with subscription and transaction revenue funding carbon offsetting and plastic recovery projects.
- Ownership category
- akta.pro rank
GreenPerks industry classification
Industry- Product category
- Sustainability Engagement Software
- NAICS
- Support Activities for Forestry (1153), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Forestry (800)
- akta.pro primary industry
- Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK)
- akta.pro secondary industries
- Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation) (EUABABAC), Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)
Keywords
Where GreenPerks is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GreenPerks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Employer Subscription: Monthly subscription for employers to provide sustainable perks and benefits to employees. Employers pay per employee to access the platform, discounts, and carbon offsetting services.
- Transaction Fees from Partner Brands: A percentage of transaction fees from employee purchases through partner brands is used to plant trees and offset carbon footprints.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom employer subscription based on number of employees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
GreenPerks product offering
Product offeringCore offering
GreenPerks is a B2B SaaS platform that enables employers to provide their employees with discounts and perks from sustainable brands, while embedding carbon offsetting and ESG engagement into the workplace. The platform combines an employer dashboard for managing subscriptions and tracking organizational sustainability impact with an employee-facing portal for accessing eco-friendly perks and tracking personal environmental contributions. Subscription revenue funds accredited carbon offsetting projects, including the Loch Ness Afforestation reforestation initiative and a track-and-trace plastic recovery program operating in India and Indonesia.
Product overview
GreenPerks is a single, unified B2B sustainability engagement platform connecting employers with sustainable brands. The core platform provides two integrated interfaces: an Employer Dashboard for managing employee subscriptions and tracking organizational ESG impact, and an Employee Portal offering access to eco-friendly perks and carbon offsetting. The platform is complemented by two environmental projects—the Loch Ness Afforestation Project (a Woodland Carbon Code-recognized reforestation initiative with 100,000 trees) and the Plastic Collection Initiative (a transparent plastic recovery program with QR-code track-and-trace). Employers subscribe and provide employees with seamless, password-free access to discounts from partner brands, with a portion of transaction fees directed to verified carbon offsetting projects.
Differentiator
Problem solved
Functional benefit
Products and services
- GreenPerks Platform A subscription-based SaaS platform that gives employers a single dashboard to register employees, manage sustainability perks, and track organizational ESG engagement, while employees access eco-friendly brand discounts and carbon offsetting contributions through a password-free portal.
Quantifiable outcome
- 19,500 tCO2e offsetting capacity available through Loch Ness Afforestation project
- +1 more outcomes
Companies that use GreenPerks
Customer profileSegments3 records
Ideal customer profiles1 record
GreenPerks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GreenPerks partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Original ObjectivecoreManchester-based AI agency and software development company serving as development partner since 2013. Specialises in building scalable web applications, mobile apps, and AI automation systems on AWS and Azure. Partners with GreenPerks not just as suppliers but as sustainability partners committed to ethical AI and carbon-conscious development.
- AO (Appliances Online)minorSustainable retailer providing employee discounts and perks through GreenPerks platform.
- SMOLminorSustainable employee benefits brand providing laundry and household products through GreenPerks platform.
- Red Letter DaysminorExperience gift provider offering sustainable employee perks through GreenPerks platform.
- Booking.comminorTravel booking platform providing sustainable travel discounts through GreenPerks employee benefits.
- SonosminorConsumer electronics brand providing employee discounts on sustainable audio products through GreenPerks.
- WithingsminorHealth and wellness technology brand, carbon offsetting partner providing connected health devices.
- TrainlineminorSustainable travel platform providing employee discounts on rail travel through GreenPerks.
- Loch Ness Afforestation ProjectcoreCarbon offsetting project located in Scottish Highlands, approximately 40 minutes from Inverness. Offers 19,500 tCO2e offsetting capacity through planting 100,000 native trees. Recognised by Woodland Carbon Code. Sustainable Development Goals aligned: Climate Action, Life on Land, Life Below Water, Partnerships for the Goals.
- Plastic Collection PartnerscorePartners operating in India and Indonesia collecting plastic waste from households and beach cleanups. Use detailed track-and-trace system for full transparency. Waste sorted into recyclables (sent to recycling plants) and non-recyclables (sent to co-processing facilities for fuel recovery). Supports local waste management systems and coastal communities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GreenPerks competitors and assessment
Company assessmentDirect peers
- Treeapp: UK-based mobile platform enabling individuals and businesses to fund tree planting through subscriptions and partner transactions. Highly comparable B2B2C motion with sustainability-motivated employee/employer marketing.
- Tree-Nation: Global corporate reforestation platform offering businesses employee engagement tools tied to tree planting and offsetting. Directly overlaps GreenPerks' afforestation-driven employee-engagement model.
- Greenly: France-based carbon accounting and ESG platform for SMBs and mid-market companies. Comparable B2B sustainability SaaS targeting the same employer buyer (sustainability/HR teams) with subscription pricing and ESG reporting features.
- Ecologi: UK-based climate action platform combining individual and B2B subscriptions with verified tree planting and carbon offsetting projects. Closest comparable to GreenPerks given overlapping B2B2C subscription model, employer/individual onboarding, and nature-based project portfolio.
- Terrapass: US-based carbon offsetting provider for individuals, businesses and events with a portfolio of verified nature-based and tech-based projects. Comparable in offsetting model and B2B channel, though without GreenPerks' employer-perks overlay.
- Patch: US-based API platform enabling businesses to embed high-quality carbon offsetting into apps and customer experiences. Comparable as a B2B carbon offset infrastructure layer with emphasis on verified project quality.
- Cloverly: US-based carbon offsetting API and platform focused on businesses integrating climate action into digital products and customer-facing flows. Overlaps with GreenPerks' mission of embedding verifiable sustainability into end-user experiences.
Emerging players
- YuMuuv: Employee wellness and engagement platform with sustainability-modules including step challenges, tree planting and CO2 tracking. Directly competes for the same HR/sustainability officer buyer with a similar gamified engagement model.
Broad incumbents
- Benevity: Larger, established North American leader in corporate CSR, volunteer, giving and employee engagement software. Broad incumbent that overlaps GreenPerks' sustainability culture layer but operates across a wider portfolio (volunteering, donations, grantmaking).
- Persefoni: Enterprise-grade carbon accounting and climate management SaaS platform. Broader incumbent in the ESG software stack whose analytics footprint overlaps with GreenPerks' Scope 3 employee data ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
GreenPerks social profiles
Digital presenceGreenPerks compliance and trust
Trust signalCompliance1 record
GreenPerks financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenPerks leadership team
Management profileNumber of profiles
GreenPerks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenPerks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenPerks
What does GreenPerks do?
GreenPerks is a B2B SaaS platform that enables employers to provide their employees with discounts and perks from sustainable brands, while embedding carbon offsetting and ESG engagement into the workplace. The platform combines an employer dashboard for managing subscriptions and tracking organizational sustainability impact with an employee-facing portal for accessing eco-friendly perks and tracking personal environmental contributions. Subscription revenue funds accredited carbon offsetting projects, including the Loch Ness Afforestation reforestation initiative and a track-and-trace plastic recovery program operating in India and Indonesia.
Is GreenPerks a public or private company?
GreenPerks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreenPerks founded?
GreenPerks was founded in 2022. It employs 1 to 10 people.
Where is GreenPerks based?
GreenPerks is headquartered in Manchester, United Kingdom, in the Europe region.
How does GreenPerks make money?
Two revenue lines are on record. Employer Subscription is the primary driver. The others are transaction Fees from Partner Brands.
Who are GreenPerks's main competitors?
Direct peers on record are Treeapp, Tree-Nation, Greenly, Ecologi, Terrapass, Patch and Cloverly. YuMuuv is listed as an emerging player. Broad incumbents are Benevity and Persefoni.
Does GreenPerks have an API?
No public API is recorded for GreenPerks.
What industry is GreenPerks in?
GreenPerks's product category is Sustainability Engagement Software. Its primary akta.pro industry code is IMAMAJAK, Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES), with a secondary code of EUABABAC, Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation). Its NAICS code is 1153 and its SIC code is 7372.